#customer-engagement

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#automation

How Small Businesses Can Leverage AI Without Breaking the Bank | Entrepreneur

AI is an accessible tool for small businesses to improve operations and increase competitiveness without large financial investments.

Entrepreneurs Can Learn ChatGPT with This $30 Bundle | Entrepreneur

Generative AI is essential for modern business, with 90% of leaders investing in it to improve operations and customer engagement.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.

Benefits of WhatsApp for Business Growth & Engagement

Engaging with customer feedback enhances brand image and fosters loyalty.
WhatsApp for Business provides automation features that significantly improve communication with customers.

Top 10 Tips to Boost Email Marketing Conversion

Understanding the target audience through segmentation and analysis significantly improves email marketing conversion rates.

How Small Businesses Can Leverage AI Without Breaking the Bank | Entrepreneur

AI is an accessible tool for small businesses to improve operations and increase competitiveness without large financial investments.

Entrepreneurs Can Learn ChatGPT with This $30 Bundle | Entrepreneur

Generative AI is essential for modern business, with 90% of leaders investing in it to improve operations and customer engagement.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.

Benefits of WhatsApp for Business Growth & Engagement

Engaging with customer feedback enhances brand image and fosters loyalty.
WhatsApp for Business provides automation features that significantly improve communication with customers.

Top 10 Tips to Boost Email Marketing Conversion

Understanding the target audience through segmentation and analysis significantly improves email marketing conversion rates.
moreautomation
#business-strategy

7 Key Rules For Attracting Customers To Your Business

Companies cannot rely solely on word-of-mouth; effective marketing is essential for customer engagement.

How to build an app that speaks for your business - London Business News | Londonlovesbusiness.com

Business apps are essential for modern companies aiming to thrive and connect with customers.

Understanding customer entry and exit in event-based journeys | MarTech

Modern customer journeys are dynamic and require businesses to adopt event-based analytics to optimize customer interactions.

5 ChatGPT Prompts To Find Your Perfect Target Audience And Dominate

Identify your target audience to effectively reach your dream customers by understanding who you are and what energizes you.

7 Key Rules For Attracting Customers To Your Business

Companies cannot rely solely on word-of-mouth; effective marketing is essential for customer engagement.

How to build an app that speaks for your business - London Business News | Londonlovesbusiness.com

Business apps are essential for modern companies aiming to thrive and connect with customers.

Understanding customer entry and exit in event-based journeys | MarTech

Modern customer journeys are dynamic and require businesses to adopt event-based analytics to optimize customer interactions.

5 ChatGPT Prompts To Find Your Perfect Target Audience And Dominate

Identify your target audience to effectively reach your dream customers by understanding who you are and what energizes you.
morebusiness-strategy
#ecommerce

How To Use WhatsApp For Business on Your Ecommerce Store (2024) - Shopify

WhatsApp connects nearly three billion users and offers businesses the opportunity to engage customers through its dedicated tools.

How to Use Email Retargeting To Retain Customers (2024) - Shopify

Email retargeting effectively converts online shoppers into customers by re-engaging them with personalized email campaigns.

How To Make an Interactive Website (2024) - Shopify

Interactive web design enhances ecommerce experiences, leading to longer customer engagement and increased sales.

Brand Growth: How to Develop a Brand Growth Strategy (2024) - Shopify

Brand growth involves increasing market share and awareness while fostering customer loyalty through strategies like new product development.

8 Effective Website Goals for Ecommerce Businesses (2024) - Shopify

Belstaff emphasizes that ongoing website development is crucial for modern ecommerce success.

How to Boost Your eCommerce Sales with Effective SEO Strategies

eCommerce businesses need effective SEO strategies to improve visibility, customer engagement, and conversion.

How To Use WhatsApp For Business on Your Ecommerce Store (2024) - Shopify

WhatsApp connects nearly three billion users and offers businesses the opportunity to engage customers through its dedicated tools.

How to Use Email Retargeting To Retain Customers (2024) - Shopify

Email retargeting effectively converts online shoppers into customers by re-engaging them with personalized email campaigns.

How To Make an Interactive Website (2024) - Shopify

Interactive web design enhances ecommerce experiences, leading to longer customer engagement and increased sales.

Brand Growth: How to Develop a Brand Growth Strategy (2024) - Shopify

Brand growth involves increasing market share and awareness while fostering customer loyalty through strategies like new product development.

8 Effective Website Goals for Ecommerce Businesses (2024) - Shopify

Belstaff emphasizes that ongoing website development is crucial for modern ecommerce success.

How to Boost Your eCommerce Sales with Effective SEO Strategies

eCommerce businesses need effective SEO strategies to improve visibility, customer engagement, and conversion.
moreecommerce
#marketing-strategy

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing | MarTech

Position-less marketing enhances agility and responsiveness in marketing teams, bridging the gap between expertise and timely execution.

The power of social media: Why it's key to building a successful business - London Business News | Londonlovesbusiness.com

Social media is essential for brand growth, enabling businesses to authentically connect with customers and foster trust.

Council Post: The Importance Of Getting It Wrong In Marketing

Understanding customer challenges is crucial in marketing rather than exacting data metrics.
Permitting failure in marketing can lead to innovative successes.
Blurring lines between B2B and B2C require adaptation in marketing strategies.

5 Ways Entrepreneurs Can Make The Most Of Small Businesses Saturday

Small Business Saturday offers entrepreneurs a crucial opportunity to boost cash flow through strategic marketing efforts.

5 ChatGPT Prompts To Make Your Marketing Emails Perform Better

Utilizing the PAS framework can significantly improve the effectiveness of marketing emails.

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing | MarTech

Position-less marketing enhances agility and responsiveness in marketing teams, bridging the gap between expertise and timely execution.

The power of social media: Why it's key to building a successful business - London Business News | Londonlovesbusiness.com

Social media is essential for brand growth, enabling businesses to authentically connect with customers and foster trust.

Council Post: The Importance Of Getting It Wrong In Marketing

Understanding customer challenges is crucial in marketing rather than exacting data metrics.
Permitting failure in marketing can lead to innovative successes.
Blurring lines between B2B and B2C require adaptation in marketing strategies.

5 Ways Entrepreneurs Can Make The Most Of Small Businesses Saturday

Small Business Saturday offers entrepreneurs a crucial opportunity to boost cash flow through strategic marketing efforts.

5 ChatGPT Prompts To Make Your Marketing Emails Perform Better

Utilizing the PAS framework can significantly improve the effectiveness of marketing emails.

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.
moremarketing-strategy

The Art Of Storytelling Marketing: Per Neiman Marcus's Fantasy Guide

Neiman Marcus excels in storytelling marketing, enhancing customer engagement through curated gift experiences that boost average order value.
#content-creation

AI-powered martech news and releases: December 12 | MarTech

AI is increasingly being adopted by marketers in the U.K. and U.S. for campaign planning and content creation.

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.
Businesses often create content for only one buyer type, missing 75% of their audience.
Successful sales on social media depend on buyer behavior, not platform algorithms.

How to Create Impactful Product Videos | ClickUp

Product marketing videos are essential tools that engage customers and drive sales by creatively showcasing products and their benefits.

AI-powered martech news and releases: December 12 | MarTech

AI is increasingly being adopted by marketers in the U.K. and U.S. for campaign planning and content creation.

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.
Businesses often create content for only one buyer type, missing 75% of their audience.
Successful sales on social media depend on buyer behavior, not platform algorithms.

How to Create Impactful Product Videos | ClickUp

Product marketing videos are essential tools that engage customers and drive sales by creatively showcasing products and their benefits.
morecontent-creation
#retail-marketing

Council Post: The Opportunities And Challenges Of Retail Media Networks

Retail media networks are evolving with digital signage as a key component, providing dynamic advertising solutions.
Advancements in analytics and reduced costs are enabling retailers to effectively implement modern RMNs.

Wallet Passes Are a Mobile Marketing Channel

Mobile wallet passes streamline transactions and enhance customer engagement through persistent storage and real-time notifications for both airlines and retailers.

Council Post: The Opportunities And Challenges Of Retail Media Networks

Retail media networks are evolving with digital signage as a key component, providing dynamic advertising solutions.
Advancements in analytics and reduced costs are enabling retailers to effectively implement modern RMNs.

Wallet Passes Are a Mobile Marketing Channel

Mobile wallet passes streamline transactions and enhance customer engagement through persistent storage and real-time notifications for both airlines and retailers.
moreretail-marketing

NDR Explained: How To Calculate Net Dollar Retention (2024) - Shopify

Engaging existing customers is essential for reducing churn and finding new revenue streams.
Net dollar retention is a key metric for assessing customer engagement and financial health.
SaaS companies must focus on retention to ensure ongoing revenue from existing customers.
#marketing

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 successfully used AI in its SMS marketing campaigns during Thanksgiving week to enhance customer engagement and sales.

Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological Perspective

Storytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.

Master the Ultimate Go-To-Market Strategy Framework for 2025 Success

Effective SaaS GTM strategies in 2025 must include SEM, outbound outreach, and organic social media to thrive.
Understanding and aligning with the marketing funnel stages is crucial for customer engagement and conversion.

Pizza Hut adds Deutsch, VML to agency roster

Pizza Hut appoints new agencies Deutsch and VML for creative and customer marketing strategy to combat sales slump.

Taco Bell will let you turn that taco run into a photoshoot with drive-thru photo booths

Taco Bell introduces a Drive-Thru Cam for fans to capture moments and potentially feature in their Super Bowl ad.

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 successfully used AI in its SMS marketing campaigns during Thanksgiving week to enhance customer engagement and sales.

Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological Perspective

Storytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.

Master the Ultimate Go-To-Market Strategy Framework for 2025 Success

Effective SaaS GTM strategies in 2025 must include SEM, outbound outreach, and organic social media to thrive.
Understanding and aligning with the marketing funnel stages is crucial for customer engagement and conversion.

Pizza Hut adds Deutsch, VML to agency roster

Pizza Hut appoints new agencies Deutsch and VML for creative and customer marketing strategy to combat sales slump.

Taco Bell will let you turn that taco run into a photoshoot with drive-thru photo booths

Taco Bell introduces a Drive-Thru Cam for fans to capture moments and potentially feature in their Super Bowl ad.
moremarketing
#technology

Achieve modern retail success across apps, stores, and fulfillment centers

Retailers need to create seamless, personalized digital experiences to maintain customer engagement and brand loyalty.

Blending AI and Human Expertise: How Smith.ai CEO/Founder is Revolutionizing SMB Customer Engagement | HackerNoon

AI-driven customer engagement services are essential for SMBs.

Achieve modern retail success across apps, stores, and fulfillment centers

Retailers need to create seamless, personalized digital experiences to maintain customer engagement and brand loyalty.

Blending AI and Human Expertise: How Smith.ai CEO/Founder is Revolutionizing SMB Customer Engagement | HackerNoon

AI-driven customer engagement services are essential for SMBs.
moretechnology
#technology-updates

Telegram Mini Apps Are Breathing New Life Into Businesses | HackerNoon

Telegram Mini Apps provide a unique business tool within the Telegram messenger, combining messaging with application functionality for customer engagement.

Get closer to your customers with 3CX

3CX enhances its services with cost-effective AI transcription to foster better customer connections and improve organizational communication.

Telegram Mini Apps Are Breathing New Life Into Businesses | HackerNoon

Telegram Mini Apps provide a unique business tool within the Telegram messenger, combining messaging with application functionality for customer engagement.

Get closer to your customers with 3CX

3CX enhances its services with cost-effective AI transcription to foster better customer connections and improve organizational communication.
moretechnology-updates
#business-growth

Text marketing firm Blip secures backing from SoftBank, Microsoft | TechCrunch

Consumers prefer texting to phone calls, especially with companies, prompting a surge in text-message marketing.

Customer Training: Guide & Strategies for Successful Programs

Empowering customers through effective training boosts loyalty, trust, and growth, keeping them engaged with the product or service.

How to Use the Product Adoption Curve to Improve Adoption Rates

A successful product adoption framework enhances customer retention and drives business growth through tailored strategies for different user segments.

3 Fast-Growth Lessons That Inc. 5000 Companies Follow to Make Business Boom

Success in business requires understanding customer needs through direct feedback; this principle is consistent across different industries.

What Is a Lead Magnet? How To Create Lead Magnets (2024) - Shopify

Lead magnets incentivize customers to provide personal information, enhancing lead generation and fostering customer relationships.

Text marketing firm Blip secures backing from SoftBank, Microsoft | TechCrunch

Consumers prefer texting to phone calls, especially with companies, prompting a surge in text-message marketing.

Customer Training: Guide & Strategies for Successful Programs

Empowering customers through effective training boosts loyalty, trust, and growth, keeping them engaged with the product or service.

How to Use the Product Adoption Curve to Improve Adoption Rates

A successful product adoption framework enhances customer retention and drives business growth through tailored strategies for different user segments.

3 Fast-Growth Lessons That Inc. 5000 Companies Follow to Make Business Boom

Success in business requires understanding customer needs through direct feedback; this principle is consistent across different industries.

What Is a Lead Magnet? How To Create Lead Magnets (2024) - Shopify

Lead magnets incentivize customers to provide personal information, enhancing lead generation and fostering customer relationships.
morebusiness-growth
#e-commerce

Google Documents Its Merchant Center / Shopping Annotations and Badges

Google Merchant Center introduces various annotations and badges to boost customer confidence in free and paid shopping results.
Features like 'Sale Price' and 'Free Shipping' enhance visibility and consumer engagement in Google Shopping.

Council Post: How Augmented Reality Is Redefining Consumer Expectations Across Industries

Augmented reality (AR) is revolutionizing customer engagement and shopping experiences across industries, notably appealing to Gen Z consumers.
Brands that strategically integrate AR can enhance user interactions, foster engagement, and drive sales growth.

What Are Shoppable Images for Ecommerce? Tips and Tools (2024) - Shopify

Shoppable images facilitate direct product purchases through interactive visual content, improving engagement and conversion rates.

Google Documents Its Merchant Center / Shopping Annotations and Badges

Google Merchant Center introduces various annotations and badges to boost customer confidence in free and paid shopping results.
Features like 'Sale Price' and 'Free Shipping' enhance visibility and consumer engagement in Google Shopping.

Council Post: How Augmented Reality Is Redefining Consumer Expectations Across Industries

Augmented reality (AR) is revolutionizing customer engagement and shopping experiences across industries, notably appealing to Gen Z consumers.
Brands that strategically integrate AR can enhance user interactions, foster engagement, and drive sales growth.

What Are Shoppable Images for Ecommerce? Tips and Tools (2024) - Shopify

Shoppable images facilitate direct product purchases through interactive visual content, improving engagement and conversion rates.
moree-commerce
#personalization

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

Council Post: 20 Tips For Launching A Winning Holiday Marketing Strategy

Creating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.

'Retail Media is a Game-changing Opportunity for Brands and Retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

Improve customer experience with zero-party data: Best of the MarTechBot | MarTech

Zero-party data is information proactively shared by customers that marketers can use to personalize experiences and improve engagement.

'A game-changing opportunity for brands and retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology enhances personalization, engagement, and trust between brands and consumers, moving away from generic marketing approaches.

Why your company needs a brand LLM to thrive | MarTech

A brand LLM is essential for ensuring personalized and consistent customer engagement.
It automates compliance with local laws and brand guidelines across markets.

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

Council Post: 20 Tips For Launching A Winning Holiday Marketing Strategy

Creating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.

'Retail Media is a Game-changing Opportunity for Brands and Retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

Improve customer experience with zero-party data: Best of the MarTechBot | MarTech

Zero-party data is information proactively shared by customers that marketers can use to personalize experiences and improve engagement.

'A game-changing opportunity for brands and retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology enhances personalization, engagement, and trust between brands and consumers, moving away from generic marketing approaches.

Why your company needs a brand LLM to thrive | MarTech

A brand LLM is essential for ensuring personalized and consistent customer engagement.
It automates compliance with local laws and brand guidelines across markets.
morepersonalization

Smashing Meets Product Design | CSS-Tricks

Workshop provided insights on product design and user research processes.
Smaller teams can benefit from close customer engagement.
Larger teams need strategies to avoid silo mentality in communication.
#email-marketing

Email Marketing: The Unseen Catalyst for Business Growth in a Digital World

Email marketing remains a highly effective tool for businesses, despite the allure of new digital trends.

Master Email Marketing: Tips, Tools, and Strategies for Success

Email marketing generates an average ROI of $42 for every dollar spent, making it highly effective for businesses.
Segmenting a quality email list is vital for effective engagement and fostering deep customer connections.
Using automation tools and analytics can optimize email campaigns for better performance.

The 14 most impactful HubSpot updates from November 2024 | MarTech

HubSpot's November 2024 updates enhance user engagement through improved data insights, conversion tools, and personalized communication.

Email Marketing: The Unseen Catalyst for Business Growth in a Digital World

Email marketing remains a highly effective tool for businesses, despite the allure of new digital trends.

Master Email Marketing: Tips, Tools, and Strategies for Success

Email marketing generates an average ROI of $42 for every dollar spent, making it highly effective for businesses.
Segmenting a quality email list is vital for effective engagement and fostering deep customer connections.
Using automation tools and analytics can optimize email campaigns for better performance.

The 14 most impactful HubSpot updates from November 2024 | MarTech

HubSpot's November 2024 updates enhance user engagement through improved data insights, conversion tools, and personalized communication.
moreemail-marketing
#sms-marketing

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 utilized AI for targeted text messaging marketing, enhancing personalization and engagement during Thanksgiving sales.
AI-driven marketing can enhance customer experience and drive revenue growth in retail.

AI played a bigger role in this year's Black Friday and Cyber Monday

CB2 effectively utilized AI in its marketing campaigns, leading to increased customer engagement during the holiday season.

AI personalization played a bigger role in this year's Black Friday and Cyber Monday

CB2 utilized AI for targeted text messaging marketing, enhancing personalization and engagement during Thanksgiving sales.
AI-driven marketing can enhance customer experience and drive revenue growth in retail.

AI played a bigger role in this year's Black Friday and Cyber Monday

CB2 effectively utilized AI in its marketing campaigns, leading to increased customer engagement during the holiday season.
moresms-marketing
#marketing-strategies

How To Use AI For Creating Your Branding Strategy

AI can significantly enhance brand storytelling by analyzing and personalizing marketing strategies.
A solid branding foundation is necessary for effective AI integration.

7 Viral Marketing Strategies That Generated Millions in Revenue - GREY Journal

Viral marketing strategies can significantly increase brand awareness and revenue through emotionally resonant and shareable content.

AI Target Audience: What I Learned [+ Tools to Try]

AI audience targeting uses AI to effectively identify and engage specific customer groups for better marketing strategies.

4 Conversational Marketing Strategies for Ecommerce (2024) - Shopify

Conversational marketing fosters personalized customer relationships through two-way dialogues, enhancing engagement and satisfaction.

11 Easy Holiday Marketing Emails to Send Your Customers

Timely and personalized email offers are crucial for boosting holiday revenue and engaging customers effectively.

Small businesses can capitalize on Small Business Saturday with some planning

Small businesses can boost sales on Small Business Saturday by effective marketing and community engagement strategies.

How To Use AI For Creating Your Branding Strategy

AI can significantly enhance brand storytelling by analyzing and personalizing marketing strategies.
A solid branding foundation is necessary for effective AI integration.

7 Viral Marketing Strategies That Generated Millions in Revenue - GREY Journal

Viral marketing strategies can significantly increase brand awareness and revenue through emotionally resonant and shareable content.

AI Target Audience: What I Learned [+ Tools to Try]

AI audience targeting uses AI to effectively identify and engage specific customer groups for better marketing strategies.

4 Conversational Marketing Strategies for Ecommerce (2024) - Shopify

Conversational marketing fosters personalized customer relationships through two-way dialogues, enhancing engagement and satisfaction.

11 Easy Holiday Marketing Emails to Send Your Customers

Timely and personalized email offers are crucial for boosting holiday revenue and engaging customers effectively.

Small businesses can capitalize on Small Business Saturday with some planning

Small businesses can boost sales on Small Business Saturday by effective marketing and community engagement strategies.
moremarketing-strategies

Navigating promotional pricing for increased customer engagement

Promotional pricing attracts customers, boosts sales, and enhances brand loyalty while managing inventory effectively.
from MarTech
1 week ago

How to reframe AI adoption to focus on outcomes, not tools | MarTech

Marketers need to articulate the benefits of AI in improving customer engagement and marketing outcomes.

Chanel Takes Its Metiers d'Art Show to China, for 1,100 Guests.

Chanel is refocusing on Chinese clients with an impactful fashion event amid market challenges.

How identity and urgency propelled email and text revenue across Black Friday and Cyber Monday

Engage customers now to prepare for 2025 demand.
Utilize identity resolution to enhance customer engagement and drive revenue.

How to Use PR to Avoid the Post-Holiday Sales Slump | Entrepreneur

A proactive PR strategy in Q1 can help brands avoid post-holiday slumps and maintain customer engagement.
from ComputerWeekly.com
2 weeks ago

Unwrapping the benefits of AI for marketing | Computer Weekly

AI is set to revolutionize marketing by augmenting creativity and enhancing efficiency.

Small business success: Harnessing the power of social media marketing - London Business News | Londonlovesbusiness.com

Social media marketing is essential for small businesses to succeed, offering direct engagement with target audiences and cost-effective market research.

Hosting Webinars on Bitcoin Casino Trends: Insights and Benefits

Webinars on Bitcoin casino trends are essential for educating users and engaging audiences in the rapidly changing online gaming environment.
#digital-marketing

What is Corporate Digital Marketing, and What are its Benefits? - GREY Journal

Successful marketing requires specific interactive actions using digital technologies.
A structured approach to digital marketing enhances brand promotion and increases customer engagement.

Introducing Broker (IB) vs Affiliate: How to Make a Decision?

Intermediaries are crucial for drawing customers to trading, with Affiliates and Introducing Brokers taking different roles and strategies for success.

What is Corporate Digital Marketing, and What are its Benefits? - GREY Journal

Successful marketing requires specific interactive actions using digital technologies.
A structured approach to digital marketing enhances brand promotion and increases customer engagement.

Introducing Broker (IB) vs Affiliate: How to Make a Decision?

Intermediaries are crucial for drawing customers to trading, with Affiliates and Introducing Brokers taking different roles and strategies for success.
moredigital-marketing

Asda to give away 100s in vouchers via mini gnome deliveries in December

Asda launches a festive 'Gnome Delivery' service featuring tiny delivery vans to spread holiday cheer and distribute vouchers.

What's in a name? Best-in-Class Communities

Best-in-Class community programs are characterized by maturity, longevity, and a focus on external/customer communities.
#loyalty-programs

How SMEs Can Leverage Gamification Techniques to Enhance Customer Engagement

Gamification enhances customer engagement for SMEs by incorporating game mechanics into everyday interactions. It fosters loyalty and enhances the customer experience.

Bank of America on unlocking greater accessibility in reward programs - Tearsheet

Loyalty programs must adapt to generational differences to foster customer engagement and retention effectively.

How SMEs Can Leverage Gamification Techniques to Enhance Customer Engagement

Gamification enhances customer engagement for SMEs by incorporating game mechanics into everyday interactions. It fosters loyalty and enhances the customer experience.

Bank of America on unlocking greater accessibility in reward programs - Tearsheet

Loyalty programs must adapt to generational differences to foster customer engagement and retention effectively.
moreloyalty-programs

Brat banking: Charli xcx takes the stage in Revolut's push to cleanse its image

Revolut is leveraging high-profile events to attract young customers and improve its image ahead of a potential UK stock market listing.
#entrepreneurship

Boost Word-of-Mouth Marketing by Tapping into This Hidden Opportunity | Entrepreneur

Dark social sharing significantly impacts small business marketing by utilizing private communication channels, complicating traditional tracking methods.

Sweet success for The Puddery

A TikTok review propelled The Puddery into local fame, showcasing the power of social media in small business success.

Boost Word-of-Mouth Marketing by Tapping into This Hidden Opportunity | Entrepreneur

Dark social sharing significantly impacts small business marketing by utilizing private communication channels, complicating traditional tracking methods.

Sweet success for The Puddery

A TikTok review propelled The Puddery into local fame, showcasing the power of social media in small business success.
moreentrepreneurship

Boost customer engagement with omnichannel contact center software - London Business News | Londonlovesbusiness.com

CloudCall's omnichannel software enables businesses to deliver consistent, personalized customer service across multiple channels.

AI Chatbots: The Ultimate Tool for Boosting Social Media Engagement

AI chatbots are revolutionizing business communication on social media platforms.
Chatbase simplifies the chatbot setup process for businesses.
Creating a solid knowledge base is essential for effective chatbot interactions.
Customizable AI chatbots enhance customer experience and engagement.

Build trust signals for your brand to unlock next-level trust and loyalty

Trust is fundamental for business growth and customer decision-making.
Building trust requires strategic positioning and showcasing credibility through trust signals.

How to Refresh Your Brand with Purpose and Precision

Rebranding involves purposeful changes to align a company's image with its future direction, ensuring relevance and effectiveness.
Having a clear reason for rebranding is crucial for guiding decisions and maintaining brand integrity.

China's KFC and Pizza Hut CEO said she observes customers eating for hours

Joey Wat, CEO of Yum China, uses customer observation to drive new menu item development.
The introduction of KFC's mash potato burger stems directly from observing customer eating habits.

Hypedrop 2.0 and the rise of experience-driven e-Commerce - London Business News | Londonlovesbusiness.com

Hypedrop 2.0 makes online shopping exciting by offering surprise boxes that create an adventurous experience for customers.

Heybike's Showcase at Ebike Exhibitions and Dealership Events: Promoting Green Travel in the US

Heybike is committed to sustainability and offers a range of e-bikes catering to diverse lifestyles.
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