augmented-reality

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Apple
GameSpot
19 hours ago
Apple

Apple Vision Pro Gets First Discount - Save $200 On The New VR Headset

Apple Vision Pro 256GB model discounted at Woot to $3,299, first price drop reported
Apple Vision Pro comes with specific accessories limiting wearability, targeted at enthusiast AR, VR, Apple fans
GameSpot
1 month ago
Apple

Apple Vision Pro Review Roundup

The Apple Vision Pro is a high-tech spatial computing headset priced at $3,500 that offers VR and AR experiences.
Reviews suggest that the Vision Pro is a technical marvel but still has room for improvement and is aimed at a niche audience.
The Verge
2 months ago
Apple

Here's what you need to know about preordering the Apple Vision Pro

The Apple Vision Pro will be available for preorder on January 19th, with a release date set for February 2nd.
The headset features a 4K display for each eye and allows users to switch between virtual reality and augmented reality.
moreApple
Design
CreativeApplications.Net
2 days ago
Design

Embedded/Embodied - Sound as a means of obtaining knowledge

Acoustemology explores sound for knowledge
AI and sound in Embedded /Embodied project
Design Milk
2 weeks ago
Design

Is Lowe's Style Studio for Apple Vision Pro the Future of Renovation?

Users praise Apple Vision Pro for immersive media experience and productivity features
Challenges include high price, discomfort during long use, and limited app ecosystem outside Apple's features
Yanko Design - Modern Industrial Design News
1 month ago
Design

Olympian Motors' electric SUV slated for Q2 2024 release, teases Cybertruck with AR windshield and a retro-futuristic design - Yanko Design

The Model 84 electric vehicle by Olympian Motors is a retro-futuristic rear-wheel convertible with an augmented reality heads-up display.
The car is made with forged titanium and military-grade carbon fiber for durability and safety, and has a top speed of 160 mph and a range of 335 miles on a single charge.
Yanko Design - Modern Industrial Design News
2 months ago
Design

Disney's intuitive solution to physically moving around in metaverse is the HoloTitle floor - Yanko Design

Lanny Smoot, a Disney Research Fellow, has developed a HoloTile VR accessory that aims to enhance the virtual reality experience.
The HoloTile features individual rotating tiles that allow the user to move in an infinite direction without walking off the surface.
Design Milk
2 months ago
Design

Swarovski Optik AX Visio Binoculars Can Identify Over 9,000 Birds

Designer Marc Newson has collaborated with Swarovski Optik to create AI-enhanced binoculars
The binoculars have an augmented reality display overlay that can identify over 9,000 birds and wildlife
The Drum
3 months ago
Design

GSA created buzz around Google's geospatial software, here's how

Google Arts & Culture partnered with Global Street Art and three artists to bring street art to life using Google's Geospatial Creator in Adobe Aero.
The campaign aimed to inspire artists to use Geospatial Creator and make augmented reality experiences more accessible.
moreDesign
Berlin Art Link
6 days ago
Berlin

Open Call for Fellowship at Aurora XR School | Berlin Art Link

The XR Open Call 2024 in Berlin focuses on augmented, mixed, or virtual reality for artists with and without previous knowledge.
The fellowship at HTW Berlin includes support, agile XR development methods, and collaboration with an interdisciplinary XR expert team.
San Francisco
ABC7 San Francisco
3 weeks ago
San Francisco

The Fine Arts Museums of SF present 'Fashioning San Francisco: A Century of Style'

Historically significant exhibition featuring women's clothing from the 20th and 21st centuries
Innovative use of augmented reality technology in a museum setting
ABC7 San Francisco
2 months ago
San Francisco

'Fashioning San Francisco' de Young exhibit transports visitors to galas of past century

The de Young Museum in San Francisco is hosting an exhibit called 'Fashioning San Francisco: A Century of Style' that traces the evolution of high fashion in the city.
The exhibit features an augmented reality mirror that allows visitors to virtually try on gowns and experience a virtual night out.
www.7x7.com
2 months ago
San Francisco

The de Young's 'Fashioning San Francisco' journeys through a century of Bay Area style.

Visitors to the Fashioning San Francisco exhibition will have the chance to try on the garments using augmented reality mirrors developed by Snapchat.
The exhibition follows the development of SF style from the aftermath of the 1906 earthquake to the present day, showcasing more than 100 pieces of clothing.
moreSan Francisco
Gadgets 360
1 month ago
Wearables

Oppo Showcases New Air Glass 3 Augmented Reality Glasses at MWC 2024

Oppo showcased the Air Glass 3 at MWC 2024, integrating AI and augmented reality in wearable technology.
The Air Glass 3 allows users to view digital content in real-world settings through voice and touch interactions.
Creative Bloq
1 month ago
Graphic design

Game Boy for Vision Pro doesn't need to exist

The Game Boy emulator on Apple's Vision Pro allows users to play iconic games through augmented reality, offering a nostalgic yet awkward experience.
The emulator supports original Game Boy, Color, and Advance models, showcasing potential for future gaming experiences on the Vision Pro.
Gadgets 360
1 month ago
Wearables

Huawei Vision, Apple Vision Pro Rival, to Get Same Display Panel: Report

Huawei's rumored mixed-reality headset might rival Apple Vision Pro, potentially offering better value and lighter weight.
Huawei Vision could feature 4K Sony micro-OLED display similar to Apple, potentially at half the price.
Mail Online
2 months ago
Apple

Apple's $3,500 Vision Pro is now available for pre-orders

Apple's Vision Pro headset is available for pre-orders at a starting price of $3,500.
The headset allows users to merge the real world with a digital one without needing controllers.
Yanko Design - Modern Industrial Design News
1 month ago
UX design

Mixed Reality Magnifying Glass for Kids Shows the World in a Different Light - Yanko Design

Mixed reality goes beyond bulky visors, offering a glimpse of digital information through smartphones in the real world.
Mono, a mixed reality device concept, allows kids to learn about flora and fauna in their natural environment through virtual overlays of creatures on real-world objects.
www.theguardian.com
1 month ago
Digital life

I tried out an Apple Vision Pro. It frightened me | Arwa Mahdawi

Virtual reality and augmented reality have consistently failed to enter the mainstream due to clunky headsets, high prices, and underwhelming experiences.
The Apple Vision Pro headset offers a genuinely impressive and immersive experience, particularly for watching movies.
The Verge
1 month ago
Digital life

Meta's big vision for face computers might be better than Apple's

Meta's smart glasses are designed to give people a taste of the future of augmented reality now
The Apple Vision Pro focuses on building the best possible headset with current technology
Intelligencer
1 month ago
Digital life

People Are Doing Some Interesting Things With the Apple Vision Pro

Apple's new Vision Pro headset is being used by content creators in public, leading to interesting and sometimes staged photos and videos.
One Tesla owner created a video of himself driving with the Vision Pro headset, but later revealed it was a skit and he wasn't arrested.
The Verge
1 month ago
Digital life

Apple Vision Pro review: magic, until it's not

The Apple Vision Pro is Apple's entry into the world of headset computers
Apple is focusing on augmented reality over virtual reality
TechCrunch
2 months ago
Digital life

I spent the morning with the Apple Vision Pro | TechCrunch

The Apple Vision Pro headset is available for pre-order for $3,500.
Extended reality experiences can lead to a sense of emptiness and depression when the headset is taken off.
www.mercurynews.com
2 months ago
Digital life

Larry Magid: 2024 may be year of extended reality

Virtual reality (VR) headsets are evolving into extended reality (XR) devices that include augmented and mixed reality features.
Current XR devices still have a bulky and heavy form factor, but future iterations will resemble regular eyewear with improved capabilities.
vision-pro
Defector
1 month ago
Digital life

The Problem With The Goggles Of The Future Is Today | Defector

Apple has released the Apple Vision Pro, a $3,500 headset that combines virtual reality and augmented reality.
The headset promises to revolutionize spatial computing and allow users to watch movies, work, and manipulate apps using eye-tracking technology.
Intelligencer
1 month ago
Digital life

Apple's Vision Pro Isn't for Everyone - But It's Still a Home Run

Apple releases its first major new product in years, the Vision Pro augmented-reality goggles, for $3,500.
The Vision Pro goggles boast technical superiority with 12 cameras, two infrared beams and receivers, six microphones, and a Lidar scanner.
time.com
1 month ago
Tech industry

The Biggest Decider of the Vision Pro's Success Is Out of Apple's Hands

Sales of Apple's Vision Pro headset have been strong, selling out its initial stock of 200,000 units.
The success of the Vision Pro will ultimately be determined by the development of headset-specific apps that offer new experiences for users.
The Business of Fashion
1 month ago
Digital life

Fashion Is Already Trying to Cash In on Apple's Vision Pro

Fashion and beauty companies are creating apps for Apple's Vision Pro headset computer.
Mytheresa, J.Crew, and E.l.f. Cosmetics are among the companies offering apps at launch.
TechCrunch
1 month ago
Apple

Apple Vision Pro: Here's everything you need to know | TechCrunch

Apple has announced the Vision Pro, its highly anticipated augmented reality headset, at its WWDC 2023 conference.
The Vision Pro features a ski goggle-like design and comes with a range of advanced features, such as a new operating system called visionOS and high-resolution displays for each eye.
www.nytimes.com
2 months ago
Tech industry

Apple Takes a Humble Approach to Launching Its Newest Device

Apple is taking a low-key approach to marketing its Vision Pro augmented reality device
The challenges Apple faces include the high price of the device and muted interest in augmented reality
morevision-pro
designboom | architecture & design magazine
1 month ago
Artificial intelligence

open-source AR glasses use AI to translate languages, detect images, search web and more

Brilliant Labs' Frame AI glasses use augmented reality and artificial intelligence to translate languages, recognize images, and search the internet.
The glasses are customizable and open-source, allowing users to modify and experiment with the technology.
TechCrunch
2 months ago
Artificial intelligence

Walmart debuts generative AI search and AI replenishment features at CES | TechCrunch

Walmart is using new technologies, including augmented reality (AR) and artificial intelligence, to improve the shopping experience for customers.
The company is launching a new generative AI search feature on iOS that allows customers to search for products by use cases, instead of by product or brand names.
Walmart is also testing an AI-powered tool for managing product search and replenishment.
Digiday
11 months ago
Artificial intelligence

Why Stagwell's Mark Penn sees AR and AI as the biggest disruptors to the industry

* By Antoinette Siu



Stagwell's Mark Penn believes every company today is a digital marketing company.His holding company's aim is to elevate technology with an agency-driven approach into areas like artificial intelligence and augmented reality.Penn, chairman and CEO of Stagwell, worked across politics, public relations and strategy at Microsoft before founding Stagwell in 2015.
Tom's Guide
11 months ago
Artificial intelligence

Meta plans to bring AI to billions in Facebook, Instagram and WhatsApp - here's how

Meta has released its own AI already with the academia-focused and a AI powered Segment Anything image tool, but has been arguably dragging its heels compared to Bing with ChatGPT and Google Bard in adopting AI.That now looks set to change.In Meta's Q1 earnings call (opens in new tab) on April 26th, Mark Zuckerberg announced plans to bring AI technology "to billions of people in ways that will be useful and meaningful."
MarTech
1 month ago
Marketing

IAB, MRC release augmented reality measurement guidelines | MarTech

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines to establish consistent terminology and metrics for augmented reality ads.
The guidelines recognize both interactive and immersive AR formats and aim to foster fairness and transparency for buyers and sellers.
Marketing Dive
1 month ago
Marketing

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

Snickers is partnering with The Mars Agency and Blippar to bring an augmented reality Super Bowl experience to the Apple Vision Pro headset.
The experience allows users to practice kicking field goals and interact with T.J. Watt of the Pittsburgh Steelers, tied to Snickers' 'Rookie Mistake' platform.
Adweek
2 months ago
Marketing

21 Savage Celebrates Immigrants With AR TikTok Filter

Epic Records partnered with Mojo Supermarket to release an augmented reality TikTok filter to promote 21 Savage's new album.
The filter is intended to be used by immigrants and features graphics inspired by a green card and 21 Savage.
Forbes
2 months ago
Marketing

Council Post: Capturing Attention: The Rise Of Interactive Out-Of-Home Ads In Retail

OOH advertising is becoming more dynamic and responsive with the advancement of digital technology.
Technological innovations like touch screens, motion sensors, and augmented reality are transforming OOH advertising into personalized and engaging experiences.
MarTech
3 months ago
Marketing

AR-powered gift cards for the holidays and beyond | MarTech

Cardii is an AR-powered gift card start-up aiming to transform the traditional gift card experience by offering immersive and personalized AR experiences.
Recipients of Cardii gift cards need to download the Cardii app to fully experience the augmented reality features.
MarTech
3 months ago
Marketing

AR-powered gift cards for the holidays and beyond | MarTech

Cardii is an AR-powered gift card start-up aiming to transform the traditional gift card experience by offering immersive and personalized AR experiences.
Recipients of Cardii gift cards need to download the Cardii app to fully experience the augmented reality features.
Entrepreneur
1 month ago
Growth hacking

Snap Inc.'s shuttered expectations as the stock plummets | Entrepreneur

Snap Inc.'s Q4 financials showed a 5% year-over-year growth in revenue, slightly below analyst expectations.
Despite a decline from the prior year, Snap Inc. reported adjusted earnings per share (EPS) of $0.08, surpassing projections of $0.06.
Social Media Today
1 month ago
Growth hacking

Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4

Snap is shifting their focus towards community growth in mature geographies like North America and Europe.
Snap's recent report marks six consecutive quarters of single-digit growth or decline at the app.
The Globe and Mail
1 month ago
Marketing

British company brings digital advertising registry to Toronto

McDonald's rolled out an augmented reality marketing campaign over Christmas in the UK, with 40,000 people participating and higher engagement than conventional advertising.
Darabase, the company that worked with McDonald's on the campaign, is now expanding to the North American market, offering property owners the opportunity to profit from advertising on their buildings visible on smartphones and other devices.
Mashable India
2 months ago
Privacy technologies

Get Ready: This Is Apple's First Ad For The Vision Pro

Apple has released its first ad for the Vision Pro, its upcoming augmented reality headset.
The ad focuses on famous characters from movies and TV shows using similar head-worn devices, creating a sense of anticipation for the Vision Pro.
TechCrunch
10 months ago
Online marketing

Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon the IAB's NewFronts as part of its pitch to advertisers.The update allows brands like Sephora, Tiffany & Co., and others to offer more immersive experiences and AR filters when marketing to Meta's audience, including its younger Gen Z users.
The Hollywood Reporter
11 months ago
Marketing

Newfronts: The Big Questions Ahead of Amazon, Snap and Roku Pitches to Ad Buyers

Amid an advertising downturn, media planners will be making their more selective bets after attending the Interactive Advertising Bureau's Newfronts this year, set for May 1-4 in New York.As executives ready their pitches, here are a few key questions for the main presenters.Amazon
It's already an advertising powerhouse, quietly generating more than $37 billion in ad revenue last year.
www.fool.com
1 year ago
Marketing

These 2 Monster Metaverse Stocks Are Crushing the Nasdaq in 2023

The metaverse was the talk of the technology sector over the last few years as stock market pundits outlined scenarios that involved virtual worlds generating trillions of dollars in value in the decades to come.But 2022 delivered a different reality.The economy suffered a slowdown, and enthusiasm for long-shot tech projects that won't be profitable in the foreseeable future hit a low point.
Ars Technica
1 year ago
Tech industry

Stadia's pivot to a cloud service has also been shut down

Google kills product
View more stories
Poor Google Stadia; the service seemed like a slow-motion trainwreck from the moment it started.The service's launch, life, and death played out exactly how the "nobody trusts Google" naysayers (your author included) would have predicted, but we were all forced to go through the motions anyway.
Adweek
1 month ago
Wine

Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine

Netflix partnered with Cupcake Vineyards to release a Love Is Wine Chardonnay with AR-enabled labels.
Consumers can scan the QR code on the wine bottle to launch an AR experience and have a chance to win a trip to Playa Del Carmen.
www.fastcompany.com
1 month ago
Graphic design

The era of spatial typography is here

Spatial typography in augmented or virtual reality can open up new possibilities for interactive design and customization.
Spatial text will require typography that can adapt to various backgrounds and be dynamic, allowing for creativity and utility.
The Drum
3 months ago
Graphic design

GSA created buzz around Google's geospatial software, here's how

Google Arts & Culture partnered with Global Street Art and three artists to bring street art to life using Google's Geospatial Creator in Adobe Aero.
The campaign aimed to inspire artists to use Geospatial Creator and make augmented reality experiences more accessible.
The Drum
3 months ago
Graphic design

GSA created buzz around Google's geospatial software, here's how

Google Arts & Culture partnered with Global Street Art and three artists to bring street art to life using Google's Geospatial Creator in Adobe Aero.
The campaign aimed to inspire artists to use Geospatial Creator and make augmented reality experiences more accessible.
Creative Bloq
1 year ago
Graphic design

The rumours about Apple's VR headset keep getting worse

The first Apple VR headset hasn't yet been released - in fact, the company hasn't even confirmed that it exists.But as ever, the Apple rumour mill keeps turning, and we already have news on a reported sequel to the unannounced mixed-reality device.What's worrying, though, is that things don't sound good for the first Reality Pro.
Bestjquery
1 month ago
Web development

Product Grid Style 290

Augmented reality can improve the accuracy of existing navigation tools in cars
AR technology can enhance safety and improve driver experience in autonomous vehicles
The Verge
2 months ago
Cars

BMW turns inward for CES, announcing new gaming, streaming, AR, and AI features

BMW is focusing on the interior of its vehicles and the types of technology and media content customers will want to interact with.
BMW is bringing more streaming video content and gaming options to its vehicles, including augmented and mixed reality and in-car voice assistants.
LogRocket Blog
3 months ago
React

Building AR face masks in React Native - LogRocket Blog

Augmented reality (AR) is a popular technology that blends computer-generated images with the real world.
Building AR applications with React Native has become popular due to its cross-platform capabilities and community support.
LogRocket Blog
3 months ago
React

Building AR face masks in React Native - LogRocket Blog

Augmented reality (AR) is a popular technology that blends computer-generated images with the real world.
Building AR applications with React Native has become popular due to its cross-platform capabilities and community support.
LogRocket Blog
3 months ago
Web frameworks

Building AR face masks in React Native - LogRocket Blog

Augmented reality (AR) is a popular technology that blends computer-generated images with the real world.
Building AR applications with React Native has become popular due to its cross-platform capabilities and community support.
MarTech
3 months ago
Marketing tech

AR-powered gift cards for the holidays and beyond | MarTech

Cardii is an AR-powered gift card start-up aiming to transform the traditional gift card experience by offering immersive and personalized AR experiences.
Recipients of Cardii gift cards need to download the Cardii app to fully experience the augmented reality features.
AdExchanger
9 months ago
Marketing tech

Snap Bets On AR To Deliver Virtual Shelf Appeal For CPG Brands | AdExchanger

By
Hello, commerce lovers!This is Hana Yoo, stepping in to helm this week's edition of the Commerce Media Roundup while our senior editor and commerce sage, James Hercher, is out on paternity leave.For today's dispatch, I spoke with David Sommer, Snap's newly appointed head of US verticals.In his CPG-focused role, he oversees two divisions.
Exchangewire
1 year ago
Marketing tech

How will Web3 develop in 2023?

Declared "the next chapter of the internet overall" by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech.While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others are less optimistic about Web3's future; the recent collapse of FTX, hacks to crypto exchanges, and lukewarm advances in metaverse adoption have certainly fuelled uncertainty around the viability of a decentralised web.
The Art Newspaper - International art news and events
3 months ago
Design

Augmented reality project puts monumental public art at New Yorkers' fingertips

Kinfolk has launched its largest public exhibition, Signature Series, in New York City, featuring augmented reality monuments by four artists.
The exhibition allows users to view the digital monuments at specific locations through the Kinfolk application, using technology developed by Niantic Lightship.
The founders of Kinfolk aim to highlight new histories and communities through AR, activism, and public art.
Adweek
4 months ago
Marketing

Brands Celebrate the Holidays With AR Snapchat Lenses

Brands are releasing festive augmented reality Lenses on Snapchat for the holiday season.
Carhartt has released Santa and Detroit Store Lenses that allow users to browse products and make purchases.
Amazon, Purina, and Tim Hortons have also launched holiday-themed AR Lenses for users to enjoy.
Adweek
4 months ago
Marketing

TikTok Mobile Effect Editor Enables In-App AR Creation

TikTok has released a mobile effect editor that allows users to create custom augmented reality (AR) filters within the app.
The editor features over 2,000 assets and various templates, as well as support for interactive effects triggered by actions like smiling and winking.
The goal is to make effect creation on TikTok accessible to users of all skill levels and expand the library of templates and effect development tools.
Yanko Design - Modern Industrial Design News
4 months ago
Web design

EyeLights Rocket One is a futuristic high-performance electric motorcycle with a fighter jet-like HUD - Yanko Design

The EyeLights Rocket One electric bike went from concept sketch to working prototype in just three months.
The bike features a performance-oriented design with a range of over 400 km on a single charge and a futuristic augmented reality-aided navigation system.
Yanko Design - Modern Industrial Design News
4 months ago
Web design

EyeLights Rocket One is a futuristic high-performance electric motorcycle with a fighter jet-like HUD - Yanko Design

The EyeLights Rocket One electric bike went from concept sketch to working prototype in just three months.
The bike features a performance-oriented design with a range of over 400 km on a single charge and a futuristic augmented reality-aided navigation system.
Adweek
4 months ago
Business intelligence

AmEx Boosts Small Business Saturday With AR Mall

Small Business Saturday is on Nov. 25 and encourages shoppers to support small businesses.
55% of small business owners expect Small Business Saturday to contribute significantly to their holiday sales.
Amex's 'Door to Shop Small' campaign uses augmented reality to showcase 10 small businesses and drive online traffic.
Acm
9 months ago
Digital life

Wireless Olfactory Feedback System Lets Users Smell in VR World

A new wireless olfactory feedback system developed by the University of Tokyo provides a new way of experiencing virtual reality by allowing users to smell the environment of the virtual world.
The system uses an array of scent-emitting devices connected to a computer and is able to detect and respond to user movements in real-time.
Dezeen
9 months ago
Design

Dezeen Agenda features Apple's mixed-reality headset

The latest edition of our weekly Dezeen Agenda newsletter features Apple's unveiling of Vision Pro, a mixed-reality headset.Subscribe to Dezeen Agenda now.Apple has announced the launch of its latest product, a mixed-reality headset named Vision Pro that allows apps, movies and photos to appear superimposed on the world around the user.
Dezeen
9 months ago
Design

This week we unveiled the 2023 Serpentine Pavilion

This week on Dezeen, we revealed the Serpentine Pavilion in London and reported from 3 Days of Design in Copenhagen.Named À Table, this year's timber Serpentine Pavilion was designed by French-Lebanese architect Lina Ghotmeh around a nine-sided table as a place to eat and gather.The pavilion is "a reflection of the times that we live in", said Ghotmeh in an exclusive interview with Dezeen at the launch of the pavilion.
www.npr.org
9 months ago
Tech industry

Apple moves into virtual reality with a headset that will cost you more than $3,000

The Apple Vision Pro headset is displayed in a showroom on the Apple campus in Cupertino, Calif., at the company's annual developers conference, Monday, June 5, 2023.Jeff Chiu/AP CUPERTINO, Calif.Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter's ability to popularize new-fangled devices after others failed to capture the public's imagination.
The Motley Fool
11 months ago
Marketing

Is Meta Platforms Stock a Buy? | The Motley Fool

Meta Platforms' stock jumped 12% during after-hours trading on April 26 following its first-quarter report.The social media giant's revenue rose 3% year over year to $28.65 billion and beat analysts' estimates by $990 million.Its net income fell 24% to $5.71 billion.Its earnings per share ( EPS), which was buoyed by $9.22 billion in buybacks during the quarter, dropped 19% to $2.20 but still cleared the consensus forecast by $0.23.
The Verge
1 year ago
Tech industry

Google Glass Enterprise Edition is no more

Google Glass largely went off sale to consumers in 2015, and Google has since been focusing on how the headset could be useful for businesses and developers.But even those efforts have come to an end.The company is no longer selling Google Glass Enterprise Edition 2, Google spokesperson Patrick Seybold told The Verge.
Creative Bloq
1 year ago
Graphic design

Now you can relive memories in VR, and it's as creepy as it sounds

With the release of PSVR 2, virtual reality is back in the headlines and app developers are using the new hardware, including Meta Quest 2, to find creative ways to usher in new experiences.But in this rekindled experimentation some ideas are just, well, a little creepy.The app in question is Wist: Immersive Memories, in development for iOS and Meta Quest 2, and soon on Meta Quest Pro.
The Motley Fool
1 year ago
Marketing

Will Meta Platforms Be a Trillion-Dollar Stock by 2030? | The Motley Fool

Social media giant Meta Platforms was once a trillion-dollar company, but its questionable heavy investments in the metaverse and reduced ad revenue related to privacy changes in the Apple operating system have cooled Wall Street's enthusiasm.Today the stock sits almost 52% off its high and at a market cap of $477 billion.
CSS-Tricks
1 year ago
Web design

AR, VR, and a Model for 3D in HTML | CSS-Tricks

Tucked down somewhere in the Safari Technology Preview 161 release notes is a seemingly innocous line about support for a new HTML element and attribute:

Added support for <model src> and honor <source type> attributes ([email protected] )

Anytime I see mention of some element I don't recognize, my mind goes straight to Huh! New to me, but probably old news for everyone else.
Electronic Frontier Foundation
10 months ago
Privacy professionals

From Past Lessons to Future Protections: EFF's Advice to the EU Commission on Extended Reality Governance

EFF, in partnership with Access Now and the European Center for Not-for-Profit Law (ECNL), has responded to the European Commission's consultation, " Virtual Worlds (Metaverses) - A Vision for Openness, Safety, and Respect."This follows our joint statement on International Human Rights Day in 2021, " Virtual Worlds, Real People: Human Rights in the Metaverse," which called for governments and corporations to uphold human rights within Extended Reality (XR), which include Virtual Reality (VR) and Augmented Reality (AR).
Digiday
10 months ago
Marketing

Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners

The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences.DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups.
Acm
11 months ago
Digital life

AR Art Takes Over British City

The U.K. city of Sheffield has transformed its rooftops into an augmented reality (AR)-based art display.Launched in February, the "Look Up!" project is an "art trail" comprised of four buildings in the city's center, each coupled to a quick response (QR) code on the sidewalk below.
MarTech
1 year ago
Marketing tech

Toyota launches AR experience to support 2023 Crown | MarTech

Toyota has launched an AR experience for U.S. car buyers interested in the latest model of the Toyota Crown.The carmaker's "Says So Much" campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad.The app-free AR experience was developed in partnership with Yahoo.
Benzinga
1 year ago
Marketing

Exclusive: Shop Weed In A New Dimension, Earn NFTs & Rewards - WEEDAR Raises $1.5M To Upgrade Its AR

WEEDAR, a distribution ecosystem that mixes augmented reality (AR) - powered shopping and loyalty programs for cannabis brands, raised $1.5 million in a seed round.This funding was led by an anonymous private investor, bringing the company's total fundraising to $2.3 million.The company plans to use these funds to expand and improve the existing feature set, and scale marketing.
The Jerusalem Post | JPost.com
11 months ago
Education

L'Oreal Israel announces Brandstorm 2023 winners

At the end of a six-month process, L'Oréal Israel has selected the outstanding student team winners of the Brandstorm 2023 competition for marketing innovation: three female students from Reichman University.The team from Reichman was selected out of 45 student competitors from Tel Aviv University, the Hebrew University of Jerusalem and Reichman University who participated in L'Oréal's global open innovation competition, which is now in its 31st year.
www.mercurynews.com
1 year ago
Tech industry

Apple sets June 5 WWDC where it plansmixed-reality headset debut

By Mark Gurman | Bloomberg Apple Inc. set a June 5 date for the event where it plans to unveil a mixed-reality headset, the first major new product since its smartwatch debuted eight years ago.The company scheduled its annual Worldwide Developers Conference, better known as WWDC, to kick off on that Monday and run through Friday, June 9.
Ars Technica
1 year ago
Tech industry

RIP (again): Google Glass will no longer be sold

This week, Google announced that it has stopped selling Google Glass Enterprise Edition, marking another end-of-life for the Glass product that was originally meant to start an augmented reality revolution.First launched to a limited audience back in 2013, Glass was supposed to be a revolutionary new computing platform.
www.dw.com
1 year ago
Tech industry

Meta considers launching potential Twitter rival DW 03/11/2023

TechnologyUnited States of America 30 minutes ago30 minutes ago The Facebook owner announced it was working on a "text sharing" platform.It comes at a time when Twitter faces unprecedented turmoil under Elon Musk's ownership.Social media giant Meta has announced it is working on a new "text sharing" platform, likely believed to rival Twitter, at a time when the latter faces unprecedented hiccups.
www.nytimes.com
1 year ago
Tech industry

Judge Is Said to Let Meta's Virtual Reality Deal Move Forward

A federal judge has rejected the Federal Trade Commission's request to stop Meta, Facebook's parent company, from buying a small virtual reality start-up, two people with knowledge of the matter said, signaling that efforts to rein in the tech giants may struggle in courts.In a sealed order issued late Tuesday, Judge Edward J. Davila of U.S. District Court for the Northern District of California declined the F.T.C.'s demand for a preliminary injunction to block Meta from buying Within, which makes a virtual reality fitness game called Supernatural, said the people, who spoke on the condition of anonymity because the orders are sealed.
Acm
1 year ago
Digital life

'X-Ray Vision' Could Be the Next Superpower You Get With Augmented Reality

X-ray vision might not be strictly for superheroes much longer, thanks to a new application of a familiar technology.Augmented reality offers a layer of virtual content that usually goes on top of the picture of the world taken in by our eyes, but researchers at MIT are using AR to help us see beyond barriers in a kind of "X-ray vision" they're calling X-AR.
www.nytimes.com
1 year ago
World politics

Melbourne Art and Design, Past and Present

The Australia Letter is a weekly newsletter from our Australia bureau.Sign up to get it by email.This week's issue is written by Natasha Frost, a reporter in Melbourne.As a design student in Melbourne in the 1960s, Mimmo Cozzolino, who in childhood had moved with his family to Australia from Italy, was struck by his lecturers' preoccupation with design movements taking place on the other side of the earth.
Adweek
1 year ago
Marketing

Denny's Dishes Up AR Technology With Release of New Menu

Having just released its new brand platform, "It's Diner Time, " earlier this month to celebrate its 70th anniversary, restaurant chain Denny's has also begun to introduce augmented reality (AR) to engage young customers who can now see their food before they order.Featuring a redesigned menu that continues to include classic dishes such as "Moons Over My Hammy" and "Build Your Own Burger", the addition of the AR feature will aim to bring each item listed to life.
CreativeApplications.Net
1 year ago
Design

Portals of Perception - Exhibition

Current students at UAL Creative Computing Institute on the MSc Creative Computing course, have design and curated an exhibition inspired by the words of english poet, William Blake, who famously wrote:

"if the doors of perception were cleansed, everything would appear to man as it is, infinite"

Referring to the notion that our perception of the world is limited by our own sensory experiences such as seeing, hearing, touching, or tasting.
Acm
1 year ago
Digital life

Forensic Imaging Technology Helps Virtual Autopsies Outnumber Invasive Post-Mortem Procedures

Scientists at Australia's Victorian Institute of Forensic Medicine (VIFM) say forensic imaging, augmented reality (AR) headsets, and artificial intelligence (AI) could reduce the necessity for invasive autopsies.Computed tomography (CT) scans generate the images of the corpse, while Vahid Pooryousef at Australia's Monash University has designed a prototype virtual autopsy system.
Medium
1 year ago
Marketing

Designing your own AR filter for TikTok

Augmented reality (AR) filters have taken the world by storm.They allow users to add unique and interactive elements to their social media reels.TikTok is no exception to this trend.AR filters on TikTok are a magician's wand that can transform the ordinary into the extraordinary with the wave of a hand.
Adweek
1 year ago
Marketing

Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks

As augmented reality, metaverse activations and gaming formats of all kinds continue to grow as media channels, marketers are looking for high return-on-investment ways to advertise within the sector.But that's proving relatively slow to materialize.While interest in the metaverse has cooled off somewhat since the peak of hype last year, brands are continuing to run activations and ads within gaming-centric virtual worlds like Roblox and Epic Games' Fortnite.
GSMArena.com
1 year ago
Mobile UX

Xiaomi Wireless AR Glass Discovery Edition showcased at MWC

Xiaomi has a pretty big presence at this year's MWC conference and on top of the global launch for the Xiaomi 13 series phones we also got a showcase for a pair of augmented reality (AR) glasses.The Xiaomi Wireless AR Glass as they are called are a concept pair of wireless smart glasses.They pair to your phone or any other device and offer an immersive AR experience free from any wires and dongles.
Acm
1 year ago
Digital life

Augmented Reality Headset Enables Users to See Hidden Objects

Massachusetts Institute of Technology researchers have combined computer vision and wireless perception into X-AR, an augmented reality (AR) headset that can visualize hidden objects.X-AR employs radio frequency (RF) signals to find concealed items with RF identification tags; those items are represented by a transparent sphere to guide headset wearers to their locations.
ComputerWeekly.com
1 year ago
Remote teams

Why end user computing needs a new approach to support hybrid work | Computer Weekly

Almost half (48%) of knowledge workers will be hybrid and fully remote in 2023, according to Gartner.The analyst predicted that due to high inflation, fewer employees plan to return to full-time office-based work.This will have a profound impact on how IT leaders plan out their end user computing strategies.
Yanko Design - Modern Industrial Design News
1 year ago
Design

Sirius OUTDOOR AR-enabled smart ski googles are designed to change the world of snow sports - Yanko Design

Skiing gear and equipment have been through drastic evolution in the past decade or so.The skis are safer, the slopes are better prepared, and ski lifts are faster now.However, there is still scope for technologies like augmented reality and artificial intelligence to make inroads to revolutionize the skiing experience for good.
Medium
1 year ago
Data science

3 Tips for Using Python Libraries to Create 3D Animation

Data visualization is becoming increasingly popular, meaning open-source tools like Python are more widely used by data scientists and other computer science professionals.A specific type called 3D animation makes information accessible, visually attractive, and appealing to users.Powerful Python libraries enable you to create unique 3D animations and visualizations.
Restaurant Dive
1 year ago
Marketing

McDonald's 'tech-forward' Lunar New Year push features AI-powered ad

First published on

Dive Brief:


McDonald's has teamed with digital content creator Karen X Cheng to launch an interactive campaign around Lunar New Year, according to a press release.Central to the campaign, created by IW Group, is a 30-second ad spot that is one of the first to incorporate neural radiance fields (NeRF) technology which uses artificial intelligence (AI) to create a 3D scene.
Dezeen
1 year ago
Design

Sony's first-ever car will function as a "moving entertainment space"

Consumer electronics company Sony and carmaker Honda have combined their expertise to produce an electric car prototype, which was unveiled at the Consumer Electronics Show this week.The electric sedan - released under joint venture Sony Honda Mobility's newly launched car brand Afeela - was designed to prioritise entertainment and interaction.
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