Over the weekend, as the music industry celebrated talent at the MTV VMAs and the fashion world has been gearing up for NYFW, some of Hollywood's finest flew to Canada to attend the Toronto International Film Festival, including Natalie Portman, Jodie Foster, and Cillian Murphy. While several attendees tore it up on the red carpet, it was Sydney Sweeney's bustier numbers (yes, plural) that now live in my mind rent-free.
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Sydney Sweeney is dating Scooter Braun, according to TMZ. The 27-year-old actress and 44-year-old music executive have been seeing each other for the last several months after apparently meeting at Jeff Bezos and Lauren Sanchez's wedding in Venice over the summer. Sources close to the couple described their relationship to TMZ as "casual." Sweeney was previously engaged to Jonathan Davino, but they split in January.
At the core, Labubu and Sydney Sweeney aren't radically new; they're evolutions of age-old marketing patterns. History is repeating itself. Labubu mirrors the Beanie Babies craze of the '90s: collectible, emotionally charged, and driven by hype cycles.
"Even after working on a hit HBO show, which did allow her to buy a house in LA, money was tight. They don't pay actors like they used to, and with streamers, you no longer get residuals."
"Sydney Sweeney's recent participation in an American Eagle commercial sparked a bizarre controversy, connecting her brand partnerships to heated cultural debates and social media frenzy."
During an online moment, Trump praised Sydney Sweeney as a registered Republican and celebrated her 'HOTTEST' ad, leading to a significant increase in the company's stock.