#customer-engagement

[ follow ]
#marketing
Marketing tech
fromGREY Journal
1 month ago

How RCS Works and Why It's An Important Mobile Update - GREY Journal

RCS revolutionizes text communication by enhancing SMS with multimedia capabilities and interactivity, benefiting businesses and improving customer engagement.
Marketing tech
fromForbes
6 hours ago

How CMOs Can Use Agentic AI And BPI In Marketing Operations

The integration of agentic AI in marketing allows for significant improvements in personalization and operational efficiency.
Marketing tech
fromGREY Journal
1 month ago

How RCS Works and Why It's An Important Mobile Update - GREY Journal

RCS revolutionizes text communication by enhancing SMS with multimedia capabilities and interactivity, benefiting businesses and improving customer engagement.
Marketing tech
fromForbes
6 hours ago

How CMOs Can Use Agentic AI And BPI In Marketing Operations

The integration of agentic AI in marketing allows for significant improvements in personalization and operational efficiency.
more#marketing
#marketing-strategies
Marketing tech
fromThe Jerusalem Post | JPost.com
1 day ago

How Performance TV Advertising Drives Measurable Business Outcomes

Performance TV advertising drives measurable business outcomes through targeted campaigns.
CTV and OTT platforms enhance advertising effectiveness by delivering comprehensive audience engagement insights.
Marketing tech
fromExchangewire
1 month ago

Zero Party Data: How to Make it Work for You

Zero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Online marketing
fromVerticalResponse
1 month ago

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.
Personalizing and segmenting emails improves customer engagement and boosts conversion rates.
Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
fromadlibweb.
1 week ago
Online Community Development

Strengthening Brand-Customer Relationships Through Gamified Loyalty Programs

Gamification of loyalty programs enhances customer engagement and fosters lasting connections.
Marketing tech
fromThe Jerusalem Post | JPost.com
1 day ago

How Performance TV Advertising Drives Measurable Business Outcomes

Performance TV advertising drives measurable business outcomes through targeted campaigns.
CTV and OTT platforms enhance advertising effectiveness by delivering comprehensive audience engagement insights.
Marketing tech
fromExchangewire
1 month ago

Zero Party Data: How to Make it Work for You

Zero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Online marketing
fromVerticalResponse
1 month ago

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.
Personalizing and segmenting emails improves customer engagement and boosts conversion rates.
Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
fromadlibweb.
1 week ago
Online Community Development

Strengthening Brand-Customer Relationships Through Gamified Loyalty Programs

Gamification of loyalty programs enhances customer engagement and fosters lasting connections.
more#marketing-strategies
#marketing-strategy
UX design
fromMedium
2 weeks ago

Replicating IKEA's Secret to Success for Product Designers

IKEA's retail strategies offer valuable insights for crafting engaging digital experiences that increase customer interaction and conversion.
fromMarTech
1 month ago
Marketing tech

10 features and capabilities you need in a call analytics platform | MarTech

Call analytics platforms enhance marketing strategies by utilizing caller data and improving customer engagement.
fromClickUp
5 days ago
Marketing tech

10 Best Free Business Value Proposition Templates | ClickUp

A compelling value proposition is crucial for effective sales and marketing strategies.
fromLogRocket Blog
1 week ago
Marketing tech

Leader Spotlight: Creating a modern customer journey, with Oren Halperin - LogRocket Blog

Engaging customers through various touch points in the digital buyer journey boosts brand loyalty and retention.
fromBusiness Matters
3 days ago
Fundraising

Raffles as Business Tools: From Car Sales to Property Giveaways

Raffles are becoming popular marketing tools, offering compelling prizes that boost customer engagement.
fromVerticalResponse
1 month ago
Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.
Optimize your email campaigns by focusing on compelling content, personalized messaging, and effective segmentation to drive conversions.
Maintain compliance with email marketing regulations and regularly clean your email list to improve deliverability and foster brand loyalty.
UX design
fromMedium
2 weeks ago

Replicating IKEA's Secret to Success for Product Designers

IKEA's retail strategies offer valuable insights for crafting engaging digital experiences that increase customer interaction and conversion.
fromMarTech
1 month ago
Marketing tech

10 features and capabilities you need in a call analytics platform | MarTech

Call analytics platforms enhance marketing strategies by utilizing caller data and improving customer engagement.
fromClickUp
5 days ago
Marketing tech

10 Best Free Business Value Proposition Templates | ClickUp

A compelling value proposition is crucial for effective sales and marketing strategies.
fromLogRocket Blog
1 week ago
Marketing tech

Leader Spotlight: Creating a modern customer journey, with Oren Halperin - LogRocket Blog

Engaging customers through various touch points in the digital buyer journey boosts brand loyalty and retention.
fromBusiness Matters
3 days ago
Fundraising

Raffles as Business Tools: From Car Sales to Property Giveaways

Raffles are becoming popular marketing tools, offering compelling prizes that boost customer engagement.
fromVerticalResponse
1 month ago
Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.
Optimize your email campaigns by focusing on compelling content, personalized messaging, and effective segmentation to drive conversions.
Maintain compliance with email marketing regulations and regularly clean your email list to improve deliverability and foster brand loyalty.
more#marketing-strategy
#digital-marketing
Marketing tech
fromSocial Media Today
2 weeks ago

Meta Shares Tips on How to Maximize Click-to-Message Ads

Meta's click-to-message ads enhance brand engagement through direct messaging platforms.
Utilizing messaging apps is crucial as social media shifts towards more personal communication.
fromForbes
3 weeks ago
Marketing tech

Why (And How) To Launch A Branded Newsletter: 15 Expert Insights

Newsletters are a valuable channel for brands to engage their audience and build loyalty.
fromMarTech
3 days ago
Marketing tech

5 suggestions for moving beyond MQL | MarTech

The MQL metric is seen as unreliable and causes issues due to misaligned expectations between marketing and sales.
fromPractical Ecommerce
1 month ago
Marketing tech

Better 'Welcome' Emails for Ecommerce

Welcome emails should be engaging and thoughtfully crafted to drive loyalty and long-term customer relationships.
Marketing tech
fromSocial Media Today
2 weeks ago

Meta Shares Tips on How to Maximize Click-to-Message Ads

Meta's click-to-message ads enhance brand engagement through direct messaging platforms.
Utilizing messaging apps is crucial as social media shifts towards more personal communication.
fromForbes
3 weeks ago
Marketing tech

Why (And How) To Launch A Branded Newsletter: 15 Expert Insights

Newsletters are a valuable channel for brands to engage their audience and build loyalty.
fromMarTech
3 days ago
Marketing tech

5 suggestions for moving beyond MQL | MarTech

The MQL metric is seen as unreliable and causes issues due to misaligned expectations between marketing and sales.
fromPractical Ecommerce
1 month ago
Marketing tech

Better 'Welcome' Emails for Ecommerce

Welcome emails should be engaging and thoughtfully crafted to drive loyalty and long-term customer relationships.
more#digital-marketing
Marketing tech
fromClickUp
3 days ago

10 Best Conversation Intelligence Software in 2025 | ClickUp

Conversation intelligence software captures and analyzes crucial moments in customer interactions to enhance sales and service.
Growth hacking
fromTearsheet
6 days ago

"All those things that bug you about how you bank, we can change," Jenius Bank's President John Rosenfeld - Tearsheet

Jenius Bank is successfully redefining digital banking by eliminating annoying fees and enhancing customer engagement with innovative tools.
#e-commerce
Online marketing
fromCequens
2 months ago

How Conversational AI Transforms Industries During Ramadan

Conversational AI chatbots optimize customer service during Ramadan by providing instant support and enhancing user experience for various industries.
fromBusiness Matters
1 week ago
Marketing tech

British E-commerce Brands Leading the Way in Customer Engagement

Outstanding customer engagement strategies are key to retaining consumer loyalty in e-commerce.
fromForbes
2 weeks ago
Marketing tech

The Checkout Can Be Your Next Big Commerce Media Opportunity

Post-purchase advertising at checkout enhances customer engagement and drives revenue.
Online marketing
fromCequens
2 months ago

How Conversational AI Transforms Industries During Ramadan

Conversational AI chatbots optimize customer service during Ramadan by providing instant support and enhancing user experience for various industries.
fromBusiness Matters
1 week ago
Marketing tech

British E-commerce Brands Leading the Way in Customer Engagement

Outstanding customer engagement strategies are key to retaining consumer loyalty in e-commerce.
fromForbes
2 weeks ago
Marketing tech

The Checkout Can Be Your Next Big Commerce Media Opportunity

Post-purchase advertising at checkout enhances customer engagement and drives revenue.
more#e-commerce
#personalization
fromVerticalResponse
1 week ago
Online marketing

What is Email Marketing? Your Comprehensive 2025 Guide

Email marketing builds customer loyalty and drives sales through personalized messages.
There are four main types of email campaigns: newsletters, welcome, promotional, and transactional.
Email marketing delivers a high ROI and enables precise performance measurement.
fromHackernoon
1 month ago
Data science

Elevating Customer Experience with Predictive Analytics: Insights from Chitrapradha Ganesan | HackerNoon

Exceptional customer experience is vital for competitive advantage.
Predictive analytics enhances personalized customer engagement.
fromVerticalResponse
1 week ago
Online marketing

What is Email Marketing? Your Comprehensive 2025 Guide

Email marketing builds customer loyalty and drives sales through personalized messages.
There are four main types of email campaigns: newsletters, welcome, promotional, and transactional.
Email marketing delivers a high ROI and enables precise performance measurement.
fromHackernoon
1 month ago
Data science

Elevating Customer Experience with Predictive Analytics: Insights from Chitrapradha Ganesan | HackerNoon

Exceptional customer experience is vital for competitive advantage.
Predictive analytics enhances personalized customer engagement.
more#personalization
#business-strategy
UX design
fromHackernoon
8 years ago

How Not to Kill Your SaaS Product Before it Even Launches | HackerNoon

Good design is essential for SaaS products to ensure customer retention and success.
fromForbes
1 month ago
Marketing tech

How To Inspire And Expand Your Customer Base

Strategic customer base expansion is vital for long-term growth and adaptability in a changing market.
fromHarvard Business Review
1 week ago
Growth hacking

How to Turn Your Customer Base into a Community

Building a lasting business community drives long-term success and benefits both customers and the company itself.
fromForbes
1 month ago
Social media marketing

20 Mistakes Companies Make When Adopting Human-Centric Communications

Prioritizing customers and employees is key to effective business communication.
Companies must avoid forced relatability to maintain trust and engagement.
UX design
fromHackernoon
8 years ago

How Not to Kill Your SaaS Product Before it Even Launches | HackerNoon

Good design is essential for SaaS products to ensure customer retention and success.
fromForbes
1 month ago
Marketing tech

How To Inspire And Expand Your Customer Base

Strategic customer base expansion is vital for long-term growth and adaptability in a changing market.
fromHarvard Business Review
1 week ago
Growth hacking

How to Turn Your Customer Base into a Community

Building a lasting business community drives long-term success and benefits both customers and the company itself.
fromForbes
1 month ago
Social media marketing

20 Mistakes Companies Make When Adopting Human-Centric Communications

Prioritizing customers and employees is key to effective business communication.
Companies must avoid forced relatability to maintain trust and engagement.
more#business-strategy
#retail-strategy
Marketing tech
fromLogRocket Blog
2 months ago

Leader Spotlight: Evaluating build, buy, or ally decisions, with Brad Power - LogRocket Blog

Brad Power emphasizes the critical role of regular customer signals in aligning strategic initiatives with customer needs in retail.
fromModern Retail
1 week ago
Marketing tech

American Eagle debuts a new affiliate program as it looks to 'the next phase' in social shopping

American Eagle launched its own affiliate program to enhance sales and engagement with customers.
Marketing tech
fromLogRocket Blog
2 months ago

Leader Spotlight: Evaluating build, buy, or ally decisions, with Brad Power - LogRocket Blog

Brad Power emphasizes the critical role of regular customer signals in aligning strategic initiatives with customer needs in retail.
fromModern Retail
1 week ago
Marketing tech

American Eagle debuts a new affiliate program as it looks to 'the next phase' in social shopping

American Eagle launched its own affiliate program to enhance sales and engagement with customers.
more#retail-strategy
#funding
fromBusiness Matters
1 week ago
Marketing tech

Manychat secures $140m to scale AI-powered customer engagement across social platforms

Manychat raised $140 million to enhance AI-driven customer engagement as it targets global expansion.
fromSilicon Canals
1 month ago
Marketing tech

Dutch loyalty startup Loyyo bags funding; appoints new CEO - Silicon Canals

Loyyo has raised additional growth capital for international expansion and product development.
Marketing tech
fromBusiness Matters
1 week ago

Manychat secures $140m to scale AI-powered customer engagement across social platforms

Manychat raised $140 million to enhance AI-driven customer engagement as it targets global expansion.
fromSilicon Canals
1 month ago
Marketing tech

Dutch loyalty startup Loyyo bags funding; appoints new CEO - Silicon Canals

Loyyo has raised additional growth capital for international expansion and product development.
more#funding
Marketing tech
fromSiliconANGLE
1 week ago

Manychat gets $140 million to expand social chat with AI agents - SiliconANGLE

Manychat raised $140 million to enhance social media automation for brands and creators, aiding digital interaction and engagement.
Marketing tech
fromMarTech
2 weeks ago

Driving customer growth with value-based B2B marketing | MarTech

Value-based marketing is essential for growth in a saturated market.
B2B buyers prioritize meaningful solutions over mere product features.
#ecommerce
Marketing tech
fromMarTech
2 months ago

Why digital brands like Netflix and Wayfair are betting on physical stores | MarTech

Brick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
Marketing tech
fromForbes
2 weeks ago

Beyond Relevance: The Value Of Attractiveness In Ecommerce Search

Engaging search experiences significantly drive ecommerce revenue and customer satisfaction.
Marketing tech
fromMarTech
2 months ago

Why digital brands like Netflix and Wayfair are betting on physical stores | MarTech

Brick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
Marketing tech
fromForbes
2 weeks ago

Beyond Relevance: The Value Of Attractiveness In Ecommerce Search

Engaging search experiences significantly drive ecommerce revenue and customer satisfaction.
more#ecommerce
#digital-transformation
Artificial intelligence
fromHarvard Business Review
2 months ago

AI Agents Are Changing How People Shop. Here's What That Means for Brands.

AI agents are transforming how consumers search and businesses engage, potentially replacing traditional search engines.
The rise of AI agents could diminish the importance of traditional SEO.
fromGeeky Gadgets
1 month ago
Artificial intelligence

What Role Do Generative AI Solutions Play In Digital Transformation?

Generative AI significantly transforms customer engagement and product development across various business sectors.
Artificial intelligence
fromHarvard Business Review
2 months ago

AI Agents Are Changing How People Shop. Here's What That Means for Brands.

AI agents are transforming how consumers search and businesses engage, potentially replacing traditional search engines.
The rise of AI agents could diminish the importance of traditional SEO.
fromGeeky Gadgets
1 month ago
Artificial intelligence

What Role Do Generative AI Solutions Play In Digital Transformation?

Generative AI significantly transforms customer engagement and product development across various business sectors.
more#digital-transformation
#automation
fromClickUp
1 month ago
Artificial intelligence

How to Use AI in B2B Sales (Use Cases & Tools) | ClickUp

AI tools transform B2B sales effectiveness by automating tasks and enhancing customer interactions.
fromMarTech
1 month ago
Marketing tech

3 high-impact email automations you need to drive revenue | MarTech

Effective email automations, like welcome series, drive significant revenue and customer engagement.
fromClickUp
1 month ago
Artificial intelligence

How to Use AI in B2B Sales (Use Cases & Tools) | ClickUp

AI tools transform B2B sales effectiveness by automating tasks and enhancing customer interactions.
fromMarTech
1 month ago
Marketing tech

3 high-impact email automations you need to drive revenue | MarTech

Effective email automations, like welcome series, drive significant revenue and customer engagement.
more#automation
Marketing tech
fromBusiness Matters
1 month ago

Why You Can't Afford to Ignore Hyperpersonalisation in Marketing

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
#sales-strategy
Marketing tech
fromClickUp
1 month ago

How to Master Product Knowledge in Sales to Drive Success

Sales teams must exceed customer expectations by building deep product knowledge beyond basic specs.
Understanding customer needs through product knowledge leads to effective sales strategies.
fromeLearning Industry
1 month ago
Marketing tech

A Complete Guide To Sales Enablement Training

Sales enablement training empowers sales teams to effectively engage buyers and close deals with the right knowledge and resources.
Marketing tech
fromClickUp
1 month ago

How to Master Product Knowledge in Sales to Drive Success

Sales teams must exceed customer expectations by building deep product knowledge beyond basic specs.
Understanding customer needs through product knowledge leads to effective sales strategies.
fromeLearning Industry
1 month ago
Marketing tech

A Complete Guide To Sales Enablement Training

Sales enablement training empowers sales teams to effectively engage buyers and close deals with the right knowledge and resources.
more#sales-strategy
fromLogRocket Blog
1 month ago
Mobile UX

How to win clients with a Flutter web demo that feels real - LogRocket Blog

Interactive prototypes significantly enhance customer buy-in during app development pitch.
fromBusiness Matters
1 month ago
Online marketing

Branded Merchandise: The Cornerstone of Offline Engagement

Offline marketing is crucial for building customer relationships and brand identity.
Branded merchandise, like eco-friendly bags, provides effective offline engagement.
Print advertising continues to hold value for credibility in targeted marketing.
fromTelecompetitor
1 month ago
European startups

Verizon to Enable RCS for Business Messaging (RBM) for Subscribers

Sinch expands partnership with Verizon to enhance RCS for Business Messaging, driving innovation in customer communication.
Digital life
fromITPro
1 month ago

How effective are AI agents?

Advanced AI agents have the potential to transform workplaces by autonomously completing tasks, freeing up human workers effectively.
Gadgets
fromTechCrunch
1 month ago

OpenAI upgrades its transcription and voice-generating AI models | TechCrunch

OpenAI's new AI models improve transcription and voice generation, enhancing automated task completion and user engagement.
Marketing tech
fromTearsheet
1 month ago

How traditional banks are making embedded finance work without changing their DNA - Tearsheet

Embedded finance integrates financial services into everyday shopping, making them more accessible and enhancing customer relationships for both fintechs and traditional banks.
#customer-loyalty
Marketing tech
fromeLearning Industry
1 month ago

Customer Training: Guide And Strategies For Successful Programs

Customer training boosts loyalty, trust, and engagement, leading to improved retention rates and stronger customer relationships.
fromeLearning Industry
1 month ago
Online learning

A Complete Guide To Customer Education Services And Software

Customer education programs are essential for business growth and improving customer experience.
Engaging and tailored content empowers customers and maximizes product value.
Effective customer education leads to reduced support costs and improved retention rates.
Marketing tech
fromeLearning Industry
1 month ago

Customer Training: Guide And Strategies For Successful Programs

Customer training boosts loyalty, trust, and engagement, leading to improved retention rates and stronger customer relationships.
fromeLearning Industry
1 month ago
Online learning

A Complete Guide To Customer Education Services And Software

Customer education programs are essential for business growth and improving customer experience.
Engaging and tailored content empowers customers and maximizes product value.
Effective customer education leads to reduced support costs and improved retention rates.
more#customer-loyalty
fromApp Developer Magazine
1 month ago
Marketing tech

Native apps in Snowflake | App Developer Magazine

Melissa now provides APIs and datasets on Snowflake Market, enhancing data validation and customer engagement for enterprises.
Alternative transportation
fromBusiness Insider
1 month ago

A part-time Uber driver who earned $24,000 last year explains how he thinks a ukulele and an EV earned him more tips

A ukulele can spark conversations and increase tips for rideshare drivers.
Inconsistent tipping poses challenges for rideshare drivers in earning a stable income.
Marketing tech
fromForbes
2 months ago

Elevating Experiences: How Immersive Venues Drive Business Growth

Successful brands focus on creating engaging, emotional experiences for customers.
Immersive experiences help strengthen brand loyalty and unlock new revenue streams.
Deliverability
fromLitmus
2 months ago

Accessibility vs Inclusion: Why It Matters in Your Emails and Your Marketing

Email accessibility is crucial for reaching broader audiences, as it ensures messages are understood by everyone.
Accessibility focuses on the technical functioning of emails, while inclusion emphasizes the perceived message through design and copy.
Social media marketing
fromForbes
2 months ago

Council Post: Negativity Or Trolls On Your Company's Social Media? How To Respond

Navigating social media negativity requires a strategic and thoughtful approach to protect brand reputation.
fromTasting Table
2 months ago
DC food

15 Fast Food Free Giveaways You Shouldn't Miss In 2025 - Tasting Table

McDonald's continues its free fry Fridays in 2025, promoting customer engagement with a minimum purchase requirement.
[ Load more ]