#augmented-reality

#augmented-reality

NARS launched an immersive virtual commerce experience, Maison Explicit, to celebrate its new lipstick line and 30th anniversary. [ more ]

Users praise Apple Vision Pro for immersive media experience and productivity features

Challenges include high price, discomfort during long use, and limited app ecosystem outside Apple's features [ more ]

Virtual reality and augmented reality have consistently failed to enter the mainstream due to clunky headsets, high prices, and underwhelming experiences.

The Apple Vision Pro headset offers a genuinely impressive and immersive experience, particularly for watching movies. [ more ]

Morphotonics secures over $10M in Series B funding to innovate 3-D display technology and improve AR smart glasses accessibility. [ more ]

Innovative glasses enable blind and partially sighted individuals to 'see' through verbal commentary, identifying objects, people, and reading text. [ more ]

Samsung may be developing a wireless charging case for augmented reality glasses, making them easier to use and manage.

The adoption of wireless charging eliminates the need for users to remember to charge their AR devices regularly. [ more ]

RayNeo Air 2s glasses enhance augmented reality experiences with advanced display technology and new accessory support. [ more ]

Sightful's Spacetop G1 offers a lightweight AR glasses solution that offloads the heavy tech components to a paired laptop, providing convenience for work-focused users. [ more ]

XR encompasses various immersive technologies like VR, AR, and MR, facilitating new user experiences in digital environments. [ more ]

Treeview has transitioned from startup-focused projects to serving enterprise clients by leveraging augmented and virtual reality technologies. [ more ]

Apple's Vision Pro headset is a groundbreaking technology blending virtual and augmented reality but comes with a high price point that limits accessibility. [ more ]

Mark Zuckerberg envisions a future where personalized AI assistants are ubiquitous, helping users in various tasks and interactions. [ more ]

Meta (Facebook) invested heavily in augmented and virtual reality products without significant revenue, facing challenges due to mismanagement and lack of experienced leadership. [ more ]

Virtual reality and augmented reality can enhance remote collaboration by creating immersive environments for cross-functional teams. [ more ]

Snap Inc. is shifting focus to enhance its advertising and augmented reality offerings amidst fierce competition. [ more ]

Snap is focusing on diversifying its advertising business with an emphasis on augmented reality to combat slow growth against competitors. [ more ]

Snapchat introduced AR and ML tools for advertisers, enhancing ad creation efficiency and engagement. [ more ]

Snapchat introduces AR Extensions for advertisers to integrate AR Lenses and Filters into ad formats. [ more ]

McDonald's rolled out an augmented reality marketing campaign over Christmas in the UK, with 40,000 people participating and higher engagement than conventional advertising.

Darabase, the company that worked with McDonald's on the campaign, is now expanding to the North American market, offering property owners the opportunity to profit from advertising on their buildings visible on smartphones and other devices. [ more ]

Meta is discontinuing its Spark platform for augmented reality effects on January 14, 2025, to focus on future consumer needs. [ more ]

Meta Platforms' stock dropped 11% after exceeding revenue and earnings estimates, mainly due to softer guidance and elevated spending plans. [ more ]

Niantic aims to enhance its 3D mapping capabilities with updated Scaniverse features for improved augmented reality experiences. [ more ]

Snap is exploring couponing through augmented reality to track user behavior and redeem promotions. [ more ]

Niantic's Scanniverse 4 improves 3D scanning with Gaussian Splitting for accurate and detailed object representation. [ more ]

Niantic aims to popularize 3D scanning with user-generated content for mapping environments and objects. [ more ]

Snap is set to unveil its fifth-generation AR Spectacles at the Partner Summit, showcasing advancements in technology and continued hardware efforts. [ more ]

LiDAR significantly improves photography and augmented reality experiences on iPhone Pro and iPad Pro devices. [ more ]

Augmented Reality enhances everyday experiences by integrating digital content into our world, impacting sports, betting, and tourism. [ more ]

The Game Boy emulator on Apple's Vision Pro allows users to play iconic games through augmented reality, offering a nostalgic yet awkward experience.

The emulator supports original Game Boy, Color, and Advance models, showcasing potential for future gaming experiences on the Vision Pro. [ more ]

Huawei's rumored mixed-reality headset might rival Apple Vision Pro, potentially offering better value and lighter weight.

Huawei Vision could feature 4K Sony micro-OLED display similar to Apple, potentially at half the price. [ more ]

Apple releases its first major new product in years, the Vision Pro augmented-reality goggles, for $3,500.

The Vision Pro goggles boast technical superiority with 12 cameras, two infrared beams and receivers, six microphones, and a Lidar scanner. [ more ]

Apple's Vision Pro has received muted interest from businesses despite its recent launch, according to an IDC survey. [ more ]

Apple planning to introduce a more affordable Vision Pro and Smart Glasses in the future. [ more ]

Sales of Apple's Vision Pro headset have been strong, selling out its initial stock of 200,000 units.

The success of the Vision Pro will ultimately be determined by the development of headset-specific apps that offer new experiences for users. [ more ]

Apple has announced the Vision Pro, its highly anticipated augmented reality headset, at its WWDC 2023 conference.

The Vision Pro features a ski goggle-like design and comes with a range of advanced features, such as a new operating system called visionOS and high-resolution displays for each eye. [ more ]

Spatial computing is reshaping business interactions by moving from traditional digital content to immersive, spatial experiences. [ more ]

Spacetop G1 by Sightful is a groundbreaking laptop that replaces the screen with augmented reality glasses for a virtual 100-inch workspace. [ more ]

Augmented reality blends digital and real-life elements seamlessly, creating interactive experiences without the need for separate apps. [ more ]

Smaller agencies can now engage in cutting-edge technological innovation.

CNC Agency launched an innovation division focusing on AI and immersive content to drive creativity and technology. [ more ]

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines to establish consistent terminology and metrics for augmented reality ads.

The guidelines recognize both interactive and immersive AR formats and aim to foster fairness and transparency for buyers and sellers. [ more ]

Snapchat introduces new AR and ML tools for brands and advertisers to create interactive experiences efficiently. [ more ]

The iOS app development industry has evolved significantly over the years, with innovations like Swift, React Native, and Flutter changing the landscape.

Emerging trends in iOS app development include augmented reality and machine learning, making apps more interactive and intelligent. [ more ]

Shares in Snap Inc. soared over 20% post revenue and earnings beats. [ more ]

Snap Inc.'s Q4 financials showed a 5% year-over-year growth in revenue, slightly below analyst expectations.

Despite a decline from the prior year, Snap Inc. reported adjusted earnings per share (EPS) of $0.08, surpassing projections of $0.06. [ more ]

Snap is shifting their focus towards community growth in mature geographies like North America and Europe.

Snap's recent report marks six consecutive quarters of single-digit growth or decline at the app. [ more ]

Augmented reality (AR) and artificial intelligence (AI) were key trends at SXSW 2024.

AI has the potential to revolutionize marketing processes but may bring unforeseen consequences, similar to the invention of the camera impacting traditional art. [ more ]

Oppo showcased the Air Glass 3 at MWC 2024, integrating AI and augmented reality in wearable technology.

The Air Glass 3 allows users to view digital content in real-world settings through voice and touch interactions. [ more ]

Brilliant Labs' Frame AI glasses use augmented reality and artificial intelligence to translate languages, recognize images, and search the internet.

The glasses are customizable and open-source, allowing users to modify and experiment with the technology. [ more ]