"Snap's augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a wholly owned subsidiary. It will enable Snap to more easily secure investors and partnerships for its wearables, as well as to grow Specs into a distinct brand while running it within Snap Inc. Snap didn't say whether Specs Inc. already has investors lined up, but it is already hiring for over 100 roles around the world."
"The glasses' operating system can help you get things done faster based on what they see and what they know about your behaviors. Snap also says that its smartglasses can keep you present in the moment with friends and family unlike phones and computers, since they superimpose digital tools over your view of the real world. In addition, the company believes Specs can help reduce waste over time as its digital tools can replace physical objects, such as manuals and whiteboards."
Snap established Specs Inc. as a wholly owned subsidiary to run its augmented reality glasses business and to grow Specs into a distinct brand. The move aims to make it easier to secure investors and partnerships for wearables and to attract outside investment. Specs' glasses use an operating system that helps users complete tasks faster by interpreting what the devices see and learning user behaviors. The smartglasses superimpose digital tools over the real world to keep users present with friends and family and can replace physical objects to reduce waste. Specs is hiring over 100 roles worldwide and expects to launch next-generation standalone AR glasses this year; the new model will be lighter, smaller and more capable.
Read at Engadget
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