Sydney Sweeney's ad campaign for American Eagle, featuring her topless under a jean jacket, has sparked controversy for its wordplay on 'jeans' and 'genes'. Critics have pointed out its implications relating to race and beauty ideals, particularly its association with a white supremacist aesthetic of blondness and blueness. While progressives condemn the ad as racist, some conservatives embrace it as a counter to perceived wokeness, framing it as a celebration of traditional beauty standards that center whiteness.
The ad campaign featuring Sydney Sweeney has ignited controversy primarily due to its play on the words 'jeans' and 'genes', further complicating societal perceptions of race and beauty.
Critics on both the left and right have engaged with the ad, with progressives decrying its implications of genetics and whiteness, while some conservatives embrace the celebration of a traditional beauty ideal.
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