#customer-engagement

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#marketing

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban could severely dent small businesses reliant on it for growth and customer engagement.

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban could severely hinder small businesses reliant on the platform for customer engagement and revenue.

Small Businesses Brace Themselves for TikTok Ban

A TikTok ban could significantly disrupt small businesses reliant on the app for customer engagement and marketing.

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 successfully used AI in its SMS marketing campaigns during Thanksgiving week to enhance customer engagement and sales.

Council Post: 20 Expert Tips For Crafting Brief But Impactful Marketing Messages

Capturing customer attention is critical in today's distraction-heavy landscape; innovative strategies and strong messaging are vital for brand differentiation.

Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological Perspective

Storytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban could severely dent small businesses reliant on it for growth and customer engagement.

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban could severely hinder small businesses reliant on the platform for customer engagement and revenue.

Small Businesses Brace Themselves for TikTok Ban

A TikTok ban could significantly disrupt small businesses reliant on the app for customer engagement and marketing.

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 successfully used AI in its SMS marketing campaigns during Thanksgiving week to enhance customer engagement and sales.

Council Post: 20 Expert Tips For Crafting Brief But Impactful Marketing Messages

Capturing customer attention is critical in today's distraction-heavy landscape; innovative strategies and strong messaging are vital for brand differentiation.

Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological Perspective

Storytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.
moremarketing
#social-media

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban could significantly harm small businesses relying on the platform for customer engagement and growth.

7 Marketing Strategies That Win With Today's Customers

Customers are shifting from traditional marketing to interactive engagement, necessitating a focus on advocacy through storytelling and community involvement.

Why You Pretty Much Never See Trader Joe's Commercials - Chowhound

Trader Joe's relies on customer loyalty and social media instead of traditional advertising to maintain low prices and draw in new shoppers.

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban could significantly harm small businesses relying on the platform for customer engagement and growth.

7 Marketing Strategies That Win With Today's Customers

Customers are shifting from traditional marketing to interactive engagement, necessitating a focus on advocacy through storytelling and community involvement.

Why You Pretty Much Never See Trader Joe's Commercials - Chowhound

Trader Joe's relies on customer loyalty and social media instead of traditional advertising to maintain low prices and draw in new shoppers.
moresocial-media

How to Create a Business Model: Steps & Examples | ClickUp

A well-defined business model is crucial for long-term success and competitive advantage in the market.
#e-commerce

What Is Product Experience? How To Improve Ecommerce PX (2025) - Shopify

Multisensory in-store experiences enhance customer engagement, while e-commerce requires thoughtfully designed product experiences to connect with customers and drive purchases.

Africa Creative makes soccer ad boards shoppable | MarTech

Itaú Bank's innovative use of soccer advertising turned traditional boards into shoppable experiences, significantly increasing engagement and sales.

Why Retailers Are Turning to Third-Party Marketplaces

Traditional retailers are adopting third-party marketplaces to remain competitive.
The transition to third-party marketplaces presents both benefits and challenges for retailers.

Google Documents Its Merchant Center / Shopping Annotations and Badges

Google Merchant Center introduces various annotations and badges to boost customer confidence in free and paid shopping results.
Features like 'Sale Price' and 'Free Shipping' enhance visibility and consumer engagement in Google Shopping.

What Are Shoppable Images for Ecommerce? Tips and Tools (2024) - Shopify

Shoppable images facilitate direct product purchases through interactive visual content, improving engagement and conversion rates.

What Is Product Experience? How To Improve Ecommerce PX (2025) - Shopify

Multisensory in-store experiences enhance customer engagement, while e-commerce requires thoughtfully designed product experiences to connect with customers and drive purchases.

Africa Creative makes soccer ad boards shoppable | MarTech

Itaú Bank's innovative use of soccer advertising turned traditional boards into shoppable experiences, significantly increasing engagement and sales.

Why Retailers Are Turning to Third-Party Marketplaces

Traditional retailers are adopting third-party marketplaces to remain competitive.
The transition to third-party marketplaces presents both benefits and challenges for retailers.

Google Documents Its Merchant Center / Shopping Annotations and Badges

Google Merchant Center introduces various annotations and badges to boost customer confidence in free and paid shopping results.
Features like 'Sale Price' and 'Free Shipping' enhance visibility and consumer engagement in Google Shopping.

What Are Shoppable Images for Ecommerce? Tips and Tools (2024) - Shopify

Shoppable images facilitate direct product purchases through interactive visual content, improving engagement and conversion rates.
moree-commerce

How Capital One is thinking local to help transform airport lounges into mini vacations

Travel is essential to customers, influencing Capital One's lounge strategy to enhance the travel experience.
Capital One's lounges partner with local businesses for food and drink, offering unique regional experiences.
#marketing-strategy

Council Post: The Importance Of Getting It Wrong In Marketing

Understanding customer challenges is crucial in marketing rather than exacting data metrics.
Permitting failure in marketing can lead to innovative successes.
Blurring lines between B2B and B2C require adaptation in marketing strategies.

5 ChatGPT Prompts To Make Your Marketing Emails Perform Better

Utilizing the PAS framework can significantly improve the effectiveness of marketing emails.

Council Post: 14 Goals These Marketing Pros Set For 2025 (And Why You Should Too)

Reset marketing strategies for the new year to adapt to evolving customer preferences and AI-driven search.
Focus on unique content creation, unified communication, and customer indispensability to enhance marketing effectiveness.

Marketing Predictions for 2025 from AIA Hong Kong and Macau's Melissa Wong

Melissa Wong highlights AIA's commitment to promoting health and wellness through targeted initiatives and meaningful connections.

Jaguar's Secret Weapon For Selling Its Controversial New EVs: Podcasts

Jaguar aims to drive customer engagement through podcasts, highlighting a shift towards inclusivity and community in its brand strategy.

Brand Growth: How to Develop a Brand Growth Strategy (2024) - Shopify

Brand growth involves increasing market share and awareness while fostering customer loyalty through strategies like new product development.

Council Post: The Importance Of Getting It Wrong In Marketing

Understanding customer challenges is crucial in marketing rather than exacting data metrics.
Permitting failure in marketing can lead to innovative successes.
Blurring lines between B2B and B2C require adaptation in marketing strategies.

5 ChatGPT Prompts To Make Your Marketing Emails Perform Better

Utilizing the PAS framework can significantly improve the effectiveness of marketing emails.

Council Post: 14 Goals These Marketing Pros Set For 2025 (And Why You Should Too)

Reset marketing strategies for the new year to adapt to evolving customer preferences and AI-driven search.
Focus on unique content creation, unified communication, and customer indispensability to enhance marketing effectiveness.

Marketing Predictions for 2025 from AIA Hong Kong and Macau's Melissa Wong

Melissa Wong highlights AIA's commitment to promoting health and wellness through targeted initiatives and meaningful connections.

Jaguar's Secret Weapon For Selling Its Controversial New EVs: Podcasts

Jaguar aims to drive customer engagement through podcasts, highlighting a shift towards inclusivity and community in its brand strategy.

Brand Growth: How to Develop a Brand Growth Strategy (2024) - Shopify

Brand growth involves increasing market share and awareness while fostering customer loyalty through strategies like new product development.
moremarketing-strategy

Driving Engagement and Innovation in the UKG Community: A Strategic Success Story

Allison Brotman's leadership at UKG has successfully enhanced customer engagement and interaction within the UKG Community, achieving significant improvements in various performance metrics.
#business-strategy

How to build an app that speaks for your business - London Business News | Londonlovesbusiness.com

Business apps are essential for modern companies aiming to thrive and connect with customers.

Understanding customer entry and exit in event-based journeys | MarTech

Modern customer journeys are dynamic and require businesses to adopt event-based analytics to optimize customer interactions.

Meet the Revamped Omni-Channel Chat Platform

Customer engagement is crucial for business success, with one bad experience potentially leading to churn.
The CEQUENS Omni-Channel Chat Platform offers a comprehensive solution for managing customer communication across multiple channels.

5 ChatGPT Prompts To Find Your Perfect Target Audience And Dominate

Identify your target audience to effectively reach your dream customers by understanding who you are and what energizes you.

How to build an app that speaks for your business - London Business News | Londonlovesbusiness.com

Business apps are essential for modern companies aiming to thrive and connect with customers.

Understanding customer entry and exit in event-based journeys | MarTech

Modern customer journeys are dynamic and require businesses to adopt event-based analytics to optimize customer interactions.

Meet the Revamped Omni-Channel Chat Platform

Customer engagement is crucial for business success, with one bad experience potentially leading to churn.
The CEQUENS Omni-Channel Chat Platform offers a comprehensive solution for managing customer communication across multiple channels.

5 ChatGPT Prompts To Find Your Perfect Target Audience And Dominate

Identify your target audience to effectively reach your dream customers by understanding who you are and what energizes you.
morebusiness-strategy

Understanding Omnichannel: A Comprehensive Guide for Business

Omnichannel marketing integrates multiple channels for enhanced customer engagement and personalized brand experiences.
#retail-marketing

Walmart Unveils New Subtle Logo Change Amid Mixed Reactions Online

Walmart's logo update reflects a commitment to its founder's legacy and modern customer needs in a rapidly changing retail environment.

Council Post: The Opportunities And Challenges Of Retail Media Networks

Retail media networks are evolving with digital signage as a key component, providing dynamic advertising solutions.
Advancements in analytics and reduced costs are enabling retailers to effectively implement modern RMNs.

Walmart Unveils New Subtle Logo Change Amid Mixed Reactions Online

Walmart's logo update reflects a commitment to its founder's legacy and modern customer needs in a rapidly changing retail environment.

Council Post: The Opportunities And Challenges Of Retail Media Networks

Retail media networks are evolving with digital signage as a key component, providing dynamic advertising solutions.
Advancements in analytics and reduced costs are enabling retailers to effectively implement modern RMNs.
moreretail-marketing
#email-marketing

An Email Marketing Guide to Drive Sales and Build Loyalty

Email marketing is crucial for enhancing customer engagement and driving sales through targeted, personalized communication.

The Litmus Team's Top Email Tips for 2025

Lifecycle email marketing and personalization will dominate email strategies in the coming year.
Marketers should prioritize engagement and retention through dynamic emails and segmentation.

A Deep Dive into Omnisend vs. Klaviyo: Which Powers Your Ecommerce Strategy?

Email marketing is a critical strategy within e-commerce, preferred by 73% of consumers.
Omnisend excels in omnichannel marketing, integrating various communication channels effectively.

You Should Know These Email Marketing Stats in 2025 - Shopify

Email marketing success relies on understanding audience preferences and effective engagement strategies rather than just utilizing new platforms.

Top Strategies for Successful Email Marketing in 2025

Email marketing is crucial for business growth in 2025, focusing on campaign diversity, list building, and performance tracking for significant outcomes.

The 14 most impactful HubSpot updates from November 2024 | MarTech

HubSpot's November 2024 updates enhance user engagement through improved data insights, conversion tools, and personalized communication.

An Email Marketing Guide to Drive Sales and Build Loyalty

Email marketing is crucial for enhancing customer engagement and driving sales through targeted, personalized communication.

The Litmus Team's Top Email Tips for 2025

Lifecycle email marketing and personalization will dominate email strategies in the coming year.
Marketers should prioritize engagement and retention through dynamic emails and segmentation.

A Deep Dive into Omnisend vs. Klaviyo: Which Powers Your Ecommerce Strategy?

Email marketing is a critical strategy within e-commerce, preferred by 73% of consumers.
Omnisend excels in omnichannel marketing, integrating various communication channels effectively.

You Should Know These Email Marketing Stats in 2025 - Shopify

Email marketing success relies on understanding audience preferences and effective engagement strategies rather than just utilizing new platforms.

Top Strategies for Successful Email Marketing in 2025

Email marketing is crucial for business growth in 2025, focusing on campaign diversity, list building, and performance tracking for significant outcomes.

The 14 most impactful HubSpot updates from November 2024 | MarTech

HubSpot's November 2024 updates enhance user engagement through improved data insights, conversion tools, and personalized communication.
moreemail-marketing
#data-privacy

What went wrong for 23andMe

23andMe is restructuring to address challenges following a $30 million data settlement and restore customer trust.

What leaders need to know about generational privacy preferences

Organizations must adapt to diverse generational preferences in technology and personalization to enhance digital experiences.
Younger generations are increasingly aware of data privacy, impacting their preferences for personalization.

What went wrong for 23andMe

23andMe is restructuring to address challenges following a $30 million data settlement and restore customer trust.

What leaders need to know about generational privacy preferences

Organizations must adapt to diverse generational preferences in technology and personalization to enhance digital experiences.
Younger generations are increasingly aware of data privacy, impacting their preferences for personalization.
moredata-privacy
#personalization

Revolutionizing Retail: How Geofencing Is Creating Personalized Shopping Experiences

Geofencing in retail enhances customer engagement through personalized, location-based promotions in real-time.

Why your company needs a brand LLM to thrive | MarTech

A brand LLM is essential for ensuring personalized and consistent customer engagement.
It automates compliance with local laws and brand guidelines across markets.

91% of Marketers Swear by Marketing Automation-Here's Why You Should Too - jeffbullas.com

Marketing automation is essential for managing diverse marketing tasks without burnout, enabling a focus on audience connection and strategic initiatives.

Revolutionizing Retail: How Geofencing Is Creating Personalized Shopping Experiences

Geofencing in retail enhances customer engagement through personalized, location-based promotions in real-time.

Why your company needs a brand LLM to thrive | MarTech

A brand LLM is essential for ensuring personalized and consistent customer engagement.
It automates compliance with local laws and brand guidelines across markets.

91% of Marketers Swear by Marketing Automation-Here's Why You Should Too - jeffbullas.com

Marketing automation is essential for managing diverse marketing tasks without burnout, enabling a focus on audience connection and strategic initiatives.
morepersonalization
#digital-strategy

Crafting B2B Campaigns That Convert: The Power of SMS Marketing

B2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.

8 Effective Website Goals for Ecommerce Businesses (2024) - Shopify

Belstaff emphasizes that ongoing website development is crucial for modern ecommerce success.

Albertsons boasts 15% loyalty member growth

Albertsons' loyalty program is pivotal for customer engagement and digital strategy, with significant membership growth and enhanced features driving retention and spending.

Crafting B2B Campaigns That Convert: The Power of SMS Marketing

B2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.

8 Effective Website Goals for Ecommerce Businesses (2024) - Shopify

Belstaff emphasizes that ongoing website development is crucial for modern ecommerce success.

Albertsons boasts 15% loyalty member growth

Albertsons' loyalty program is pivotal for customer engagement and digital strategy, with significant membership growth and enhanced features driving retention and spending.
moredigital-strategy
#branding

Benefits of WhatsApp for Business Growth & Engagement

Engaging with customer feedback enhances brand image and fosters loyalty.
WhatsApp for Business provides automation features that significantly improve communication with customers.

What Is a Brand Manifesto? Strategies for Writing Yours (2025)

A brand manifesto communicates a company's vision and values, creating emotional connections with customers.

4 Ways Startups Can Leverage Merchandise For Branding

Effective branding is essential for startups to attract repeat customers through memorable impressions.
Utilizing merchandise creatively can significantly enhance brand visibility and customer engagement.

Benefits of WhatsApp for Business Growth & Engagement

Engaging with customer feedback enhances brand image and fosters loyalty.
WhatsApp for Business provides automation features that significantly improve communication with customers.

What Is a Brand Manifesto? Strategies for Writing Yours (2025)

A brand manifesto communicates a company's vision and values, creating emotional connections with customers.

4 Ways Startups Can Leverage Merchandise For Branding

Effective branding is essential for startups to attract repeat customers through memorable impressions.
Utilizing merchandise creatively can significantly enhance brand visibility and customer engagement.
morebranding

Hosting Your Own AI with Two-Way Voice Chat Is Easier Than You Think! | HackerNoon

The integration of LLMs with voice capabilities enhances personalized customer interactions effectively.
#artificial-intelligence

How Small Businesses Can Leverage AI Without Breaking the Bank | Entrepreneur

AI is an accessible tool for small businesses to improve operations and increase competitiveness without large financial investments.

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 utilized AI for targeted text messaging marketing, enhancing personalization and engagement during Thanksgiving sales.
AI-driven marketing can enhance customer experience and drive revenue growth in retail.

$30 AI Skills That Could Save You Hours Every Week | Entrepreneur

Generative AI is essential for modern business, with 90% of leaders investing in it.
AI learning opportunities, like the ChatGPT and Automation E-Degree, are transformative for business operations.

Unwrapping the benefits of AI for marketing | Computer Weekly

AI is set to revolutionize marketing by augmenting creativity and enhancing efficiency.

Automating Underwriting in Insurance Using Python-Based Optical Character Recognition | HackerNoon

Automating underwriting processes enhances efficiency and customer experience in the insurance industry.

Salesbots: Revolutionizing Sales Automation for Increased Efficiency

Salesbots enhance sales efficiency by automating tasks, reducing errors, and providing a seamless customer experience.

How Small Businesses Can Leverage AI Without Breaking the Bank | Entrepreneur

AI is an accessible tool for small businesses to improve operations and increase competitiveness without large financial investments.

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 utilized AI for targeted text messaging marketing, enhancing personalization and engagement during Thanksgiving sales.
AI-driven marketing can enhance customer experience and drive revenue growth in retail.

$30 AI Skills That Could Save You Hours Every Week | Entrepreneur

Generative AI is essential for modern business, with 90% of leaders investing in it.
AI learning opportunities, like the ChatGPT and Automation E-Degree, are transformative for business operations.

Unwrapping the benefits of AI for marketing | Computer Weekly

AI is set to revolutionize marketing by augmenting creativity and enhancing efficiency.

Automating Underwriting in Insurance Using Python-Based Optical Character Recognition | HackerNoon

Automating underwriting processes enhances efficiency and customer experience in the insurance industry.

Salesbots: Revolutionizing Sales Automation for Increased Efficiency

Salesbots enhance sales efficiency by automating tasks, reducing errors, and providing a seamless customer experience.
moreartificial-intelligence

Iceland supermarket in Welling set to close for good

The Iceland store in Welling is closing on February 1, with undisclosed reasons behind the closure.
#digital-experience

Achieve modern retail success across apps, stores, and fulfillment centers

Retailers need to create seamless, personalized digital experiences to maintain customer engagement and brand loyalty.

In 1998, Burger King in Manhattan Had Free Internet Access for Customers

Burger King pioneered the concept of an internet cafe in fast food during a time when the internet was just gaining popularity.

Achieve modern retail success across apps, stores, and fulfillment centers

Retailers need to create seamless, personalized digital experiences to maintain customer engagement and brand loyalty.

In 1998, Burger King in Manhattan Had Free Internet Access for Customers

Burger King pioneered the concept of an internet cafe in fast food during a time when the internet was just gaining popularity.
moredigital-experience

The curious rise of novelty popcorn buckets (Encore)

Popcorn buckets have become a significant marketing strategy for movie theaters to attract customers.
#tiktok-ban

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban could significantly harm small businesses that rely on the platform for customer engagement and revenue generation.

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban would significantly impact small businesses that rely on the platform for marketing and customer engagement.

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban could significantly harm small businesses that rely on the platform for customer engagement and revenue generation.

Small businesses brace themselves for potentially disruptive TikTok ban

A potential TikTok ban would significantly impact small businesses that rely on the platform for marketing and customer engagement.
moretiktok-ban
#business-communication

Telegram Vs Whatsapp for Business: Which is Better? | ClickUp

Businesses must meet customers where they are, specifically on messaging platforms like WhatsApp and Telegram.

Top Benefits of WhatsApp Business Solutions for Driving Brand Success

CEQUENS WhatsApp Business API enhances business communications, crucial for branding through advanced features and real-time interactions.

Get closer to your customers with 3CX

3CX enhances its services with cost-effective AI transcription to foster better customer connections and improve organizational communication.

Telegram Vs Whatsapp for Business: Which is Better? | ClickUp

Businesses must meet customers where they are, specifically on messaging platforms like WhatsApp and Telegram.

Top Benefits of WhatsApp Business Solutions for Driving Brand Success

CEQUENS WhatsApp Business API enhances business communications, crucial for branding through advanced features and real-time interactions.

Get closer to your customers with 3CX

3CX enhances its services with cost-effective AI transcription to foster better customer connections and improve organizational communication.
morebusiness-communication

Live Chat Disconnection Issues on WordPress Site

The live chat disconnection issue may be due to server instability or plugin conflicts.
#social-media-marketing

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban threatens small businesses reliant on the platform for customer engagement and marketing.

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.
Businesses often create content for only one buyer type, missing 75% of their audience.
Successful sales on social media depend on buyer behavior, not platform algorithms.

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban threatens small businesses reliant on the platform for customer engagement and marketing.

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.
Businesses often create content for only one buyer type, missing 75% of their audience.
Successful sales on social media depend on buyer behavior, not platform algorithms.
moresocial-media-marketing
#digital-marketing

How To Craft a Visual Marketing Strategy That Sells (2024) - Shopify

Visual marketing significantly enhances engagement and drives sales by leveraging the emotional power of images and videos.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.

How to Create a Multichannel Communication Strategy | ClickUp

Multichannel communication is essential for engaging today's empowered consumers effectively.

How To Craft a Visual Marketing Strategy That Sells (2024) - Shopify

Visual marketing significantly enhances engagement and drives sales by leveraging the emotional power of images and videos.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.

How to Create a Multichannel Communication Strategy | ClickUp

Multichannel communication is essential for engaging today's empowered consumers effectively.
moredigital-marketing

The NinjaOne difference: The business of IT enablement and organizational success

The IT team's role is critical in digital transformation, relying on technology that meets evolving customer expectations.

How The British Heart Foundation Ruined My Christmas | The Marketing Monologues by Becoming THE Expert

The episode combines personal anecdotes with practical marketing advice, emphasizing human connection, content strategy, and mental health awareness in the marketing landscape.
#ecommerce

How To Use WhatsApp For Business on Your Ecommerce Store (2024) - Shopify

WhatsApp connects nearly three billion users and offers businesses the opportunity to engage customers through its dedicated tools.

How To Make an Interactive Website (2024) - Shopify

Interactive web design enhances ecommerce experiences, leading to longer customer engagement and increased sales.

How to Boost Your eCommerce Sales with Effective SEO Strategies

eCommerce businesses need effective SEO strategies to improve visibility, customer engagement, and conversion.

How To Use WhatsApp For Business on Your Ecommerce Store (2024) - Shopify

WhatsApp connects nearly three billion users and offers businesses the opportunity to engage customers through its dedicated tools.

How To Make an Interactive Website (2024) - Shopify

Interactive web design enhances ecommerce experiences, leading to longer customer engagement and increased sales.

How to Boost Your eCommerce Sales with Effective SEO Strategies

eCommerce businesses need effective SEO strategies to improve visibility, customer engagement, and conversion.
moreecommerce

The Art Of Storytelling Marketing: Per Neiman Marcus's Fantasy Guide

Neiman Marcus excels in storytelling marketing, enhancing customer engagement through curated gift experiences that boost average order value.

NDR Explained: How To Calculate Net Dollar Retention (2024) - Shopify

Engaging existing customers is essential for reducing churn and finding new revenue streams.
Net dollar retention is a key metric for assessing customer engagement and financial health.
SaaS companies must focus on retention to ensure ongoing revenue from existing customers.
#content-creation

AI-powered martech news and releases: December 12 | MarTech

AI is increasingly being adopted by marketers in the U.K. and U.S. for campaign planning and content creation.

How to Create Impactful Product Videos | ClickUp

Product marketing videos are essential tools that engage customers and drive sales by creatively showcasing products and their benefits.

AI-powered martech news and releases: December 12 | MarTech

AI is increasingly being adopted by marketers in the U.K. and U.S. for campaign planning and content creation.

How to Create Impactful Product Videos | ClickUp

Product marketing videos are essential tools that engage customers and drive sales by creatively showcasing products and their benefits.
morecontent-creation

Telegram Mini Apps Are Breathing New Life Into Businesses | HackerNoon

Telegram Mini Apps provide a unique business tool within the Telegram messenger, combining messaging with application functionality for customer engagement.

Customer Training: Guide & Strategies for Successful Programs

Empowering customers through effective training boosts loyalty, trust, and growth, keeping them engaged with the product or service.

Smashing Meets Product Design | CSS-Tricks

Workshop provided insights on product design and user research processes.
Smaller teams can benefit from close customer engagement.
Larger teams need strategies to avoid silo mentality in communication.

AI played a bigger role in this year's Black Friday and Cyber Monday

CB2 effectively utilized AI in its marketing campaigns, leading to increased customer engagement during the holiday season.

Navigating promotional pricing for increased customer engagement

Promotional pricing attracts customers, boosts sales, and enhances brand loyalty while managing inventory effectively.
from MarTech
1 month ago

How to reframe AI adoption to focus on outcomes, not tools | MarTech

Marketers need to articulate the benefits of AI in improving customer engagement and marketing outcomes.

Chanel Takes Its Metiers d'Art Show to China, for 1,100 Guests.

Chanel is refocusing on Chinese clients with an impactful fashion event amid market challenges.

How identity and urgency propelled email and text revenue across Black Friday and Cyber Monday

Engage customers now to prepare for 2025 demand.
Utilize identity resolution to enhance customer engagement and drive revenue.

How to Use PR to Avoid the Post-Holiday Sales Slump | Entrepreneur

A proactive PR strategy in Q1 can help brands avoid post-holiday slumps and maintain customer engagement.

The Rise of Digital Incentives: How Businesses Can Use Bonuses to Attract and Retain Customers

Digital incentives are essential for businesses to attract and retain customers by providing meaningful and personalized rewards.
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