#marketing-strategies

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#influencer-marketing
Forbes
1 month ago
Marketing

Council Post: Need An Effective Demand Generation Initiative? 16 Ideas To Start With

Combining multiple demand generation efforts is crucial for success in marketing. [ more ]
The Drum
1 month ago
Marketing

Brands are starting to see the power of Cannes Film Festival

Marketers can leverage Cannes Film Festival as a strategic marketing platform beyond traditional celebrity engagements. [ more ]
Digiday
2 months ago
Marketing

Marketers focus on competitive analysis to grow their influencer marketing strategies

Marketers are increasingly focusing on competitors' influencer marketing strategies to inform their own strategies. [ more ]
Forbes
2 months ago
Marketing

Council Post: A Franchise's Guide To Becoming A Local Influencer

Influencers with broad reach may not align with local franchise marketing. Consider using internal influencers for hyper-local campaigns. [ more ]
Forbes
1 month ago
Marketing

Council Post: Need An Effective Demand Generation Initiative? 16 Ideas To Start With

Combining multiple demand generation efforts is crucial for success in marketing. [ more ]
The Drum
1 month ago
Marketing

Brands are starting to see the power of Cannes Film Festival

Marketers can leverage Cannes Film Festival as a strategic marketing platform beyond traditional celebrity engagements. [ more ]
Digiday
2 months ago
Marketing

Marketers focus on competitive analysis to grow their influencer marketing strategies

Marketers are increasingly focusing on competitors' influencer marketing strategies to inform their own strategies. [ more ]
Forbes
2 months ago
Marketing

Council Post: A Franchise's Guide To Becoming A Local Influencer

Influencers with broad reach may not align with local franchise marketing. Consider using internal influencers for hyper-local campaigns. [ more ]
moreinfluencer-marketing
#business-growth
Labridge Digital Marketing
1 month ago
Deliverability

Email Automation and Customer Journeys: Key Strategies

Effective email automation and customer journeys enhance customer experience and drive business growth. [ more ]
Upscale Living Mag
1 month ago
Marketing

Harnessing Social Media: Leveraging Platforms to Reach Your Admirers

Harnessing social media is vital for business growth, aiding in engagement, brand awareness, and sales. [ more ]
Shopify
2 months ago
Web design

How To Start an Online Store in 2024 (Step-by-Step Guide) - Shopify

Creating an online store can be rewarding with the right tools and guidance to reach a wider audience and grow a business. [ more ]
Labridge Digital Marketing
1 month ago
Deliverability

Email Automation and Customer Journeys: Key Strategies

Effective email automation and customer journeys enhance customer experience and drive business growth. [ more ]
Upscale Living Mag
1 month ago
Marketing

Harnessing Social Media: Leveraging Platforms to Reach Your Admirers

Harnessing social media is vital for business growth, aiding in engagement, brand awareness, and sales. [ more ]
Shopify
2 months ago
Web design

How To Start an Online Store in 2024 (Step-by-Step Guide) - Shopify

Creating an online store can be rewarding with the right tools and guidance to reach a wider audience and grow a business. [ more ]
morebusiness-growth
#brand-campaigns
Fast Company
1 month ago
Graphic design

Michael Jordan returns to Gatorade, Wicked-themed Lego, and NFL logos: This week in branding news

Companies like Gatorade and the NFL are revamping brand campaigns with nostalgic elements to resonate with audiences. [ more ]
Social Media Today
1 month ago
Marketing

Snapchat Shares Data on Ad Campaign Performance

Brand and DR campaigns are both efficient in driving sales, with brand spend driving higher ROAS across various categories. [ more ]
Fast Company
1 month ago
Graphic design

Michael Jordan returns to Gatorade, Wicked-themed Lego, and NFL logos: This week in branding news

Companies like Gatorade and the NFL are revamping brand campaigns with nostalgic elements to resonate with audiences. [ more ]
Social Media Today
1 month ago
Marketing

Snapchat Shares Data on Ad Campaign Performance

Brand and DR campaigns are both efficient in driving sales, with brand spend driving higher ROAS across various categories. [ more ]
morebrand-campaigns
#digital-advertising
TechCrunch
1 month ago
Marketing

OneScreen.ai brings startup ads to billboards and NYC's subway | TechCrunch

Billboards are gaining popularity for startups as a creative and effective marketing strategy beyond digital screens. [ more ]
Forbes
1 month ago
Marketing

Council Post: Are We At The Dawn Of A New Agency Era?

Agencies need to specialize in one service to survive amidst industry changes. [ more ]
The Drum
2 months ago
Marketing

The advertiser's action plan for a smooth transition to a cookieless world

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt. [ more ]
The Drum
2 months ago
Marketing

The advertiser's action plan for a smooth transition to a cookieless world

Deprecation of third-party cookies is a fundamental shift in advertising landscape. [ more ]
TechCrunch
1 month ago
Marketing

OneScreen.ai brings startup ads to billboards and NYC's subway | TechCrunch

Billboards are gaining popularity for startups as a creative and effective marketing strategy beyond digital screens. [ more ]
Forbes
1 month ago
Marketing

Council Post: Are We At The Dawn Of A New Agency Era?

Agencies need to specialize in one service to survive amidst industry changes. [ more ]
The Drum
2 months ago
Marketing

The advertiser's action plan for a smooth transition to a cookieless world

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt. [ more ]
The Drum
2 months ago
Marketing

The advertiser's action plan for a smooth transition to a cookieless world

Deprecation of third-party cookies is a fundamental shift in advertising landscape. [ more ]
moredigital-advertising
The Drum
1 month ago
Marketing

How Corona Looong Weekend got India enjoying days away from work

Corona India won The Drum Awards for Marketing APAC's Gold in Creative by navigating challenges in the Indian alcohol market with a tight budget and category-deviant positioning. [ more ]
#audience-engagement
Labridge Digital Marketing
1 month ago
Marketing

Social Media Monitoring and Engagement: Strategies for 2024

Social media monitoring is crucial for understanding audience preferences and needs for effective marketing strategies. [ more ]
Entrepreneur
2 months ago
Marketing

Why You Should Bet on the Media Industry | Entrepreneur

Utilize media-based startups for strategic advantage in venture studios. [ more ]
Variety
2 months ago
Marketing

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit. [ more ]
Labridge Digital Marketing
1 month ago
Marketing

Social Media Monitoring and Engagement: Strategies for 2024

Social media monitoring is crucial for understanding audience preferences and needs for effective marketing strategies. [ more ]
Entrepreneur
2 months ago
Marketing

Why You Should Bet on the Media Industry | Entrepreneur

Utilize media-based startups for strategic advantage in venture studios. [ more ]
Variety
2 months ago
Marketing

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit. [ more ]
moreaudience-engagement
#brand-awareness
Modern Retail
1 month ago
Marketing

Modern Retail+ Research: The 2024 brand guide to events

Publisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement. [ more ]
The Drum
1 month ago
Marketing

What happens when brands overinvest in retail media

Brands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes. [ more ]
Hubspot
1 month ago
Marketing

50 Marketing Buzzwords to Know and Some to Avoid

Marketing buzzwords are catchy terms used to simplify and make marketing concepts more interesting and memorable. [ more ]
GREY Journal
1 month ago
Marketing

Print - A Powerful Vehicle to Drive Response - GREY Journal

Thicker postcards or print materials are perceived as higher quality, impacting consumer behavior and brand awareness positively. [ more ]
Mocha Man Style
2 months ago
Marketing

How to Harness Publicity and Grow Your Business

PR is essential for brand awareness and connection with the audience. [ more ]
Entrepreneur
2 months ago
Marketing

How to Combine Offline with Online Marketing | Entrepreneur

A great marketing plan integrates both online and offline marketing strategies for optimal results. [ more ]
Modern Retail
1 month ago
Marketing

Modern Retail+ Research: The 2024 brand guide to events

Publisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement. [ more ]
The Drum
1 month ago
Marketing

What happens when brands overinvest in retail media

Brands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes. [ more ]
Hubspot
1 month ago
Marketing

50 Marketing Buzzwords to Know and Some to Avoid

Marketing buzzwords are catchy terms used to simplify and make marketing concepts more interesting and memorable. [ more ]
GREY Journal
1 month ago
Marketing

Print - A Powerful Vehicle to Drive Response - GREY Journal

Thicker postcards or print materials are perceived as higher quality, impacting consumer behavior and brand awareness positively. [ more ]
Mocha Man Style
2 months ago
Marketing

How to Harness Publicity and Grow Your Business

PR is essential for brand awareness and connection with the audience. [ more ]
Entrepreneur
2 months ago
Marketing

How to Combine Offline with Online Marketing | Entrepreneur

A great marketing plan integrates both online and offline marketing strategies for optimal results. [ more ]
morebrand-awareness
Digiday
1 month ago
Privacy professionals

How marketers are adapting to the new realities of data privacy

Data privacy regulations are increasing in states, impacting marketers significantly. [ more ]
Forbes
1 month ago
Marketing

Council Post: Nine Steps To Produce CTA Landing Pages With Higher Conversion Rates

Creating a sense of urgency and exclusivity around a CTA is critical for motivating consumers to move forward and close the deal. [ more ]
Digiday
1 month ago
Marketing

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods. [ more ]
Digiday
1 month ago
Marketing

Marketing Briefing: How Amazon has 'elevated their game' with a more cohesive pitch to appeal to advertisers

Amazon is enhancing its advertising pitch to be more comprehensive and strategic, moving beyond individual ad products to a holistic approach. [ more ]
#branding
Digiday
1 month ago
Marketing

Digiday+ Research: The 2024 brand guide to events

Publisher-hosted events are becoming a useful marketing opportunity for brands, with resurgence seen post-pandemic. [ more ]
Institutional Investor
2 months ago
Marketing

Asset Managers' Brands Are Suffering

Asset managers' brands suffered in 2023, decreasing by 25% compared to 2022, with only 25% having positive momentum. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research: The 2024 brand guide to events

Publisher-hosted events are becoming a useful marketing opportunity for brands, with resurgence seen post-pandemic. [ more ]
Institutional Investor
2 months ago
Marketing

Asset Managers' Brands Are Suffering

Asset managers' brands suffered in 2023, decreasing by 25% compared to 2022, with only 25% having positive momentum. [ more ]
morebranding
#email-marketing
beehiiv Blog
1 month ago
Deliverability

Leverage Email Marketing: Boost Your ROI with These Stats

Email marketing's ROI can be elusive to track accurately but has a high average return of $36 for every dollar spent in 2024. [ more ]
AWeber
2 months ago
Deliverability

How Long Should an Email Subject Line Be?

The subject line is crucial in email marketing, with an ideal length of 30-50 characters and up to seven words. [ more ]
MarTech
2 months ago
Deliverability

How to produce brand-approved email designs on time and on budget | MarTech

Marketers often rely on email shortcuts that harm performance, like image-based designs and poor rendering. It's crucial to consider various factors for effective email campaigns. [ more ]
beehiiv Blog
1 month ago
Deliverability

Leverage Email Marketing: Boost Your ROI with These Stats

Email marketing's ROI can be elusive to track accurately but has a high average return of $36 for every dollar spent in 2024. [ more ]
AWeber
2 months ago
Deliverability

How Long Should an Email Subject Line Be?

The subject line is crucial in email marketing, with an ideal length of 30-50 characters and up to seven words. [ more ]
MarTech
2 months ago
Deliverability

How to produce brand-approved email designs on time and on budget | MarTech

Marketers often rely on email shortcuts that harm performance, like image-based designs and poor rendering. It's crucial to consider various factors for effective email campaigns. [ more ]
moreemail-marketing
Digiday
1 month ago
Artificial intelligence

AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platform

WPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies. [ more ]
#customer-engagement
Shopify
1 month ago
Marketing

SMS Marketing Guide: Tips, Examples and Tools (2024) - Shopify

SMS marketing is cost-efficient, personal, and effective in nurturing customer relationships. [ more ]
Shopify
2 months ago
Marketing

How To Create a Successful Product Launch in 6 Steps (2024) - Shopify

Product launches require meticulous planning, customer understanding, and smart marketing strategies for success. [ more ]
Shopify
1 month ago
Marketing

SMS Marketing Guide: Tips, Examples and Tools (2024) - Shopify

SMS marketing is cost-efficient, personal, and effective in nurturing customer relationships. [ more ]
Shopify
2 months ago
Marketing

How To Create a Successful Product Launch in 6 Steps (2024) - Shopify

Product launches require meticulous planning, customer understanding, and smart marketing strategies for success. [ more ]
morecustomer-engagement
#ai
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Adweek
2 months ago
Marketing

ADWEEK's Media All-Stars Navigate a Changing Landscape

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool. [ more ]
Digiday
2 months ago
Marketing

Inside the debate among marketers for and against virtual influencers

Virtual influencers are gaining popularity in the creator economy due to advancements in AI and the need for cost-effective marketing strategies. [ more ]
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Adweek
2 months ago
Marketing

ADWEEK's Media All-Stars Navigate a Changing Landscape

AI is influencing media buying and industry evolution, highlighted in the Media All-Stars showcase with tech as a key tool. [ more ]
Digiday
2 months ago
Marketing

Inside the debate among marketers for and against virtual influencers

Virtual influencers are gaining popularity in the creator economy due to advancements in AI and the need for cost-effective marketing strategies. [ more ]
moreai
Exchangewire
1 month ago
Marketing

Teads' Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns - ExchangeWire.com

UK households are canceling streaming subscriptions due to costs, creating potential for ad-supported CTV apps to rise. [ more ]
Digiday
1 month ago
Marketing

Inside The New York Times' plans to correlate attention levels to other metrics

The New York Times partners with Adelaide for enhanced ad attention measurement tools. [ more ]
Albuquerque Business First
1 month ago
Marketing

Two Albuquerque small business owners attend D.C. conference. Here's what they learned. - Albuquerque Business First

Small business owners leverage social media for marketing strategies, networking, and learning from peers. [ more ]
www.housingwire.com
1 month ago
Marketing

LOs and agents: Creating collaboration instead of chaos in the homebuyer journey

Marketing strategies can enhance collaboration between LOs and real estate agents. [ more ]
Indiegraf
1 month ago
Media industry

Monetize a newsletter: Strategies every publisher should know - Indiegraf

Financial sustainability relies on the perceived value of a newsletter. Monetization methods include reader support, paywalls, advertising, and sponsors. [ more ]
#tiktok
Shopify
1 month ago
Marketing

TikTok Dropshipping: How To Dropship With TikTok Shop (2024) - Shopify

TikTok is a promising sales channel for ecommerce through dropshipping with third-party suppliers. [ more ]
TechCrunch
2 months ago
Marketing

TikTok expands its premium ad slots despite potential U.S. ban | TechCrunch

TikTok is introducing new ad products to attract more marketers despite a potential U.S. ban. [ more ]
Inc.com
3 months ago
Marketing

Cracking the TikTok Code

TikTok is a powerful tool for small businesses to boost sales and engagement.
Authenticity and storytelling are key for companies to succeed on TikTok. [ more ]
Shopify
1 month ago
Marketing

TikTok Dropshipping: How To Dropship With TikTok Shop (2024) - Shopify

TikTok is a promising sales channel for ecommerce through dropshipping with third-party suppliers. [ more ]
TechCrunch
2 months ago
Marketing

TikTok expands its premium ad slots despite potential U.S. ban | TechCrunch

TikTok is introducing new ad products to attract more marketers despite a potential U.S. ban. [ more ]
Inc.com
3 months ago
Marketing

Cracking the TikTok Code

TikTok is a powerful tool for small businesses to boost sales and engagement.
Authenticity and storytelling are key for companies to succeed on TikTok. [ more ]
moretiktok
#digital-marketing
eLearning Industry
1 month ago
Marketing

Payroll Sales Surge: Pump Up Your Client Base With Essential Marketing Techniques

To stand out, payroll software companies must focus on building a solid reputation, providing user-friendly solutions, retaining clients, and offering various features to satisfy demanding clients. [ more ]
Thehustle
2 months ago
Marketing

It should be obvious at this point, but if the internet goes wild for your brand, embrace it

Accidental viral marketing can significantly impact a brand's visibility and may lead to increased engagement and interest in products or services. [ more ]
eLearning Industry
1 month ago
Marketing

Payroll Sales Surge: Pump Up Your Client Base With Essential Marketing Techniques

To stand out, payroll software companies must focus on building a solid reputation, providing user-friendly solutions, retaining clients, and offering various features to satisfy demanding clients. [ more ]
Thehustle
2 months ago
Marketing

It should be obvious at this point, but if the internet goes wild for your brand, embrace it

Accidental viral marketing can significantly impact a brand's visibility and may lead to increased engagement and interest in products or services. [ more ]
moredigital-marketing
#consumer-behavior
ReadWrite
1 month ago
Artificial intelligence

How AI Is Increasing the Personalization of Marketing Strategies

Consumers desire personalized interactions from brands, leading to increased spending and future purchases. [ more ]
PR Daily
2 months ago
Marketing

What the Apple, Bumble and Swehl ad controversies have in common - PR Daily

Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations. [ more ]
Forbes
2 months ago
Podcast

Council Post: Leverage Podcast Advertising To Unlock New Business Opportunities

Podcasts offer unique marketing opportunities to connect with specific audiences and increase brand relevance. [ more ]
Shopify
2 months ago
Data science

Types of Products (Consumer & Industrial) (2023) - Shopify

Product classification is essential to understand consumer behavior and tailor marketing strategies accordingly. [ more ]
Forbes
2 months ago
Marketing

Council Post: Gen Z Is Getting Rich Fast: Here's How To Win Us Over

Gen Z is a wealthy and influential demographic that demands authentic and creative marketing strategies to connect effectively. [ more ]
MarTech
2 months ago
Marketing

Marketing to the 50+ crowd: A booming opportunity | MarTech

One size does not fit all when marketing to the diverse 50-80+ cohort. [ more ]
ReadWrite
1 month ago
Artificial intelligence

How AI Is Increasing the Personalization of Marketing Strategies

Consumers desire personalized interactions from brands, leading to increased spending and future purchases. [ more ]
PR Daily
2 months ago
Marketing

What the Apple, Bumble and Swehl ad controversies have in common - PR Daily

Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations. [ more ]
Forbes
2 months ago
Podcast

Council Post: Leverage Podcast Advertising To Unlock New Business Opportunities

Podcasts offer unique marketing opportunities to connect with specific audiences and increase brand relevance. [ more ]
Shopify
2 months ago
Data science

Types of Products (Consumer & Industrial) (2023) - Shopify

Product classification is essential to understand consumer behavior and tailor marketing strategies accordingly. [ more ]
Forbes
2 months ago
Marketing

Council Post: Gen Z Is Getting Rich Fast: Here's How To Win Us Over

Gen Z is a wealthy and influential demographic that demands authentic and creative marketing strategies to connect effectively. [ more ]
MarTech
2 months ago
Marketing

Marketing to the 50+ crowd: A booming opportunity | MarTech

One size does not fit all when marketing to the diverse 50-80+ cohort. [ more ]
moreconsumer-behavior
Fast Company
1 month ago
Marketing

Brands from Burger King to Coke to Lockheed Martin are leaning in on scholarships to capture Gen Z

Brands like Burger King offer scholarships as part of their marketing strategies to support students amid rising college costs. [ more ]
MarTech
1 month ago
Marketing

There are 10 types of CDPs. Here's why that matters. | MarTech

Customer Data Platforms (CDPs) are marketer-managed systems used to collect and normalize customer data for unified profiles, aiding in data sharing with other marketing systems. [ more ]
Hubspot
1 month ago
Marketing

7 Things Creators Should Know About Marketing Their Book

Book marketing is a crucial step after finishing writing a book and requires time, effort, and strategic planning. [ more ]
#lead-generation
eLearning Industry
1 month ago
Social media marketing

8 Engagement Strategies For eLearning Companies To Hold Webinar Audiences' Attention

Webinars are successful in lead generation; engagement strategies increase participation and profit. [ more ]
Smartasset
2 months ago
Marketing

Comprehensive Guide to Financial Advisor Sales Funnels

Developing a financial advisor sales funnel is crucial to attract clients and generate leads effectively. [ more ]
eLearning Industry
1 month ago
Social media marketing

8 Engagement Strategies For eLearning Companies To Hold Webinar Audiences' Attention

Webinars are successful in lead generation; engagement strategies increase participation and profit. [ more ]
Smartasset
2 months ago
Marketing

Comprehensive Guide to Financial Advisor Sales Funnels

Developing a financial advisor sales funnel is crucial to attract clients and generate leads effectively. [ more ]
morelead-generation
#small-businesses
Inc.com
2 months ago
Marketing

Meet the AI-Powered Campaign Builder for People Who Don't Like Marketing

AI-powered tools like Campaign Manager by Constant Contact help small businesses with AI-assisted marketing strategies, expanding beyond email to multi-channel outreach. [ more ]
Spectrumlocalnews
2 months ago
Marketing

New York small business owner: Don't mess with TikTok

Small businesses fear potential TikTok ban could harm their marketing strategies. [ more ]
Inc.com
2 months ago
Marketing

What Small Businesses Can Learn From Paris FC's Free Seats

Paris FC offering free tickets to increase fan engagement and visibility, highlighting the value of community engagement over immediate revenue in small businesses. [ more ]
Inc.com
2 months ago
Marketing

Meet the AI-Powered Campaign Builder for People Who Don't Like Marketing

AI-powered tools like Campaign Manager by Constant Contact help small businesses with AI-assisted marketing strategies, expanding beyond email to multi-channel outreach. [ more ]
Spectrumlocalnews
2 months ago
Marketing

New York small business owner: Don't mess with TikTok

Small businesses fear potential TikTok ban could harm their marketing strategies. [ more ]
Inc.com
2 months ago
Marketing

What Small Businesses Can Learn From Paris FC's Free Seats

Paris FC offering free tickets to increase fan engagement and visibility, highlighting the value of community engagement over immediate revenue in small businesses. [ more ]
moresmall-businesses
Forbes
2 months ago
Marketing

Council Post: How The NAR Settlement Is Reshaping Buyer Agent Marketing Strategies

The NAR settlement in 2024 and 2025 will significantly impact real estate advertising practices, particularly for buyer agents, leading to a strategic shift in the industry. [ more ]
Hubspot
2 months ago
Marketing

Why Every CMO Needs to Know Their Search TAM

Founders and CMOs are exploring alternatives to paid acquisition as ad costs rise. [ more ]
#content-creation
The Drum
2 months ago
Artificial intelligence

How to generate images for business with AI: A guide to perfect prompts

AI can enhance marketing by making decisions data-driven, boosting creative team productivity, and personalizing services. [ more ]
The Drum
2 months ago
Artificial intelligence

50% of consumers can detect AI-generated content - here's how to apply the human touch

AI tools are transforming content creation, but consumer preference for human-centric content challenges marketing strategies. [ more ]
The Drum
2 months ago
Artificial intelligence

How to generate images for business with AI: A guide to perfect prompts

AI can enhance marketing by making decisions data-driven, boosting creative team productivity, and personalizing services. [ more ]
The Drum
2 months ago
Artificial intelligence

50% of consumers can detect AI-generated content - here's how to apply the human touch

AI tools are transforming content creation, but consumer preference for human-centric content challenges marketing strategies. [ more ]
morecontent-creation
Adweek
2 months ago
Marketing tech

Let's Be Upfront: More Changes Are Coming to Upfront Week

The traditional upfront week in the media industry needs to be updated or ended to better suit the current media landscape. [ more ]
Shopify
2 months ago
Marketing

Sink or Swim: 10 Business Milestones To Hit in Your First Year (2024) - Shopify

Starting a business journey is uncertain, but key milestones like successful marketing campaigns are crucial in the first year. [ more ]
Hubspot
2 months ago
Marketing

Social Media's Role in Reshaping Online Shopping, According to Retailers

Social selling is prevalent, with over 110 million Americans being social buyers. Brands should leverage social selling strategies for success in 2024. [ more ]
#emerging-technologies
Adweek
2 months ago
Marketing

CMOs Are Living Many Lives in the C-Suite

CMOs today have expanded roles requiring them to think and operate like CEOs, necessitating a deep understanding of their company's growth objectives and strategic goals. [ more ]
Adweek
2 months ago
Marketing

Leading Puma Into the Digital Age With Ivan Dashkov

The integration of emerging technologies like VR in marketing strategies is crucial for brands like Puma to stay ahead in the evolving digital landscape. [ more ]
Adweek
2 months ago
Marketing

CMOs Are Living Many Lives in the C-Suite

CMOs today have expanded roles requiring them to think and operate like CEOs, necessitating a deep understanding of their company's growth objectives and strategic goals. [ more ]
Adweek
2 months ago
Marketing

Leading Puma Into the Digital Age With Ivan Dashkov

The integration of emerging technologies like VR in marketing strategies is crucial for brands like Puma to stay ahead in the evolving digital landscape. [ more ]
moreemerging-technologies
GameSpot
2 months ago
Film

10 Outrageous Ways Movie Studios Let You Know A Movie Is Coming Out

Movie promotional stunts can range from over-the-top to bizarre, sometimes creating engaging experiences for audiences. [ more ]
#martech
MarTech
2 months ago
Marketing

MOps alignment and core responsibilities: Best of the MarTechBot | MarTech

Martech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.
Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing. [ more ]
The Drum
2 months ago
Marketing

Joining the dots in DOOH

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success. [ more ]
MarTech
2 months ago
Marketing

MOps alignment and core responsibilities: Best of the MarTechBot | MarTech

Martech and Marketing Ops are recommended to align under the marketing function for effective support of marketing strategies.
Different alignments can create challenges in prioritization and decision-making, highlighting the importance of aligning under marketing. [ more ]
The Drum
2 months ago
Marketing

Joining the dots in DOOH

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success. [ more ]
moremartech
Thedrum
2 months ago
Marketing

Social Media: Bringing People Together?

Social media usage is prevalent in the UK with 80% of adults on various platforms. [ more ]
The Drum
2 months ago
Marketing

What does it take to make it as a health marketing agency?

Health marketing agencies see the healthcare and pharmaceutical sectors as lucrative due to the industry's high revenue potential and perceived recession-proof nature. [ more ]
Newsday
2 months ago
Marketing

THE WEEK AHEAD

Using Instagram for business growth is vital for reaching a wider audience and increasing sales. [ more ]
MarTech
2 months ago
Marketing

How to turn your ideal customer's pain points into entry points | MarTech

Understanding the "entry points" for ideal customers' pain is vital for marketing success. [ more ]
Social Media Today
2 months ago
Marketing

Pinterest Adds Media Buyer Certification Course

Pinterest introduces Media Buyer certification course for free to Pinterest Academy subscribers. [ more ]
London Business News | Londonlovesbusiness.com
2 months ago
Marketing

UK small business owners expect to outperform the UK economy in 2024

Small business owners are optimistic about their business growth despite concerns about the economy. [ more ]
Entrepreneur
2 months ago
Marketing

What I Learned From Spending $5.9 Million on Marketing Last Year | Entrepreneur

Saying 'business is good enough' can hinder greatness. [ more ]
Adweek
2 months ago
Marketing

The Loneliness Epidemic: What Marketers Need to Know

Loneliness epidemic exacerbated by pandemic; affects society and health greatly. [ more ]
Shopify
2 months ago
Marketing

How to Start an Online Boutique: 10 Steps to Launch (2024) - Shopify

An online boutique can be a profitable business venture in the fashion industry with minimal costs using existing tools and an internet connection. [ more ]
Fast Company
2 months ago
Graphic design

Bombardier's new logo is part of a growing trend: naming your logo

Logos with names are becoming popular for brand recognition and storytelling. [ more ]
Entrepreneur
2 months ago
Data science

4 Things Marketers Need to Be Aware of When Running A/B Tests | Entrepreneur

A/B testing is a powerful tool for businesses of any size or industry, especially in live, digital environments. [ more ]
The Drum
2 months ago
Marketing

3 marketing insights to elevate your cricket season strategies

Leverage category trends to create impactful marketing strategies during cricket season. [ more ]
Shopify
2 months ago
Marketing

20 Trending Products and Things To Sell Online (2024) - Shopify

Choosing popular products is vital for business success. [ more ]
Fast Company
2 months ago
Marketing

Water branding has officially gone off the rails

The canned water market is undergoing a shift towards gritty and unconventional marketing strategies. [ more ]
jeffbullas.com
2 months ago
Social media marketing

Grow Your Facebook Followers: Pro Tips for Leveling Up - jeffbullas.com

Facebook followers play a crucial role in expanding influence and reach on the platform. [ more ]
Forbes
2 months ago
Marketing

Council Post: Embrace Change In Digital Marketing Before It's Too Late

When third-party cookies are no longer viable, marketers should focus on alternative methods like first-party data and contextual targeting for effective marketing strategies. [ more ]
Vulture
2 months ago
Film

A Brief History of Movie-Title Changes

Movie titles can undergo changes for various reasons, including marketing purposes and creative decisions. [ more ]
Digiday
2 months ago
Marketing

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]
The Drum
2 months ago
Marketing

The advertising playbook is like theatre. But health brands had to ditch the script

Health brands adapt marketing strategies post-pandemic, focusing on creativity and critical thinking. [ more ]
Adweek
2 months ago
Marketing

7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold Takes

CMOs gather at ADWEEK Marketing Vanguard Summit to discuss industry challenges and innovations. [ more ]
www.housingwire.com
2 months ago
Marketing

CMO Coleen Bogle on strategic leadership in a higher rate environment

The role of a CMO is crucial in navigating a changing mortgage industry landscape. [ more ]
Forbes
2 months ago
Marketing

Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR Practices

Marketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation. [ more ]
Forbes
2 months ago
Marketing

New TikTok Study: Bicultural Consumers Expect Bicultural & Bilingual Messages On Social Media

Marketers should recognize young Hispanics as bicultural consumers and tailor messages to reflect their unique cultural identity. [ more ]
eLearning Industry
2 months ago
Marketing

Navigating HR Tech Buyers: How Your HR Tech Agency Delivers

Establish a strong presence in various HR tech media platforms to reach a wider audience of HR tech buyers. [ more ]
www.housingwire.com
2 months ago
Marketing

Brian Icenhower on impact of commission lawsuits and low volume

Agents and brokerages are facing increased scrutiny post-commission lawsuits, leading to a shift towards more transparent and client-centric approaches. [ more ]
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