After facing significant challenges, Bustle Digital Group (BDG) is on track for record profits, with first-half sales increasing 25% and a projected 10% profit margin in 2025. The company's shift focused on events, moving away from traditional digital media brands such as Gawker and Mic. By prioritizing in-person experiences, BDG has transformed its model to emphasize influencer marketing and branded content, hosting events tied to major cultural moments. CEO Bryan Goldberg highlights that succeeding in digital requires success in the physical realm.
Instead of being a website that publishes stories, we're now basically an events company.
The best way for us to win in the digital realm is for us to win in the physical realm.
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