Your Next Move: Infusing Personality Into Your Brand - Virtual Event 2/25 at 12:00 PM ETCrafting a unique brand story helps differentiate a company in a crowded market.
Meta's VP of Analytics Announces New Book on Ads ApproachesAlex Schultz's new book will be essential for marketers aiming for digital growth.
Meta's VP of Analytics Announces New Book on Meta Ads ApproachesAlex Schultz's upcoming book aims to guide businesses in effective digital marketing strategies for growth.
4 Ways To Build Referrals And Increase SalesReferrals are a powerful growth strategy for businesses, offering a trustworthy source of leads that can significantly boost sales.
How partnerships and networking can help grow small businessStrong business partnerships are essential for gaining competitive advantages and access to resources.
Posting For Millions: The New Marketing Playbook For Silicon ValleySocial media engagement presents untapped potential for businesses to build trust and community.Companies can significantly benefit from open sharing of milestones and journeys on social media platforms.
Your Next Move: Infusing Personality Into Your Brand - Virtual Event 2/25 at 12:00 PM ETCrafting a unique brand story helps differentiate a company in a crowded market.
Meta's VP of Analytics Announces New Book on Ads ApproachesAlex Schultz's new book will be essential for marketers aiming for digital growth.
Meta's VP of Analytics Announces New Book on Meta Ads ApproachesAlex Schultz's upcoming book aims to guide businesses in effective digital marketing strategies for growth.
4 Ways To Build Referrals And Increase SalesReferrals are a powerful growth strategy for businesses, offering a trustworthy source of leads that can significantly boost sales.
How partnerships and networking can help grow small businessStrong business partnerships are essential for gaining competitive advantages and access to resources.
Posting For Millions: The New Marketing Playbook For Silicon ValleySocial media engagement presents untapped potential for businesses to build trust and community.Companies can significantly benefit from open sharing of milestones and journeys on social media platforms.
20 Questions To Ensure The Quality Of AI-Generated ContentAI-generated content needs careful human review to ensure quality and authenticity.
12 Ways To Add Gamification To Your Marketing StrategyGamification enhances customer engagement, leading to stronger loyalty when executed effectively.
Sales Prospecting: Tips, Benefits, And Techniques To Ace Your Sales PitchSales prospecting focuses on researching, qualifying, and engaging potential clients to convert them into customers.
More brands are testing package inserts as a cheaper customer acquisition tacticBrands are increasingly investing in package inserts to reach customers as digital ad costs rise.
Zero Party Data: How to Make it Work for YouZero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Mastering Email Marketing: Top Tips and Strategies for 2025Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.Personalizing and segmenting emails improves customer engagement and boosts conversion rates.Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
Your Marketing Isn't Broken; Your Lead Generation Strategy IsStrong lead generation in 2025 requires a bold, data-driven, customer-centric approach using AI and automation to achieve relevance.
12 Ways To Add Gamification To Your Marketing StrategyGamification enhances customer engagement, leading to stronger loyalty when executed effectively.
Sales Prospecting: Tips, Benefits, And Techniques To Ace Your Sales PitchSales prospecting focuses on researching, qualifying, and engaging potential clients to convert them into customers.
More brands are testing package inserts as a cheaper customer acquisition tacticBrands are increasingly investing in package inserts to reach customers as digital ad costs rise.
Zero Party Data: How to Make it Work for YouZero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Mastering Email Marketing: Top Tips and Strategies for 2025Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.Personalizing and segmenting emails improves customer engagement and boosts conversion rates.Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
Your Marketing Isn't Broken; Your Lead Generation Strategy IsStrong lead generation in 2025 requires a bold, data-driven, customer-centric approach using AI and automation to achieve relevance.
Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can'tCrossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.
Marketers embrace AI in the campaign process while struggling to navigate its complexityMany companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can'tCrossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.
Marketers embrace AI in the campaign process while struggling to navigate its complexityMany companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
How cognitive biases influence email A/B tests | MarTechCognitive biases can lead to flawed A/B testing in email marketing if not recognized and managed.
How to Spend Less Time on Email Marketing - And Still Make Money | EntrepreneurEmail marketing is crucial for business success, yet many companies struggle with efficiency and effectiveness in their campaigns.
AI and email marketing: All hype or real game-changer? | MarTechAI is significantly improving email marketing through enhanced personalization and automation.
How cognitive biases influence email A/B tests | MarTechCognitive biases can lead to flawed A/B testing in email marketing if not recognized and managed.
How to Spend Less Time on Email Marketing - And Still Make Money | EntrepreneurEmail marketing is crucial for business success, yet many companies struggle with efficiency and effectiveness in their campaigns.
AI and email marketing: All hype or real game-changer? | MarTechAI is significantly improving email marketing through enhanced personalization and automation.
The secret to smarter, faster marketing decisions with AI | MarTechAI improves decision-making speed and quality in organizations, enabling small teams to outperform larger competitors.
Advertisers adjust their budgets to capitalize on retail mediaUS retail media ad spending is set to increase significantly by 2028.Retail media on CTV is experiencing rapid growth.90% of marketers will use retail media networks for promotions in 2025.
Study Shows Impact of Advertising Around Cultural MomentsAligning brands with real-time trends significantly boosts purchase and search intent.Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.
Google Will Consider Introducing Ads to New 'AI Mode'Google plans to introduce ads in its new AI Mode to enhance user query responses.
How to Navigate Today's Advertising Media Networks - BrandingmagMedia networks offer advertisers targeted opportunities but require careful navigation due to varying data quality and compliance needs.
Google Ads Advanced Plans SectionGoogle Ads' new Advanced Plans feature optimizes budget allocation for conversions based on selected ad types.
The Importance Of An Integrated Approach To MarketingThere is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
Advertisers adjust their budgets to capitalize on retail mediaUS retail media ad spending is set to increase significantly by 2028.Retail media on CTV is experiencing rapid growth.90% of marketers will use retail media networks for promotions in 2025.
Study Shows Impact of Advertising Around Cultural MomentsAligning brands with real-time trends significantly boosts purchase and search intent.Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.
Google Will Consider Introducing Ads to New 'AI Mode'Google plans to introduce ads in its new AI Mode to enhance user query responses.
How to Navigate Today's Advertising Media Networks - BrandingmagMedia networks offer advertisers targeted opportunities but require careful navigation due to varying data quality and compliance needs.
Google Ads Advanced Plans SectionGoogle Ads' new Advanced Plans feature optimizes budget allocation for conversions based on selected ad types.
The Importance Of An Integrated Approach To MarketingThere is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
The Future Of B2B Tech Marketing: Moving From Awareness To InfluenceB2B tech marketing is shifting to influence-driven strategies emphasizing long-term engagement over short-term conversions.
The Top 25 Content Marketing Tools to Try in 2025Effective content marketing requires not just creation but also optimization and audience targeting, bolstered by essential tools.
The Future Of B2B Tech Marketing: Moving From Awareness To InfluenceB2B tech marketing is shifting to influence-driven strategies emphasizing long-term engagement over short-term conversions.
The Top 25 Content Marketing Tools to Try in 2025Effective content marketing requires not just creation but also optimization and audience targeting, bolstered by essential tools.
Quest developers are joining forces to solve the 'VR visibility crisis'VR developers are struggling with visibility and revenue, prompting them to seek new marketing strategies.
Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)Word-of-mouth drives true virality, not viral mechanics; focusing on passionate users enhances product growth.
We're in the age of 'culture rot.' Here's how brands can avoid itCultural relevance is crucial for brands to attract and retain consumer attention.
The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand outCreative marketing strategies, despite being risky, can effectively engage consumers and lead to brand loyalty.
How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next levelBranded entertainment is essential for brands to engage consumers authentically and embed themselves in daily routines.
Data-Driven Marketing Strategy Guide for BeginnersTailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.
We're in the age of 'culture rot.' Here's how brands can avoid itCultural relevance is crucial for brands to attract and retain consumer attention.
The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand outCreative marketing strategies, despite being risky, can effectively engage consumers and lead to brand loyalty.
How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next levelBranded entertainment is essential for brands to engage consumers authentically and embed themselves in daily routines.
Data-Driven Marketing Strategy Guide for BeginnersTailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.
The rise of the 'micro-influencer'Micro and nano-influencers are redefining brand-consumer connections with authentic engagement.
5 Ways To Stand Out On LinkedIn When Everyone Else Looks The SameFocus on authenticity to stand out on LinkedIn.Use unique headlines to showcase your real journey.Visual elements like emojis can enhance visibility.Sharing struggles and successes creates genuine connections.
The rise of the 'micro-influencer'Micro and nano-influencers are redefining brand-consumer connections with authentic engagement.
5 Ways To Stand Out On LinkedIn When Everyone Else Looks The SameFocus on authenticity to stand out on LinkedIn.Use unique headlines to showcase your real journey.Visual elements like emojis can enhance visibility.Sharing struggles and successes creates genuine connections.
Facebook Marketing: How to Use Facebook to Market Your BusinessFacebook is essential for business marketing due to its massive user base.Creating a Facebook Page is a straightforward process for businesses.
Building A Successful Career As An Independent Mortgage Broker in the UK: A Strategic GuideIndependent mortgage brokers enjoy flexibility and the potential for higher earnings, but must focus on strategic planning and marketing.Establishing a robust online presence and regulatory compliance are pivotal for success in self-employment.
Facebook Marketing: How to Use Facebook to Market Your BusinessFacebook is essential for business marketing due to its massive user base.Creating a Facebook Page is a straightforward process for businesses.
Building A Successful Career As An Independent Mortgage Broker in the UK: A Strategic GuideIndependent mortgage brokers enjoy flexibility and the potential for higher earnings, but must focus on strategic planning and marketing.Establishing a robust online presence and regulatory compliance are pivotal for success in self-employment.
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on MetaSocial media, especially Meta's platforms, is indispensable to marketing strategies despite challenges in the landscape.
Get with the programmatic: how APAC marketers can drive advertising successAPAC marketers must close their confidence gap to capitalize on the digital advertising boom in 2025.
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming PerformanceImpact Plus launched a guide for brands to reduce the environmental impact of online ads.
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on MetaSocial media, especially Meta's platforms, is indispensable to marketing strategies despite challenges in the landscape.
Get with the programmatic: how APAC marketers can drive advertising successAPAC marketers must close their confidence gap to capitalize on the digital advertising boom in 2025.
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming PerformanceImpact Plus launched a guide for brands to reduce the environmental impact of online ads.
The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdownHigh-end fashion brands must adopt resilient marketing strategies to navigate the ongoing luxury slowdown.
Research: What Consumers Find Persuasive in Online ReviewsConsumers increasingly prioritize online reviews over product descriptions when making purchasing decisions.
Spot the trend - how to see what's next, before the restEarly trendspotting helps brands anticipate consumer needs, creating lasting audience connections and competitive advantages.Effective trendspotting requires a strategic approach based on data, culture, and processes to ensure agility.
How to Keep Your Customers Coming Back for More | EntrepreneurBuilding a memorable user experience is vital for retaining first-time buyers in e-commerce.
The Color Psychology Grocery Stores Use On You Constantly - Tasting TableColor psychology significantly influences consumer purchasing behavior in grocery stores.Different colors evoke specific emotions and perceptions that affect buying decisions.
Why consumers don't take cybersecurity threats seriouslyCybersecurity's branding effects consumer trust and action, necessitating a shift from fear-driven to empowerment-driven messaging.
The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdownHigh-end fashion brands must adopt resilient marketing strategies to navigate the ongoing luxury slowdown.
Research: What Consumers Find Persuasive in Online ReviewsConsumers increasingly prioritize online reviews over product descriptions when making purchasing decisions.
Spot the trend - how to see what's next, before the restEarly trendspotting helps brands anticipate consumer needs, creating lasting audience connections and competitive advantages.Effective trendspotting requires a strategic approach based on data, culture, and processes to ensure agility.
How to Keep Your Customers Coming Back for More | EntrepreneurBuilding a memorable user experience is vital for retaining first-time buyers in e-commerce.
The Color Psychology Grocery Stores Use On You Constantly - Tasting TableColor psychology significantly influences consumer purchasing behavior in grocery stores.Different colors evoke specific emotions and perceptions that affect buying decisions.
Why consumers don't take cybersecurity threats seriouslyCybersecurity's branding effects consumer trust and action, necessitating a shift from fear-driven to empowerment-driven messaging.
How to Turn Your Event Into a Must-Attend Experience With PR | EntrepreneurSuccessful events rely on effective PR to generate buzz and ensure lasting impact.Integrating PR early in planning enhances event alignment with organizational objectives.
10 Proven Strategies To Stand Out At Trade Shows And Drive B2B BusinessEffective participation in trade shows is crucial for B2B businesses' success, requiring strategic planning and execution.
How creatives can raise their profiles without social mediaThe creative industry is adapting to social media's changing landscape, emphasizing the return to traditional marketing strategies.
In-House vs. Agency PR: Which Strategy Boosts Your Brand? | HackerNoonEffective PR is essential for business communication and growth, and teams should integrate in-house and external capabilities to thrive.
What slumping retail sales mean for you and Pride MonthRetail sales reported a modest increase, prompting concern among retailers who are reevaluating strategies for potential economic downturn.
How to Turn Your Event Into a Must-Attend Experience With PR | EntrepreneurSuccessful events rely on effective PR to generate buzz and ensure lasting impact.Integrating PR early in planning enhances event alignment with organizational objectives.
10 Proven Strategies To Stand Out At Trade Shows And Drive B2B BusinessEffective participation in trade shows is crucial for B2B businesses' success, requiring strategic planning and execution.
How creatives can raise their profiles without social mediaThe creative industry is adapting to social media's changing landscape, emphasizing the return to traditional marketing strategies.
In-House vs. Agency PR: Which Strategy Boosts Your Brand? | HackerNoonEffective PR is essential for business communication and growth, and teams should integrate in-house and external capabilities to thrive.
What slumping retail sales mean for you and Pride MonthRetail sales reported a modest increase, prompting concern among retailers who are reevaluating strategies for potential economic downturn.
How Coke misled AmericaDespite decades of health campaigns, Americans still consume a significant amount of sugary soda daily, indicating a disconnect between awareness and behavior.
6 Ways Small Businesses Can Make Money On PinterestPinterest offers significant earning opportunities for creators and small businesses due to its vast user base of over 530 million.
How Transcreation Can Globalize Your Business And Foster Cross-Cultural CommunicationTranscreation enhances global business strategies by creating culturally relevant marketing content that resonates with diverse audiences.
How to Use AI for Dropshipping | ClickUpAI can significantly enhance dropshipping success by automating tasks and optimizing strategies.Quality content and customer experience are crucial for dropshipping in a competitive market.
6 Ways to Spot and Capitalize on Emerging Social Media Trends | EntrepreneurSocial media is crucial for marketing, with consumers relying on it before purchasing, making trend spotting vital for success.
The "Lazy" Entrepreneur's Guide to AI: 5 Tools to Run Your Business on Autopilot | EntrepreneurAI tools can automate tedious business tasks, increasing efficiency and profits.Utilizing AI in business can lead to significant time savings.
Small and Medium-Sized Businesses Upbeat Despite New UncertaintiesCautious optimism drives early-stage entrepreneurs despite external pressures.A shift from social media to traditional marketing channels is occurring among new businesses.Entrepreneurs express a desire for innovation while acknowledging market challenges.
Tribecca teen on mission to be top NYC Girl Scout cookie seller for fourth year in a row - this is how she rakes in the cashAvianna Spatz, a 13-year-old Girl Scout, is a top cookie seller, using strategic locations and persuasive skills to maximize her sales.
You're sitting on a million-dollar business idea and don't even knowAn inquisitive mindset is key to finding successful business ideas.Validating business ideas is essential before committing resources.Starting small allows for effective market testing and idea refinement.
How to Use AI for Dropshipping | ClickUpAI can significantly enhance dropshipping success by automating tasks and optimizing strategies.Quality content and customer experience are crucial for dropshipping in a competitive market.
6 Ways to Spot and Capitalize on Emerging Social Media Trends | EntrepreneurSocial media is crucial for marketing, with consumers relying on it before purchasing, making trend spotting vital for success.
The "Lazy" Entrepreneur's Guide to AI: 5 Tools to Run Your Business on Autopilot | EntrepreneurAI tools can automate tedious business tasks, increasing efficiency and profits.Utilizing AI in business can lead to significant time savings.
Small and Medium-Sized Businesses Upbeat Despite New UncertaintiesCautious optimism drives early-stage entrepreneurs despite external pressures.A shift from social media to traditional marketing channels is occurring among new businesses.Entrepreneurs express a desire for innovation while acknowledging market challenges.
Tribecca teen on mission to be top NYC Girl Scout cookie seller for fourth year in a row - this is how she rakes in the cashAvianna Spatz, a 13-year-old Girl Scout, is a top cookie seller, using strategic locations and persuasive skills to maximize her sales.
You're sitting on a million-dollar business idea and don't even knowAn inquisitive mindset is key to finding successful business ideas.Validating business ideas is essential before committing resources.Starting small allows for effective market testing and idea refinement.
The American Advertising Awards Miami 2025 - a night of creative excellenceMarkham Yard's campaign 'Good Karma by the Pint' effectively boosted blood donation levels post-pandemic through innovative engagement with younger audiences.
6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized ShoppingRetailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is set to grow 15% year-on-year and reach $10.52 billion by 2025.
The 7 Best AI Social Media Tools in 2025-Which One is the Best For You? | HackerNoonPressmaster.ai emerges as the top AI social media tool for 2025, especially for agencies focused on authentic content creation.
7 ChatGPT Prompts To Keep Your LinkedIn Active With Genius ContentChatGPT can assist in creating engaging LinkedIn content.Your personal experiences and stories can resonate well with your audience.
Council Post: Working With User-Generated Content Creators: 3 Tips For AgenciesBrands prefer user-generated content over traditional influencer marketing.UGC creators focus on content production; influencers prioritize audience reach.UGC creators should have a strong portfolio and be honest about their capabilities.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is set to grow 15% year-on-year and reach $10.52 billion by 2025.
The 7 Best AI Social Media Tools in 2025-Which One is the Best For You? | HackerNoonPressmaster.ai emerges as the top AI social media tool for 2025, especially for agencies focused on authentic content creation.
7 ChatGPT Prompts To Keep Your LinkedIn Active With Genius ContentChatGPT can assist in creating engaging LinkedIn content.Your personal experiences and stories can resonate well with your audience.
Council Post: Working With User-Generated Content Creators: 3 Tips For AgenciesBrands prefer user-generated content over traditional influencer marketing.UGC creators focus on content production; influencers prioritize audience reach.UGC creators should have a strong portfolio and be honest about their capabilities.
Leader Spotlight: Optimizing conversions and loyalty in beauty brands, with Victoria Katsarou - LogRocket BlogMobile content and seamless checkout are key to building customer loyalty and driving conversions in ecommerce.
CRM Reports: Key Features, Benefits & How to Create ThemCRM reports provide actionable insights into sales and customer data to enhance business performance.
Fello CEO introduces unique 30-day listing challengeBuilding something special in real estate led to innovative services like FlashHouse, enhancing client engagement through data-driven strategies.
How To List Your Rental Property for SuccessCreating an effective rental listing requires a compelling presentation, attractive visuals, and clear communication to stand out in a competitive market.
How to Get Real Estate Clients: Proven Strategies for AgentsGenerating new clients is essential for a successful real estate business.Traditional marketing methods, while effective, must be complemented with innovative strategies.
Fello CEO introduces unique 30-day listing challengeBuilding something special in real estate led to innovative services like FlashHouse, enhancing client engagement through data-driven strategies.
How To List Your Rental Property for SuccessCreating an effective rental listing requires a compelling presentation, attractive visuals, and clear communication to stand out in a competitive market.
How to Get Real Estate Clients: Proven Strategies for AgentsGenerating new clients is essential for a successful real estate business.Traditional marketing methods, while effective, must be complemented with innovative strategies.
Are attention spans really getting shorter? How should marketers respond? | MarTechAttention spans are shortening, especially among younger audiences, necessitating changes in marketing strategies.
The AI Revolution In Business: Insights From Kellogg Professor SawhneyGenerative AI is transforming business operations by enhancing marketing through improved customer interactions and personalized experiences.
AI and human emotion are the building blocks of effective creative advertisingCombining generative AI with emotional creative analysis enhances marketing performance by optimizing engagement and personalizing content.
The AI Revolution In Business: Insights From Kellogg Professor SawhneyGenerative AI is transforming business operations by enhancing marketing through improved customer interactions and personalized experiences.
AI and human emotion are the building blocks of effective creative advertisingCombining generative AI with emotional creative analysis enhances marketing performance by optimizing engagement and personalizing content.
Marketing Like a CastawayEric Munn emphasizes a blend of traditional and digital marketing strategies for the Chicago Transit Authority, recognizing the value in old-school methods.
Snapchat Shares Insights into Effective Branded Content ApproachesAuthentic, platform-native content enhances engagement and emotional response in Snapchat ads.
Marketing Like a CastawayEric Munn emphasizes a blend of traditional and digital marketing strategies for the Chicago Transit Authority, recognizing the value in old-school methods.
Snapchat Shares Insights into Effective Branded Content ApproachesAuthentic, platform-native content enhances engagement and emotional response in Snapchat ads.
DIY trade show | A guide - London Business News | Londonlovesbusiness.comFace-to-face marketing remains a key growth area for SMEs despite rising costs.DIY exhibitions can be cost-effective but require significant effort and planning.Exhibition stand rental offers a feasible alternative, balancing cost and convenience.
Why biddable CTV is the future and how publishers and media buyers alike benefitBiddable CTV is transforming the advertising landscape, blending digital optimization with traditional TV's brand safety.
Here's what Taco Bell teased at its Live Mas LIVE 2025 fan eventTaco Bell is set to introduce exciting new menu items and celebrate significant anniversaries with innovative marketing plans.
How contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
How to Get a Promotion Using a 3-Step Meeting Prep Strategy | EntrepreneurProactive preparation in one-on-one meetings enhances communication and productivity.
Council Post: Why Geotargeted Digital Ads Matter For Home Service ProvidersGeotargeting effectively connects home service providers with local customers, enhancing marketing efficiency and increasing conversion rates.
Inside the B2B Marketing Funnel - Everything I Know as a MarketerThe B2B marketing funnel standardizes the buyer's journey, enhancing experiences and increasing sales opportunities.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Council Post: Why Testing Before Launching Is The New Standard For Marketers And CreatorsTesting campaigns pre-launch is crucial for brand success in today's fast-paced market.Understanding emotional connection with consumers leads to better marketing outcomes.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Council Post: Why Testing Before Launching Is The New Standard For Marketers And CreatorsTesting campaigns pre-launch is crucial for brand success in today's fast-paced market.Understanding emotional connection with consumers leads to better marketing outcomes.
The Secret Formula to Building Sales Funnels That Actually ConvertSales funnels can be simple yet effective with a focus on clear, results-oriented strategies.The structure of a sales funnel should include key stages to ensure a smooth customer journey.
Rise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
Using A/B testing to refine Google ads for better performance - London Business News | Londonlovesbusiness.comA/B testing optimizes Google Ads campaigns by testing different ad elements to improve performance metrics.
Gilgamesh, London: It's a weird trip': restaurant reviewGilgamesh's aggressive marketing and eclectic decor reflect a desperate grasp at success despite its popularity in a competitive restaurant landscape.
AI, data-driven strategies transforming business operations: expertsAI and data-driven strategies are crucial for modern business success.
E-commerce: Innovations and trends in content management and customer experiencesBusinesses must adapt quickly to e-commerce trends and ensure seamless content experiences throughout the buyer journey.
Council Post: Evolving Your PR Program In Times Of ChangeThe approach to solving client problems in healthcare PR has evolved due to the changing media landscape.