#marketing-strategies

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fromSocial Media Explorer
3 days ago

Leaders into Partners: Von Oben Solutions

At the core of Von Oben Solutions is a structured approach to training and mentorship that starts on day one. New team members receive hands-on guidance not just on sales techniques, but also on communication, leadership, and management skills.
Business
#public-relations
fromClickUp
3 days ago

How to Use Marketing Strategies for Architecture Firms | ClickUp

Marketing strategies for architecture firms must evolve beyond referrals to thrive.
Marketing
fromClickUp
3 days ago

How to Use Marketing Strategies for Consultants to Stand Out

Consulting requires innovative marketing strategies to effectively engage clients and establish trust.
#ai-in-marketing
#b2b-marketing
fromAdExchanger
1 week ago

TL;DR But Digital Marketing Has The Info; What's ChatGPT Say? | AdExchanger

The marketing team was able to alert the finance and sales in advance, based on how far orders had slipped in China, just how much his team would need to increase capacity to prepare for Bangladesh's subsequent boom in apparel manufacturing.
Marketing
fromThe Drum
6 days ago

How can marketers turn cultural chaos into brand power?

In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.
Marketing
fromMarTech
1 week ago

How omni-conscious brands win in a buyer-first, fragmented world | MarTech

Buyers now control their journey, necessitating brands to focus on relevance and buyer-first strategies.
fromDigiday
1 week ago

With performance channels under scrutiny, these marketers are testing out brand-first strategies

Marketers are updating their strategies by integrating CTV, creator marketing, and audio with traditional digital channels.
fromEMARKETER
1 week ago

Gen X will outspend other generations in 2025, presenting an opportunity for tech marketers

Generation X is set to lead in consumer spending, projected to spend $15.2 trillion in 2025, more than any other generation according to NielsenIQ's The X Factor report.
E-Commerce
fromHubspot
1 week ago

Rare Beauty's "anonymous insider" spills the tea on their new Substack

Substack serves as a platform for music discovery and unique brand engagement through newsletters.
Marketing
fromEntrepreneur
1 week ago

My Top 3 Secrets for Generating Better Advertising Results | Entrepreneur

Incorporate enticing offers into advertisements to enhance consumer engagement and retention.
fromBusiness Matters
2 weeks ago

7 Strategies for Enhancing Your Brand's Online Reach and Reputation

Positive reviews can boost SEO as they indicate trustworthiness, a key metric that Google uses for ranking websites. They also communicate to potential customers that the brand is worth their investment.
Marketing
#generative-ai
fromInc
4 weeks ago
Marketing tech

10 Ways Chief Marketing Officers Are Harnessing AI Right Now

fromHubspot
1 month ago
Artificial intelligence

How to get AI to write copy in your brand voice - from picking the right platform to training your GPT

fromInc
4 weeks ago
Marketing tech

10 Ways Chief Marketing Officers Are Harnessing AI Right Now

fromHubspot
1 month ago
Artificial intelligence

How to get AI to write copy in your brand voice - from picking the right platform to training your GPT

fromForbes
2 weeks ago

Launching A Company In Uncertain Times? 17 Marketing Tips For Founders

New business founders must be bold, adaptable, and customer-focused to succeed in unpredictable economic conditions.
#podcasting
fromeLearning Industry
2 weeks ago

How To Diversify Your Paid Media Mix Without Wasting Budget

A paid media mix encompasses various paid marketing forms used to reach targeted audiences effectively while allowing full control over targeting, timing, and budgeting.
Marketing
fromC-Store Dive
2 weeks ago

Adding convenience: How C Stores can add customers by blending tech and in-person experiences

The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.
E-Commerce
Social media marketing
fromClickUp
2 weeks ago

15 Best Buffer Alternatives for Social Media Management in 2025

Buffer is limited in analytics, automation, and collaboration, making it less suitable for growing social media teams.
#digital-marketing
fromEntrepreneur
3 weeks ago
E-Commerce

Marketing Online Can Be Overwhelming For Small Businesses - But It Doesn't Have to Be With These 6 Strategies | Entrepreneur

fromEntrepreneur
3 weeks ago
E-Commerce

Marketing Online Can Be Overwhelming For Small Businesses - But It Doesn't Have to Be With These 6 Strategies | Entrepreneur

fromAdExchanger
2 weeks ago

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

A multiphase holiday campaign recognizes that peak shopping periods aren't monolithic events. They are complex, multiphase journeys requiring distinct creative approaches.
E-Commerce
E-Commerce
fromThe Drum
2 weeks ago

Out of sight but not out of reach: how to crack identity in the signal-loss era

Over 200 million Americans face challenges in digital identity and addressability.
#direct-mail
fromHubspot
in 1 week
Marketing

239% growth from... print mail?! Why you shouldn't sleep on direct mail.

fromHubspot
in 1 week
Marketing

239% growth from... print mail?! Why you shouldn't sleep on direct mail.

Marketing
fromEntrepreneur
3 weeks ago

How to Stop Burnout From Torching Your Business | Entrepreneur

Balancing two alcohol brands can lead to overwhelming stress, and entrepreneurs must monitor their mental health diligently.
#ecommerce
fromPractical Ecommerce
3 weeks ago
E-Commerce

PIM Software Is Now a Growth Tool

Product Information Management (PIM) software enhances growth for businesses managing multiple SKUs across various sales channels.
fromMarTech
1 month ago
Marketing tech

Your ecommerce calendar just got a year-round makeover | MarTech

Ecommerce success extends beyond traditional holiday seasons due to an increase in year-round purchasing opportunities.
Marketing tech
fromMarTech
1 month ago

Your ecommerce calendar just got a year-round makeover | MarTech

Ecommerce success extends beyond traditional holiday seasons due to an increase in year-round purchasing opportunities.
fromAol
3 weeks ago

8 strategies to keep customers coming back to your business

Building a loyal customer base is essential for business success.
fromClickUp
3 weeks ago

Free Professional Social Media Proposal Templates to Win Clients

Social media proposal templates are pre-designed documents that help marketers, freelancers, and agencies pitch their services to potential clients in a clear and strategic way.
Marketing
#email-marketing
fromHubspot
3 months ago
Marketing tech

What you're doing wrong in your marketing emails [according to an email expert]

fromHubspot
3 months ago
Marketing tech

What you're doing wrong in your marketing emails [according to an email expert]

fromSocial Media Today
3 weeks ago

TikTok Provides an Overview of its New Brand Consideration Ads [Infographic]

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.
E-Commerce
fromArs Technica
3 weeks ago

Nudify app's plan to dominate deepfake porn hinges on Reddit, docs show

Clothoff continues to expand its market presence by acquiring rival nudify apps amid ongoing legal challenges.
fromEMARKETER
4 weeks ago

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.
fromForbes
4 weeks ago

5 ChatGPT Prompts That Make You Irresistible To High-Ticket Clients

Review my website copy and identify elements that signal desperation or over-availability to potential high-ticket clients. Based on what you know about my business and target audience, point out specific phrases, offers, or design elements that undermine premium positioning. For each issue identified, suggest a more powerful alternative that signals exclusivity and high value.
Marketing
fromEntrepreneur
4 weeks ago

Why Great Products Still Get Ignored - and How to Get Noticed | Entrepreneur

If your website, ads or emails are leading with words like "AI-powered" or "best-in-class" without showing a clear picture of how that changes anything in the user's day-to-day, there's a good chance people are not going to be interested.
Marketing
fromForbes
1 month ago

5 Ways Your LinkedIn Profile Quietly Repels Ideal Clients

Your LinkedIn profile actively pushes away the exact people you want to attract. Even the ones engaging with your posts just disappear, never to be seen again.
Online marketing
fromMarketing Dive
1 month ago

Sociable: Pinterest shares tips for aligning Pin listings with visual search

"Pinterest has provided some new tips to help brands align with its evolving visual search tools, focusing on how users browse for relevant products."
Social media marketing
fromFast Company
1 month ago

How trust became the new currency of brand growth

Storytelling and traditional marketing are losing reliability; building trust has become essential for brand growth.
fromForbes
1 month ago

How To Use ChatGPT To Get Your First 5 Clients This Week

Freelancing can be daunting, especially when it comes to securing clients. A lack of differentiation and poor branding are common pitfalls for newcomers.
Growth hacking
fromForbes
1 month ago

How AI Powers The Holy Grail Of Marketing

The personalization of marketing has evolved from static methods to dynamic, AI-driven insights that connect with consumers on a deeper level.
fromInc
1 month ago

Marketers: You Need to Use AI to Hyper-Specialize. Here's How

The days of generic, one-size-fits-all marketing strategies are behind us. Success hinges on how well you can tailor your content to meet the nuanced needs of each customer.
Marketing tech
fromHackernoon
1 year ago

The HackerNoon Newsletter: Why the Pentagon Is Using AI to Simulate Future Pandemics (6/24/2025) | HackerNoon

DARPA is leveraging AI to simulate disease outbreaks and improve pandemic response.
Building effective feedback loops is crucial for enhancing AI product performance.
fromForbes
1 month ago

5 ChatGPT Prompts To Land Five-To-Six-Figure Collabs

Partnerships can scale your income significantly by increasing visibility, simplifying marketing, and unlocking lucrative opportunities with high-value collaborations.
Growth hacking
fromTasting Table
1 month ago

What Quality Certification Did Trump Steaks Carry? - Tasting Table

Trump Steaks, sold through The Sharper Image and QVC, were genuine USDA-grade prime beef but experienced a short-lived existence and ridicule.
US politics
fromHubspot
1 month ago

Make space for customers to see their business as part of yours

The crossover [of] what's performing at those two ends of the spectrum, paid and organic - that's where you get the clearest and most interesting behavioral insights from your customer.
Marketing tech
fromBusiness Insider
1 month ago

Bill Gates' daughter Phoebe and her cofounder say ChatGPT helped them promote their fashion tech business

Phoebe Gates and Sophia Kianni leveraged viral video analysis and ChatGPT to enhance marketing for their fashion tech startup, Phia.
fromHackernoon
3 years ago

What Pettech Taught Me About Marketing in B2B2C Industries (And What You Can Steal) | HackerNoon

The interplay between B2B and B2C is crucial in dynamic markets like pet insurance, emphasizing the importance of trust and human connections.
fromForbes
1 month ago

Why Your Small Brand Should Try Experiential Marketing Now

Experiential marketing creates genuine engagement and memorable experiences that traditional digital advertising struggles to achieve.
fromMarTech
1 month ago

Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) | MarTech

Agentic AI is transforming customer experience by acting autonomously to enhance efficiency and effectiveness.
Online marketing
fromBusiness Matters
1 month ago

Is It Profitable for iGaming Sites to Give Away Free Bonuses?

Casino bonuses are crucial marketing strategies for online gambling operators to attract and retain players despite initial financial concerns.
fromForbes
1 month ago

5 ChatGPT Prompts To Optimize Your Customer Journey And Sell More

Optimizing the customer journey is crucial for increasing sales.
Understanding touchpoints can help minimize customer drop-off.
fromEntrepreneur
1 month ago

Not Sure If Your Marketing Is Working? Start With These Signals | Entrepreneur

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.
Marketing tech
Marketing tech
fromClickUp
1 month ago

How to Use Drip Nurturing to Convert More Leads | ClickUp

Drip nurturing is vital for converting leads who aren't ready immediately, as it engages them with timely, valuable communication.
fromForbes
1 month ago

Gaming Influencers: A Powerhouse For Game Developers

Influencer marketing is crucial for mobile game developers, yet many still rely on traditional advertising methods.
fromHubspot
1 month ago

How to market your brand to budget-conscious prospects

Budget-conscious consumers prioritize value and are more price-motivated due to economic uncertainties.
fromMarTech
1 month ago

Turn real-time data into smarter customer journeys | MarTech

In today's marketing landscape, the challenge lies in overcoming siloed tools and fragmented data that hinder personalized and efficient campaigns while maximizing ROI.
Marketing tech
#artificial-intelligence
Marketing tech
fromGeeky Gadgets
1 month ago

How to Use AI Agents to Make Money : Vibe Marketing Guide 2025

AI can greatly enhance productivity and lead generation for businesses.
Integrating AI into marketing is essential for modern entrepreneurs.
fromCreative Bloq
1 month ago

3 lessons you can learn from Nike, adidas and their competitors

As big running brands failed at their own game, new players emerged (such as Hooka and On) and started grabbing real chunks of market share.
Marketing tech
#customer-feedback
Media industry
fromLindsey Gamble
1 month ago

Creator Platforms to Surpass Traditional Media in Ad Revenue for the First Time in 2025 - Lindsey Gamble

The advertising industry is shifting focus from traditional media to digital creators as audience trust and engagement grow.
fromForbes
1 month ago

5 ChatGPT Prompts To Double Your Content Output

ChatGPT can dramatically enhance content creation efficiency for self-employed individuals.
fromEntrepreneur
1 month ago

Why Qualitative Feedback Is the Most Valuable Metric You're Not Tracking | Entrepreneur

Success is starting to hinge more on qualitative customer feedback and brand perception. Not just perfect attribution models.
Marketing tech
#real-estate
fromSmartasset
1 month ago

5 Ways to Ask and Pay for Referrals as a Financial Advisor

Not everyone feels comfortable making referrals. It’s important to understand client hesitations, whether they stem from personal discomfort or dissatisfaction with service.
Online marketing
#commerce-media
fromThe Drum
1 month ago
Marketing tech

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
fromThe Drum
1 month ago
Marketing tech

Commerce media has arrived, but marketers still struggle with it

Commerce media has matured into a core focus for marketers, yet complexities persist.
Marketers are increasing investments in commerce media strategies, indicating rapid growth.
Commerce media's role has expanded beyond sales conversion to include broader marketing objectives.
Marketing tech
fromThe Drum
1 month ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
#nba-finals
fromBusiness Insider
1 month ago
National Basketball Association

NBA Finals ratings seem destined to dip, but the league sees an opportunity to market new superstars

fromBusiness Insider
1 month ago
National Basketball Association

NBA Finals ratings seem destined to dip, but the league sees an opportunity to market new superstars

Marketing tech
fromWWD
1 month ago

Subscription Brands Are Looking for New Business Models for Ad Spend, According to Data

Subscription businesses are experiencing shifts in growth dynamics as traditional digital advertising becomes less effective.
#personal-branding
fromForbes
1 month ago
Social media marketing

How To Leverage Personal Branding To Accelerate Business Growth

fromForbes
1 month ago
Social media marketing

How To Leverage Personal Branding To Accelerate Business Growth

Artificial intelligence
fromTearsheet
1 month ago

The double-edged sword of Gen AI: Harms and risks for consumers and employees and why nobody talks about it - Tearsheet

The financial sector avoids discussing Gen AI's risks to maintain a positive brand image, despite potential harms.
fromAWeber
1 month ago

Email Automation for Ecommerce: Maximize Conversions While You Sleep

Email automation in ecommerce is essential for welcoming new customers, recovering abandoned carts, and delivering personalized recommendations with minimal manual effort.
Online marketing
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Social media marketing
fromeLearning Industry
1 month ago

Customer Testimonials That Convert: 12 Real Examples Brands Use To Build Trust

Testimonials serve as social proof, influencing potential buyers by showcasing customer success stories.
Positive reviews and testimonials enhance credibility and can significantly boost search traffic and revenue.
fromTWiT.tv
1 month ago

How to Successfully Track Your Podcast Campaign | TWiT.TV

Lisa Laporte, CEO of TWiT, emphasizes that without proper attribution tools, a staggering 80% of podcast engagement goes untracked, highlighting a significant gap in measurement.
Podcast
Marketing tech
fromYahoo Finance
1 month ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
fromMarTech
1 month ago

Report finds consumers want deals from AI, not simulated conversation | MarTech

Brands are misaligning AI implementation with consumer preferences, which prioritize personalized deals over AI interactions.
fromDigiday
1 month ago

Why Oatly's marketers prefer cultural signals to focus groups

Oatly's marketers prioritize a real-time understanding of culture over traditional market research, allowing them to innovate and respond quickly to emerging trends.
Growth hacking
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