#american-eagle
#american-eagle
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#sydney-sweeney #eugenics #advertising-controversy #travis-kelce #gen-z #republican #donald-trump #taylor-swift
fromThe Drum
1 week ago'Beyond our wildest dreams': American Eagle CMO celebrates Sydney Sweeney ad impact
To recap, American Eagle Outfitters faced weeks of scrutiny for its ad featuring the blonde-haired, blue-eyed actor. From mainstream media to LinkedIn feeds, everyone chimed in (including President Trump) on whether the denim brand deliberately issued a racist 'dog whistle' for a campaign that ran with the pun: "Sydney Sweeney has great genes." The ad, which landed during the peak back-to-school marketing rush, was also criticized for seemingly taking inspiration from a 1980 Calvin Klein ad starring a 15-year-old Brooke Shields.
Marketing
Marketing
fromwww.cnbc.com
1 week agoAmerican Eagle stock soars 20% as retailer says Sydney Sweeney campaign is 'best' to date, beats earnings
American Eagle's high-profile marketing with Sydney Sweeney and Travis Kelce spurred customer growth and an earnings beat, lifting stock and prompting a revised full-year outlook.
Marketing
fromFortune
2 weeks ago'Love Story' for markets: Travis Kelce unveils American Eagle collection right after Taylor Swift engagement
Taylor Swift and Travis Kelce announced engagement and simultaneously launched a market-moving American Eagle collaboration blending Kelce's personal style with strategic brand leverage.
US politics
fromRetail Brew
3 weeks agoExclusive: Spending increased more among Republicans following American Eagle Sydney Sweeney campaign
Republican defense of the American Eagle campaign coincided with a measurable surge in Republican consumer spending at American Eagle, per Consumer Edge card-data analysis.
fromCreative Bloq
1 month agoI watched Beyonce and Sydney Sweeney's jeans ads - only one got Gen Z right
Beyoncé’s Levi’s 'Reiimagine' campaign effectively blends sensuality and self-awareness, revisiting nostalgia while making it relevant and empowering, resulting in a significant revenue increase for Levi's.
Marketing
fromModern Retail
2 months agoExclusive: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season
Starting this month, Snapchat users can go into the Snap Map to see American Eagle's 800 U.S. locations pop up alongside the locations of their friends. Tapping on a store brings up content from American Eagle, including information on that store, Stories from the brand, creator videos and even localized product recommendations.
E-Commerce
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