Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.
Gen Z's susceptibility to influencer marketing and targeted advertising leads to increased debt due to pressure to spend and keep up with peers. [ more ]
Top 4 ways to make the most out of peak travel season advertising with OOH
Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential. [ more ]
Writers aspire for book club recognition tied to TV shows like TODAY and Good Morning America.
Despite the appeal, statistics show that most readers, especially younger generations, seek book recommendations from online platforms like BookTok and BookTube instead of traditional celebrity book clubs. [ more ]
Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.
Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness. [ more ]
Aussie Gen Zs Are Finally Realising Their Cringey Social Media Habits And It's Time To Remind Everyone Of Their Digital Footprint
Growing up with high-speed internet access has pros and cons, including increased information access and privacy concerns.
Gen Z shared experiences online include anonymous question boxes, social media stalking, and late-night chats, leading to a lack of concern about digital footprints. [ more ]
Inside Southwest's Push to Court Younger Travelers as U.S. Weighs TikTok Ban
Southwest Airlines launched a new advertising campaign called 'The Big Flex' targeting Gen Z and Millennial travelers with a focus on perks like two free checked bags and flexible points. [ more ]
Gen Z Is Choosing Trade Schools as a Fast Track to Business | Entrepreneur
Gen Z values entrepreneurship, with a growing interest in trade schools as a pathway to unlock entrepreneurial aspirations and bypass rising education costs. [ more ]
The boring phone': stressed-out gen Z ditch smartphones for dumbphones
Younger individuals are increasingly embracing featureless, retro-style flip phones as an alternative to smartphones, driven by a suspicion towards data-harvesting technologies. [ more ]
Zoomers Are Making Their Own Myspace, & There's A 380K-Person Waitlist
Young tech entrepreneur Tiffany Zhong is launching Nospace to address loneliness on social media, aiming to recreate a more personal and engaging social media experience. [ more ]
Gen Z values brand authenticity and wants to actively participate in brand marketing efforts, especially through engaging and customizable sonic assets. [ more ]
Cubicle-like urban car concept envisions commuting havens of the future - Yanko Design
Self-driving vehicle concepts focusing on social spaces might not suit everyone's preference for solitude during commutes.
H-BOX concept offers private space in self-driving cars, catering to individuals valuing independence and personal immersion, like the 'Gen Z' group. [ more ]
Gen Z is challenging traditional gender norms and embracing nonbinary identities.
Xenogenders involve using unconventional labels like plants or animals, while neopronouns like 'nounself' pronouns offer unique identity expressions. [ more ]
TikTok Influenced Me to Shop This Brand-Here Are the 16 Cutest Items I Found
Urban Outfitters offers a stylish selection of dresses, tops, bottoms, and shoes favored by Gen Z TikTok users.
The brand provides a mix of romantic, delicate pieces and subtle, edgy statements for experimenting with different trends and creating a unique style. [ more ]
Women drive 70-80% of consumer purchasing decisions, leading to the emergence of the 'girlhood' trend on TikTok.
TikTok has become a platform for brands to market products to a predominantly female audience by capitalizing on popular aesthetics like 'girlboss' and 'feral girl.' [ more ]
The Luxury Retailer Keeping Remote Work In Fashion, Shaking Up Handshake's Site And More
Handshake, a popular job search platform, has launched a new 'feed'-like interface and video features to improve communication with Gen Z candidates and provide a centralized place for job seekers.
The redesigned app aims to add serendipity to college students' job search process, allowing them to discover new roles and companies even if they are unsure of their career path. [ more ]
3 things you should know about Indonesia's presidential elections
Indonesia's young and enthusiastic electorate, comprised of millennials and Gen-Z voters, could determine the country's trajectory of economic development and political reform.
Young voters account for more than half of the nation's eligible voters, the highest proportion in any Indonesian election. [ more ]