#marketing-strategy

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#ppc
#advertising
Marketing tech
fromThe Drum
1 month ago

Feel or fail. Why emotional ads will always beat persuasive ones

Emotional advertising is more effective than purely rational approaches.
Crafting effective ads requires tapping into feelings rather than just logic.
Graphic design
fromCreative Bloq
4 weeks ago

Turns out the Corona logo has been hiding a secret in plain sight

Corona's 'Hidden Sunsets' campaign captures a moment of sunset serenity through innovative rebranding of its iconic packaging.
fromMarTech
1 week ago
Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

fromDigiday
2 weeks ago
Marketing tech

Digiday Podcast at Cannes: Ad networks take center stage at Cannes - are buyers buying in?

Marketing tech
fromThe Drum
1 month ago

Feel or fail. Why emotional ads will always beat persuasive ones

Emotional advertising is more effective than purely rational approaches.
Crafting effective ads requires tapping into feelings rather than just logic.
Graphic design
fromCreative Bloq
4 weeks ago

Turns out the Corona logo has been hiding a secret in plain sight

Corona's 'Hidden Sunsets' campaign captures a moment of sunset serenity through innovative rebranding of its iconic packaging.
fromMarTech
1 week ago
Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

fromDigiday
2 weeks ago
Marketing tech

Digiday Podcast at Cannes: Ad networks take center stage at Cannes - are buyers buying in?

#business-growth
Marketing tech
fromForbes
1 month ago

How Much Should A $5 Million Business Spend On Marketing?

Scaling a business requires a strategic marketing system, not just personal networking efforts.
Focusing on marketing budgets is crucial for growth-oriented businesses.
Effective scaling involves investing 10%-11% of revenue into a comprehensive marketing strategy.
fromThe Drum
1 week ago
Marketing tech

UM Malaysia's Sue-Anne Lim shares media tips: Don't sell ad space - build your brand

Marketing tech
fromForbes
1 month ago

How Much Should A $5 Million Business Spend On Marketing?

Scaling a business requires a strategic marketing system, not just personal networking efforts.
Focusing on marketing budgets is crucial for growth-oriented businesses.
Effective scaling involves investing 10%-11% of revenue into a comprehensive marketing strategy.
fromThe Drum
1 week ago
Marketing tech

UM Malaysia's Sue-Anne Lim shares media tips: Don't sell ad space - build your brand

fromHarvard Business Review
3 days ago

Research: Marketing Tech Is Broken. Here's How to Fix It.

Despite substantial investments in marketing technology, many companies struggle to realize its full potential. Many marketers are not maximizing these tools, leading to less than optimal results.
Marketing tech
fromFast Company
4 days ago

Tripadvisor just turned its user reviews into a new brand with a whole lot to say

Tripadvisor is aiming to attract more travelers for experiential vacation bookings with a vibrant new brand refresh and an emphasis on user-generated content.
Travel
#influencer-marketing
Marketing tech
fromInc
1 month ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
Marketing tech
fromAdweek
1 month ago

Clinique's Truth Over Trend Strategy With Christie Sclater

Clinique leads by maintaining its dermatological roots while adapting to modern marketing trends.
Influencer marketing significantly outperforms traditional advertising in sales and audience retention.
fromDigiday
1 month ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromAdweek
1 month ago
Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

fromInc
4 days ago
E-Commerce

Olipop's Latest Marketing Stunt Drew a 30,000-Person Waitlist-and Sold Out Immediately

Marketing tech
fromInc
1 month ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
Marketing tech
fromAdweek
1 month ago

Clinique's Truth Over Trend Strategy With Christie Sclater

Clinique leads by maintaining its dermatological roots while adapting to modern marketing trends.
Influencer marketing significantly outperforms traditional advertising in sales and audience retention.
fromDigiday
1 month ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromAdweek
1 month ago
Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

fromInc
4 days ago
E-Commerce

Olipop's Latest Marketing Stunt Drew a 30,000-Person Waitlist-and Sold Out Immediately

fromVogue Business
5 days ago

Inside Rare Beauty's Substack strategy

The newsletter intends to be more intimate and insidery than Rare Beauty's Instagram or TikTok channels, emphasizing community engagement through long-form narratives.
Fashion & style
#ai-in-marketing
Marketing tech
fromFast Company
1 month ago

Turn data into dollars

E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
Marketing tech
fromFast Company
1 month ago

Turn data into dollars

E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
fromSocial Media Today
6 days ago

Reddit Launches New Ad Optimization Tips In-Stream

Recommendations evaluate your account setup and active campaigns, providing personalized, data-driven suggestions to improve performance. Each recommendation contributes to your score. The closer you are to 100 points, the more optimized your account is according to best practices. If your score is lower than 80, the platform will highlight areas for improvement and facilitate actionable steps.
E-Commerce
#brand-building
fromHubspot
1 week ago
Growth hacking

In a feature-parity world, it's all about your brand - here's how your startup can nail it in the first 100 days

fromHubspot
1 week ago
Growth hacking

In a feature-parity world, it's all about your brand - here's how your startup can nail it in the first 100 days

fromSLR Lounge
6 days ago

How to Write a Photographer About Me Page That Connects

An effective About Me page is essential for building trust with potential clients and converting visitors into paying customers. It should capture the writer's personality and resonate with their target audience.
Photography
#audience-engagement
fromExchangewire
6 days ago
Digital life

Journey Further's Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation - ExchangeWire.com

fromThe Drum
5 days ago
Fundraising

Teenage Cancer Trust's Warren Fiveash on why charity marketers need a big brand mindset

fromExchangewire
6 days ago
Digital life

Journey Further's Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation - ExchangeWire.com

fromThe Drum
5 days ago
Fundraising

Teenage Cancer Trust's Warren Fiveash on why charity marketers need a big brand mindset

#social-media
Media industry
fromVariety
1 month ago

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

Brands can connect with Gen Z consumers through gaming communities and social networks.
Creators are becoming independent, generating income without brand partnerships.
Brand safety is essential when targeting creators within the gaming ecosystem.
fromHubspot
1 week ago
Social media marketing

Secrets of savable content: How to create content buyers come back for

Media industry
fromVariety
1 month ago

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

Brands can connect with Gen Z consumers through gaming communities and social networks.
Creators are becoming independent, generating income without brand partnerships.
Brand safety is essential when targeting creators within the gaming ecosystem.
fromHubspot
1 week ago
Social media marketing

Secrets of savable content: How to create content buyers come back for

#apple
#data-analysis
#consumer-behavior
Marketing tech
fromForbes
1 month ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing tech
fromForbes
1 month ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
fromFingerlakes1.com
1 week ago

Is it legal to do affiliate marketing? | Fingerlakes1.com

Affiliate marketing is a legitimate and potentially lucrative business model, but it requires hard work, ethical practices, and compliance with legal regulations to succeed.
Online marketing
#entrepreneurship
#mcdonalds
fromWordtothewise
1 week ago

About that cold email

"The decision to stop working with cold email companies stemmed from ongoing frustrations, with clients failing to grasp that deliverability isn't solely about metrics but understanding the process."
Deliverability
fromFortune
1 week ago

Heinz introduces 'breakfast ketchup.' Your bacon and eggs may never be the same.

We know there are people out there who don't believe in ketchup touching their eggs and bacon, but our stance is clear: Ketchup Is For Breakfast.
NYC food
#consumer-insights
Podcast
fromRAIN News
3 weeks ago

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.
Podcast
fromRAIN News
3 weeks ago

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.
fromDigiday
2 weeks ago

Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

"Building upon our Omni audiences to YouTube connection, we have now integrated live signals into our influencer discovery agent to identify influencers that best resonate with our brands' audiences."
Marketing tech
#real-estate
#branding
fromThe Drum
2 weeks ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromThe Drum
2 weeks ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromDigiday
2 weeks ago

The case for keeping marketing budgets amid economic uncertainty

Consumer sentiment just hit its lowest levels since 2022 as tariffs and the threat of rising inflation cause shoppers to think twice about making purchases.
Marketing tech
fromCreative Bloq
2 weeks ago

Actually, Trump's 'golden age' of branding is kind of genius

Across the years, Trump has released a slew of gold-branded items, from his 'Never Surrender' high-top sneakers to a gold 'God Bless the USA' Bible.
US politics
fromForbes
2 weeks ago

Why Brand Messaging Falls Apart Inside The Building, And How To Fix It

Ultimately, marketers are responsible for keeping the company on track. They need to bang the messaging drum continuously.
Marketing tech
fromFast Company
2 weeks ago

How Subaru became the brand face of America's rally racing program

Subaru's investment in rally racing serves a long-term strategic goal of building community and appealing to younger buyers, particularly those aged 18-34.
Fundraising
fromIntelligencer
2 weeks ago

Is the Gold Trump Mobile T1 Phone Real? Sort Of!

The Trump Organization's launch of Trump Mobile and T1 smartphone appears to be an audacious grift, lacking clarity and real product integrity.
US Elections
fromDigital Camera World
3 weeks ago

Essential marketing strategies for your fine art photography

Here are a few steps to help you begin your strategy in marketing your work...
Photography
fromMarTech
3 weeks ago

Clay and Gong integration may be the missing link in ABM | MarTech

The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization.
Marketing tech
Media industry
fromDigiday
3 weeks ago

'Fundamental to our success': Ryan Kangisser, the media svengali behind the industry's biggest pitches

Ryan Kangisser is a key figure at Cannes Lions, connecting CMOs and agencies, guiding crucial conversations in the media consulting landscape.
fromThe Drum
3 weeks ago

CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

Marketing leaders are adjusting strategies in response to instability in global markets.
Budget scrutiny and risk management are top priorities for CMOs today.
Marketing tech
Marketing tech
fromAWeber
3 weeks ago

Event-Based Email Automation: How to Engage Your Audience at Exactly the Right Moment

Event-based email automation allows marketers to send timely, personalized messages based on user behavior, maximizing engagement and sales recovery.
Non-profit organizations
fromForbes
3 weeks ago

The ABCs Of PSAs For Nonprofits

Nonprofits can effectively utilize public service announcements to elevate their cause via donated media.
By auditing existing assets, nonprofits can maximize their PSA campaigns without high production costs.
#higher-education
Marketing tech
fromMarTech
1 month ago

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond | MarTech

Gen Z is reshaping marketing in higher education, driving a need for authenticity and personalization in engagement strategies.
Marketing tech
fromMarTech
1 month ago

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond | MarTech

Gen Z is reshaping marketing in higher education, driving a need for authenticity and personalization in engagement strategies.
Podcast
fromPodcaster News
3 weeks ago

Podscribe Releases Q2 2025 Performances Benchmark Report Featuring First-Ever Global Audio Ad Metrics - Podcaster News

The Q2 2025 PPB Report offers insights into international audio ad measurement and performance benchmarks.
#storytelling
#data-analytics
#gaming
Video games
fromPolygon
1 month ago

Nintendo's Switch 2 launch push hasn't gone well. Does it matter?

Nintendo is following its successful Switch marketing strategy for the Switch 2, but the context and reception differ significantly.
Video games
fromPolygon
1 month ago

Nintendo's Switch 2 launch push hasn't gone well. Does it matter?

Nintendo is following its successful Switch marketing strategy for the Switch 2, but the context and reception differ significantly.
fromClickUp
4 weeks ago

Content Engagement: Key Metrics & Best Practices

Understanding content engagement is essential for effective content marketing.
High engagement metrics correlate with increased brand trust and conversions.
Marketing tech
fromMarylandReporter.com
1 month ago

How to Grow a Home Services Company in Maryland - MarylandReporter.com

Investing in a well-optimized Google Business Profile and effective SEO strategies can significantly enhance visibility and lead generation for home services businesses in Maryland.
Online marketing
fromAdvertise
1 month ago

Content Distribution

Make sure your content reaches all the right people. When you partner with EdWeek, the content distribution options are plentiful, and best when paired with multiple tactics to ensure you're meeting your target audience where they go to consume content.
Marketing tech
#consumer-engagement
#business-adaptation
Marketing tech
fromMarTech
1 month ago

The ultimate consent strategy to maximize customer opt-ins | MarTech

Growing your opted-in database is crucial for marketing performance and overcoming privacy challenges.
Marketing tech
fromMarTech
1 month ago

Full-stack marketers need support at the organizational and technological levels | MarTech

Full-stack marketers combine multiple marketing skills but struggle with unclear leadership and frequent task-switching.
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