fromThe Drum
1 hour agoAI is stealing search traffic: here's how publishers can fight back
It's been accepted wisdom that traditional publishers play a pivotal role in the digital media landscape, with standout editorial content serving as a rich source of premium inventory for advertisers. But that view is increasingly being challenged by the growing impact of AI search, whether it's Perplexity, ChatGPT, or Google AI Overviews. Only last month, Google expanded AI mode to more than 40 new countries and 35 new languages.
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