MoEngage, a customer engagement platform used by consumer brands across 75 countries, has raised $180 million in a Series F follow-on round just over a month after securing $100 million, with a majority of the latest funding providing liquidity to investors and employees through secondary transactions. In the latest raise, about $123 million was secondary, including a $15 million employee tender that provided liquidity to 259 current and former employees, while the remaining $57 million was raised as primary capital and went into the business.
The holiday season is one of the most important times of the year for businesses looking to connect with their customers and boost sales. Holiday email marketing has become a cornerstone of any successful marketing strategy, especially as more shoppers turn to online shopping for convenience and variety. Well-crafted holiday email campaigns allow businesses to reach their target audience directly, share special offers, and build lasting brand loyalty.
"Rufus is expected to generate over $10 billion in annual incremental sales for us," Jassy said on the call. According to Jassy, 250 million shoppers have used Rufus this year, with monthly active users growing 140% year over year and interactions increasing 210%. Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't use the assistant.
In today's competitive business landscape, technology is no longer a support function; it is central to driving growth and strengthening customer engagement. Companies across industries are increasingly adopting digital tools to streamline operations, better understand their audiences, and create personalised experiences. From artificial intelligence and data analytics to blockchain, marketing automation, and cybersecurity, businesses are leveraging innovative solutions to expand and deepen connections with clients.
In today's hypercompetitive business environment, sales remain the lifeblood of every corporate enterprise. Yet, despite its critical role, research reveals that a significant percentage of sales professionals are not adequately equipped to meet ever-evolving customer demands. This gap underscores the increasing importance of sales training as a structured approach to improving employee capability, enhancing customer engagement, and ultimately driving revenue growth.
Positive reviews can boost SEO as they indicate trustworthiness, a key metric that Google uses for ranking websites. They also communicate to potential customers that the brand is worth their investment.
The latest release features several enterprise-grade components to improve performance and maximize revenue at any scale, chief among them the addition of vector indexing for the efficient storing and retrieving of high-dimensional vector data.
In today's hyper-competitive marketplace, thought leadership has evolved from a marketing buzzword into a strategic business imperative. It's no longer enough to merely join the conversation - lasting advantage belongs to those who shape it.
"We have what we call the 'aha' moment, which is what happens when a customer steps into a pair of Kizik shoes... It's one of those 'wow' moments where people realize how our shoes work."
