#marketing-strategies

#marketing-strategies

Concern for physical and mental well-being conjured up images of mothers doing aerobics with Jane Fonda, or of influencers drinking kale and chia smoothies. Dieting was something women did. Men were more likely to talk about how much they drank, rather than how little they ate. It's not that men don't need to take care of themselves: men have a shorter life expectancy, they drink more alcohol, they have a poorer diet, and their mental health problems more frequently end in suicide.

It's 2am and you're still working.

Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by 2027.

Replit's annual recurring revenue grew 12x after launching generative AI coding agents, but its gross margins dropped from 36% to negative 14% as LLM bills increased with usage.

AI-powered searches are beginning to have strong commercial relevance. More than 8.5% of US desktop Google AI overview searches in the first quarter were commercial queries, up from 6.28% in three months.

Matteo Ferretti, CEO of PR firm Spynn, understands that most companies optimized for traditional search engines are becoming invisible to artificial intelligence.

One principle of marketing never changes: show up where your clients spend their time, which today is predominantly social media, especially Instagram.

To stand out as an online fitness influencer, creating a standalone website is crucial. This site should clearly present your area of expertise, educational qualifications, and include features like paid subscriptions and a portfolio of your work. Incorporating feedback from followers can also positively influence your brand's reputation.

Every single winning strategy has always tied back to community. When brands fail to engage, there's a sense that they're just pushing content onto their audience.

At the core of Von Oben Solutions is a structured approach to training and mentorship that starts on day one. New team members receive hands-on guidance not just on sales techniques, but also on communication, leadership, and management skills.

For every one dollar businesses invest in public relations (PR), they earn an average of $5.50 back in media coverage.

The marketing team was able to alert the finance and sales in advance, based on how far orders had slipped in China, just how much his team would need to increase capacity to prepare for Bangladesh's subsequent boom in apparel manufacturing.

In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.

Generation X is set to lead in consumer spending, projected to spend $15.2 trillion in 2025, more than any other generation according to NielsenIQ's The X Factor report.

Positive reviews can boost SEO as they indicate trustworthiness, a key metric that Google uses for ranking websites. They also communicate to potential customers that the brand is worth their investment.

A paid media mix encompasses various paid marketing forms used to reach targeted audiences effectively while allowing full control over targeting, timing, and budgeting.

The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.

A multiphase holiday campaign recognizes that peak shopping periods aren't monolithic events. They are complex, multiphase journeys requiring distinct creative approaches.

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.

Review my website copy and identify elements that signal desperation or over-availability to potential high-ticket clients. Based on what you know about my business and target audience, point out specific phrases, offers, or design elements that undermine premium positioning. For each issue identified, suggest a more powerful alternative that signals exclusivity and high value.

If your website, ads or emails are leading with words like "AI-powered" or "best-in-class" without showing a clear picture of how that changes anything in the user's day-to-day, there's a good chance people are not going to be interested.

Your LinkedIn profile actively pushes away the exact people you want to attract. Even the ones engaging with your posts just disappear, never to be seen again.

"Pinterest has provided some new tips to help brands align with its evolving visual search tools, focusing on how users browse for relevant products."

Freelancing can be daunting, especially when it comes to securing clients. A lack of differentiation and poor branding are common pitfalls for newcomers.

Partnerships can scale your income significantly by increasing visibility, simplifying marketing, and unlocking lucrative opportunities with high-value collaborations.

Trump Steaks, sold through The Sharper Image and QVC, were genuine USDA-grade prime beef but experienced a short-lived existence and ridicule.