#marketing-strategy

#marketing-strategy

Brian Monahan has been appointed as the new head of Albertsons' retail media business, succeeding Kristi Argyilan. He previously led retail media strategy at Dentsu for nearly eight years.

The real question is no longer whether to work with creators. It's whether your entire marketing model is built to succeed with them at the center.

Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.

Liquid Death's founder and Chief Executive, Mike Cessario, stated, 'Let's have a sane level of caffeine, that's equal to a cup of coffee, because it seems like the category has gone a little caffeine-crazy.'

The Fyre Festival brand sold for $245,300 on eBay after 42 bidders made 175 bids. The sale includes rights to trademarks and social media assets.

PR doesn't just promote - it positions, builds credibility, and creates the kind of buzz money can't buy.

Generation Alpha is increasingly playing a pivotal role in household purchasing decisions, with 77 percent of millennial parents acknowledging their children's influence as significantly more impactful than their own childhood experiences.

Let them doubt you, let them post, let them make noise. Your job isn't to react but to stay focused on what drives results within your control.

Olive Garden began selling pool noodles shaped like popular pastas, with prices at $40, which have nearly doubled on resale sites. The tortelloni float sold out in hours.

Causal AI reorients your approach from static prediction to rolling recalibration. Its strength isn't just in making predictions; it emphasizes real-time adjustments based on current data, improving responsiveness to market changes.

Psyonix's decision to launch Rocket League as a free game for PlayStation Plus subscribers was a game-changing marketing strategy due to their limited budget, yet it proved successful.

Paid ads allow your business to target specific audiences to increase your overall visibility and lead to more conversions.

Tripadvisor is aiming to attract more travelers for experiential vacation bookings with a vibrant new brand refresh and an emphasis on user-generated content.

The newsletter intends to be more intimate and insidery than Rare Beauty's Instagram or TikTok channels, emphasizing community engagement through long-form narratives.

Recommendations evaluate your account setup and active campaigns, providing personalized, data-driven suggestions to improve performance. Each recommendation contributes to your score. The closer you are to 100 points, the more optimized your account is according to best practices. If your score is lower than 80, the platform will highlight areas for improvement and facilitate actionable steps.

An effective About Me page is essential for building trust with potential clients and converting visitors into paying customers. It should capture the writer's personality and resonate with their target audience.

Affiliate marketing is a legitimate and potentially lucrative business model, but it requires hard work, ethical practices, and compliance with legal regulations to succeed.

"The decision to stop working with cold email companies stemmed from ongoing frustrations, with clients failing to grasp that deliverability isn't solely about metrics but understanding the process."

We know there are people out there who don't believe in ketchup touching their eggs and bacon, but our stance is clear: Ketchup Is For Breakfast.