Online businesses are moving away from passive customer engagement models, which relied on customers visiting sites when needed. In a hyper-connected digital environment, consumers face overwhelming amounts of messaging, making traditional marketing insufficient. Many users are disengaged from loyalty programs and infrequently check apps, which poses significant engagement challenges. Thus, adopting a proactive engagement model that integrates into customers' digital journeys is crucial for businesses, even for small startups, to remain relevant and capture attention amidst the noise of competing messages.
The limitations of solely relying on so-called inbound website traffic are becoming clearer. Consumers belong to numerous loyalty programs (on average, over 15) but actively engage with fewer than half of them.
This evolution, powered by new technologies, can be a game-changer, even for small startups lacking armies of development resources.
Instead, the new model of customer engagement demands a shift from being reactive to actively meeting customers where they are, when they need it.
Banks face the reality that users often check their banking apps infrequently (four times per month or less), highlighting a fundamental challenge to break through the noise.
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