"The partnership with Sydney Sweeney underscores American Eagle's commitment to innovation and adaptability in a challenging retail climate, particularly with the back-to-school season approaching."
"The campaign includes an AI-powered Snapchat try-on experience and major out-of-home advertising, emphasizing that American Eagle remains a leader in denim fashion for Gen Z."
American Eagle partnered with Sydney Sweeney for its fall campaign, "Sydney Sweeney Has Great Jeans." This campaign is the brand’s most expensive to date and targets the crucial back-to-school period. CMO Craig Brommers emphasizes that American Eagle continues to make significant investments during a challenging retail year, asserting its position as a denim authority for Gen Z. The campaign features innovative activations, including an AI Snapchat experience and prominent ads, and aims to reach a wider audience while showcasing versatile denim styles, highlighted by the creation of The Sydney Jean.
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