#marketing-strategies

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fromForbes
2 weeks ago

5 ChatGPT Prompts To Write Sales Copy That Makes People Buy

It's 2am and you're still working.
E-Commerce
fromDigiday
2 weeks ago

The definitive Digiday guide to what's in and out in the creator economy

Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by 2027.
E-Commerce
Fundraising
fromInc
3 weeks ago

How to Strategically Market and Promote a New Book

Writing a book is just the beginning; strategy is crucial for marketing and selling it.
#real-estate
Online marketing
fromForbes
3 weeks ago

The LinkedIn Profile Framework Every Coach Needs To Win More Clients

Coaches must craft targeted LinkedIn profiles to attract ideal clients effectively.
E-Commerce
fromDigiday
3 weeks ago

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

Total U.S. back-to-school spending is projected to reach $128 billion, despite consumer confidence issues.
#ai-in-marketing
Marketing
fromEntrepreneur
3 weeks ago

Why Most Businesses Overcomplicate Their Marketing Strategy | Entrepreneur

Founders should simplify marketing to avoid confusion and wasting money.
Marketing
fromGeeky Gadgets
3 weeks ago

Create Ads Like a Pro : How AI Is Transforming Modern Marketing

AI revolutionizes ad campaigns by creating content quickly and optimizing strategies in real time, but human creativity remains irreplaceable.
#digital-advertising
fromExchangewire
3 weeks ago
Digital life

DoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.com

fromDigiday
1 month ago
Marketing

With performance channels under scrutiny, these marketers are testing out brand-first strategies

fromExchangewire
3 weeks ago
Digital life

DoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.com

fromDigiday
1 month ago
Marketing

With performance channels under scrutiny, these marketers are testing out brand-first strategies

Data science
fromDigiday
3 weeks ago

In AI and data, WPP Media revives a playbook it thinks it can finally win

WPP Media focuses on leveraging extensive data to differentiate itself in a competitive market.
fromwww.cnbc.com
3 weeks ago

Brinker International CEO credits Chili's growth to marketing strategies

"We refortified our marketing budgets. Three years ago, we spent about $32 million in marketing; this past fiscal we just finished, we spent $137 million."
fromAdExchanger
1 month ago

Who Pays The Cloud Compute Bill?; AppLovin Bounces Back On Ads | AdExchanger

Replit's annual recurring revenue grew 12x after launching generative AI coding agents, but its gross margins dropped from 36% to negative 14% as LLM bills increased with usage.
E-Commerce
Coffee
fromFood & Beverage Magazine
1 month ago

Introducing New Beverage Categories: Starbucks' Nitro Cold Brew Challenge - Food & Beverage Magazine

Nitro Cold Brew by Starbucks transformed cold coffee experiences, creating a new beverage category that enhances customer engagement and operational strategies.
#social-media-marketing
#ai
fromHackernoon
1 year ago
Women in technology

The HackerNoon Newsletter: Why the Pentagon Is Using AI to Simulate Future Pandemics (6/24/2025) | HackerNoon

fromHackernoon
1 year ago
Women in technology

The HackerNoon Newsletter: Why the Pentagon Is Using AI to Simulate Future Pandemics (6/24/2025) | HackerNoon

fromThe Drum
1 month ago

Why PR matters more than ever in the age of AI

AI-powered searches are beginning to have strong commercial relevance. More than 8.5% of US desktop Google AI overview searches in the first quarter were commercial queries, up from 6.28% in three months.
E-Commerce
fromBusiness Matters
1 month ago

How Spynn is Helping Brands Get Noticed by ChatGPT and Google's AI

Matteo Ferretti, CEO of PR firm Spynn, understands that most companies optimized for traditional search engines are becoming invisible to artificial intelligence.
Marketing
Health
fromThe Atlantic
1 month ago

What's So Bad About Nicotine?

Nicotine alternatives like vapes and pouches are perceived as less harmful compared to traditional smoking, despite the historical dangers associated with nicotine.
Television
fromFast Company
1 month ago

Inside Netflix's strategy to make Wednesday an outcast icon

Wednesday Season 2 is Netflix's largest prelaunch social campaign, with over 3 billion social impressions and a focus on 'Big outcast energy.'
E-Commerce
fromFinancial Planning
1 month ago

How can an RIA build a marketing plan that lands new clients?

RIAs must focus on effective marketing strategies that attract the right-fit clients to achieve business growth.
Food & drink
fromTasting Table
1 month ago

The Rarest M&M Color Was Actually Ubiquitous Back In The Day - Tasting Table

Brown M&Ms were once the most common color but now are the rarest in current packs of the candy.
E-Commerce
fromAWeber
1 month ago

How to Promote Your Etsy Shop: 7+ Proven Marketing Strategies

Etsy's competitive environment necessitates active promotion strategies for sellers to increase visibility and sales.
fromSLR Lounge
1 month ago

Facebook Ads for Photographers: Avoid These 5 Most Common Mistakes

One principle of marketing never changes: show up where your clients spend their time, which today is predominantly social media, especially Instagram.
Social media marketing
fromBOXROX - Competitive Fitness Magazine
1 month ago

How to Become an Online Fitness Influencer | BOXROX

To stand out as an online fitness influencer, creating a standalone website is crucial. This site should clearly present your area of expertise, educational qualifications, and include features like paid subscriptions and a portfolio of your work. Incorporating feedback from followers can also positively influence your brand's reputation.
Exercise
Digital life
fromAdExchanger
1 month ago

Dotdash, By The People, For The People; Mopping Up Social | AdExchanger

Rebranding as People Inc. reflects a strategic focus on successful legacy brands.
Marketing
fromGeeky Gadgets
1 month ago

Simplify Marketing : How AI Levels the Playing Field for Everyone

AI tools simplify marketing processes, allowing founders and product owners without formal training to achieve professional-grade results in customer acquisition and business growth.
#digital-marketing
fromHubspot
1 month ago
Marketing

Conde Nast marketing leader shares her framework for destroying your imposter syndrome

fromEntrepreneur
2 months ago
E-Commerce

Marketing Online Can Be Overwhelming For Small Businesses - But It Doesn't Have to Be With These 6 Strategies | Entrepreneur

Digital marketing provides small businesses unique opportunities to expand marketing reach and maximize ROI despite the associated challenges.
fromRolling Out
2 months ago
Social media marketing

Advanced marketing tactics your competitors fear most

Digital marketing in 2025 demands authentic connections and personalized experiences, redefining customer engagement strategies for businesses.
fromHubspot
1 month ago
Marketing

Conde Nast marketing leader shares her framework for destroying your imposter syndrome

fromEntrepreneur
2 months ago
E-Commerce

Marketing Online Can Be Overwhelming For Small Businesses - But It Doesn't Have to Be With These 6 Strategies | Entrepreneur

fromHubspot
1 month ago

5 community-building tips I've learned from working in social media, TV, and nonprofits

Every single winning strategy has always tied back to community. When brands fail to engage, there's a sense that they're just pushing content onto their audience.
Marketing
#email-marketing
fromSocial Media Explorer
1 month ago

Leaders into Partners: Von Oben Solutions

At the core of Von Oben Solutions is a structured approach to training and mentorship that starts on day one. New team members receive hands-on guidance not just on sales techniques, but also on communication, leadership, and management skills.
Business
fromEntrepreneur
1 month ago

How to Earn Customer Trust and Boost Sales Without Big Ad Budgets | Entrepreneur

For every one dollar businesses invest in public relations (PR), they earn an average of $5.50 back in media coverage.
Marketing
Marketing
fromClickUp
1 month ago

How to Use Marketing Strategies for Architecture Firms | ClickUp

Marketing strategies for architecture firms must evolve beyond referrals to thrive.
Marketing
fromClickUp
1 month ago

How to Use Marketing Strategies for Consultants to Stand Out

Consulting requires innovative marketing strategies to effectively engage clients and establish trust.
#b2b-marketing
fromAdExchanger
1 month ago

TL;DR But Digital Marketing Has The Info; What's ChatGPT Say? | AdExchanger

The marketing team was able to alert the finance and sales in advance, based on how far orders had slipped in China, just how much his team would need to increase capacity to prepare for Bangladesh's subsequent boom in apparel manufacturing.
Marketing
fromThe Drum
1 month ago

How can marketers turn cultural chaos into brand power?

In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.
Marketing
E-Commerce
fromMarTech
1 month ago

How omni-conscious brands win in a buyer-first, fragmented world | MarTech

Buyers now control their journey, necessitating brands to focus on relevance and buyer-first strategies.
fromEMARKETER
1 month ago

Gen X will outspend other generations in 2025, presenting an opportunity for tech marketers

Generation X is set to lead in consumer spending, projected to spend $15.2 trillion in 2025, more than any other generation according to NielsenIQ's The X Factor report.
E-Commerce
NYC music
fromHubspot
1 month ago

Rare Beauty's "anonymous insider" spills the tea on their new Substack

Substack serves as a platform for music discovery and unique brand engagement through newsletters.
Marketing
fromEntrepreneur
1 month ago

My Top 3 Secrets for Generating Better Advertising Results | Entrepreneur

Incorporate enticing offers into advertisements to enhance consumer engagement and retention.
fromBusiness Matters
1 month ago

7 Strategies for Enhancing Your Brand's Online Reach and Reputation

Positive reviews can boost SEO as they indicate trustworthiness, a key metric that Google uses for ranking websites. They also communicate to potential customers that the brand is worth their investment.
Marketing
#generative-ai
fromInc
2 months ago
Marketing tech

10 Ways Chief Marketing Officers Are Harnessing AI Right Now

Chief Marketing Officers (CMOs) are increasingly leveraging generative AI to enhance marketing strategies during economic uncertainty.
fromHubspot
2 months ago
Artificial intelligence

How to get AI to write copy in your brand voice - from picking the right platform to training your GPT

Generative AI can effectively assist in copywriting with the right approach and training.
fromHubspot
2 months ago
Artificial intelligence

How to get AI to write copy in your brand voice - from picking the right platform to training your GPT

Startup companies
fromForbes
1 month ago

Launching A Company In Uncertain Times? 17 Marketing Tips For Founders

New business founders must be bold, adaptable, and customer-focused to succeed in unpredictable economic conditions.
#podcasting
fromRAIN News
2 months ago
Podcast

"Podcasting is changing fast" - new growth metrics from Podcast Marketing Academy

Podcasting is rapidly evolving, making it crucial for podcasters to adapt to new growth trends and metrics.
fromeLearning Industry
1 month ago

How To Diversify Your Paid Media Mix Without Wasting Budget

A paid media mix encompasses various paid marketing forms used to reach targeted audiences effectively while allowing full control over targeting, timing, and budgeting.
Marketing
fromC-Store Dive
1 month ago

Adding convenience: How C Stores can add customers by blending tech and in-person experiences

The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.
E-Commerce
Social media marketing
fromClickUp
1 month ago

15 Best Buffer Alternatives for Social Media Management in 2025

Buffer is limited in analytics, automation, and collaboration, making it less suitable for growing social media teams.
fromAdExchanger
1 month ago

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

A multiphase holiday campaign recognizes that peak shopping periods aren't monolithic events. They are complex, multiphase journeys requiring distinct creative approaches.
E-Commerce
E-Commerce
fromThe Drum
1 month ago

Out of sight but not out of reach: how to crack identity in the signal-loss era

Over 200 million Americans face challenges in digital identity and addressability.
#direct-mail
Marketing
fromEntrepreneur
2 months ago

How to Stop Burnout From Torching Your Business | Entrepreneur

Balancing two alcohol brands can lead to overwhelming stress, and entrepreneurs must monitor their mental health diligently.
E-Commerce
fromAol
2 months ago

8 strategies to keep customers coming back to your business

Building a loyal customer base is essential for business success.
fromSocial Media Today
2 months ago

TikTok Provides an Overview of its New Brand Consideration Ads [Infographic]

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.
E-Commerce
fromEMARKETER
2 months ago

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.
fromForbes
2 months ago

5 ChatGPT Prompts That Make You Irresistible To High-Ticket Clients

Review my website copy and identify elements that signal desperation or over-availability to potential high-ticket clients. Based on what you know about my business and target audience, point out specific phrases, offers, or design elements that undermine premium positioning. For each issue identified, suggest a more powerful alternative that signals exclusivity and high value.
Marketing
fromEntrepreneur
2 months ago

Why Great Products Still Get Ignored - and How to Get Noticed | Entrepreneur

If your website, ads or emails are leading with words like "AI-powered" or "best-in-class" without showing a clear picture of how that changes anything in the user's day-to-day, there's a good chance people are not going to be interested.
Marketing
fromForbes
2 months ago

5 Ways Your LinkedIn Profile Quietly Repels Ideal Clients

Your LinkedIn profile actively pushes away the exact people you want to attract. Even the ones engaging with your posts just disappear, never to be seen again.
Online marketing
fromMarketing Dive
2 months ago

Sociable: Pinterest shares tips for aligning Pin listings with visual search

"Pinterest has provided some new tips to help brands align with its evolving visual search tools, focusing on how users browse for relevant products."
Social media marketing
fromForbes
2 months ago

How To Use ChatGPT To Get Your First 5 Clients This Week

Freelancing can be daunting, especially when it comes to securing clients. A lack of differentiation and poor branding are common pitfalls for newcomers.
Growth hacking
Marketing tech
fromForbes
2 months ago

How AI Powers The Holy Grail Of Marketing

The personalization of marketing has evolved from static methods to dynamic, AI-driven insights that connect with consumers on a deeper level.
Marketing tech
fromInc
2 months ago

Marketers: You Need to Use AI to Hyper-Specialize. Here's How

Digital transformation emphasizes hyper-specialization over broad strategies, allowing marketers to target prospects with precision using advanced technologies.
fromForbes
2 months ago

5 ChatGPT Prompts To Land Five-To-Six-Figure Collabs

Partnerships can scale your income significantly by increasing visibility, simplifying marketing, and unlocking lucrative opportunities with high-value collaborations.
Growth hacking
fromTasting Table
2 months ago

What Quality Certification Did Trump Steaks Carry? - Tasting Table

Trump Steaks, sold through The Sharper Image and QVC, were genuine USDA-grade prime beef but experienced a short-lived existence and ridicule.
US politics
Marketing tech
fromHubspot
2 months ago

Make space for customers to see their business as part of yours

Creative marketers can gain valuable insights by merging paid and organic campaign data.
Understanding different target audiences leads to tailored marketing strategies.
Growth hacking
fromBusiness Insider
2 months ago

Bill Gates' daughter Phoebe and her cofounder say ChatGPT helped them promote their fashion tech business

Phoebe Gates and Sophia Kianni leveraged viral video analysis and ChatGPT to enhance marketing for their fashion tech startup, Phia.
Marketing tech
fromHackernoon
3 years ago

What Pettech Taught Me About Marketing in B2B2C Industries (And What You Can Steal) | HackerNoon

The interplay between B2B and B2C is crucial in dynamic markets like pet insurance, emphasizing the importance of trust and human connections.
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