#marketing-strategy
#marketing-strategy

SaaS Unleashed: Building A Powerful B2B Marketing Strategy

B2B marketing strategy is the master plan, while tactics are the tools used to achieve that plan. [ more ]

Forbes

Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)

Tailor marketing strategy to audience for effectiveness. [ more ]

MarTech

The false allure of B2B intent data | MarTech

Intent data is a powerful tool in martech, providing a competitive advantage by focusing on buyers ready to purchase.

Only about 5% of B2B buyers are in-market at a given time, highlighting the importance of effective strategy beyond just identifying active buyers. [ more ]

beehiiv Blog

B2B Marketing KPIs: 3 KPIs That Generate More Money

Key Performance Indicators (KPIs) are essential for B2B marketing success, serving as strategic tools.

John Doerr emphasizes the critical role of setting and tracking KPIs for achieving excellence in B2B marketing. [ more ]

Advertise

Fuel Your Ed Marketing Strategy: Developing and Executing Impactful Research Campaigns

Utilizing custom research can guide marketing strategy and drive impactful outcomes. [ more ]

Above the Law

Top Takeaways From LMA 24: Small-Firm Troubleshooting, Finding Success With Client Teams

Without fundamental problem-solving and client service, marketing technology becomes tactics without a strategy for legal marketers. [ more ]

eLearning Industry

Customer Profiling: Find The Detective In You

Customer profiling is crucial for effective marketing and customer support. [ more ]

The Drum

Navigating the political storm: Why out of home media is your campaign's shelter

Political ad expenditure surge in 2024 may push marketers towards utilizing out of home (OOH) media. [ more ]

The Drum

2 days ago

Truth flows from the hearts of moms in Traditional Medicinals' Mother's Milk Tea ad

Celebration of real mothers using Organic Mother's Milk Tea in unscripted commercial. [ more ]

Digiday

3 days ago

VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions

VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy. [ more ]

moreMarketing

Adweek

3 days ago

Taco Bell CMO Reveals Path From Social Media to Leadership

CMO career paths vary; Montgomery's success through curiosity, adaptability, and hands-on involvement. [ more ]

The Motley Fool

3 days ago

Is PubMatic Stock a Buy Now? | The Motley Fool

PubMatic experienced a strong fourth quarter and is poised for revenue growth in 2024, benefitting from the forecasted 13% growth in digital advertising globally.

PubMatic's differentiated offerings, such as the Activate feature for connected TV advertising, position it well to capture growth in the digital advertising market. [ more ]

VerticalResponse

Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Marketing involves understanding customer needs, blending creativity and analytics, building relationships, and providing societal benefits. A solid strategy includes market research, branding, promotion, sales, and optimization. Target audience identification is crucial for effective marketing. [ more ]

Shopify

18 Must-Read Marketing Articles (Recommended by Marketers) (2024) - Shopify

A trial-and-error approach helps dial in the best marketing channels and strategies. Online resources like case studies and podcasts can strengthen marketing efforts. [ more ]

RAIN News

Music

"I spent millions" -- Jordan Harbinger's three lessons to podcast advertisers - RAIN News

Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy. [ more ]

Marketing Dive

Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

CeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising. [ more ]

Daily News

LA food

What are Taco Bell's new fruit beverages, and where can you try them?

Taco Bell is testing new beverages, Agua Refrescas, at one Southern California location.

The Agua Refrescas come in three flavors, cost $3.99, and are available until May 9. [ more ]

The Drum

Ad of the Day: Marmite becomes contraband in expose documentary

Marmite campaign encourages Brits to smuggle the product to the US in a playful, engaging manner.

The campaign by Adam&EveDDB uses a clever investigative documentary style ad that captures attention globally. [ more ]

Marketing Dive

Puma rallies around sport performance for largest marketing investment yet

Puma's global brand campaign emphasizes sport performance across its portfolio

Campaign includes diverse athlete ambassadors and focuses on upcoming sporting occasions. [ more ]

Harvard Business Review

How One Marketing Team Made AI Part of Its Daily Work

AI tools optimize campaigns efficiently.

Human creativity combined with AI yields impactful campaigns. [ more ]

The Drum

Progressive CMO on the keys to effective AI-powered marketing

AI in marketing requires human input for success.

CMOs need to understand how to effectively leverage AI for maximum impact. [ more ]

TechCrunch

Databricks spent $10M on new DBRX generative AI model, but it can't beat GPT-4 | TechCrunch

Training a generative AI model can enhance brand profile.

DBRX by Databricks competes with existing AI models and requires substantial hardware for use. [ more ]

EMARKETER

How marketers can prepare for AI's impact on creative work

AI will handle 95% of what marketers use agencies for at almost no cost.

Education and experimentation are key to adapting to AI in marketing. [ more ]

Marketplace

AI fear and excitement are lucrative mix for online training industry - Marketplace

Copywriters and graphic designers initially feared generative AI tools but began leveraging it for marketing advantage.

Training courses on AI skills have helped ease anxiety and enhance professionals' understanding and approach to the technology. [ more ]

Adweek

moreArtificial intelligence

Upwork's Melissa Waters on the Platforms Gen AI Approach

47% of CMOs planning to allocate funds for AI in 2024 budgets

Embracing generative AI prompts questions on implementation [ more ]

The Drum

6 key components of the 'holistic promotion' paradigm in experiential marketing

Experiential marketing requires focusing on the entire experience life cycle and not just execution.

Event promotion is vital for the success of an experiential marketing campaign and should be integrated into the overall experience design. [ more ]

adlibweb.

Branding - What It Means for Your Business

Personal brand is a unique reflection of an individual's behavior, appearance, and interactions with the world.

Branding for businesses extends beyond just a logo, encompassing values, identity, and customer appeal. [ more ]

Creative Bloq

Burger King surprises with sizzling anniversary ad campaign

Burger King celebrates its 70th anniversary with an ad campaign focusing on its tradition of preparing flame-grilled burgers.

The campaign features septuagenarian models showcasing passion around Burger King restaurants to emphasize the brand's longstanding commitment. [ more ]

Creative Bloq

Pepsi finally launches its new logo in stunning global campaign

Pepsi has launched its new brand identity with a global campaign after almost a year since the reveal.

Pepsi's new logo is a blend of modern style and traditional timelessness, evolving its past iconic circular logo. [ more ]

moreGraphic design

Adweek

Instacart's CMO on the Evolution of Its Brand Marketing

Brandweek in Phoenix, September 23-26 for marketing insights.

Instacart's success driven by customer-centric marketing strategy. [ more ]

beehiiv Blog

Web design

How To Create and Add an Effective Landing Page to Your Website

Landing pages provide immediate benefits and clear direction to website visitors.

Custom landing pages lead to increased conversions by personalizing content to the audience. [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Pflicht-Praktikant (m/w/x) im Bereich Influencer- und Social Media Marketing bei All That Matters Consulting GmbH // All That Matters GmbH | Internships Jobs | Berlin Startup Jobs

Opportunity to work on marketing strategies for well-known companies like dm and Just Spices.

Hands-on experience in developing and implementing social media marketing strategies. [ more ]

brand-building

Entrepreneur

Web design

How to Create a Brand Worth Your Customers' Loyalty | Entrepreneur

Storytelling is crucial in shaping perspectives and reality.

Applying the Hero's Journey framework to marketing can enhance user engagement and brand loyalty. [ more ]

Fashion Dive

Nike commits to bolder brand marketing as part of rebound plan

Nike is prioritizing more ambitious marketing efforts, particularly around the upcoming Olympics, to regain its edge.

The company's new CMO is leading the shift towards fewer, bigger campaigns, following a history of bold brand-building initiatives at Nike. [ more ]

Digiday

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.

Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]

Digiday

'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand

Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.

Agencies are witnessing a rise in requests for partners to assist with brand building. [ more ]

Shopify

How to Create a Marketing Strategy: 7 Steps (2024) - Shopify

Having a documented marketing strategy is crucial for success.

A marketing strategy outlines goals, target market, messaging, and top marketing channels. [ more ]

Digiday

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

Investing in brand building is crucial for balancing performance marketing.

Orangetheory Fitness is adapting its marketing strategy to stand out in the digital landscape. [ more ]

morebrand-building

Forbes

Council Post: How Partnerships And Alliances Build Credibility In Marketing

Combining marketing with partnerships and alliances is a valuable strategy for successful business objectives.

The future of marketing involves collaborating with other departments and utilizing partnerships to amplify efforts. [ more ]

Axios

Communicator Spotlight: Jessica Padula, Nespresso's head of marketing and sustainability

The next generation of consumers prioritize sustainability while shopping for brands differently.

Sustainability initiatives serve as a business differentiator in a competitive market. [ more ]

The Drum

How Avon's new CMO plans to modernize the 137-year-old beauty brand

Avon aims to modernize its brand and attract a new generation of beauty shoppers.

Chief Marketing Officer Özlem Çitçi is leading the repositioning of Avon through fresh branding and media strategies. [ more ]

RAIN News

Data science

Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN News

Podcast advertising CPM in March was almost the same as February, with a slight decrease.

Average cost for 1,000 ad impressions in March was $21.95. [ more ]

The Business of Fashion

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.

Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth. [ more ]

Adweek

Northwestern Mutual's CMO on Financial Marketing for the Next Gen

Northwestern Mutual focuses on blending traditional financial wisdom with modern engagement for younger audiences.

Lynn Teo's career success emphasizes continuous learning and curiosity as key factors in marketing leadership. [ more ]

Entrepreneur

Want to Test Your Business Idea Without Spending Much Money? Use the "Mousetrap" Model | Entrepreneur

Entrepreneurs should focus on validating value propositions with target end users before building products.

Leveraging online advertising at early stages can provide control over targeting and cost-effective experimentation. [ more ]

Forbes

Council Post: A New Vision For The Sales And Marketing Funnel

The traditional sales and marketing funnel is no longer sufficient as leads exhibit unpredictable behaviors, requiring a dynamic and adaptable strategy.

Implementing a dynamic content strategy centered around real-time personalization and segmented micro-funnels can enhance lead engagement and optimize resource allocation. [ more ]

Digiday

'We're such a different company today': Inside Olipop's growth strategy with Chad Wilson, head of marketing

Olipop's significant growth after TikTok popularity.

In-house team expansion and diverse talent recruitment at Olipop.

Successful marketing strategies using social media and influencers. [ more ]

Shopify

What Facebook Ads Cost in 2024: Everything You Need To Know - Shopify

Facebook ads cost approximately 69¢ per click and $9.88 per 1,000 impressions.

Consider factors like seasonality and competition when estimating Facebook ad costs. [ more ]

Digiday

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Agencies are more skeptical about TikTok compared to brands.

Agencies' spending on TikTok has decreased in recent months according to a Digiday survey. [ more ]

GameSpot

Video games

Dead Cells Studio Teams With Other Indie Devs For The Triple-I Showcase

30+ independent studios to showcase new games in the Triple-I Initiative in April, focusing on direct announcements to players.

The initiative aims for a 45-minute show without hosting segments, advertisements, sponsorships, or extra fluff, solely focusing on games. [ more ]

Hubspot

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

YouTube continues to be a focus for marketers with high growth potential in 2024.

Inclusion marketing, such as offering content in multiple languages, can drive rapid growth for YouTube channels. [ more ]

Forbes

Council Post: The True Cost Of The Wrong Marketing Hire

Poor hiring decisions can impact company trust, morale, and productivity.

Hiring a leader who is not experienced enough can lead to marketing inefficiencies and morale issues. [ more ]

www.fastcompany.com

Who needs Helvetica? T.J. Maxx ditches the iconic font in for its own custom typeface

T.J. Maxx has launched its own unique font, Maxx, as part of a rebranding campaign.

The font was designed to be intentionally inconsistent and feature purposeful irregularities for a distinctive look. [ more ]

Marketing Dive

Tropicana's new ads tout impact on brunch, mimosas and fridge chugging

Tropicana Pure Premium launched 'The Juice That Starts It All' campaign targeting joy moments. Efforts span TV, online video, social, audio, and digital out-of-home advertising. [ more ]

Forbes

Council Post: How To Join The Thought Leader Club

Brands recognize the importance of thought leadership beyond selling products.

A thought leader is an authority who challenges conventional thinking and guides others. [ more ]

The Drum

Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out

Brands must be brave and bold in creative work.

Building a brave brand requires pushing beyond the comfort zone. [ more ]

The Drum

Best Ads of the Week: Heinz's saucy compensation & Mint Mobile's explicit deal

Heinz Ketchup Insurance campaign targets messy ketchup lovers, offering compensations for spills.

Mint Mobile campaign, led by Ryan Reynolds, humorously promotes $15 per month plans. [ more ]

Digiday

Marketing Briefing: As M&A rebounds, 'it all hinges upon the CMO having a seat at the table'

Increased M&A activity in various industries

CMOs play a crucial role in the M&A branding process [ more ]

The Drum

The Drum

Women are just as open and receptive to playing games as men.

Gamification campaigns built in Leadfamly engage an older audience, with 58% being 45 years or older. [ more ]

Digiday

Why Starbucks' elimination of its global CMO indicates an evolution of the role, not 'a canary in the coal mine'

Organizations are reorganizing marketing functions to fit within business strategies.

Marketers are expected to prove immediate impact on company's bottom line. [ more ]

Entrepreneur

How Augmented Reality Could Revolutionize Your Marketing | Entrepreneur

Immersive technologies like AR and VR are becoming a current reality in the tech world.

AR technology is gradually being adopted in marketing, but there is a need for a clear strategy to target the right audience. [ more ]

WSOC TV

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses adapting to possible TikTok ban

Diversifying marketing strategies [ more ]

MarTech

Deliverability

3 keys for better email engagement in Gmail | MarTech

Marketers fretting over Gmail Tabs

Email campaigns to Promotions tab not alarming [ more ]

MarTech

Deliverability

The 2024 guide to email deliverability | MarTech

Deliverability is crucial for email marketing success

Understanding email deliverability is essential for improving open rates [ more ]

Hubspot

Deliverability

Cancellation Email Examples I Love (For Your Inspiration)

Cancellation emails can help change a churned subscriber into a retained customer by showing understanding and value.

Even if a cancellation email doesn't immediately win back a customer, it can leave a positive impact and potentially create future opportunities. [ more ]

AdExchanger

For Verizon Business, Reaching The Customer Means Empowering The Marketer | AdExchanger

The CMO role is evolving to become more strategic and customer-focused.

Verizon's decision to merge product and marketing under one leader highlights the growing importance of the CMO position. [ more ]

IndieWire

Film

A Fake Snuff Film for Anne Hathaway: How 'Be My Cat' Ruined the Reputation of a Genre Genius

Adrian Țofei created 'Be My Cat: A Film for Anne,' blending reality and horror in a found footage genre.

Țofei utilized a marketing strategy by releasing viral clips as if uploaded by the psycho in the movie. [ more ]

Adweek

For Netflix's CMO, Culture Is the Real Main Character

Marian Lee's shift in Netflix marketing strategy to drive cultural relevance

Innovative campaigns like TikTok challenges and live experiences drive audience engagement [ more ]

The Business of Fashion

Temu's Ad Blitz Is Working

Super Bowl ads are effective in building brand recognition and driving sales.

Temu's aggressive marketing strategy has paid off with a significant increase in sales and market share. [ more ]

WWD

LaPointe Targets Next Phase of Growth With New Appointment

Reese Pozgay named VP of Marketing at LaPointe

Pozgay to support brand identity and marketing strategy at LaPointe [ more ]

www.architectsjournal.co.uk

The Coach: What's a good business strategy for someone starting out?

Having a simple business strategy is crucial for solo business owners.

Understanding the importance of having a business strategy is key for positioning and growing your practice. [ more ]

Forbes

Council Post: What Marketers Need To Get Right About Today's Value Economy

Companies are shifting to digital experiences for long-term growth.

Marketers need to focus on building personalized experiences for the value economy. [ more ]

The Drum

Eos's Soyoung Kang on how 'giving bestie vibes, not brand vibes' captivates Gen Z

Gen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships. [ more ]

Shopify

Marketing Plan Template: How To Create a Marketing Plan (2024) - Shopify

A solid marketing plan is crucial for a scalable online business.

A marketing plan template provides structure and guidance to create successful marketing plans. [ more ]

The Drum

Why the V&A has repositioned its brand around niche interests

Using focus groups revealed low familiarity with V&A among younger audience.

New tagline 'If you're into it, it's in the V&A' aimed to break barrier and show relevance to diverse interests. [ more ]

The Drum

The Drum Network Podcast: How CMOs can set their influencer marketing strategies

Influencer marketing industry continues to grow despite predictions of decline

Influencers present a rich and varied landscape for brand marketers to collaborate with. [ more ]

Shopify

How To Start an Ecommerce Business: Guide for 2024 - Shopify

Finding the right product is crucial for starting an ecommerce store.

Steps include thorough research, setting goals, and launching the business. [ more ]

Modern Retail

The rise of proximity marketing: How brands use guerrilla tactics to get in on big pop culture moments

Ollie brand opted for a charitable social media campaign over a $7 million Super Bowl commercial.

Startups can leverage clever and scrappy strategies to be part of big events without high costs. [ more ]

Forbes

Council Post: How To Build The Right Marketing Team In 2024 And Beyond

Establish marketing as a strategic partner within organizations for growth.

CMOs need to position marketing as a key function and build best-in-class teams. [ more ]

Adweek

Marketers Are Tracking a New Metric: Share of Model

AI-powered chat programs will repeat bad reviews in response to search queries.

Marketers need to track how advanced language models perceive their brand.

Reviewing creative assets is crucial for brands to advocate for their products in an AI-dominated world. [ more ]

MarTech

Google's cookie deprecation: An essential marketing playbook for the post-cookie era | MarTech

Scrub first-party data regularly for accuracy and relevance

Collect zero-party data to enhance customer engagement

Assess marketing initiatives to find identity funnel sweet spot [ more ]

MarTech

Using multichannel attribution to build a brand: Best of the MarTechBot | MarTech

Multi-touch attribution assigns credit to multiple touchpoints.

Different models of multi-touch attribution vary in complexity and impact assessment. [ more ]

www.theguardian.com

Digital life

No pictures, please': What the Olsen twins' social media blackout says about privacy

Social media ban at The Row show created mixed reactions.

The Row's exclusivity and non-traditional marketing strategy stand out. [ more ]

Digiday

As advertisers grow wiser about gaming, esports companies are stressing community over metrics

Esports companies shifting focus to community engagement over viewership metrics.

Marketers recognizing the importance of understanding the segmented esports audience. [ more ]

Harvard Business Review

Put Marketing at the Core of Your Growth Strategy

Marketing is key for growth strategy success.

CEOs often overlook marketing's potential for revenue growth. [ more ]

Digiday

Online marketing

Reddit looks to build out sales efforts, ad offerings ahead of IPO

Reddit is intensifying its push for ad dollars as its IPO nears, reflected in recruiting for its ad sales team.

Reddit's strategy includes hosting agency days to educate marketers about the platform and engage with clients' needs. [ more ]

Digiday

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience

Zola shifted to include a baby registry service, focusing on organic growth through existing customers.

Zola's marketing strategy involves leveraging word-of-mouth, existing community, and testing and learning from various channels. [ more ]

Smartasset

What Is Storyselling for Financial Advisors?

Storyselling is a marketing strategy that uses stories to make emotional connections with customers.

Story selling for financial advisors can help increase sales by grabbing attention, making brands stickier, simplifying complex details, building emotional connections, and generating more sales from existing clients. [ more ]

Black Enterprise

How To Take On Your Marketing As A Startup Founder

Startups with great marketing plan and product have a significant advantage in business.

Self-education in marketing is possible and important for startup success. [ more ]

MarTech

Agile

3 ways to be an adaptive leader in an agile world | MarTech

Adaptability is key for leaders in uncertain times

Embrace pi-shaped marketers for a versatile team structure [ more ]

Practical Ecommerce

Directness Wins in Advertising

Directness is key when advertising commodity-type products, communicate product benefits clearly.

Andrew Faris emphasizes the importance of focusing on Meta Ads management for ecommerce brands. [ more ]

Vogue Business

'We're not afraid to do things that are left field': Loewe's CMO on its killer TikTok strategy

Luxury brands can effectively communicate with Gen Z through humor and relatable content on platforms like TikTok.

Brands like Loewe are shifting from exclusivity to embracing internet culture and memes to connect with a broader audience. [ more ]

MarTech

3 tips to maximize your martech stack's value | MarTech

Rephrasing "do more with less" to "get more value out of what we have" can shift the focus on efficiency and existing efforts.

Conducting a department-wide technical skills evaluation helps identify essential tools and personnel for improved efficiency. [ more ]

The Information

Glossier's CEO Charts Next Chapter of Growth

Glossier evolving beyond DTC model

Expanding customer base with retail partnerships and international sales [ more ]

Forbes

Council Post: Personalization In Marketing: Beyond The Buzzword To Business Impact

Personalization is about recognizing unique customer needs and interests, transforming interactions into meaningful conversations.

Analyzing past interactions and behaviors helps tailor communications and offerings to resonate with individuals. [ more ]

The Drum

The unusual story of how Gap revived its iconic dancing ads

Gap's iconic dancing ads from the past have inspired a modern campaign.

The Spring 2024 campaign was influenced by Jungle's music video and original choreography. [ more ]

London Business News | Londonlovesbusiness.com

The essential steps you need to take when starting your own estate agency

Understanding the real estate market is crucial for success.

Developing a comprehensive marketing strategy is essential for promoting your estate agency. [ more ]

Forbes

Council Post: Navigating The ABM Hype: How To Get Sales On Board

ABM market worth $1.6 billion by 2027

70% better at closing deals with ABM

Aligning with sales crucial for effective ABM execution [ more ]

Forbes

Council Post: Six Tips To Connect Marketing Activity To Your Sales Pipeline And Drive Revenue Growth

Marketing teams should be closely connected to pipeline for successful revenue generation.

Defining marketing's role in pipeline generation is crucial for achieving revenue goals. [ more ]

www.fastcompany.com