"The campaign in question , which came out in July, was interpreted by segments of the online chattering classes as eugenics-coded: "Sydney Sweeney has great jeans," a deep male voiceover decreed, as she rolled around onscreen looking like Sydney Sweeney. This interpretation was picked up by people who think racism is good people who think racism is bad, which means this conversation has had real internet staying power."
"Which is why, nearly four months later, Stoeffel spent a few minutes on the "controversy" during a promoting 's Men of the Year issue. After her initial question, Stoeffel whether or not Sweeney wanted to address "the criticism of the content, which was basically that maybe specifically in this political climate, white people shouldn't joke about genetic superiority?""
Katherine Stoeffel questioned Sydney Sweeney about an American Eagle "great jeans" ad and Sweeney dismissed the reaction with "I did a jean ad." The ad's voiceover and imagery led many viewers to interpret the spot as eugenics-coded, repeating a line about Sweeney's jeans over footage of her. That interpretation circulated widely across online groups and maintained attention. Months later Stoeffel asked whether Sweeney would address criticism that white people might not joke about genetic superiority in the current political climate. Sweeney declined to engage on white supremacy. Supporters of Sweeney attacked Stoeffel online, and Stoeffel locked her social accounts.
Read at Jezebel
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