""We're building a home for the creators and brands that define how Gen Z women live, shop and consume content. Joanne and our entire team bring the experience and hustle needed to turn our biggest ambitions into reality.""
""The infrastructure of media is being rebuilt from scratch almost on a daily basis, and we had the unique advantage of starting Unwell with one of the most engaged audiences in the world already behind us. That order of operations matters enormously.""
Unwell, the media company co-founded by Alex Cooper, has appointed Joanne Bradford as president to lead strategic growth and operations. Bradford, with over 30 years of experience, will manage Unwell's in-house advertising agency, which has secured partnerships with Google, Nestlé, Sephora, and PolyMarket. The executive team also includes Mina Lefevre and T.J. Marchetti. Unwell aims to serve Gen Z women through a creator-native approach, focusing on podcasting, film, television, commerce, and venture capital.
Read at Variety
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