Intent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.
Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers. [ more ]
PubMatic experienced a strong fourth quarter and is poised for revenue growth in 2024, benefitting from the forecasted 13% growth in digital advertising globally.
PubMatic's differentiated offerings, such as the Activate feature for connected TV advertising, position it well to capture growth in the digital advertising market. [ more ]
Effective Marketing Strategies: Elevate Your Brand & Maximize ROI
Marketing involves understanding customer needs, blending creativity and analytics, building relationships, and providing societal benefits. A solid strategy includes market research, branding, promotion, sales, and optimization. Target audience identification is crucial for effective marketing. [ more ]
18 Must-Read Marketing Articles (Recommended by Marketers) (2024) - Shopify
A trial-and-error approach helps dial in the best marketing channels and strategies. Online resources like case studies and podcasts can strengthen marketing efforts. [ more ]
"I spent millions" -- Jordan Harbinger's three lessons to podcast advertisers - RAIN News
Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy. [ more ]
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
CeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising. [ more ]
Burger King surprises with sizzling anniversary ad campaign
Burger King celebrates its 70th anniversary with an ad campaign focusing on its tradition of preparing flame-grilled burgers.
The campaign features septuagenarian models showcasing passion around Burger King restaurants to emphasize the brand's longstanding commitment. [ more ]
Job Vacancy: Pflicht-Praktikant (m/w/x) im Bereich Influencer- und Social Media Marketing bei All That Matters Consulting GmbH // All That Matters GmbH | Internships Jobs | Berlin Startup Jobs
Opportunity to work on marketing strategies for well-known companies like dm and Just Spices.
Hands-on experience in developing and implementing social media marketing strategies. [ more ]
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.
Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth. [ more ]
Council Post: A New Vision For The Sales And Marketing Funnel
The traditional sales and marketing funnel is no longer sufficient as leads exhibit unpredictable behaviors, requiring a dynamic and adaptable strategy.
Implementing a dynamic content strategy centered around real-time personalization and segmented micro-funnels can enhance lead engagement and optimize resource allocation. [ more ]
Tropicana's new ads tout impact on brunch, mimosas and fridge chugging
Tropicana Pure Premium launched 'The Juice That Starts It All' campaign targeting joy moments. Efforts span TV, online video, social, audio, and digital out-of-home advertising. [ more ]
Cancellation Email Examples I Love (For Your Inspiration)
Cancellation emails can help change a churned subscriber into a retained customer by showing understanding and value.
Even if a cancellation email doesn't immediately win back a customer, it can leave a positive impact and potentially create future opportunities. [ more ]
Storyselling is a marketing strategy that uses stories to make emotional connections with customers.
Story selling for financial advisors can help increase sales by grabbing attention, making brands stickier, simplifying complex details, building emotional connections, and generating more sales from existing clients. [ more ]