#event-marketing

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Marketing
fromEntrepreneur
2 weeks ago

Tired of Burning Money at Conferences? Use This 5-Step Strategy for Real ROI | Entrepreneur

Most companies attend conferences to check a box rather than to drive results.
Clear goals and a strategic message are key to maximizing ROI at conferences.
fromMarTech
1 month ago

How to use AI to turn one event into a month of content | MarTech

Events generate valuable content, yet that content often remains underutilized without a repurposing strategy. Coordinating follow-up and ownership is critical for maximizing lifespan.
Marketing
E-Commerce
fromstupidDOPE | Est. 2008
2 months ago

Mountain Dew Launches Thirst Guards with Cole Swindell and Pit Viper | stupidDOPE | Est. 2008

Mountain Dew launches Thirst Guards to deliver refreshments directly to partygoers in popular summer destinations via Sea-Doos.
London politics
fromwww.theguardian.com
3 months ago

Edinburgh fringe event organisers urged to capitalise on Oasis and AC/DC gigs

Edinburgh Fringe organizers are encouraged to capitalize on major concerts by Oasis and AC/DC for greater audience engagement.
Marketing tech
fromAdweek
3 months ago

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

Experiential marketing is evolving to create more personalized, real-life connections in a world increasingly dominated by online interactions.
NYC startup
fromAdweek
4 months ago

BDG's Cost-Cutting Era Is Over. Now It's Targeting Record Profits

Bustle Digital Group is set for its most profitable year ever due to a transformation into an events-focused business.
fromPUNCH
4 months ago

Who Are All These Bar Takeovers Really For?

The almost nightly offering of guest shifts stretches the industry thin, making it hard for industry veterans to balance work and attendance, impacting overall quality of service.
Cocktails
fromSkift Meetings
4 months ago

Event Sponsorship: How to Get the Right Sponsors?

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.
Fundraising
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