Meta's Ray-Ban glasses have quietly sold over 2 million pairs, growing 60 percent year over year, which means there's actually a market for this stuff when done right. Samsung's apparently aiming for a 2026 launch at around $379 with a 50-gram frame, photochromic lenses, a 12MP camera, and Gemini AI handling translations and notifications. They're partnering with Gentle Monster and Warby Parker, which suggests someone there finally understood that tech specs don't matter if people feel ridiculous wearing them in public.
As I wore them on one of my walks through San Francisco, on the shore of Ocean Beach, I came upon a dolphin-like fish that had washed up on the sand. Though I got my camera glasses close enough to the thing that I could smell it, Meta's AI assistant could not tell me what kind of animal it was. It correctly identified that it was very dead and that I should not touch it.
The startup, headed by former Oculus co-founder and CEO Brendan Iribe and Ankit Kumar, former CTO of AR startup Ubiquity6, is working to create a personal AI agent that interacts with users using a natural-sounding human voice. The company plans to embed the personal AI agent into lightweight eyewear that is designed to be worn throughout the day and which users can interact with via voice.
Smart glasses are a hot buy. We've seen plenty of new models hit the market in the last several years, including Amazon's own Echo Frames, which first launched in 2019. They're an oldie, but certainly a goodie. In fact, our expert liked them so much, he ditched his Meta Ray-Bans, which are more expensive. Also: The best October Prime Day deals In if you're eyeing your own pair, you're in luck.