#event-marketing

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Everything Companies Need to Know About Hosting an Event in 2025

In-person events are booming, with a 40.3% growth early in 2024, highlighting the value of networking opportunities over digital formats.
#community-engagement

Creative Marketing Wins From 12 Franchise Businesses | Entrepreneur

Effective marketing for franchises relies more on unique community engagement than on budget size.
Team engagement can create powerful marketing through shared content and collaboration.

Mike Galindo: The Visionary Behind Digital Marketing Success and Impact at the Together We Vibe NYE Benefit Concert

Mike Galindo is redefining digital marketing by successfully merging creativity and strategic precision to enhance brand visibility and impact diverse industries.

Creative Marketing Wins From 12 Franchise Businesses | Entrepreneur

Effective marketing for franchises relies more on unique community engagement than on budget size.
Team engagement can create powerful marketing through shared content and collaboration.

Mike Galindo: The Visionary Behind Digital Marketing Success and Impact at the Together We Vibe NYE Benefit Concert

Mike Galindo is redefining digital marketing by successfully merging creativity and strategic precision to enhance brand visibility and impact diverse industries.
morecommunity-engagement

Volcan de mi Tierra Tequila Elevates Las Vegas Grand Prix with Luxury and Flavor | stupidDOPE

Volcan de mi Tierra Tequila enhanced the Las Vegas Grand Prix experience by blending luxury, tequila, and racing excitement for attendees.
#customer-engagement

How To Choose an Event Calendar App for Ecommerce (2024) - Shopify

Event marketing effectively engages customers, especially when using integrated event calendar apps for streamlined schedule communication.

5 Content Marketing Ideas for May 2024

Content marketing relies on reciprocity for customer engagement.
Creating content around specific events can attract and retain customers.

How To Choose an Event Calendar App for Ecommerce (2024) - Shopify

Event marketing effectively engages customers, especially when using integrated event calendar apps for streamlined schedule communication.

5 Content Marketing Ideas for May 2024

Content marketing relies on reciprocity for customer engagement.
Creating content around specific events can attract and retain customers.
morecustomer-engagement
#brand-engagement

Influencer Events Are Revolutionizing the Marketing Landscape

Influencer events are a crucial aspect of modern marketing campaigns, driving engagement and brand loyalty with measurable ROI.

Lessons for Brands When Crashing A Timothee Chalamet Contest

MCoBeauty effectively utilized the Timothée Chalamet look-alike competition to create engaging social media content and boost brand visibility.

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion.

Influencer Events Are Revolutionizing the Marketing Landscape

Influencer events are a crucial aspect of modern marketing campaigns, driving engagement and brand loyalty with measurable ROI.

Lessons for Brands When Crashing A Timothee Chalamet Contest

MCoBeauty effectively utilized the Timothée Chalamet look-alike competition to create engaging social media content and boost brand visibility.

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion.
morebrand-engagement

Designing an Event Marketing Budget? Here's What Experts Recommend

Creating a successful event marketing budget is crucial for brand promotion and audience engagement.
#brand-awareness

Council Post: Using Experiential Marketing When Building Or Growing Your Brand

Experiential marketing effectively connects brands and consumers, fostering deeper relationships and significantly increasing purchase likelihood post-event.

Seven business best practices for event marketing - London Business News | Londonlovesbusiness.com

Event marketing is essential for attracting attendees to ensure success.
Define your target audience and goals to market effectively.
A professional, optimized website enhances visibility and branding.
Creating a unique brand for your event is crucial for memorability.

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces.

Council Post: Using Experiential Marketing When Building Or Growing Your Brand

Experiential marketing effectively connects brands and consumers, fostering deeper relationships and significantly increasing purchase likelihood post-event.

Seven business best practices for event marketing - London Business News | Londonlovesbusiness.com

Event marketing is essential for attracting attendees to ensure success.
Define your target audience and goals to market effectively.
A professional, optimized website enhances visibility and branding.
Creating a unique brand for your event is crucial for memorability.

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces.
morebrand-awareness

Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House

The Journal House is expanding its event franchise by integrating B2B brands to attract broader sponsorship opportunities.
#consumer-engagement

Make goosebumps your new KPI

Be bold and aim to delight your audience by creating emotive experiences to stand out in a competitive marketing landscape.

Russian River's Natalie Cilurzo to Give Keynote Address at 2024 Brewbound Live Biz Conference

Creating memorable events fosters lasting customer connections and loyalty.
Annual events can evolve to keep customer engagement high, as demonstrated by Russian River Brewing.

Make goosebumps your new KPI

Be bold and aim to delight your audience by creating emotive experiences to stand out in a competitive marketing landscape.

Russian River's Natalie Cilurzo to Give Keynote Address at 2024 Brewbound Live Biz Conference

Creating memorable events fosters lasting customer connections and loyalty.
Annual events can evolve to keep customer engagement high, as demonstrated by Russian River Brewing.
moreconsumer-engagement

Seven ways to elevate your corporate next event - London Business News | Londonlovesbusiness.com

Corporate events play a crucial role in business success, requiring innovative strategies to stand out and achieve objectives.
from Digiday
5 months ago

Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before

Commercial sponsorship revenue at the Paris Olympics is surging, indicating a growing reliance on sponsor cash for the event.

5 Content Marketing Ideas for June 2024

Content marketers can leverage specific events and trends to create engaging content in June 2024.

Bonkers ideas, Barbie and preventing burnout: a day in the life of Katie Peake, co-founder of Backlash

As a creative director, managing a team, working on client briefs, and overseeing project timelines are key daily responsibilities.
#experiential-marketing

Why events marketing spend is booming when others channels are sluggish

Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads.

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.

Why events marketing spend is booming when others channels are sluggish

Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads.

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.
moreexperiential-marketing

Unilever cuenta con Sofia Richie Grainge para promocionar la nueva gama de 'styling' de Nexxus inspirada en TikTok

Quick thinking and adaptability are crucial in event marketing.
Utilizing available resources creatively can salvage unexpected situations at events.

IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade

Marketers' budgets in the UK reached a peak in Q2 2024, with upward revisions in all main categories, except for market research.
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