#marketing-strategy

#marketing-strategy

Lululemon Athletica Inc. is embarking on a big marketing shift by betting on a roster of athletes to help pull the yogawear brand out of a sales rut and grow beyond its downward-facing dog roots.

To play is human. It's how toddlers experience and learn about the world they just entered. It's also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, companies are fighting ferociously to capture and maintain the consumers' attention. The business leaders who are successfully steering their organizations in this digital-first world are using a secret weapon that taps into our most human desire to play: video games.

Soccer fandom is so much more than a team's wins and losses. For some, it's a vibrant way of life that defines their identity each and every day. That powerhouse dynamic will stoke unparalleled excitement around the 2026 FIFA World Cup. Per We Are Social, brands should plan accordingly as they prep for the ultra-high-profile event, which runs in 16 North American cities from June 11 to July 19 next year.

Seasonal products create spikes in demand, drive urgency, and produce record-breaking sales, but they can quickly disappear from visibility if not properly prepared.

GAIA is transforming the legal industry through AI, streamlining legal work, and supporting legal professionals in achieving enhanced efficiency and effectiveness.

Launching an account-based marketing (ABM) strategy helps reach new marketing-influenced revenue heights and improves sales-marketing alignment while focusing on the right prospects.

Chaco has rolled out a number of buzzy collaborations that have brought in significant revenue and social engagement, including partnerships with Fishwife, Bob Marley’s family, and Waffle House.

Nostalgia is seductive and emotionally charged, delivering a quick dopamine hit, but surface-level engagement often does more harm than good.

I have an intimate, complicated relationship with AI - like a coworker I both rely on and don't fully trust. I use it as a creative amplifier for everything from marketing strategy to coaching content.

With no-alcohol beer sales rising, Heineken, Peroni, Estrella... they're all pushing their zero-proof suds like it's the next big thing.

Trahan's campaign demonstrated that authentic purpose not only feels good but also delivers measurable outcomes, raising over $11.5 million for childhood cancer research.

Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, according to a June report from Edison Research and SiriusXM Media.

pDOOH is moving from trial to growth, achieving a 30% usage rate among advertisers in China and expected to rank fourth among media channels by 2025.

Right now is the time to start planning your holiday marketing strategy in order to ensure that you're getting the most out of your efforts.

The unconventional marketing tactic of listing homes for $1 is attracting buyers and allowing the market to set a property's true value, leading to six-figure sales.

Real-time brand challenges typically emerge from subtle shifts in tone, context and culture rather than obvious spikes. Without domain-specific meaning intelligence and robust processes, off-the-shelf models can produce false positives or overlook risks.

Brian Monahan has been appointed as the new head of Albertsons' retail media business, succeeding Kristi Argyilan. He previously led retail media strategy at Dentsu for nearly eight years.

A fractional CMO provides strategic leadership part-time, focusing on long-term growth strategies while avoiding the costs associated with full-time executive salaries.