Post-event, the valuable content often goes untapped. There's a need for ownership and strategy to repurpose content effectively. AI is seen as a potential game-changer in event marketing, yet only a small fraction of the workforce are experts. Companies like Tomorrow.io utilize AI in their marketing lifecycle, enhancing everything from event planning to content repurposing. Ruth Favela’s team integrates AI workflows which contribute to their effectiveness, proving that smaller teams can leverage technology for greater impact.
Events generate valuable content, yet that content often remains underutilized without a repurposing strategy. Coordinating follow-up and ownership is critical for maximizing lifespan.
Only 1% of the workforce are AI experts, making the integration of AI in marketing a challenge. Most teams are still navigating the basics without clear guidance.
AI can enhance every aspect of event marketing, including personalized outreach, improving experiences, and creating a reliable pipeline of repurposed content.
Ruth Favela from Tomorrow.io illustrates successful AI integration in marketing, showing that a small team can outperform larger departments through strategic AI use.
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