#marketing-strategies

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#content-creation

As TikTok Ban Looms Again, Record Labels 'Need to Be Prepared'

Marketers are preparing for potential TikTok bans by developing alternative strategies and creating content for other platforms to avoid disruptions.

How to Use AI for Product Marketing (Use Cases & Tools) | ClickUp

AI is an essential tool for modern product marketers, automating tasks and increasing efficiency.

Top 10 AI Tone Rewriters to Transform Your Writing in 2025

AI tone rewriters enhance content creation efficiency while maintaining brand voice and appropriateness.

Why Most Personal Brands Will Fail, And How To Make Sure Yours Doesn't

Building a personal brand can lead to success, but saturation in the market may hinder individual differentiation.

3 Easy Ways to Build a Personal Brand as an Entrepreneur

Consistent social media posting is essential for fast growth in personal branding.
Authenticity and relatability in posts lead to better engagement.

ChatGPT Cheat Sheet: 9 Tips for Better AI Conversations

Clear, structured prompts enhance the quality of output from AI tools like ChatGPT.

As TikTok Ban Looms Again, Record Labels 'Need to Be Prepared'

Marketers are preparing for potential TikTok bans by developing alternative strategies and creating content for other platforms to avoid disruptions.

How to Use AI for Product Marketing (Use Cases & Tools) | ClickUp

AI is an essential tool for modern product marketers, automating tasks and increasing efficiency.

Top 10 AI Tone Rewriters to Transform Your Writing in 2025

AI tone rewriters enhance content creation efficiency while maintaining brand voice and appropriateness.

Why Most Personal Brands Will Fail, And How To Make Sure Yours Doesn't

Building a personal brand can lead to success, but saturation in the market may hinder individual differentiation.

3 Easy Ways to Build a Personal Brand as an Entrepreneur

Consistent social media posting is essential for fast growth in personal branding.
Authenticity and relatability in posts lead to better engagement.

ChatGPT Cheat Sheet: 9 Tips for Better AI Conversations

Clear, structured prompts enhance the quality of output from AI tools like ChatGPT.
morecontent-creation
#small-business

These 2 Marketing Strategies Drive Small Business Value.

Effective branding and differentiation are crucial for enhancing a small business's value, whether for future sales or sustained growth.

Council Post: How To Build Community: The Superpower Of Small Business Success

Community building is essential for small business growth and customer loyalty.

Small Business Collaboration Ideas To Boost Sales and Reach (2024) - Shopify

Small businesses can leverage collaboration for greater visibility and financial savings in marketing.
Collaborative efforts foster community spirit and enhance local economies.

How a Small Candle Business Grew Holiday Sales by 25% with Targeted Email Marketing

Charming Candle Co. achieved a 25% increase in holiday revenue by optimizing their email marketing strategy through sign-up improvements and audience segmentation.

Local Marketing Agency: Why Your Business Needs One for Growth

Local marketing agencies are essential for small businesses to connect with their target audiences and foster brand loyalty in competitive markets.

Advice for small businesses on building an online presence

Establishing a strong online presence as a small business can be achieved through effective use of domain names.

These 2 Marketing Strategies Drive Small Business Value.

Effective branding and differentiation are crucial for enhancing a small business's value, whether for future sales or sustained growth.

Council Post: How To Build Community: The Superpower Of Small Business Success

Community building is essential for small business growth and customer loyalty.

Small Business Collaboration Ideas To Boost Sales and Reach (2024) - Shopify

Small businesses can leverage collaboration for greater visibility and financial savings in marketing.
Collaborative efforts foster community spirit and enhance local economies.

How a Small Candle Business Grew Holiday Sales by 25% with Targeted Email Marketing

Charming Candle Co. achieved a 25% increase in holiday revenue by optimizing their email marketing strategy through sign-up improvements and audience segmentation.

Local Marketing Agency: Why Your Business Needs One for Growth

Local marketing agencies are essential for small businesses to connect with their target audiences and foster brand loyalty in competitive markets.

Advice for small businesses on building an online presence

Establishing a strong online presence as a small business can be achieved through effective use of domain names.
moresmall-business
#consumer-behavior

Multicultural Marketing: How To Do It Right, With Examples (2024) - Shopify

The US population growth is now primarily driven by racial and ethnic minorities, influencing the need for multicultural marketing strategies.

Neuromarketing: AI-Enabled Brain-Computer Interfaces Shaping Our Future

BCI technology is revolutionizing marketing by providing detailed insights into consumer behavior.

Council Post: Winning Gen Z: How Small Businesses Can Capture These New Spenders

Gen Z demands authenticity and social responsibility from brands to establish loyalty.

How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands' Marketing and Trademarking

Luxury marketers are reevaluating their strategies due to the rise of affordable imitation products that resonate with consumers on social media.

WTF are commerce audiences?

Understanding commerce audiences is critical for effective online marketing strategies in today's non-linear shopping behaviors.

CMOs focus less on gathering data for a cookieless future

Marketers are shifting focus from data-gathering strategies to better utilization of existing data as cookies face uncertainty.

Multicultural Marketing: How To Do It Right, With Examples (2024) - Shopify

The US population growth is now primarily driven by racial and ethnic minorities, influencing the need for multicultural marketing strategies.

Neuromarketing: AI-Enabled Brain-Computer Interfaces Shaping Our Future

BCI technology is revolutionizing marketing by providing detailed insights into consumer behavior.

Council Post: Winning Gen Z: How Small Businesses Can Capture These New Spenders

Gen Z demands authenticity and social responsibility from brands to establish loyalty.

How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands' Marketing and Trademarking

Luxury marketers are reevaluating their strategies due to the rise of affordable imitation products that resonate with consumers on social media.

WTF are commerce audiences?

Understanding commerce audiences is critical for effective online marketing strategies in today's non-linear shopping behaviors.

CMOs focus less on gathering data for a cookieless future

Marketers are shifting focus from data-gathering strategies to better utilization of existing data as cookies face uncertainty.
moreconsumer-behavior
#e-commerce

DTC Briefing: Mack Weldon kicks off 2025 with a new TV campaign after rebuilding its digital marketing strategy

Brands are investing in broader marketing strategies in 2025 after reassessing their approaches during previous economic challenges.

Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and Forever

Experimentation is essential for e-commerce brands in managing ad costs and improving revenue through targeted strategies.

Use These ChatGPT Prompts to Boost Your Amazon Sales | Entrepreneur

Using ChatGPT can help Amazon sellers gain competitive advantages quickly.
Creating a detailed buyer persona is crucial for understanding target customers.
Polite and specific prompts lead to better responses from ChatGPT.

3 Ways to Optimize Your Marketing Budget and Get Results in 2025 | Entrepreneur

Effective management of digital marketing budgets is crucial for immediate results and client satisfaction.

DTC Briefing: Mack Weldon kicks off 2025 with a new TV campaign after rebuilding its digital marketing strategy

Brands are investing in broader marketing strategies in 2025 after reassessing their approaches during previous economic challenges.

Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and Forever

Experimentation is essential for e-commerce brands in managing ad costs and improving revenue through targeted strategies.

Use These ChatGPT Prompts to Boost Your Amazon Sales | Entrepreneur

Using ChatGPT can help Amazon sellers gain competitive advantages quickly.
Creating a detailed buyer persona is crucial for understanding target customers.
Polite and specific prompts lead to better responses from ChatGPT.

3 Ways to Optimize Your Marketing Budget and Get Results in 2025 | Entrepreneur

Effective management of digital marketing budgets is crucial for immediate results and client satisfaction.
moree-commerce
#customer-loyalty

How Brand Tracking Works: 4 Effective Methods (2025) - Shopify

Effective brand building is crucial for sustainable growth, and brand tracking is essential for measuring brand health over time.

Council Post: Increase Revenue Through Time-Limited Promotions And Referral Programs

Limited-time promotions and referral programs effectively boost revenue and customer loyalty for new businesses.

How Brand Tracking Works: 4 Effective Methods (2025) - Shopify

Effective brand building is crucial for sustainable growth, and brand tracking is essential for measuring brand health over time.

Council Post: Increase Revenue Through Time-Limited Promotions And Referral Programs

Limited-time promotions and referral programs effectively boost revenue and customer loyalty for new businesses.
morecustomer-loyalty

Teads UK's Insights Unveil: Food Forms a Key Part of Valentine's Celebrations & Gift-Giving This Year - ExchangeWire.com

Valentine's Day celebrations in the UK significantly vary by relationship status, emphasizing the need for targeted advertising.
#email-marketing

Simplify, Test, and Perfect: Introducing Email Automation with Version Control

The Campaign Builder updates enhance email automation management, allowing safe testing and refinement without disrupting live workflows.

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

Incorporating AI into email marketing drastically improved our conversion rates by focusing on individual personalization rather than group segmentation.

You Should Know These Email Marketing Stats in 2025 - Shopify

Email marketing success relies on understanding audience preferences and effective engagement strategies rather than just utilizing new platforms.

Double Opt-in Email Marketing: Importance and Setup Tips (2024) - Shopify

Double opt-in enhances email list quality by ensuring genuine subscriber interest and compliance with modern privacy regulations.

Welcome emails lift KPIs: Best of the MarTechBot | MarTech

Welcome emails are vital for creating trust and engaging subscribers.
They offer valuable opportunities for immediate action and brand introduction.

8 Tips for Successful Email Workflow Management

Effective email workflow management enhances efficiency and minimizes mistakes in email marketing processes.

Simplify, Test, and Perfect: Introducing Email Automation with Version Control

The Campaign Builder updates enhance email automation management, allowing safe testing and refinement without disrupting live workflows.

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

Incorporating AI into email marketing drastically improved our conversion rates by focusing on individual personalization rather than group segmentation.

You Should Know These Email Marketing Stats in 2025 - Shopify

Email marketing success relies on understanding audience preferences and effective engagement strategies rather than just utilizing new platforms.

Double Opt-in Email Marketing: Importance and Setup Tips (2024) - Shopify

Double opt-in enhances email list quality by ensuring genuine subscriber interest and compliance with modern privacy regulations.

Welcome emails lift KPIs: Best of the MarTechBot | MarTech

Welcome emails are vital for creating trust and engaging subscribers.
They offer valuable opportunities for immediate action and brand introduction.

8 Tips for Successful Email Workflow Management

Effective email workflow management enhances efficiency and minimizes mistakes in email marketing processes.
moreemail-marketing
#social-media

4 times Aldi nailed branding

Aldi's innovative marketing strategies have effectively engaged audiences and resulted in significant profitability.

Pinterest Algorithm: How It Works and Tips for 2025 - Shopify

Pinterest, with 537 million users, is more than a social platform; it's a visual search engine for capturing leads and driving sales.

"Focusing too much on sales"- Shark Tank's Daymond John shares 5 social media mistakes businesses make

Social media is crucial for driving sales and building community; businesses should prioritize engagement over direct sales promotions.

'That invades my peace': Man pumps gas. Then he's shocked to discover where the Burger King, Starbucks, KFC ads are coming from

Gas stations are increasingly using ads at fuel pumps, frustrating customers with intrusive marketing methods.

How To Find Clients As a Freelancer, Coach, or Entrepreneur

Most common strategies for finding clients fail due to ineffective execution and lack of established networks.
Social media can be an effective tool for client acquisition if you have an engaged following.

3 Strategies to Make Your Next Campaign Go Viral | Entrepreneur

The pursuit of a viral marketing campaign is increasingly central to PR efforts, despite its unpredictability.

4 times Aldi nailed branding

Aldi's innovative marketing strategies have effectively engaged audiences and resulted in significant profitability.

Pinterest Algorithm: How It Works and Tips for 2025 - Shopify

Pinterest, with 537 million users, is more than a social platform; it's a visual search engine for capturing leads and driving sales.

"Focusing too much on sales"- Shark Tank's Daymond John shares 5 social media mistakes businesses make

Social media is crucial for driving sales and building community; businesses should prioritize engagement over direct sales promotions.

'That invades my peace': Man pumps gas. Then he's shocked to discover where the Burger King, Starbucks, KFC ads are coming from

Gas stations are increasingly using ads at fuel pumps, frustrating customers with intrusive marketing methods.

How To Find Clients As a Freelancer, Coach, or Entrepreneur

Most common strategies for finding clients fail due to ineffective execution and lack of established networks.
Social media can be an effective tool for client acquisition if you have an engaged following.

3 Strategies to Make Your Next Campaign Go Viral | Entrepreneur

The pursuit of a viral marketing campaign is increasingly central to PR efforts, despite its unpredictability.
moresocial-media

The HackerNoon Newsletter: To Sell Software in 2025, Devs Must Think Like Marketers (1/16/2025) | HackerNoon

Software entrepreneurship now requires marketing savvy alongside coding skills.
The USA could strategically acquire Bitcoin and build utility around it.
#product-development

9 Best User Persona Templates for Creating Tailored Products

Understanding customer needs is crucial for product success.
User persona templates help create focused buyer profiles for development.

Council Post: The 'MAGNET' Method: A Growth Framework For Web3 Projects

The MAGNET method provides a tailored framework for Web3 projects to achieve growth through specific, strategic stages.

9 Best User Persona Templates for Creating Tailored Products

Understanding customer needs is crucial for product success.
User persona templates help create focused buyer profiles for development.

Council Post: The 'MAGNET' Method: A Growth Framework For Web3 Projects

The MAGNET method provides a tailored framework for Web3 projects to achieve growth through specific, strategic stages.
moreproduct-development
#business-growth

How Connecting With the Right Audience Drives Business Success | Entrepreneur

Targeted lead generation enhances business growth by focusing on high-intent leads that align with products or services offered.

Maximize Your Marketing ROI: Cost-Effective Strategies From Inc. 5000 Founders

Cost-effective marketing strategies are crucial for businesses to maximize ROI without overspending.

How Connecting With the Right Audience Drives Business Success | Entrepreneur

Targeted lead generation enhances business growth by focusing on high-intent leads that align with products or services offered.

Maximize Your Marketing ROI: Cost-Effective Strategies From Inc. 5000 Founders

Cost-effective marketing strategies are crucial for businesses to maximize ROI without overspending.
morebusiness-growth
#advertising

The topics and trends that will be the talk of CES this year

CES serves as a pivotal moment for advertisers to finalize their marketing strategies and budgets for the year ahead.

6 controversial campaigns from 2024 - and where they went wrong

Controversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.
Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.

Shopify Launches Its Ad Product to All Merchants

Shopify is expanding its Shop Campaigns ad product to all merchants in the U.S. and Canada to increase marketing support and sales.

Advertisers say Meta's content-moderation changes make them uneasy. They won't stop spending.

Advertisers are concerned about Meta's new content moderation approach and its implications for brand safety, despite an expected stability in ad spending.

Data, AI and advertising: 2025 predictions | MarTech

Advertisers will increasingly leverage technology and data-driven strategies to enhance ad effectiveness and measurement in 2024.

How to Effectively Advertise on Netflix for Your Campaign - The BeauTraveler

Streaming platforms like Netflix offer marketers lucrative advertising opportunities as traditional TV viewership declines.

The topics and trends that will be the talk of CES this year

CES serves as a pivotal moment for advertisers to finalize their marketing strategies and budgets for the year ahead.

6 controversial campaigns from 2024 - and where they went wrong

Controversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.
Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.

Shopify Launches Its Ad Product to All Merchants

Shopify is expanding its Shop Campaigns ad product to all merchants in the U.S. and Canada to increase marketing support and sales.

Advertisers say Meta's content-moderation changes make them uneasy. They won't stop spending.

Advertisers are concerned about Meta's new content moderation approach and its implications for brand safety, despite an expected stability in ad spending.

Data, AI and advertising: 2025 predictions | MarTech

Advertisers will increasingly leverage technology and data-driven strategies to enhance ad effectiveness and measurement in 2024.

How to Effectively Advertise on Netflix for Your Campaign - The BeauTraveler

Streaming platforms like Netflix offer marketers lucrative advertising opportunities as traditional TV viewership declines.
moreadvertising
#customer-experience

How To Reach People At The Right Time With Personalization Strategies

Consumers increasingly expect personalized experiences from brands, making it essential for businesses to adapt and innovate their customer engagement strategies.

How to Make a Career Transition from Sales to Marketing

The shift from sales to marketing is essential due to evolving consumer demands and the integration of sales and marketing roles under growth strategies.

7 proven strategies for effective B2B customer retention | MarTech

Customer retention is crucial for B2B success, yet currently, only about 15% of marketing effort is dedicated to it.

How To Reach People At The Right Time With Personalization Strategies

Consumers increasingly expect personalized experiences from brands, making it essential for businesses to adapt and innovate their customer engagement strategies.

How to Make a Career Transition from Sales to Marketing

The shift from sales to marketing is essential due to evolving consumer demands and the integration of sales and marketing roles under growth strategies.

7 proven strategies for effective B2B customer retention | MarTech

Customer retention is crucial for B2B success, yet currently, only about 15% of marketing effort is dedicated to it.
morecustomer-experience
#real-estate

Council's plan to ban 'For Sale' signs outside homes sparks debate

Westminster Council's proposed ban on 'For Sale' signs aims to enhance visual appeal, but it may disadvantage small estate agencies reliant on traditional marketing.

Walter White had a home fit for a high school teacher. It's listed for $4M.

The Padillas are listing their home for $4 million due to its connection with 'Breaking Bad', far exceeding its market value.
The sale highlights the rising market value of homes tied to popular culture.

Council's plan to ban 'For Sale' signs outside homes sparks debate

Westminster Council's proposed ban on 'For Sale' signs aims to enhance visual appeal, but it may disadvantage small estate agencies reliant on traditional marketing.

Walter White had a home fit for a high school teacher. It's listed for $4M.

The Padillas are listing their home for $4 million due to its connection with 'Breaking Bad', far exceeding its market value.
The sale highlights the rising market value of homes tied to popular culture.
morereal-estate
from Vogue Business
1 week ago

The luxury slowdown survival guide for marketers

Luxury brands must communicate true value to stay relevant.
Consumer sentiment on luxury is changing, affecting luxury sales.
Marketing will remain critical for luxury brands in upcoming years.

How did these hit games find their first 1,000 players?

Steam's algorithmic promotion plays a crucial role in helping indie games discoverability, especially for those with limited marketing resources.
#digital-advertising

Here are the cases for and against AI agents

Targeting ads towards AI agents may enhance user experience by reducing the clutter of traditional advertisements.

Doc Update: Google Ad Scheduling Not Compatible With Smart Bidding Campaigns

Google's recent help document update suggests ad scheduling is not compatible with Smart Bidding campaigns, causing confusion but likely unchanged functionality.

Here are the cases for and against AI agents

Targeting ads towards AI agents may enhance user experience by reducing the clutter of traditional advertisements.

Doc Update: Google Ad Scheduling Not Compatible With Smart Bidding Campaigns

Google's recent help document update suggests ad scheduling is not compatible with Smart Bidding campaigns, causing confusion but likely unchanged functionality.
moredigital-advertising
#startups

Council Post: Avoiding The Most Common Marketing Mistakes That Startups Make

Startups need structured brand messaging to clearly communicate value, align teams, and maximize growth potential.

Cybersecurity Marketing Playbook Offers 7 Low-Cost Tactics to Hacking Growth | HackerNoon

Effective cybersecurity marketing doesn't require a huge budget; creative, low-cost strategies can yield significant visibility.
Long-tail SEO and guest posting are essential tactics for startups looking to compete against bigger players.

4 Ways Startups Can Leverage Merchandise For Branding

Effective branding is essential for startups to attract repeat customers through memorable impressions.
Utilizing merchandise creatively can significantly enhance brand visibility and customer engagement.

Council Post: Avoiding The Most Common Marketing Mistakes That Startups Make

Startups need structured brand messaging to clearly communicate value, align teams, and maximize growth potential.

Cybersecurity Marketing Playbook Offers 7 Low-Cost Tactics to Hacking Growth | HackerNoon

Effective cybersecurity marketing doesn't require a huge budget; creative, low-cost strategies can yield significant visibility.
Long-tail SEO and guest posting are essential tactics for startups looking to compete against bigger players.

4 Ways Startups Can Leverage Merchandise For Branding

Effective branding is essential for startups to attract repeat customers through memorable impressions.
Utilizing merchandise creatively can significantly enhance brand visibility and customer engagement.
morestartups

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

Want More Sales? A Behavioral Scientist Says This Counterintuitive Strategy Could Double Your Success

Telling customers they don't have to buy can paradoxically increase their likelihood to purchase.
Unconventional marketing strategies often yield better results by allowing customers control over their decisions.
#customer-engagement

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban would significantly impact small businesses that rely on the platform for marketing and customer engagement.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban would significantly impact small businesses that rely on the platform for marketing and customer engagement.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.
morecustomer-engagement

From the Makers of Roach Motel

Roach Motel uses glue to trap and kill roaches with a special lure.

The TechBeat: The Crypto Industry is Overlooking a Critical Factor in Ensuring Its Success (12/31/2024) | HackerNoon

Cryptocurrency adoption requires innovative technology paired with effective marketing strategies.
Excessive reliance on AI is changing cognition, urging caution about digital dependence.

The Story of Milo's Success in Southeast Asia and Struggles in India

Milo is a cherished drink in Southeast Asia, linked to health and sports, but struggles for similar affection in India.
#affiliate-marketing

CPA Marketing: How To Use Cost-Per-Action Affiliate Marketing (2024) - Shopify

CPA marketing is a performance-based model ensuring businesses only pay for specific customer actions, enhancing ROI and minimizing risk.

How to Improve Affiliate Marketing Conversion Rates (2024) - Shopify

Success rates, whether for dentists or affiliate marketers, significantly influence choices and strategies, highlighting the importance of evaluating performance metrics diligently.

CPA Marketing: How To Use Cost-Per-Action Affiliate Marketing (2024) - Shopify

CPA marketing is a performance-based model ensuring businesses only pay for specific customer actions, enhancing ROI and minimizing risk.

How to Improve Affiliate Marketing Conversion Rates (2024) - Shopify

Success rates, whether for dentists or affiliate marketers, significantly influence choices and strategies, highlighting the importance of evaluating performance metrics diligently.
moreaffiliate-marketing

What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving

Mind maps are effective tools for marketers to visualize and consolidate ideas, improving communication and project management.

Council Post: Why You Should Never Compromise On Brand

Performance marketing focuses on short-term gains but can undermine long-term brand integrity and consumer connections.

Franchise Development Efforts in 2025 - What to Expect | Entrepreneur

Franchise development experienced significant growth thanks to strong consumer demand and strategic marketing approaches.

Council Post: 12 Big Misconceptions (And Truths) About Partner Marketing Campaigns

Partner marketing is complex, involving nuanced strategies and relationship dynamics, challenging even experienced marketers to optimize partnerships effectively.
#data-analysis

We used Google's AI to analyze 188 predictions of what's in store for tech in 2025

AI adoption is set to accelerate in 2025, becoming a crucial element across various business sectors.

Effective Surveys Marketing: Strategies and Best Practices

Surveys marketing is essential for understanding customer preferences and improving campaign effectiveness, benefiting businesses of all sizes.
Utilizing a variety of survey types is crucial for gathering comprehensive insights to refine marketing strategies.
Effective analysis of survey data enables actionable insights that drive marketing success.

We used Google's AI to analyze 188 predictions of what's in store for tech in 2025

AI adoption is set to accelerate in 2025, becoming a crucial element across various business sectors.

Effective Surveys Marketing: Strategies and Best Practices

Surveys marketing is essential for understanding customer preferences and improving campaign effectiveness, benefiting businesses of all sizes.
Utilizing a variety of survey types is crucial for gathering comprehensive insights to refine marketing strategies.
Effective analysis of survey data enables actionable insights that drive marketing success.
moredata-analysis
#consumer-engagement

How to Build a Brand That Connects

The shift to audience-centric communication prioritizes emotional connections over traditional advertisements, with brands needing to focus on authenticity and storytelling.

Council Post: Beyond The Digital Noise: Rethinking Engagement In A Saturated Landscape With Experiential Marketing

Brands must innovate their advertising approaches to counter digital fatigue in a saturated digital landscape.

The 6 Biggest Marketing Blunders of 2024

To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.

How to Build a Brand That Connects

The shift to audience-centric communication prioritizes emotional connections over traditional advertisements, with brands needing to focus on authenticity and storytelling.

Council Post: Beyond The Digital Noise: Rethinking Engagement In A Saturated Landscape With Experiential Marketing

Brands must innovate their advertising approaches to counter digital fatigue in a saturated digital landscape.

The 6 Biggest Marketing Blunders of 2024

To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.
moreconsumer-engagement

Analytics; RSS; formats. 28 Podcasting Predictions (CoHost)

Video podcast analytics will rise significantly, reshaping audience engagement.
Business leaders are increasingly using multi-channel strategies for podcast marketing.

From global to local: driving brand success through cross cultural marketing

Chinese tourists are reshaping the travel landscape and driving economic growth as they return post-pandemic.

What Is Service Marketing? Service Marketing Tools and Tips (2024) - Shopify

Service marketing is essential for businesses selling intangible services to effectively convey value and build customer trust.

NFL teams with Betches Media to grow viewership among women

The NFL aims to grow its female fanbase by partnering with Betches Media to create relevant content.

Thousands of Josiah Wedgwood's Glazed Ceramic Samples Paved the Way for 18th-Century Ingenuity

Josiah Wedgwood revolutionized ceramics by innovating techniques and marketing strategies, establishing production processes that continue to influence the industry today.

AI is burying company web sites in search results, but Otterly.AI thinks it can help | TechCrunch

AI-generated search results have significantly impacted organic traffic, making tools like Otterly essential for companies to regain visibility.

Should Your Methods Impact Your Branding?

Providing insights into your construction process can significantly enhance customer trust and perception.
Creating a positive work environment not only boosts employee morale but also attracts potential clients.

Google Merchant Center Promotion For First Order Discount

Google Merchant Center introduced a 'first order' discount feature for shopping ads, enhancing promotional options for advertisers.
#personalization

Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing

Personalization is key in marketing, as it fosters connection and community, especially seen in Spotify Wrapped.

Creating personas for account-based marketing (ABM): Best of the MarTechBot | MarTech

Developing personas is essential in account-based marketing for tailoring strategies to individual target accounts, enhancing engagement and conversions.

Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing

Personalization is key in marketing, as it fosters connection and community, especially seen in Spotify Wrapped.

Creating personas for account-based marketing (ABM): Best of the MarTechBot | MarTech

Developing personas is essential in account-based marketing for tailoring strategies to individual target accounts, enhancing engagement and conversions.
morepersonalization

5 essential priorities for marketers in 2025 | MarTech

Marketers in 2025 should prioritize AI and measurement re-evaluation to drive effective strategies and meaningful outcomes.

Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming Culture

Collaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.

How Demographic Segmentation Works and How To Use It (2024) - Shopify

Demographic segmentation tailors marketing strategies to specific audience characteristics, improving engagement and sales.

How to Make Money With a Newsletter | Entrepreneur

Growing an engaged newsletter audience is more important than sheer size; optimal subscriber counts ensure better engagement and revenue.

4 'non-negotiables' for UK advertisers to end 2024 with the foundations for growth

Implementing essential non-negotiables in marketing strategies is crucial for achieving resilience and accuracy in a rapidly changing environment.

Explore A/B Testing Examples for Better Business Decisions

A/B testing allows marketers to optimize campaigns by testing different variables simultaneously.

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.
Only 26% of marketers prioritize local advertising despite its effectiveness.

Council Post: Planning A Cause-Related Campaign? 17 Potential Pitfalls To Avoid

Effective cause-related marketing enhances brand image and increases customer loyalty when aligned with genuine social or environmental causes.
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