#marketing-strategies

#marketing-strategies

"You can't expect customers to take your word for it when it comes to product value. Testimonials are social proof that helps prospects understand the usefulness and features of your product through past success stories."

Lisa Laporte, CEO of TWiT, emphasizes that without proper attribution tools, a staggering 80% of podcast engagement goes untracked, highlighting a significant gap in measurement.

Jeneva Rose defines success now as the ability to breathe, having a supportive team, and taking days off without guilt, which changed after facing burnout.

Coffee-flavored Jell-O first hit the market in 1908, a surprising addition to the brand's typically fruity and kid-friendly lineup. Although it may seem unusual today, coffee gelatin itself wasn't a new invention.

Account-based marketing (ABM) promised to involve marketing in key account management, adding value to customer relationships, but its potential remains largely unrealized.

In our Google-review and social media led culture, what consumers have to say matters, and their words can either help or harm a business.

PepsiCo's acquisition of Poppi signals its commitment to the prebiotic soda market, targeting growth in a functional beverage category projected to reach $62 billion by 2027.

Pharmaceutical advertisers, spending $2.18 billion this year, face challenges including a potential TV ad ban, but remain steady amid economic uncertainty.

Rewards programs are clever marketing ploys to ensure that consumers remain loyal to specific brands and companies. The average American had approximately 19 active loyalty program memberships in 2024.

Product catalog templates allow businesses to showcase products professionally, saving time and effort by providing a structured layout that can be easily customized.

In the mid-1920s, Edward Bernays, father of public relations, shifted public opinion to favor hearty breakfasts, particularly bacon and eggs, using carefully framed messages.

"Video testimonials offer a substantial advantage in marketing, as they can effectively build brand visibility and trust for financial advisers across various social media platforms."