Conservative Masculinity's Contradictory Attitude Toward Gay Men Has a Long History
The Trump-Vance campaign effectively appealed to young male voters by integrating a conservative masculinity that resonates with certain gay identities.
Gen Z Guys Are Opening Up About Why Their Buddies Are Growing More Conservative
Gen Z men's conservative shift reflects a pursuit of masculinity influenced by insecurities and societal pressures, drawing them towards traditional conservative values.
Conservative Masculinity's Contradictory Attitude Toward Gay Men Has a Long History
The Trump-Vance campaign effectively appealed to young male voters by integrating a conservative masculinity that resonates with certain gay identities.
Gen Z Guys Are Opening Up About Why Their Buddies Are Growing More Conservative
Gen Z men's conservative shift reflects a pursuit of masculinity influenced by insecurities and societal pressures, drawing them towards traditional conservative values.
Marketing To Gen Z In 2024: Seven Undeniable Truths For Brand Leaders
Marketing strategies must adapt to the changing landscape of Gen Z, shaped by the Covid-19 pandemic and their trust issues with institutions.
How to Make a Career Transition from Sales to Marketing
The shift from sales to marketing is essential due to evolving consumer demands and the integration of sales and marketing roles under growth strategies.
Build Gen Z Loyalty Using With 3 Winning Strategies
Gen Z loyalty must be earned; marketers need to adapt strategies to connect authentically with this discerning consumer cohort.
Marketing To Gen Z In 2024: Seven Undeniable Truths For Brand Leaders
Marketing strategies must adapt to the changing landscape of Gen Z, shaped by the Covid-19 pandemic and their trust issues with institutions.
How to Make a Career Transition from Sales to Marketing
The shift from sales to marketing is essential due to evolving consumer demands and the integration of sales and marketing roles under growth strategies.
Build Gen Z Loyalty Using With 3 Winning Strategies
Gen Z loyalty must be earned; marketers need to adapt strategies to connect authentically with this discerning consumer cohort.
Influencer classes are all the rage as colleges start to take wannabes seriously: 'One of the most successful courses we've done'
Universities are recognizing content creation as a legitimate career and adapting their curricula to prepare students for success in influencing.
The influencer marketing industry has grown significantly, prompting educational institutions to provide specialized training for aspiring content creators.
Influencers: is it time for museums to go all in?
Influencers could help museums attract younger audiences, but concerns exist about authenticity and the potential commercialization of the museum experience.
Influencers: is it time for museums to go all in?
Influencers could be key in revitalizing museum attendance among younger audiences, despite concerns about authenticity and commercialization.
Influencer classes are all the rage as colleges start to take wannabes seriously: 'One of the most successful courses we've done'
Universities are recognizing content creation as a legitimate career and adapting their curricula to prepare students for success in influencing.
The influencer marketing industry has grown significantly, prompting educational institutions to provide specialized training for aspiring content creators.
Influencers: is it time for museums to go all in?
Influencers could help museums attract younger audiences, but concerns exist about authenticity and the potential commercialization of the museum experience.
Influencers: is it time for museums to go all in?
Influencers could be key in revitalizing museum attendance among younger audiences, despite concerns about authenticity and commercialization.
How influencers inform - and sometimes misinform - Gen Z
Gen Z relies heavily on social media influencers for news, impacting their views on politics and social issues.
Brain Rot' Is the 2024 Word of the Year, According to Oxford University Press
The term 'brain rot' highlights the mental decline linked to excessive trivial online content consumption.
Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing
Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
Haul culture is fuelling returns. What can brands do?
E-commerce consumers, especially Gen Z, are increasingly adopting 'haul culture', leading to excessive purchasing and return practices.
TikTok's Nyane Is Making AI-Inspired Makeup Feel Nostalgic One Viral Video at a Time
Gen Z demands authentic beauty content amidst a sea of highly produced visuals, leading creators like Nyane Lebajoa to redefine beauty standards with avant-garde style.
Instagram Lets Users Share Multiple Photos in One Story with the Launch of Collages for Stories - Lindsey Gamble
Instagram's Collages feature caters to Gen Z's sharing habits and enhances user engagement.
How influencers inform - and sometimes misinform - Gen Z
Gen Z relies heavily on social media influencers for news, impacting their views on politics and social issues.
Brain Rot' Is the 2024 Word of the Year, According to Oxford University Press
The term 'brain rot' highlights the mental decline linked to excessive trivial online content consumption.
Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing
Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
Haul culture is fuelling returns. What can brands do?
E-commerce consumers, especially Gen Z, are increasingly adopting 'haul culture', leading to excessive purchasing and return practices.
TikTok's Nyane Is Making AI-Inspired Makeup Feel Nostalgic One Viral Video at a Time
Gen Z demands authentic beauty content amidst a sea of highly produced visuals, leading creators like Nyane Lebajoa to redefine beauty standards with avant-garde style.
Instagram Lets Users Share Multiple Photos in One Story with the Launch of Collages for Stories - Lindsey Gamble
Instagram's Collages feature caters to Gen Z's sharing habits and enhances user engagement.
Story from BR Studio: Elevating workplace culture in the 'return to work' era
Today's buildings need to attract employees by fostering a desirable work culture, especially post-COVID.
Tapestry's CEO focuses on strengthening consumer connections
Tapestry CEO Joanne Crevoiserat remains optimistic about the luxury market despite challenges and emphasizes adapting to consumer trends like sustainability.
The Best Gifts to Give Gen-Z, According to a Gen-Zer
Gen-Z values environmentally conscious brands and seeks gifts reflecting their tastes and current trends. Holiday shopping for them requires understanding their unique preferences.
Story from BR Studio: Elevating workplace culture in the 'return to work' era
Today's buildings need to attract employees by fostering a desirable work culture, especially post-COVID.
Tapestry's CEO focuses on strengthening consumer connections
Tapestry CEO Joanne Crevoiserat remains optimistic about the luxury market despite challenges and emphasizes adapting to consumer trends like sustainability.
The Best Gifts to Give Gen-Z, According to a Gen-Zer
Gen-Z values environmentally conscious brands and seeks gifts reflecting their tastes and current trends. Holiday shopping for them requires understanding their unique preferences.
'Brain rot' refers to the mental decline caused by excessive consumption of trivial online content, reflecting concerns about technology's impact on our intellect.
Writer Thoreau warned of brain rot in 1854. Now it's the Oxford Word of 2024
The term 'brain rot,' coined by Henry David Thoreau, reflects modern concerns about internet consumption's impact on thinking.
Why Brain Rot' Is 2024's Word of the Year
'Brain rot' refers to the mental decline caused by excessive consumption of trivial online content, reflecting concerns about technology's impact on our intellect.
Writer Thoreau warned of brain rot in 1854. Now it's the Oxford Word of 2024
The term 'brain rot,' coined by Henry David Thoreau, reflects modern concerns about internet consumption's impact on thinking.
Are You a Member of Gen Z? Tell Us About the Trends You're Seeing.
Callie Holtermann seeks authentic insights from Gen Z to report on their real interests and concerns, rather than relying on superficial trends.
How Sol de Janeiro became the crown jewel of Sephora
Fragrance use has shifted from desirability to self-care, especially among Gen Z consumers.
A 'manager crash' may be on the horizon, meQuilibrium says
Workforce trends by 2025 will prioritize change readiness, address manager well-being, and redefine remote work advantages considering the Gen Z work perspective.
Young, British and Anti-Abortion review surely gen Z are too smart to devalue women's lives like this?
The documentary sheds light on the growing anti-abortion sentiment among Gen Z in the UK, which poses challenges to abortion rights.
I tried Snap's AR glasses, Spectacles. They're a good start to get Gen Z users interested in smart eyewear.
Snap's new Spectacles blend AR features and a lightweight design, targeting a young consumer base despite some technical limitations.