"Since 2019, the Kansas City Chiefs tight end has been at the helm of Tru Kolors, his own sportswear and lifestyle brand. And on Aug. 27, he expanded his label's reach via a new collaboration with retail giant American Eagle. Inspired by his "live to play" philosophy, the limited-edition drop includes over 90 items of sports-inspired pieces like reimagined varsity jackets, cricket sweaters, and rugby polos."
"Priced between $14.95 and $179.95, the collection has a two-part drop: the first was released today, while the second comes out on Sept. 24. "I've had to keep my excitement about this collab under wraps for nearly a year," Kelce said in a statement. (Not that he's not used to keeping big events secret; he famously started dating Swift on the down-low. That's a skill.) Kelce was apparently extremely hands-on with this project, making decisions from fabrics to graphic design as creative director."
Travis Kelce partnered Tru Kolors with American Eagle to release a limited-edition sportswear collection inspired by a "live to play" philosophy. The drop features over 90 pieces including reimagined varsity jackets, cricket sweaters, rugby polos, cashmere sets, chenille designs, and vintage-inspired tees. Pricing ranges from $14.95 to $179.95. The collection releases in two parts, with the first available Aug. 27 and the second scheduled for Sept. 24. Kelce served as creative director on the project, overseeing fabrics and graphic design, and a campaign cast showcases athletes from basketball, gymnastics, tennis, and football.
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