"Establishing Specs Inc. as a wholly-owned subsidiary provides greater operational focus and alignment, enables new partnerships and capital flexibility including the potential for minority investment, allows us to grow a distinct brand, and supports clearer valuation of the business,"
"Specs are launching at an important time, as artificial intelligence transforms the way that we use our computers,"
"Instead of an operating system that expects us to do all of the work, Specs feature a first-of-its-kind Intelligence System that uses its understanding of you and your world to help get things done on your behalf while protecting and respecting your privacy."
Snap created a wholly-owned subsidiary, Specs Inc., to operate its upcoming augmented reality glasses business and enable new partnerships, capital flexibility, and potential minority investment. The move aims to build a distinct brand and support clearer valuation of the hardware business. Snap plans to release the first consumer pair of Specs smart glasses in 2026 without specifying date or price and intends Specs to cost less than the $3,499 Vision Pro. Snap positions Specs as AI-first with an Intelligence System that helps users and protects privacy. Snap previously updated developer Spectacles with Snap OS 2.0 and formed a $400 million partnership with Perplexity. Launching Specs under a separate company could distance the hardware from Snapchat amid safety and addiction criticisms.
Read at The Verge
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