#customer-engagement

#customer-engagement

Client portals serve as a secure, self-service interface allowing clients to access information, documents, and communications about services or projects, functioning like a 24/7 digital front desk.

"On average, independent restaurants make 3-5% profit margins, and that's on good days," McBride says. "You are getting into this business because you truly believe in hospitality."

Value-driven content naturally attracts leads without much convincing. When interacting with personalized tools like quizzes or calculators, users gain insights while building trust.

Many businesses lose potential customers simply because their sign-up forms are confusing, cluttered, or too long, or they cannot organize the queries and feedback efficiently.

Only 19% of organizations have achieved true sales and marketing alignment, according to Strava Technology Group research.

AI is embedded in marketing strategies, supporting campaign performance, optimizing spend, and automating decision-making, with advanced teams integrating AI across data, media, and creative workflows.

AI-powered sales tools, particularly Generative Pre-trained Transformers (GPTs), enhance sales processes by refining pitches, personalizing outreach, and predicting customer needs, improving competitiveness.

Open-ended questions in sales invite prospects to share their needs, challenges, and preferences, fostering dialogue that leads to deeper insights and engagement.

Positive reviews can boost SEO as they indicate trustworthiness, a key metric that Google uses for ranking websites. They also communicate to potential customers that the brand is worth their investment.

The latest release features several enterprise-grade components to improve performance and maximize revenue at any scale, chief among them the addition of vector indexing for the efficient storing and retrieving of high-dimensional vector data.

To celebrate its 98th anniversary, 7-Eleven will hold Free Slurpee Day from 11 a.m. until 7 p.m., featuring small Slurpees and the popular flavor Mountain Dew Infinite Swirl.

In today's hyper-competitive marketplace, thought leadership has evolved from a marketing buzzword into a strategic business imperative. It's no longer enough to merely join the conversation - lasting advantage belongs to those who shape it.

By embedding its Rapid Rewards program into the NFL experience, Southwest built a loyalty strategy that extends well beyond the game.

Businesses can now use marketing messages on Messenger to keep the conversation with customers active after purchases or inquiries. This encourages customer engagement and retention.

In 2025, customers demand instant answers and consistent service. If your team leaves voicemails, others are closing deals with 24/7 intelligent outreach powered by AI.

Remark is leveraging thousands of human experts to assist users in real-time during their purchasing process, improving models with conversational data.

"We have what we call the 'aha' moment, which is what happens when a customer steps into a pair of Kizik shoes... It's one of those 'wow' moments where people realize how our shoes work."

Using Instagram for business means understanding what keeps your audience engaged. It’s essential to have clear goals, such as increasing brand awareness or building a community.

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.

69% of consumers say being part of a community makes them more likely to buy from a brand more often.

Our More Card Stamps loyalty program has been incredibly popular, with fans of the Pyrex range being quick to collect their stamps in exchange for a product or two, or more.

Email automation in ecommerce is essential for welcoming new customers, recovering abandoned carts, and delivering personalized recommendations with minimal manual effort.

Salespeople must navigate the fine line between genuine storytelling and transactional tactics, as clients despise being sold to rather than being engaged in a meaningful conversation.

If you don't have an email list, you're not in control of your sales - you're relying on chance, algorithms, and one-off interactions.

When I created Tonia in Vegas, I only used YouTube to launch my brand, and I grew to over 500 members in under one year.

But here's the problem: Visibility alone doesn't pay the bills.