#ai-search

#ai-search

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That's why ensuring your website is robust and AI-ready is paramount. Let's explore some strategies for ensuring your brand not only survives but thrives in the evolving AI search era.

Not all AI tools are created equal. Some excel at thoughtful, human-like conversations. Others at digging up real-time information in seconds. But when choosing between Anthropic's Claude and Perplexity's AI search engine, you're not just comparing features, you're deciding how to work smarter. Do you need an AI assistant that thinks before it speaks? Or one that gets straight to the facts, speedily, and with its sources cited? The difference isn't subtle, and the impact on your daily workflow can be game-changing.

Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.

In the AI discovery era, organic rankings no longer guarantee visibility, as AI search experiences are removing the middle step between search and solution.

The month saw significant volatility in Google search rankings due to the June 2025 core update which began before July 1st and continued through July.

Jordi Ribas stated, "They're both excellent AI search products but we're taking a different approach for some query segments." He provided an example where Microsoft Copilot yielded richer answer cards for follow-up queries compared to Google AI Mode.

AI-powered tools like ChatGPT, Perplexity, and Claude summarize, interpret, and synthesize information, providing direct answers without requiring users to click through multiple links.

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.

Bing is adding another feature to remind people of its artificial intelligence: 'Chat with Copilot'. This feature appears among the usual search results and provides answers to some questions.

Walmart's decision to abandon its white-labeled ad tech stack signifies a shift away from sharing its ecommerce technology with other retailers.