American Eagle is partnering with Snap Inc. to enhance its visibility during the back-to-school shopping season. Starting July 9, American Eagle will showcase its locations on Snapchat's Snap Map through a feature named Promoted Places. An augmented reality Lens called 'Jeans Try-on Haul' will also launch later this summer. The target demographic is Gen Z, aged 15-25. The partnership aims to boost foot traffic to stores, as American Eagle generates a significant portion of revenue from physical locations and seeks to connect with younger shopping habits.
Starting this month, Snapchat users can go into the Snap Map to see American Eagle's 800 U.S. locations pop up alongside the locations of their friends. Tapping on a store brings up content from American Eagle, including information on that store, Stories from the brand, creator videos and even localized product recommendations.
American Eagle and Snapchat both cater to Gen Z, a young demographic with increasing purchasing power. American Eagle's target customer is 15-25 years old, and Snapchat is open to users 13 and up.
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