"I was honestly surprised by the reaction, Sweeney added. I did it because I love the jeans and love the brand. I don't support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren't true. Anyone who knows me knows that I'm always trying to bring people together. I'm against hate and divisiveness, she added. I hope this new year brings more focus on what connects us instead of what divides us."
"The Sydney Sweeney has great jeans campaign launched in the summer and was a huge success for the brand, which became the most popular jean for people aged 15 to 25. American Eagle's stock also rose by 30%. But the company's use of a blond-haired, blue-eyed model saying she has great jeans was criticised as carrying undertones of eugenics and being a nod to white supremacy. Some users on social media compared the ads to Nazi propaganda;"
Sydney Sweeney regretted staying silent during the controversy over an American Eagle jeans campaign; her silence widened the divide. The campaign featured a blond-haired, blue-eyed model and became the brand's most popular jean among 15-to-25-year-olds, while American Eagle's stock rose about 30%. Critics argued the ad carried undertones of eugenics and nods to white supremacy, with some social media users comparing the ads to Nazi propaganda and one writer calling it a culture-war message. Donald Trump praised the campaign, Forbes urged reconsideration, and a report found store visits down 9% by summer's end. Sweeney expressed surprise at the reaction, denied supporting extremist views attributed to her, emphasized efforts to bring people together, hoped for more focus on shared connections, and is considered an outside Oscar bet next year for a lead performance in Christ.
Read at www.theguardian.com
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