"AI is embedded in marketing strategies, supporting campaign performance, optimizing spend, and automating decision-making, with advanced teams integrating AI across data, media, and creative workflows."
"The report indicates that 61% of organizations adopting AI have experienced revenue growth directly attributed to its implementation, moving beyond mere hype."
"Twenty-seven percent of marketers are in the 'implementation' phase using AI for tasks like audience segmentation, while 36% are in 'scaling,' applying it for multi-channel strategies."
"Marketers across all AI adoption phases report meaningful improvements, with 44% noting reductions in customer acquisition costs and a third cutting down on media waste."
Research indicates that marketers in Europe are moving past hype to realize tangible benefits from AI, with 61% reporting revenue growth. AI's integration spans campaign performance support, spend optimization, and automated decision-making. Different phases of AI adoption are noted: 27% of marketers are in the 'implementation' phase, 36% in 'scaling,' and only 16% are characterized as 'leading.' The returns include improved customer acquisition costs and reduced media waste, signifying significant operational advancements.
Read at The Drum
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