From the new Sambas to the best shoes for a soggy run 64 trainers to tick every boxTrainers have evolved from functional footwear to fashion staples, prompting discussions on their use in various settings including the workplace.
No Offense to Sambas, But Gen Z Is Crowning These 5 Styles the It Sneakers of 2025Adidas Samba is a major trend among Gen Z, showcasing its importance in contemporary fashion.
From the new Sambas to the best shoes for a soggy run 64 trainers to tick every boxTrainers have evolved from functional footwear to fashion staples, prompting discussions on their use in various settings including the workplace.
No Offense to Sambas, But Gen Z Is Crowning These 5 Styles the It Sneakers of 2025Adidas Samba is a major trend among Gen Z, showcasing its importance in contemporary fashion.
Teenage Girls/Gen Z Women Are Sharing The Realities Of How Boys Are Acting In Today's CultureYoung men are increasingly adopting misogynistic behaviors and rhetoric, creating a toxic environment for young women.
If You're A Teen Girl Or Gen Z Woman, Vent To Me About How Boys And Men Your Age Are ActingSocietal attitudes towards women are perceived as increasingly negative, particularly among Gen Z men.
Teenage Girls/Gen Z Women Are Sharing The Realities Of How Boys Are Acting In Today's CultureYoung men are increasingly adopting misogynistic behaviors and rhetoric, creating a toxic environment for young women.
If You're A Teen Girl Or Gen Z Woman, Vent To Me About How Boys And Men Your Age Are ActingSocietal attitudes towards women are perceived as increasingly negative, particularly among Gen Z men.
Young Dubliners 10 years on: 'I remember feeling so lost at that age, not knowing what was going to become of me'Daragh Soden's 'Young Dubliners' project captures the vibrant essence of Ireland's Gen Z navigating post-recession realities.
Beauty entrepreneur Jaimee Lupton wants her brands to be a modern L'Oreal. Here's how she plans to get it doneJaimee Lupton aims to disrupt the beauty industry by creating accessible products for younger consumers.Monday Haircare has rapidly gained recognition, becoming an awards-winning brand with significant retail success.
Brain Rot or Not: Duolingo Takes Center StageDuolingo's social-first marketing strategy blends humor and cultural relevance, effectively engaging younger audiences.
Beauty entrepreneur Jaimee Lupton wants her brands to be a modern L'Oreal. Here's how she plans to get it doneJaimee Lupton aims to disrupt the beauty industry by creating accessible products for younger consumers.Monday Haircare has rapidly gained recognition, becoming an awards-winning brand with significant retail success.
Brain Rot or Not: Duolingo Takes Center StageDuolingo's social-first marketing strategy blends humor and cultural relevance, effectively engaging younger audiences.
'It's like their escape': Retro gaming is back thanks to Gen ZRetro gaming is becoming more popular among younger generations, offering them a nostalgic escape from modern technology.
Noughties Fashion Is Hard to Beat-These 8 It Buys Are Making an Unexpected Comeback in 2025Noughties fashion is making a strong comeback, appealing to both nostalgia and new fans alike.
Fashion People Are Accessorising Like It's 2008 Again-I'm Road Testing These 7 Trends2025 will be defined by a bold resurgence in accessorizing, shifting away from minimalist fashion trends.
Like any millennial, Yahoo wants to be seen as cool againYahoo aims to modernize while tapping into nostalgia to reconnect with users.
Gen Z'ers Are Revealing The Older Technology They Wish Still Existed, And It'll Make You Feel Sooo OldGen Z expresses nostalgia for older technologies like iPod Shuffle, LP records, and pre-advertisement internet, highlighting frustrations with today's tech landscape.
'It's like their escape': Retro gaming is back thanks to Gen ZRetro gaming is becoming more popular among younger generations, offering them a nostalgic escape from modern technology.
Noughties Fashion Is Hard to Beat-These 8 It Buys Are Making an Unexpected Comeback in 2025Noughties fashion is making a strong comeback, appealing to both nostalgia and new fans alike.
Fashion People Are Accessorising Like It's 2008 Again-I'm Road Testing These 7 Trends2025 will be defined by a bold resurgence in accessorizing, shifting away from minimalist fashion trends.
Like any millennial, Yahoo wants to be seen as cool againYahoo aims to modernize while tapping into nostalgia to reconnect with users.
Gen Z'ers Are Revealing The Older Technology They Wish Still Existed, And It'll Make You Feel Sooo OldGen Z expresses nostalgia for older technologies like iPod Shuffle, LP records, and pre-advertisement internet, highlighting frustrations with today's tech landscape.
Gen Z homeownership a work in progressYoung adults under 30 are significantly underrepresented as mortgage holders in major metropolitan areas despite being a large portion of the population.
Gen Z is saving more than any other generation - here's why they're not buying homesGeneration Z is saving more money than any prior generation but faces obstacles in homeownership due to income levels and market conditions.
London rental Tube Map shows average room costs near every underground stationAverage monthly rent in central London remains prohibitively expensive, with many seeking cheaper suburbs.
Gen Z homeownership a work in progressYoung adults under 30 are significantly underrepresented as mortgage holders in major metropolitan areas despite being a large portion of the population.
Gen Z is saving more than any other generation - here's why they're not buying homesGeneration Z is saving more money than any prior generation but faces obstacles in homeownership due to income levels and market conditions.
London rental Tube Map shows average room costs near every underground stationAverage monthly rent in central London remains prohibitively expensive, with many seeking cheaper suburbs.
How brands can tap into Pinterest's resurgence - PR DailyPinterest is an essential platform for brands to increase engagement and sales.Understanding the unique community of Pinterest is key for PR professionals.Clarity of intent is crucial for successful campaigns on Pinterest.
Beyond the Golden Arches: How Two McDonald's Marketers Win Gen ZMcDonald's successfully engages Gen Z by allowing them to create content and connect with the brand, making marketing a collaborative experience.
How brands can tap into Pinterest's resurgence - PR DailyPinterest is an essential platform for brands to increase engagement and sales.Understanding the unique community of Pinterest is key for PR professionals.Clarity of intent is crucial for successful campaigns on Pinterest.
Beyond the Golden Arches: How Two McDonald's Marketers Win Gen ZMcDonald's successfully engages Gen Z by allowing them to create content and connect with the brand, making marketing a collaborative experience.
Laufey Is Bringing Jazz Traditions to a New GenerationLaufey, a 25-year-old Gen Z artist, blends jazz and pop, inspiring fans with her unique style and embracing genre challenges.
'There are a lot of bad actors': Gen Z is finding out the hard way not to get their financial advice from TikTokConsumer caution is crucial when seeking financial advice online, as many influencers lack formal qualifications.
Gen Z is more fed up with work than everOnly 31% of employees were engaged at work last year, with a significant decline among younger employees.
Eat the Rich': A Growing Class DivideGen Z and millennials are increasingly conscious of economic inequality and seeking social justice.
We're Done With Toxic Workplaces, And We're Not Afraid Of The FalloutGen Z and Millennials dominate the workforce, prompting shifts in workplace expectations.Firms ignoring employee needs may face high turnover.Modern employees prioritize flexibility, support, and a healthy workplace culture.
How to Navigate Gen Z and Millennial Differences in the WorkplaceGenerational differences necessitate adaptive leadership strategies to harmonize millennial and Gen Z work styles.
Money Dysmorphia - Signs to Watch Out For!Money dysmorphia is a term for persistent financial worry that distorts reality, affecting mental health.
'There are a lot of bad actors': Gen Z is finding out the hard way not to get their financial advice from TikTokConsumer caution is crucial when seeking financial advice online, as many influencers lack formal qualifications.
Gen Z is more fed up with work than everOnly 31% of employees were engaged at work last year, with a significant decline among younger employees.
Eat the Rich': A Growing Class DivideGen Z and millennials are increasingly conscious of economic inequality and seeking social justice.
We're Done With Toxic Workplaces, And We're Not Afraid Of The FalloutGen Z and Millennials dominate the workforce, prompting shifts in workplace expectations.Firms ignoring employee needs may face high turnover.Modern employees prioritize flexibility, support, and a healthy workplace culture.
How to Navigate Gen Z and Millennial Differences in the WorkplaceGenerational differences necessitate adaptive leadership strategies to harmonize millennial and Gen Z work styles.
Money Dysmorphia - Signs to Watch Out For!Money dysmorphia is a term for persistent financial worry that distorts reality, affecting mental health.
Career catfishing: why gen Z accept job offers then ghost their new employersCareer catfishing involves jobseekers accepting positions but not showing up, with 34% of Gen Z admitting to this practice.
Average U.S. Salary for 30-Year-Old: How Does Yours Compare? | EntrepreneurA six-figure salary no longer guarantees financial success due to rising living costs, especially in major cities.
Career catfishing: why gen Z accept job offers then ghost their new employersCareer catfishing involves jobseekers accepting positions but not showing up, with 34% of Gen Z admitting to this practice.
Average U.S. Salary for 30-Year-Old: How Does Yours Compare? | EntrepreneurA six-figure salary no longer guarantees financial success due to rising living costs, especially in major cities.
Gen Z workers on the fence with RTO mandates: 91% want a balance between remote and in-person work - but some worry they're missing out on career growth opportunities by not being in the office full-timeGen Z values a balance of in-person and remote work, focusing on connectivity and career growth.
AI might run your next employee trainingGen Z lacks essential social skills for office environments, exacerbated by pandemic restrictions.
Gen Z CEO hits back at baby boomer boss' sweeping assumption about remote workersA Gen-Z CEO defends remote work as productivity-enhancing, countering criticism from older leaders.
Gen Z is sick of working from homeA recent survey indicates that most digitally native workers prefer in-person connections over remote work, challenging common assumptions.
Gen Z has a love affair with digital nomadism - Thred WebsiteGen Z prefers digital nomadism and self-employment over traditional corporate jobs, fueled by the rise of remote work post-COVID-19.
Gen Z workers on the fence with RTO mandates: 91% want a balance between remote and in-person work - but some worry they're missing out on career growth opportunities by not being in the office full-timeGen Z values a balance of in-person and remote work, focusing on connectivity and career growth.
AI might run your next employee trainingGen Z lacks essential social skills for office environments, exacerbated by pandemic restrictions.
Gen Z CEO hits back at baby boomer boss' sweeping assumption about remote workersA Gen-Z CEO defends remote work as productivity-enhancing, countering criticism from older leaders.
Gen Z is sick of working from homeA recent survey indicates that most digitally native workers prefer in-person connections over remote work, challenging common assumptions.
Gen Z has a love affair with digital nomadism - Thred WebsiteGen Z prefers digital nomadism and self-employment over traditional corporate jobs, fueled by the rise of remote work post-COVID-19.
The death of capital letters: why gen Z loves lowercaseLowercase text among Gen Z embodies informality, self-expression, and emotional connection, reflecting cultural values and a rejection of traditional grammar's rigidity.
Revealed: Why Gen Z waste more food than their parentsGen Z wastes more food than previous generations due to confusion over 'best before' labels and a lack of food safety education.
Tired of influencers? So is Gen ZDe-influencing is a trend where influencers urge mindful spending, impacting Gen Z's shopping habits and challenging traditional influencer marketing.
Tired of influencers? So is Gen ZThe de-influencing movement encourages mindful spending over consumerism, highlighting a shift in Gen Z's attitudes towards influencer marketing.
Tired of influencers? So is Gen ZDe-influencing is a trend where influencers urge mindful spending, impacting Gen Z's shopping habits and challenging traditional influencer marketing.
Tired of influencers? So is Gen ZThe de-influencing movement encourages mindful spending over consumerism, highlighting a shift in Gen Z's attitudes towards influencer marketing.
Why TikTok's loss might be Instagram's gain as Reels grows in content and audienceInstagram Reels has the potential to leverage TikTok's challenges in the U.S. to attract younger users and advertisers.
How Gen Z social pros are thinking about TikTok and the future of short-form video - PR DailyThe TikTok service interruption highlighted the fragility and impermanence of social media for brands and creators.
With TikTok in limbo, YouTube Shorts cashes inYouTube's Shorts is rapidly gaining ground as TikTok faces uncertainty in the U.S. market.
New survey says Gen Z prefer Instagram and TikTok for shopping - Thred WebsiteGoogle's shopping tab is overshadowed by competitors like TikTok, highlighting a need for improvement to engage younger consumers.
Gen Z isn't worried about China having access to their data. They should beYoung people are unknowingly compromising their privacy by sharing data with platforms like TikTok and Chinese alternatives.Gen Z's indifference towards data privacy raises concerns about potential risks posed by the Chinese government.
Check out the 2-page pitch deck Pinterest is using to woo advertisers as chaos swirls around TikTokPinterest is seizing the opportunity presented by TikTok's uncertainty to attract advertisers.
Why TikTok's loss might be Instagram's gain as Reels grows in content and audienceInstagram Reels has the potential to leverage TikTok's challenges in the U.S. to attract younger users and advertisers.
How Gen Z social pros are thinking about TikTok and the future of short-form video - PR DailyThe TikTok service interruption highlighted the fragility and impermanence of social media for brands and creators.
With TikTok in limbo, YouTube Shorts cashes inYouTube's Shorts is rapidly gaining ground as TikTok faces uncertainty in the U.S. market.
New survey says Gen Z prefer Instagram and TikTok for shopping - Thred WebsiteGoogle's shopping tab is overshadowed by competitors like TikTok, highlighting a need for improvement to engage younger consumers.
Gen Z isn't worried about China having access to their data. They should beYoung people are unknowingly compromising their privacy by sharing data with platforms like TikTok and Chinese alternatives.Gen Z's indifference towards data privacy raises concerns about potential risks posed by the Chinese government.
Check out the 2-page pitch deck Pinterest is using to woo advertisers as chaos swirls around TikTokPinterest is seizing the opportunity presented by TikTok's uncertainty to attract advertisers.
Why Gen Z's adulting dreams are being crushed - and what they can do about itGen Z faces economic challenges that hinder their ability to achieve traditional milestones like homeownership and starting families.
End the generation blame game and start trusting gen Z | Sarah ManavisGen Z's political views are more fractured than expected, with significant support for controversial measures and authoritarian leadership.
More than half of Gen Z wants UK to become a dictatorship, survey claimsGen Z shows significant support for authoritarianism, raising concerns about democracy and political engagement.
End the generation blame game and start trusting gen Z | Sarah ManavisGen Z's political views are more fractured than expected, with significant support for controversial measures and authoritarian leadership.
More than half of Gen Z wants UK to become a dictatorship, survey claimsGen Z shows significant support for authoritarianism, raising concerns about democracy and political engagement.
Here's a shocking finding, gen Z: democracy isn't perfect | David MitchellGen Z is losing faith in democratic governance, with over half favoring strong leadership without elections.
They say we don't like sex, drugs, democracy or DIY. But here's how we in gen Z really feelGen Z struggles with DIY tasks; many outsource even basic home maintenance due to economic pressures and societal changes.
Here's a shocking finding, gen Z: democracy isn't perfect | David MitchellGen Z is losing faith in democratic governance, with over half favoring strong leadership without elections.
They say we don't like sex, drugs, democracy or DIY. But here's how we in gen Z really feelGen Z struggles with DIY tasks; many outsource even basic home maintenance due to economic pressures and societal changes.
I'm 26 and I've been putting 15% pre-tax income into my 401k for years and I feel I'm doing too muchFinding a balance between enjoying life and saving for the future is crucial for young professionals.
Love in the time of Slack: Welcome to the new era of office romanceOffice romances are thriving in hybrid work environments, with Gen Z leading this trend through open and transparent relationships.
'High-octane and sexy': how 'My Fault: London' turned the city into a neon wonderlandMy Fault: London is a thrilling Gen-Z romantic film set in a stylized, authentic version of London.
Gen Z is dropping megabucks on Valentine's Day, even in this economy. Here's how much they're willing to spendGen Z is the top spender on Valentine's Day, budgeting $235 on average compared to older generations.Generational and gender spending disparities are significant on Valentine's Day.
'High-octane and sexy': how 'My Fault: London' turned the city into a neon wonderlandMy Fault: London is a thrilling Gen-Z romantic film set in a stylized, authentic version of London.
Gen Z is dropping megabucks on Valentine's Day, even in this economy. Here's how much they're willing to spendGen Z is the top spender on Valentine's Day, budgeting $235 on average compared to older generations.Generational and gender spending disparities are significant on Valentine's Day.
How Immersive Shopping Meets the Needs of Gen ZRetailers must adopt immersive technologies to meet Gen Z's shopping expectations and improve online conversion rates.
Happy Returns Tackles Online Fraud While Working to Improve Online ShoppingHappy Returns is innovating in online shopping and return processes, focusing on evolving consumer expectations, especially those of Generation Z.
How Immersive Shopping Meets the Needs of Gen ZRetailers must adopt immersive technologies to meet Gen Z's shopping expectations and improve online conversion rates.
Happy Returns Tackles Online Fraud While Working to Improve Online ShoppingHappy Returns is innovating in online shopping and return processes, focusing on evolving consumer expectations, especially those of Generation Z.
93% of Gen Zers use AI at work - and it's giving them a huge advantageGenerational shift: Gen Z utilizes AI tools for efficiency and creativity in the workplace.
Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.AI-driven platforms enable quick and efficient collaborations between brands and influencers.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.AI-driven platforms enable quick and efficient collaborations between brands and influencers.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
They inherited billions from their parents. They don't want it.Wealthy heirs are increasingly rejecting their inherited fortunes in favor of social justice and altruistic causes.
This copy trading app wants to produce the 'next five Warren Buffetts'Influencers can now guide investment decisions through platforms like Dub, allowing users to follow renowned investors' portfolios easily.
They inherited billions from their parents. They don't want it.Wealthy heirs are increasingly rejecting their inherited fortunes in favor of social justice and altruistic causes.
This copy trading app wants to produce the 'next five Warren Buffetts'Influencers can now guide investment decisions through platforms like Dub, allowing users to follow renowned investors' portfolios easily.
The Gen Z Trait That's Causing Them To Miss Out on Their Dream HomePunctuality is crucial for Gen Z homebuyers to succeed in the competitive real estate market.
This Gen Z trait is causing them to lose out on their dream homeGen Z homebuyers risk losing deals due to lateness, as demonstrated by a musician client who missed a crucial showing.
The Gen Z Trait That's Causing Them To Miss Out on Their Dream HomePunctuality is crucial for Gen Z homebuyers to succeed in the competitive real estate market.
This Gen Z trait is causing them to lose out on their dream homeGen Z homebuyers risk losing deals due to lateness, as demonstrated by a musician client who missed a crucial showing.
Big Tech isn't right for you if you fall into these 5 categories, according to a software engineer at a Magnificent 7 companyA job at a Big Tech company may not be the right fit for everyone, despite its allure.
LinkedIn Adds New Video Features for Creators - Lindsey GambleLinkedIn enhances user experience by prioritizing video content.The platform caters to Gen Z by improving video discoverability.New metrics provide creators with insight to tailor their videos effectively.
Want to be a full-time influencer? Consider freelancingThe aspiration to become a social media influencer is high among Gen Z.Only 4% of creators earn over $100,000, revealing the challenges of the influencer economy.Freelancing may offer a more sustainable income strategy than relying solely on brand deals.
Mark Zuckerberg teases a 2025 return to 'OG Facebok' | TechCrunchMeta aims to attract younger users by returning to the original appeal of Facebook.Zuckerberg suggests changes will roll out within six months, focusing on cultural influence.
Gen Z is in thrall to TikTok's Pied Piper of populism. We must fight to break the spell | Alison PhillipsGen Z shows unexpected support for authoritarianism, with many favoring strong leadership without democratic processes.The rise of populist thinking among Gen Z can be attributed to social media influence, especially TikTok.
Beyond the Buzzer: How Sports Collectibles Are Winning the Social Media Game - Social Media ExplorerThe sports collectibles market has transformed due to social media, attracting Gen Z and Millennials who seek investment potential and rare finds.
Facebook hoping to bring back Gen Zers with 'OG' callback - Thred WebsiteMeta CEO Mark Zuckerberg plans to return Facebook to its original roots to attract Gen Z users.
LinkedIn Adds New Video Features for Creators - Lindsey GambleLinkedIn enhances user experience by prioritizing video content.The platform caters to Gen Z by improving video discoverability.New metrics provide creators with insight to tailor their videos effectively.
Want to be a full-time influencer? Consider freelancingThe aspiration to become a social media influencer is high among Gen Z.Only 4% of creators earn over $100,000, revealing the challenges of the influencer economy.Freelancing may offer a more sustainable income strategy than relying solely on brand deals.
Mark Zuckerberg teases a 2025 return to 'OG Facebok' | TechCrunchMeta aims to attract younger users by returning to the original appeal of Facebook.Zuckerberg suggests changes will roll out within six months, focusing on cultural influence.
Gen Z is in thrall to TikTok's Pied Piper of populism. We must fight to break the spell | Alison PhillipsGen Z shows unexpected support for authoritarianism, with many favoring strong leadership without democratic processes.The rise of populist thinking among Gen Z can be attributed to social media influence, especially TikTok.
Beyond the Buzzer: How Sports Collectibles Are Winning the Social Media Game - Social Media ExplorerThe sports collectibles market has transformed due to social media, attracting Gen Z and Millennials who seek investment potential and rare finds.
Facebook hoping to bring back Gen Zers with 'OG' callback - Thred WebsiteMeta CEO Mark Zuckerberg plans to return Facebook to its original roots to attract Gen Z users.
Exclusive: How Tubi Built The Z-Suite's Meta Ad CampaignTubi's marketing for 'The Z-Suite' creatively blends real-world and fictional elements to enhance viewer engagement.The campaign features a unique three-phase approach that culminates in a Super Bowl spot.
Marketers remain cautious about investing in Snapchat amid TikTok uncertaintySnapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.
Exclusive: How Tubi Built The Z-Suite's Meta Ad CampaignTubi's marketing for 'The Z-Suite' creatively blends real-world and fictional elements to enhance viewer engagement.The campaign features a unique three-phase approach that culminates in a Super Bowl spot.
Marketers remain cautious about investing in Snapchat amid TikTok uncertaintySnapchat is working to attract ad dollars by highlighting its monetization tools and creator content, but agencies haven't seen significant shifts in budgets yet.
Sonos explored creating a MagSafe speaker for iPhonesSonos abandoned its mini speaker project due to technical limitations and doubts about its appeal to the target audience.
Gen Z is turning this CEO's business model upside downGen Z is reshaping business models and marketing approaches, seeking self-discovery over traditional push strategies.
Gen Z and the age of experiential marketing - Thred WebsiteBrands must understand Gen Z's preferences and offer unique experiences to capture their attention.Personalized marketing, including events and social media experiences, is vital to appeal to Gen Z consumers.
Cash is king for Gen Z over installment payment services like BNPLGen Z is reassessing spending habits amidst financial challenges, shunning BNPL despite its convenience.A survey indicates a cautious stance towards Buy Now Pay Later services among younger consumers.
Gen Z is turning this CEO's business model upside downGen Z is reshaping business models and marketing approaches, seeking self-discovery over traditional push strategies.
Gen Z and the age of experiential marketing - Thred WebsiteBrands must understand Gen Z's preferences and offer unique experiences to capture their attention.Personalized marketing, including events and social media experiences, is vital to appeal to Gen Z consumers.
Cash is king for Gen Z over installment payment services like BNPLGen Z is reassessing spending habits amidst financial challenges, shunning BNPL despite its convenience.A survey indicates a cautious stance towards Buy Now Pay Later services among younger consumers.
Gen Z workers feeling isolated by tech are craving more in-person interaction: surveyGen Z seeks more in-person interactions for professional growth and interpersonal skills despite their familiarity with technology.
I'm a Gen Z journalist. My generation doesn't know what that means. - PoynterGen Z often mistakes public relations for journalism, leading to a concerning loss of understanding about the role of journalists.
Opinion | Don't Dismiss Sabrina Carpenter for Being a Pop PrincessSabrina Carpenter's music and persona celebrate sex positivity amidst societal pushback against women's empowerment.
McDonald's Secret Ingredients to Fan-Driven MarketingMcDonald's marketing success hinges on cultivating long-term relationships with Gen Z, leveraging their cultural influence and buying power.
6 ways rich Gen Zers are splashing out and redefining luxury for themselvesAffluent Gen Z demonstrates confidence in wealth-building, prioritizing luxury aligned with personal values over traditional materialism.
Supper clubs are having a renaissance as Gen Z shuns nights on the townGen Z is reviving supper clubs as an alternative to traditional nightlife.Young people are seeking social activities that are alcohol-free.
Return of Bridget Jones taps into 90s trend as gen Z looks to simpler' timeBridget Jones returns as a relatable middle-aged character, still seeking love and humor in her life's mishaps.
Why Gen Z prioritizes safety above all elseToday's youth prioritize safety due to pervasive societal fears shaped by crises.
Chili's Sees Increased Foot Traffic, Sales, and Gen Z Love | EntrepreneurChili's has experienced significant sales growth due to strategic marketing and viral social media presence centered around Gen Z interest.
A Fun Dive Into the Isabel Marant Runway ArchiveGen Z is reviving early 2000s fashion, particularly the bohemian style popularized by Isabel Marant, in their current trends.
Titan Evolution Review: A Stylish Smartwatch at Affordable PriceTitan blends traditional watch legacy with modern smartwatch appeal, launching the Titan Evolution for Gen Z.
A Fun Dive Into the Isabel Marant Runway ArchiveGen Z is reviving early 2000s fashion, particularly the bohemian style popularized by Isabel Marant, in their current trends.
Titan Evolution Review: A Stylish Smartwatch at Affordable PriceTitan blends traditional watch legacy with modern smartwatch appeal, launching the Titan Evolution for Gen Z.
Gen Z Is Redefining the Workplace - and Companies Must Adapt or Face Losing Talent | EntrepreneurGen Z is redefining work by pursuing entrepreneurship and rejecting outdated career paths.
How smartphones killed Gen Z's creativity - and what bosses can do about itGen Z brings new workplace expectations shaped by social media and screen time.Excessive screen time negatively impacts Gen Z's creativity, attention span, and social skills.
Tinder taps TikTok influencers to lure Gen ZTinder's campaign aims to shift perceptions favoring in-person meetings over dating apps.Influencer marketing successfully increased Gen Z's positive feelings towards dating apps.
3 practical steps we need to take to remove obstacles to affordable housingAmericans face escalating housing costs, with homes now costing over five times the average salary, necessitating urgent solutions for affordable living.
Alex Cooper's Unwell Network is moving beyond podcasts with a new YouTube channelAlex Cooper's Unwell Network is expanding from podcasts to short-form content via a new YouTube channel.
Photos show malls in their '90s glory daysShopping malls are struggling due to online shopping, but the nostalgia of the '90s and Gen Z's interest may herald a resurgence.