#marketing-strategies

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#engagement
fromPR Daily
1 day ago
Social media marketing

New social media features and updates to know this week - PR Daily

Social media updates, like lockable Reels on Instagram and X's new feedback tools, enhance engagement and data insights for brands and creators.
fromHubspot
1 week ago
Marketing tech

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay's a loser.)

Email marketing offers equality among brands, allowing any marketer to communicate effectively with their audience.
Successful email marketing requires providing value before making asks, treating the inbox like a social scroll.
fromPR Daily
1 day ago
Social media marketing

New social media features and updates to know this week - PR Daily

Social media updates, like lockable Reels on Instagram and X's new feedback tools, enhance engagement and data insights for brands and creators.
fromHubspot
1 week ago
Marketing tech

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay's a loser.)

Email marketing offers equality among brands, allowing any marketer to communicate effectively with their audience.
Successful email marketing requires providing value before making asks, treating the inbox like a social scroll.
more#engagement
#content-creation
fromMarTech
5 hours ago
Marketing tech

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
fromGeeky Gadgets
1 month ago
Graphic design

5 ChatGPT Images Money Making Ideas : Transform Images into Cash

OpenAI's ChatGPT image generation enables innovative content creation for entrepreneurs and marketers to monetize digital products efficiently.
fromSocial Media Today
1 week ago
Marketing tech

Meta Provides Guidance for Advertisers Based on Latest Engagement Trends

Utilizing Generative Ads Recommendation on Facebook Reels can boost ad conversions by 5%.
The creator marketplace is a valuable resource for brand storytelling through collaboration.
fromIndiegraf
4 days ago
Marketing tech

5 Newsletter Strategies to Drive Loyalty and Revenue - by David Arkin

Newsletters are crucial for audience loyalty and revenue generation.
Optimizing CTAs can significantly increase email sign-ups.
fromForbes
1 week ago
Social media marketing

5 ChatGPT Prompts To Turn Any Piece Of Content Into A LinkedIn Post

Transform existing content into impactful LinkedIn posts using ChatGPT effectively.
Marketing tech
fromMarTech
5 hours ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
fromGeeky Gadgets
1 month ago
Graphic design

5 ChatGPT Images Money Making Ideas : Transform Images into Cash

OpenAI's ChatGPT image generation enables innovative content creation for entrepreneurs and marketers to monetize digital products efficiently.
fromSocial Media Today
1 week ago
Marketing tech

Meta Provides Guidance for Advertisers Based on Latest Engagement Trends

Utilizing Generative Ads Recommendation on Facebook Reels can boost ad conversions by 5%.
The creator marketplace is a valuable resource for brand storytelling through collaboration.
fromIndiegraf
4 days ago
Marketing tech

5 Newsletter Strategies to Drive Loyalty and Revenue - by David Arkin

Newsletters are crucial for audience loyalty and revenue generation.
Optimizing CTAs can significantly increase email sign-ups.
fromForbes
1 week ago
Social media marketing

5 ChatGPT Prompts To Turn Any Piece Of Content Into A LinkedIn Post

Transform existing content into impactful LinkedIn posts using ChatGPT effectively.
more#content-creation
#digital-marketing
fromModern Retail
22 hours ago
Social media marketing

Why the next era of social commerce relies on infrastructure, not influencers

Marketers are shifting from siloed social commerce to integrating it as a part of unified commerce strategies.
fromVerticalResponse
1 month ago
Media industry

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.
Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.
Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
fromModern Retail
22 hours ago
Social media marketing

Why the next era of social commerce relies on infrastructure, not influencers

Marketers are shifting from siloed social commerce to integrating it as a part of unified commerce strategies.
fromVerticalResponse
1 month ago
Media industry

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.
Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.
Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
more#digital-marketing
fromKiplinger
1 day ago
Social media marketing

Six Steps for Financial Advisers to Make Compliant Video Testimonials

Video testimonials significantly enhance brand visibility and client trust for financial planning firms.
#consumer-behavior
Social media marketing
fromForbes
1 month ago

From E-Commerce To Social Commerce: The Influencer Effect

Social commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.
Integrated systems combining creators and data are key in social commerce strategies.
Marketing tech
fromThe Drum
6 days ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.
Startup companies
fromEntrepreneur
2 days ago

How to Invest in the Growth of Your Business Despite An Uncertain Economy | Entrepreneur

Economic uncertainty offers opportunities for strategic marketing investment despite competitor budget cuts.
fromSocpub
1 week ago
Marketing tech

10 Secret Ingredients of a Successful Product Ad

Successful product advertisements combine clever, humorous content, color psychology, and storytelling to drive brand recognition and sales.
fromClickUp
2 weeks ago
Marketing tech

13 Customer Testimonial Examples That Build Trust | ClickUp

Customer testimonials significantly influence purchase decisions by providing authentic validation.
Testimonials are more impactful than advertisements, acting as peer recommendations.
Social media marketing
fromForbes
1 month ago

From E-Commerce To Social Commerce: The Influencer Effect

Social commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.
Integrated systems combining creators and data are key in social commerce strategies.
Marketing tech
fromThe Drum
6 days ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.
Startup companies
fromEntrepreneur
2 days ago

How to Invest in the Growth of Your Business Despite An Uncertain Economy | Entrepreneur

Economic uncertainty offers opportunities for strategic marketing investment despite competitor budget cuts.
fromSocpub
1 week ago
Marketing tech

10 Secret Ingredients of a Successful Product Ad

Successful product advertisements combine clever, humorous content, color psychology, and storytelling to drive brand recognition and sales.
fromClickUp
2 weeks ago
Marketing tech

13 Customer Testimonial Examples That Build Trust | ClickUp

Customer testimonials significantly influence purchase decisions by providing authentic validation.
Testimonials are more impactful than advertisements, acting as peer recommendations.
more#consumer-behavior
#email-marketing
fromAWeber
1 week ago
Marketing tech

What Is Click Rate? How to Track, Improve, and Use It Effectively

Understanding click rate is vital for gauging email and ad engagement.
fromAWeber
2 days ago
Online marketing

Cost of Email Marketing: What to Expect & How to Budget

Email marketing costs vary widely based on business size and tools used, with typical expenses ranging from $9 to $1,000+ monthly.
Small businesses can effectively budget for email marketing by understanding costs associated with platforms, design, and content creation.
fromAWeber
1 week ago
Marketing tech

What Is Click Rate? How to Track, Improve, and Use It Effectively

Understanding click rate is vital for gauging email and ad engagement.
fromAWeber
2 days ago
Online marketing

Cost of Email Marketing: What to Expect & How to Budget

Email marketing costs vary widely based on business size and tools used, with typical expenses ranging from $9 to $1,000+ monthly.
Small businesses can effectively budget for email marketing by understanding costs associated with platforms, design, and content creation.
more#email-marketing
#business-growth
Marketing tech
fromInc
1 week ago

Most of Your Marketing Spend is Being Wasted

Effective marketing requires focusing on lasting impact rather than fleeting attention.
Rising digital advertising costs necessitate improved conversion rates for marketing effectiveness.
fromPodcaster News
2 weeks ago
European startups

Earworm Secures 200,000 Pre-Seed Investment To Accelerate Ambitious Growth Plans - Podcaster News

Earworm aims to expand into the US market and leverage podcasting for business growth through new investments and strategic planning.
fromClickUp
4 days ago
Marketing tech

10 Free Marketing SWOT Analysis Template for Strategic Planning

SWOT analysis aids in strategic decision-making by evaluating internal strengths and weaknesses alongside external opportunities and threats.
Marketing tech
fromInc
1 week ago

Most of Your Marketing Spend is Being Wasted

Effective marketing requires focusing on lasting impact rather than fleeting attention.
Rising digital advertising costs necessitate improved conversion rates for marketing effectiveness.
fromPodcaster News
2 weeks ago
European startups

Earworm Secures 200,000 Pre-Seed Investment To Accelerate Ambitious Growth Plans - Podcaster News

Earworm aims to expand into the US market and leverage podcasting for business growth through new investments and strategic planning.
fromClickUp
4 days ago
Marketing tech

10 Free Marketing SWOT Analysis Template for Strategic Planning

SWOT analysis aids in strategic decision-making by evaluating internal strengths and weaknesses alongside external opportunities and threats.
more#business-growth
#sustainability
Media industry
fromAdweek
2 weeks ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
fromFast Company
5 days ago
Social media marketing

Buying green won't save the planet: How some companies are bucking the trend of sustainable consumption

Corporate sustainability often promotes consumption instead of genuine ecological change.
Increased consumption undermines supposed environmental benefits of sustainable products.
Media industry
fromAdweek
2 weeks ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.
fromFast Company
5 days ago
Social media marketing

Buying green won't save the planet: How some companies are bucking the trend of sustainable consumption

Corporate sustainability often promotes consumption instead of genuine ecological change.
Increased consumption undermines supposed environmental benefits of sustainable products.
more#sustainability
#ai-in-marketing
fromForbes
5 days ago
Marketing tech

The Future Of Marketing Is Personal

Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
fromGeeky Gadgets
1 week ago
Marketing tech

Why Vibe Marketing is the Secret AI Weapon Your Business Needs

Vibe Marketing enhances efficiency and scalability in campaigns using AI and automation tools.
It allows marketers to focus on creativity and strategy by automating repetitive tasks.
Key tools include Replit, OpenAI, and workflow automation platforms.
fromForbes
4 weeks ago
Marketing tech

18 Strategies To Maximize Lead Generation On A Tight Marketing Budget

Cost-effective lead generation strategies are essential for businesses with limited marketing budgets.
Leveraging technology like AI optimizes lead targeting and ad spending.
Focusing on organic growth and utilizing existing resources is key.
Marketing tech
fromForbes
5 days ago

The Future Of Marketing Is Personal

Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
fromGeeky Gadgets
1 week ago
Marketing tech

Why Vibe Marketing is the Secret AI Weapon Your Business Needs

Vibe Marketing enhances efficiency and scalability in campaigns using AI and automation tools.
It allows marketers to focus on creativity and strategy by automating repetitive tasks.
Key tools include Replit, OpenAI, and workflow automation platforms.
fromForbes
4 weeks ago
Marketing tech

18 Strategies To Maximize Lead Generation On A Tight Marketing Budget

Cost-effective lead generation strategies are essential for businesses with limited marketing budgets.
Leveraging technology like AI optimizes lead targeting and ad spending.
Focusing on organic growth and utilizing existing resources is key.
more#ai-in-marketing
#advertising
Marketing tech
fromThe Jerusalem Post | JPost.com
1 week ago

How Performance TV Advertising Drives Measurable Business Outcomes

Performance TV advertising drives measurable business outcomes through targeted campaigns.
CTV and OTT platforms enhance advertising effectiveness by delivering comprehensive audience engagement insights.
fromDigiday
6 days ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

News publishers are urging marketers to invest more ad dollars at IAB NewFronts amid ongoing challenges.
Advertisers remain hesitant to allocate budgets towards news despite its importance.
fromEMARKETER
6 days ago
Marketing tech

Creative services are a top retail media priority

Creative services are crucial for retail media networks according to 74% of decision-makers.
Time delays in creative processes are a significant challenge for brands utilizing RMNs.
Self-service tools offered by RMNs can enhance creative efficiency and speed.
Investing in creative capabilities and team collaboration should be a priority for RMNs.
Marketing tech
fromThe Jerusalem Post | JPost.com
1 week ago

How Performance TV Advertising Drives Measurable Business Outcomes

Performance TV advertising drives measurable business outcomes through targeted campaigns.
CTV and OTT platforms enhance advertising effectiveness by delivering comprehensive audience engagement insights.
fromDigiday
6 days ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

News publishers are urging marketers to invest more ad dollars at IAB NewFronts amid ongoing challenges.
Advertisers remain hesitant to allocate budgets towards news despite its importance.
fromEMARKETER
6 days ago
Marketing tech

Creative services are a top retail media priority

Creative services are crucial for retail media networks according to 74% of decision-makers.
Time delays in creative processes are a significant challenge for brands utilizing RMNs.
Self-service tools offered by RMNs can enhance creative efficiency and speed.
Investing in creative capabilities and team collaboration should be a priority for RMNs.
more#advertising
#retail-media
fromDigiday
1 week ago
Marketing tech

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
fromThe Drum
6 days ago
Marketing tech

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
Marketing tech
fromDigiday
1 week ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromThe Drum
6 days ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
more#retail-media
fromAdweek
6 days ago
Marketing tech

Real Investment in AANHPI Consumers Is a $1.9T Opportunity

AANHPI consumers have significant economic power and demand meaningful representation from brands.
Marketing efforts for AANHPI audiences are often inconsistent and overlooked despite their growing influence.
Marketing tech
fromEMARKETER
6 days ago

Marketers face challenges when compensating creators

Budget constraints are a significant hurdle for marketers setting creator compensation.
Brands are increasingly allocating large portions of their marketing budgets to creator payments.
#entrepreneurship
Bootstrapping
fromEntrepreneur
1 week ago

How to Build a Strong Brand With a Limited Budget | Entrepreneur

Effective branding is essential for startups to differentiate themselves and gain credibility, even on a tight budget.
fromForbes
1 week ago
Social media marketing

Master The Psychology Of Building An Unforgettable Personal Brand

Building a strong personal brand relies on psychological resilience, not just tactical strategies.
fromEntrepreneur
4 weeks ago
Artificial intelligence

How I Used AI to Transform My Business and Create Multiple Revenue Streams | Entrepreneur

AI is now essential for entrepreneurs to enhance productivity, create content efficiently, and generate new revenue streams.
fromEntrepreneur
4 weeks ago
Startup companies

Franchising Is Getting Younger - Here's What's Changed | Entrepreneur

Understanding customer avatars is crucial for effective marketing and sales strategies.
A shift in franchise candidates from older to younger demographics reflects changing motivations toward entrepreneurship.
fromEntrepreneur
2 weeks ago
London startup

Entrepreneur+ Subscriber-Only Event | May 7: From Prompt to Profit: How To Build a Side Hustle Using ChatGPT | Entrepreneur

Leverage AI tools to transform simple ideas into successful businesses.
Gain insights on effective branding and marketing strategies using AI.
Learn practical ways to draft legal documents and financial projections with technology.
Bootstrapping
fromEntrepreneur
1 week ago

How to Build a Strong Brand With a Limited Budget | Entrepreneur

Effective branding is essential for startups to differentiate themselves and gain credibility, even on a tight budget.
fromForbes
1 week ago
Social media marketing

Master The Psychology Of Building An Unforgettable Personal Brand

Building a strong personal brand relies on psychological resilience, not just tactical strategies.
fromEntrepreneur
4 weeks ago
Artificial intelligence

How I Used AI to Transform My Business and Create Multiple Revenue Streams | Entrepreneur

AI is now essential for entrepreneurs to enhance productivity, create content efficiently, and generate new revenue streams.
fromEntrepreneur
4 weeks ago
Startup companies

Franchising Is Getting Younger - Here's What's Changed | Entrepreneur

Understanding customer avatars is crucial for effective marketing and sales strategies.
A shift in franchise candidates from older to younger demographics reflects changing motivations toward entrepreneurship.
fromEntrepreneur
2 weeks ago
London startup

Entrepreneur+ Subscriber-Only Event | May 7: From Prompt to Profit: How To Build a Side Hustle Using ChatGPT | Entrepreneur

Leverage AI tools to transform simple ideas into successful businesses.
Gain insights on effective branding and marketing strategies using AI.
Learn practical ways to draft legal documents and financial projections with technology.
more#entrepreneurship
#customer-acquisition
fromMarTech
1 week ago
Marketing tech

5 drivers of full-funnel growth with CRM and CDP data | MarTech

Deeper integration between marketing platforms and customer data systems is essential for optimizing customer acquisition and long-term value.
fromMarTech
1 week ago
Marketing tech

Acxiom's exclusive event for acquisition marketers | MarTech

Acxiom's Accelerate Acquisition event offers strategies for enhanced customer acquisition.
Experts will share key principles and multi-touch strategies to improve engagement.
fromMarTech
1 week ago
Marketing tech

5 drivers of full-funnel growth with CRM and CDP data | MarTech

Deeper integration between marketing platforms and customer data systems is essential for optimizing customer acquisition and long-term value.
fromMarTech
1 week ago
Marketing tech

Acxiom's exclusive event for acquisition marketers | MarTech

Acxiom's Accelerate Acquisition event offers strategies for enhanced customer acquisition.
Experts will share key principles and multi-touch strategies to improve engagement.
more#customer-acquisition
Marketing tech
fromMarTech
1 week ago

7 ways to put behavioral marketing to work-starting now | MarTech

Behavioral marketing uses first-party data to enhance customer engagement effectively and ethically.
#b2b-marketing
Marketing tech
fromMarTech
2 weeks ago

Digital transformation begins when tradition meets innovation | MarTech

Traditional industries must adapt their marketing strategies to connect with younger, digitally fluent buyers while honoring decades of legacy and expertise.
fromeLearning Industry
1 week ago
Marketing tech

Turn The Funnel Heat On: Lead Gen Tactics For LMS, SaaS Learning Platforms, And HR Tech Vendors

Lead generation requires tailored approaches for different industries due to varying buyer journeys.
fromForbes
1 week ago
Media industry

20 Proven B2B Marketing And Branding Strategies That Drive Growth

B2B marketing focuses on credibility and evolves with company growth.
Marketing tech
fromMarTech
2 weeks ago

Digital transformation begins when tradition meets innovation | MarTech

Traditional industries must adapt their marketing strategies to connect with younger, digitally fluent buyers while honoring decades of legacy and expertise.
fromeLearning Industry
1 week ago
Marketing tech

Turn The Funnel Heat On: Lead Gen Tactics For LMS, SaaS Learning Platforms, And HR Tech Vendors

Lead generation requires tailored approaches for different industries due to varying buyer journeys.
fromForbes
1 week ago
Media industry

20 Proven B2B Marketing And Branding Strategies That Drive Growth

B2B marketing focuses on credibility and evolves with company growth.
more#b2b-marketing
#seo
Artificial intelligence
fromGeeky Gadgets
2 weeks ago

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.
One prompt can revolutionize SEO, branding, and more.
AI tools provide innovative strategies from elite marketers.
Unlocking creativity through AI in marketing is essential.
fromFstoppers
1 week ago
Marketing tech

SEO for Photographers Who Hate SEO (But Hate Being Invisible More): Part 2

Effective SEO for photographers focuses on long-tail keywords that reflect actual client needs rather than traditional marketing tricks.
Artificial intelligence
fromGeeky Gadgets
2 weeks ago

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.
One prompt can revolutionize SEO, branding, and more.
AI tools provide innovative strategies from elite marketers.
Unlocking creativity through AI in marketing is essential.
fromFstoppers
1 week ago
Marketing tech

SEO for Photographers Who Hate SEO (But Hate Being Invisible More): Part 2

Effective SEO for photographers focuses on long-tail keywords that reflect actual client needs rather than traditional marketing tricks.
more#seo
Marketing tech
fromDigiday
1 week ago

Travel and tourism marketers are 'keeping a pulse' on declining visits, and tweaking messaging in a chaotic climate

The U.S. travel industry may face a $21 billion loss due to a 14% decrease in international visits.
Media industry
fromModern Retail
1 week ago

CMO Strategies: A guide to marketers' investments and streaming platforms' ad innovations - from Amazon to YouTube

Streaming video continues to grow, now accounting for over 40% of TV usage in the U.S.
YouTube remains the leading ad-supported streaming service despite a slight decline in advertiser budget allocation.
Marketing tech
fromPractical Ecommerce
2 weeks ago

Why Your Loyalty Program Isn't Working

Loyalty programs must leverage psychological insights and behavioral science to foster deeper customer retention.
Effective segmentation in loyalty programs should focus on customer motivation rather than just purchase behavior.
fromAbove the Law
2 weeks ago
Mental health

Be That Lawyer: How To Drive Success In Uncertain Times - Above the Law

Lawyers can thrive in a challenging economic climate by offering diversified services, increasing client engagement, and maintaining marketing efforts.
#economic-uncertainty
Marketing tech
fromDigiday
3 weeks ago

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.
fromDigiday
2 weeks ago
Marketing tech

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note 'pensive and anxious' consumers during earnings

Major marketers express concerns about consumer anxiety impacting their strategies amidst economic uncertainty.
Marketing tech
fromDigiday
3 weeks ago

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.
fromDigiday
2 weeks ago
Marketing tech

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note 'pensive and anxious' consumers during earnings

Major marketers express concerns about consumer anxiety impacting their strategies amidst economic uncertainty.
more#economic-uncertainty
#social-media
fromSkift Meetings
2 weeks ago
Social media marketing

5 Strategies for Marketing Events to a Younger Audience

Millennials and Gen Z will constitute 75% of the workforce within five years, necessitating a rethinking of event planning strategies.
fromHubspot
3 weeks ago
Media industry

Every Team Should Know Its Earned Media Value - Here's Why

EMV helps brands gain exposure without spending on ads, leveraging organic mentions instead.
fromDigital Camera World
3 weeks ago
Photography

10 ways to raise your photography profile without social media

Explore alternative methods to promote your photography beyond social media exhaustion.
fromHer Campus
2 weeks ago
Media industry

How to Land PR for Your College Club

Persistence is essential for securing PR opportunities with brands.
fromSkift Meetings
2 weeks ago
Social media marketing

5 Strategies for Marketing Events to a Younger Audience

Millennials and Gen Z will constitute 75% of the workforce within five years, necessitating a rethinking of event planning strategies.
fromHubspot
3 weeks ago
Media industry

Every Team Should Know Its Earned Media Value - Here's Why

EMV helps brands gain exposure without spending on ads, leveraging organic mentions instead.
fromDigital Camera World
3 weeks ago
Photography

10 ways to raise your photography profile without social media

Explore alternative methods to promote your photography beyond social media exhaustion.
fromHer Campus
2 weeks ago
Media industry

How to Land PR for Your College Club

Persistence is essential for securing PR opportunities with brands.
more#social-media
fromHackernoon
9 months ago
Media industry

Want a Powerful Letter of Reference? Here's the Script You Need | HackerNoon

Building a strong body of third-party credibility requires boldness, persistence, and providing structure for testimonials.
fromForbes
2 weeks ago
Social media marketing

Marketing Roadmap for Small Business Month 2025

Small Business Month in May is an opportunity to effectively market small businesses and educate communities about their significance.
Marketing tech
fromAol
2 weeks ago

5 Creative Ways To Monetize ChatGPT's New Image Feature

ChatGPT's image tool empowers freelancers and marketers to create cost-effective visual content quickly, opening new income opportunities.
#customer-experience
fromMarTech
1 month ago
Marketing tech

A martech tale of multi-channel confusion | MarTech

Martech effectiveness relies on clear communication strategies and integration across platforms.
Failure to manage customer communications can lead to significant misunderstandings and missed appointments.
fromMedium
3 weeks ago
UX design

Replicating IKEA's Secret to Success for Product Designers

IKEA's design strategies can be used in digital experiences to enhance customer engagement and drive sales.
fromMarTech
1 month ago
Marketing tech

A martech tale of multi-channel confusion | MarTech

Martech effectiveness relies on clear communication strategies and integration across platforms.
Failure to manage customer communications can lead to significant misunderstandings and missed appointments.
fromMedium
3 weeks ago
UX design

Replicating IKEA's Secret to Success for Product Designers

IKEA's design strategies can be used in digital experiences to enhance customer engagement and drive sales.
more#customer-experience
#digital-advertising
Marketing tech
fromDigiday
1 month ago

Amid ban uncertainty, TikTok's role in brands' social presences has decreased

Brands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.
fromDigiday
2 weeks ago
Marketing tech

Google's Chrome retreat puts momentum for cookie alternatives in doubt

Google's reversal on cookies prolongs the confusion in the digital advertising industry, hindering progress towards alternative identification methods.
Marketing tech
fromDigiday
1 month ago

Amid ban uncertainty, TikTok's role in brands' social presences has decreased

Brands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.
fromDigiday
2 weeks ago
Marketing tech

Google's Chrome retreat puts momentum for cookie alternatives in doubt

Google's reversal on cookies prolongs the confusion in the digital advertising industry, hindering progress towards alternative identification methods.
more#digital-advertising
#real-estate
fromEntrepreneur
1 month ago
Online marketing

How to Generate More Leads for Your Real Estate Business | Entrepreneur

Effective lead generation in real estate requires targeted marketing that considers demographics and leverages tools like referrals and social media.
fromwww.housingwire.com
3 weeks ago
SF real estate

New brokerage forms aim to comply with NAR's CCP alternative

Compass's three-phase marketing strategy prioritizes brokerage control over consumer interests, impacting market competition.
fromEntrepreneur
1 month ago
Online marketing

How to Generate More Leads for Your Real Estate Business | Entrepreneur

Effective lead generation in real estate requires targeted marketing that considers demographics and leverages tools like referrals and social media.
fromwww.housingwire.com
3 weeks ago
SF real estate

New brokerage forms aim to comply with NAR's CCP alternative

Compass's three-phase marketing strategy prioritizes brokerage control over consumer interests, impacting market competition.
more#real-estate
fromRAIN News
3 weeks ago
Podcast

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

Podcast ads must be relevant and engaging to be effective.
Brands should integrate audio into their overall marketing strategy.
fromForbes
3 weeks ago
Media industry

How To Elevate PR Campaigns: 20 Creative Storytelling Ideas

Public relations professionals need to craft narratives for brand stories to effectively resonate with consumers.
#tariffs
fromDigiday
3 weeks ago
Marketing tech

'There's no such thing as recession-proofing': Small businesses grapple with shifting economy

SMBs face significant challenges due to tariffs, driving a shift towards more efficient marketing strategies and uncertainty in planning.
fromBusiness Matters
1 month ago
Marketing tech

Percy Pig's American dream under threat as M&S responds to Trump tariffs and HFSS rules

The introduction of new tariffs may hinder M&S's US expansion, impacting the success of Percy Pig sweets.
fromDigiday
3 weeks ago
Marketing tech

'There's no such thing as recession-proofing': Small businesses grapple with shifting economy

SMBs face significant challenges due to tariffs, driving a shift towards more efficient marketing strategies and uncertainty in planning.
fromBusiness Matters
1 month ago
Marketing tech

Percy Pig's American dream under threat as M&S responds to Trump tariffs and HFSS rules

The introduction of new tariffs may hinder M&S's US expansion, impacting the success of Percy Pig sweets.
more#tariffs
fromBored Panda
3 weeks ago
Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.
fromwww.mercurynews.com
4 weeks ago
Mental health

Weed Week: The High Season Before 420 Hits

Weed Week is a key promotional event for cannabis consumers, marked by special deals and community engagement.
Marketing tech
fromThe Drum
4 weeks ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
fromeLearning Industry
1 month ago
Marketing tech

eLearning Industry's Guest Author Article Showcase [March 2025]

Top guest articles from last month provide insights on enhancing eLearning with tools like LTI and strategies for effective marketing.
Video games
fromWhat's Trending
1 month ago

Shaping Brand Experiences with VR & AR: Lessons from Gaming

VR and AR technologies are transforming brand marketing by creating immersive consumer experiences similar to those found in gaming.
Marketing tech
fromPractical Ecommerce
1 month ago

New Ecommerce Tools: April 3, 2025

Amazon enables personalized product discovery with AI-powered Interests.
UPS introduces Global Checkout for transparent international shipping fees.
Chord Commerce secures funding to enhance its AI marketing platform.
Contentful partners with Shopify to integrate content and commerce.
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