6 ways email marketing can elevate customer engagement and loyalty | MarTech
Email is now about delivering tailored, relevant content to individuals who opted to receive it, emphasizing segmentation, personalization, and building relationships.
Email serves as a channel to engage in one-on-one connections, provide personalized content, and guide customers through their journey with the brand. [ more ]
With the advent of new technologies and enhanced user experience, users have become more connected than ever before.Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers.Nowadays, virtually all brands use digital advertising.Attracting customers online has become highly competitive, and the number of digital ads that an internet user sees has risen exponentially.
How To Add Some Flavor To Your Restaurant Marketing Strategy (2024) - Shopify
Crafting a successful restaurant marketing strategy involves various outreach tactics like online ads and social media to attract and retain customers.
Search engine optimization (SEO) plays a crucial role in helping restaurant owners boost visibility and attract local customers online. [ more ]
Who Sent The Best Travel Marketing Email On My Birthday?
Delta's birthday marketing strategy involved multiple touchpoints over a period, engaging with personalized content and offers.
The success of Delta's approach lay in creating a sense of excitement and inspiration for the customer's birthday trip, without appearing overly sales-focused. [ more ]
Vonage boosts conversational commerce with GenAI | Computer Weekly
Vonage launches GenAI for Conversational Commerce service with advanced capabilities like marketing template generator and live chat assistance.
GenAI-powered features aim to enhance customer engagement and streamline operations by empowering agent, marketing, and customer support teams. [ more ]
Learn how to use ChatGPT for just $20 and boost your bottom line
This Introduction to ChatGPT online course will teach you how to utilize this groundbreaking artificial intelligence technology.TL;DR: ChatGPT is the latest AI-powered tool to improve your business operations or offer more services to clients.Learn valuable strategies in the Introduction to ChatGPT course while it's discounted by 81% to $19.99.
Mastering Email Marketing Automation: Your Comprehensive Guide
Email marketing automation is a strategy that allows for personalized and targeted communication with recipients based on their interests and behavior.
Using email marketing automation can lead to increased open rates, click-throughs, and conversions. [ more ]
Now with $5M, Leal invests in AI-driven customer engagement for LatAm merchants | TechCrunch
Leal, a Colombian retail tech company, raised $5 million in a pre-Series B funding round led by LEAP Global Partners and Rakuten Capital.
Leal enables merchants to build a customer database and offer cashback and rewards products to loyal shoppers by integrating with different point-of-sale systems. [ more ]
Calculating CAC With An Eye On Retention | AdExchanger
The cost of customer acquisition (CAC) is on the rise.But if brands also consider metrics like engagement and retention, they'll be more likely to get their money's worth.By blending retention into CAC, brands are investing in the future health of their business.Last year, 45% of brands said they spent more than half of their marketing budget on retention strategies, up from 33% in 2020, according to recent research from marketing platform Braze.
Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing | AdExchanger
In fact, of marketing decisions are data-driven, prompting 60% of marketing CMOs to decrease their marketing analytics departments because of "failed promise improvements."At the end of the day, just 17% of B2C marketers believe their data-driven marketing strategies are helping them achieve their goals.
Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business
Standard Life, part of Phoenix Group, has appointed Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business.Merkle's appointment to handle the data and technology transformation brief will support Standard Life's commitment to helping people prepare for and enjoy their retirement, by providing a personal customer experience based on their individual situation with their pension fund.
Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV | AdExchanger
Supplemental insurance isn't sexy.But with the right media strategy, even insurance brands can engage new (and younger) audiences.Aflac, for one, dove deep into social media last summer with its first-ever TikTok campaign.But just pouring more money into social media isn't enough to reach more people.
Making it into the inbox doesn't have to be a guessing game | MarTech
While it may seem like magic to some, making it into the inbox doesn't have to be a guessing game.You can take real, actionable steps to improve your email deliverability - all while increasing customer engagement and eliminating wasted spend.Email deliverability (sometimes called inbox placement) can be very complex - but it's worth trying to understand.
How to Make the Perfect PPC Landing Page (+ Examples)
Crafting effective PPC landing pages is crucial for enticing customers to stay, read, and convert.
There are five must-have elements for a great PPC landing page, including strong visuals, a compelling headline and subheader, strategic selling, a clear call-to-action, and social proof. [ more ]
How to Make the Perfect PPC Landing Page (+ Examples)
Crafting effective PPC landing pages is crucial for enticing customers to stay, read, and convert.
There are five must-have elements for a great PPC landing page, including strong visuals, a compelling headline and subheader, strategic selling, a clear call-to-action, and social proof. [ more ]
How to Make the Perfect PPC Landing Page (+ Examples)
Crafting effective PPC landing pages is crucial for enticing customers to stay, read, and convert.
There are five must-have elements for a great PPC landing page, including strong visuals, a compelling headline and subheader, strategic selling, a clear call-to-action, and social proof. [ more ]
Red Lobster vastly underestimated how much shrimp people could eatbut it may still be a marketing win
Red Lobster's Endless Shrimp promotion caused an operating loss of $11 million but gained significant attention and viral trend on social media.
Despite falling sales and closures, the promotion attracted a higher proportion of people than expected, leading to increased interest and customer engagement. [ more ]
Los Gatos: Checking out The Cats' new barbecue menu, new look
The Cats is a local treasure with a storied history.The circa 1896 roadhouse above Los Gatos has been a stage stop, a speakeasy, a bordello, a realty, a sporting goods store and, since 1967, a restaurant and tavern.The latest restaurant chapter is now unfolding along Highway 17.The Cats' new owner is ChefCentury, a culinary venture launched during the pandemic by South Bay entrepreneur Richard Tam, who wanted to provide a lifeline to struggling chefs by supplying them with a fully equipped commissary kitchen where they cooked meals for delivery.
EXCLUSIVE: Legendary Los Gatos roadhouse restaurant The Cats is reopening - with new owner, new chefs
A new chapter in the storied history of The Cats - the circa 1896 roadhouse above Los Gatos - will begin Friday when the restaurant reopens under new ownership.Barbecue, a staple at The Cats, will be back.And the live music will return next week to this building that's been a stage stop, a speakeasy, a bordello, a realty shop, a sporting goods store and, since 1967, a restaurant and tavern.
Want to Engage Customers? Align Marketing and Sales Teams
With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered.According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their commercial strategies together, with almost two-thirds (62%) revealing that their sales and marketing teams defined qualified leads differently, causing an ineffective engagement of customers.
Meta (NASDAQ: META) has made a big bet on Reels platform to retain the customers who have moved to TikTok.However, the rapid changes in geopolitical environment could be a bigger tailwind for Reels compared to its own initiatives.The US government has already made a partial ban on TikTok for federal devices.