fromHarvard Business Review
15 hours agoJimmy Fallon and Bozoma Saint John on What It Takes for People, Products, and Brands to Break Through
ALISON BEARD: I'm Alison Beard. ADI IGNATIUS: I'm Adi Ignatius. This is HBR IdeaCast. ALISON BEARD: Adi, you are very familiar with both of the guests on today's show. One is a comedian and talk show host, Jimmy Fallon. The other is a marketing executive turned reality TV star, Bozoma Saint John. But what they have in common beyond TV is an expertise on how to create breakthrough moments for themselves, their offerings, and all of the brands that they're associated with.
Marketing