#ai-search

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fromThe Drum
1 hour ago

AI is stealing search traffic: here's how publishers can fight back

It's been accepted wisdom that traditional publishers play a pivotal role in the digital media landscape, with standout editorial content serving as a rich source of premium inventory for advertisers. But that view is increasingly being challenged by the growing impact of AI search, whether it's Perplexity, ChatGPT, or Google AI Overviews. Only last month, Google expanded AI mode to more than 40 new countries and 35 new languages.
Artificial intelligence
Artificial intelligence
fromForbes
1 day ago

Small Business Technology Roundup: Google's AI Is Changing Paid Search, Is ChatGPT Atlas Better Than Chrome?

AI search overviews are reducing paid search click-through rates and pushing advertisers to increase visibility and bids to capture fewer, higher-quality clicks.
Marketing tech
fromAdExchanger
3 days ago

For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic | AdExchanger

Publishers face major traffic declines from AI search tools and must diversify revenue, leveraging audience data and contextual targeting to survive.
fromNo Film School
5 days ago

Snapchat Adds AI Search, Focuses on Winning Creators

Are you still using Snapchat? It's the social media app that keeps on kicking, to the tune of more than 900 million monthly active users. Today, Perplexity.AI and Snap announced that the AI company will power AI search on Snapchat. This $400 million partnership means the AI startup will integrate its conversational AI answer engine in the Snapchat app, starting in early 2026.
Artificial intelligence
#seo
Marketing tech
fromSearch Engine Roundtable
1 month ago

Microsoft Ad Blog Posts On How To Optimize For AI Search Answers

Structure and annotate web content, write concise self-contained snippets, and maintain crawlability and metadata so AI search assistants can parse and include content in answers.
Marketing
fromThe Drum
1 month ago

What do you need to do to make sure your brand is AI-ready? (part 2)

Optimize website-first content, build topical authority via prompt clusters, and link across trusted sources to become a trusted entity for AI-driven search.
#generative-ai
fromAol
5 days ago
Artificial intelligence

Activate's CEO breaks down the state of AI search and spatial computing in his annual slide deck - take a look

fromAol
5 days ago
Tech industry

Activate's CEO breaks down the state of AI search and spatial computing in his annual slide deck - take a look

fromDigiday
3 weeks ago
Artificial intelligence

In Graphic Detail: How AI search is changing publisher visibility

fromAol
5 days ago
Artificial intelligence

Activate's CEO breaks down the state of AI search and spatial computing in his annual slide deck - take a look

fromAol
5 days ago
Tech industry

Activate's CEO breaks down the state of AI search and spatial computing in his annual slide deck - take a look

fromDigiday
3 weeks ago
Artificial intelligence

In Graphic Detail: How AI search is changing publisher visibility

Artificial intelligence
fromBusiness Insider
5 days ago

Activate's CEO breaks down the state of AI search and spatial computing in his annual slide deck - take a look

AI search will expand via licensing and third-party integrations with rising GEO firms, while AI-powered spatial computing (smart glasses and VR) advances with Apple and Meta investments.
#zero-click
fromDigiday
1 week ago
Marketing tech

Ranking is out, visibility is in as publishers chip away at AI search optimization

fromAdExchanger
1 month ago
Social media marketing

Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey | AdExchanger

fromDigiday
1 week ago
Marketing tech

Ranking is out, visibility is in as publishers chip away at AI search optimization

fromAdExchanger
1 month ago
Social media marketing

Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey | AdExchanger

#google
#google-ads
fromBleepingComputer
1 week ago
Marketing tech

Google confirms AI search will have ads, but they may look different

Google will integrate personalized ads into its AI-powered search and AI Mode, using user data from services like Gmail and Drive to tailor ads.
fromSearch Engine Roundtable
1 week ago
Online marketing

Google Ads Not Going Away With Google Search Changing

Google Ads will continue alongside new AI-powered Search features; search usage is expanding, not replacing existing ad-supported traffic channels.
Marketing
fromMarTech
1 week ago

What ChatGPT says about your brand - and why it matters | MarTech

ChatGPT's rapid adoption reshapes search and narrative control, forcing brands to manage AI-driven visibility to avoid misinformation, misrepresentation, and reputational risk.
fromTechCrunch
1 week ago

Perplexity strikes multi-year licensing deal with Getty Images | TechCrunch

AI search startup Perplexity has signed a multi-year licensing deal with Getty Images, which gives it permission to display images from Getty across its AI-powered search and discovery tools. The deal marks a notable shift for the company, which has been hit by allegations of content scraping and plagiarism, and signals an effort to establish more formal content partnerships. Perplexity and Getty have been working together for more than a year, a source familiar with the deal told TechCrunch.
Artificial intelligence
#generative-engine-optimization
fromInc
1 week ago
Artificial intelligence

Is Your Company Optimized for Generative AI? This GEO Startup Says It Should Be

fromInc
1 week ago
Artificial intelligence

Is Your Company Optimized for Generative AI? This GEO Startup Says It Should Be

Marketing tech
fromKen Yeung
1 week ago

HubSpot Acquires XFunnel to Boost AI Search

HubSpot acquired XFunnel to integrate AI-powered search optimization and visibility into AI assistants into HubSpot Marketing Hub for marketers.
fromPCMag UK
2 weeks ago

Perplexity

Perplexity excels primarily in its AI-powered search capabilities but also includes many of the same functions found in standard AI chatbots. With access to multiple models, it can effectively manage tasks like creative writing, file processing, and image generation. However, its underwhelming deep research tool and the unclear details about which model powers its media generation features can be disappointing.
Artificial intelligence
fromArs Technica
2 weeks ago

Lawsuit: Reddit caught Perplexity "red-handed" stealing data from Google results

Its answer engine simply uses a different company's large language model to parse through a massive number of Google search results to see if it can answer a user's question based on those results. But Perplexity can only run its 'answer engine' by wrongfully accessing and scraping Reddit content appearing in Google's own search results from Google's own search engine.
Artificial intelligence
Marketing tech
fromAol
2 weeks ago

Not all AI traffic is equal: How to spot the bots that drive revenue

Brands must optimize to be citable in AI assistants' answers, prioritizing retriever access and monitoring AI traffic rather than traditional SEO metrics.
#openai
fromFast Company
3 weeks ago

5 cases when using AI to search beats Googling

For decades now, Google has been the unquestioned champion of search-our digital oracle, the first and last stop for every question, from "What's the best pizza place near me?" to "How many protons are in a carbon atom?" But here's the key difference now: while Google has started to incorporate AI with features like AI Overviews and the new AI Mode, a traditional keyword search is great for finding facts, but not so great at understanding context.
Artificial intelligence
#google-search
#geo
fromTechCrunch
3 weeks ago

Mozilla's Firefox adds Perplexity's AI answer engine as a new search option | TechCrunch

While AI companies, startups, and others are rolling out their own web browsers that embed AI services deep into the web surfing experience, Mozilla's Firefox is instead allowing its customers to swap out their default search engine for an AI-powered search option in the browser they already use. The company on Tuesday announced that it's bringing AI answer engine Perplexity to Firefox, letting customers decide whether they want to use AI to search the web and find new information.
Artificial intelligence
#aeo
fromHubspot
3 weeks ago
Marketing

Best practices for answer engine optimization (AEO) marketing teams can't ignore

fromHubspot
1 month ago
Artificial intelligence

The channel strategy that's saving brands from AI search cannibalization

fromHubspot
3 weeks ago
Marketing

Best practices for answer engine optimization (AEO) marketing teams can't ignore

fromHubspot
1 month ago
Artificial intelligence

The channel strategy that's saving brands from AI search cannibalization

fromBusiness Insider
4 weeks ago

Perplexity's CEO turns to AI for investor pitches instead of building decks

Pitch decks are slide shows that give investors and customers key details about a company's founders, its product, and its financial performance. "I just write a memo and I tell them you can do a Q&A and ask whatever you want," Srinivas said, referring to potential investors. "And anything else that is not internal data, you can ask Perplexity. Like, it already knows everything."
Fundraising
Miscellaneous
fromTechCrunch
1 month ago

UK slaps Google Search with special market status, making way for stricter regulations | TechCrunch

Google designated with strategic market status in UK search and search advertising, enabling stricter regulation to ensure fair competition.
#influencer-marketing
Marketing
fromInc
1 month ago

Thought Leadership Is Spam-ChatGPT Search Treats It That Way

ChatGPT-powered AI search has drastically reduced SEO-driven discovery, leaving non-established startups unable to rely on organic search to reach customers.
Marketing tech
fromMarketing Dive
1 month ago

From keyword to dialogue: How Hyundai optimizes for AI-driven search

Hyundai is shifting to conversational, AI-driven marketing focused on search engagement and word-of-mouth participation amid rising AI search and clickless queries.
Marketing
fromstupidDOPE | Est. 2008
1 month ago

Dispensary Local SEO: How to Outrank Competitors & Drive More Local Sales | stupidDOPE | Est. 2008

Local SEO and structured, trusted content are essential for dispensaries to rank in AI-driven local search, increase store visits, online orders, and build trust.
#cannabis-marketing
Marketing tech
fromForbes
1 month ago

Will AI Make Your Business Website Irrelevant?

AI search and chatbots deliver summarized product information and comparisons, reducing website visits and undermining traditional online customer acquisition.
Artificial intelligence
fromBenzinga
1 month ago

How NLP And AI Are Redefining Search, And Why Investors Should Pay Attention

NLP enables search engines to understand intent, semantics, and context, making AI-driven SEO essential for visibility, relevance, and user engagement.
#perplexity
Marketing
fromPR Daily
1 month ago

AI is just another communications channel - PR Daily

PR must adapt to AI-driven 'zero click' search by optimizing credible, structured content (e.g., .edu features, descriptive subheads, FAQs) to appear in AI results.
fromTechCrunch
1 month ago

Brave updates its AI-powered search with a detailed answers feature | TechCrunch

While AI Answers give our users quick summaries, Ask Brave provides longer answers, follow-ups, and a chat mode enhanced with Deep Research, and most importantly, contextually relevant enrichments such as videos, news articles, products, businesses, shopping, and more - in the right place, at the right time," said Chief of Search at Brave, Josep M. Pujol, in a statement. "Search makes it possible, LLMs glue it together. We anticipate that Ask Brave will generate millions more daily AI-powered answers with this powerful combination of search and chat, and look forward to deploying more useful AI-powered search tools for our users.
Gadgets
Gadgets
fromZDNET
1 month ago

How to upgrade your Windows search bar for enhanced productivity - and it's free

Google's new Windows app provides a floating search bar that runs Google Search and Lens directly within Windows 10 and 11.
#aeo-ai-engine-optimization
fromAol
1 month ago
Marketing tech

AI search is forcing businesses to diversify their channel strategy: Here's why

fromAol
1 month ago
Marketing tech

AI search is forcing businesses to diversify their channel strategy: Here's why

#multichannel-storytelling
fromAol
1 month ago
Media industry

How businesses can master multichannel storytelling and win over audiences

fromAol
1 month ago
Media industry

How businesses can master multichannel storytelling and win over audiences

fromMiami Herald
1 month ago

How businesses can master multichannel storytelling and win over audiences

As a result, many communicators are turning to multichannel comms strategies to broaden the reach of their message and improve the story's visibility and campaign ROI. To break through the noise and capture the attention of a fractured audience - including journalists and AI bots - communications strategies now demand a coordinated approach that establishes authority, amplifies reach, and delivers measurable impact.
Media industry
#digital-visibility
fromstupidDOPE | Est. 2008
1 month ago
Online marketing

Content Placement That Powers SEO, PR, and AI Search Discovery | stupidDOPE | Est. 2008

Permanent, trusted editorial placement on high-authority platforms drives long-term discoverability across search engines and AI-driven tools.
fromstupidDOPE | Est. 2008
1 month ago
Marketing tech

How to Make Your Brand Discoverable Across Google News, Apple News, and AI Engines | stupidDOPE | Est. 2008

Brands must secure presence on Google News, Apple News, and AI search engines to achieve discoverability, credibility, and long-term authority.
fromZDNET
1 month ago

You can run a Google search directly in Windows now - no browser needed

If you're like me, you probably head to Google's search engine on the web several times a day to get information on specific topics. But if you're working in Windows, that means you have to stop what you're doing, fire up your browser, go to Google's search site, and then enter your query. Wouldn't it be quicker and easier if you could do all of that without launching your browser? Well, now you can.
Gadgets
Marketing
fromThe Drum
1 month ago

Searching for relevance: how brands get found (or forgotten) by AI

Brands must prioritize earned media and PR relationships to remain discoverable in AI-driven search or risk disappearing from AI-generated results.
Marketing tech
fromExchangewire
1 month ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
#cannabis-pr
fromBoston Condos For Sale Ford Realty
1 month ago

How Long Will It Be When AI Search Overtakes Traditional Goolge Searaches Boston Condos For Sale Ford Realty

Some might dismiss this as hype, but history shows us how quickly consumer behaviour can flip. I'm old enough to remember back to when we first relied on the Yellow Pages, then shifted almost overnight to Google. We're already starting to see a shift towards AI-driven search, where instead of scrolling through endless pages of results you're presented with just a handful of carefully curated answers, drawn from multiple sources.
Boston real estate
#startup-funding
Marketing tech
fromstupidDOPE | Est. 2008
2 months ago

The #1 Brand Mentions Service: Unlocking Long-Term Visibility with stupidDOPE | stupidDOPE | Est. 2008

Credible, indexed editorial brand mentions on high-authority sites create lasting visibility, authority, trust, and discovery across human and AI search platforms.
#google-ai-mode
fromMashable
2 months ago
Artificial intelligence

Is Google set to make AI Mode the default search experience? If it does, the internet may never be the same.

fromMashable
2 months ago
Artificial intelligence

Is Google set to make AI Mode the default search experience? If it does, the internet may never be the same.

Marketing tech
fromMarketing Dive
2 months ago

More than half of consumers are wary of AI-powered search: Gartner

Most consumers distrust AI search summaries and many want an option to disable them, though AI still influences some product-search behavior.
Marketing tech
fromForbes
2 months ago

Entity Optimization: How To Make Your Brand Visible To AI

Entity optimization encodes brands as structured, machine-readable entities so AI can recognize, trust, and surface them across search and generative platforms.
#apple
#content-marketing
Artificial intelligence
fromAdExchanger
2 months ago

Judge Mehta's Remedies For Google's Search Monopoly Won't Cure What Ails Publishers | AdExchanger

Federal remedies in the DOJ's Google search antitrust case imposed modest constraints while AI-driven search innovations are rapidly reshaping competition and publisher economics.
Marketing tech
fromForbes
2 months ago

AI Is Destroying SEO. Rank Now Requires Answer Engine Optimization.

Answer engine optimization will redefine digital discoverability, requiring businesses to establish AI-authority within two to three years to remain visible.
Marketing tech
fromstupidDOPE | Est. 2008
2 months ago

Why High-Authority Media Syndication Beats Influencer Marketing for ROI | stupidDOPE | Est. 2008

High-authority media syndication provides permanent, globally indexed content that delivers long-term visibility and AI-searchable authority, outperforming ephemeral influencer campaigns.
Marketing
fromstupidDOPE | Est. 2008
2 months ago

How Paid Media Specialists Can Stretch Budgets with Syndicated Editorial Coverage | stupidDOPE | Est. 2008

Syndicated editorial features on high-authority cultural platforms create permanent, discoverable digital assets that drive long-term organic traffic, SEO value, and AI-search visibility.
fromstupidDOPE | Est. 2008
2 months ago

The New PR Power Play: Syndicated Content for SEO, Paid Media & Brand Awareness | stupidDOPE | Est. 2008

Since 2008, stupidDOPE has been a trusted media platform spotlighting global brands, rising artists, and cultural innovators. More than a news source, it has become a digital ecosystem where content is syndicated, indexed, and permanently discoverable through Apple News, Google News, and the next wave of AI-driven search engines like ChatGPT, Perplexity, and Claude. For brands serious about visibility and long-term digital impact, a feature on stupidDOPE is not just a publicity boost - it's a powerful digital asset.
Marketing tech
Marketing tech
fromstupidDOPE | Est. 2008
2 months ago

Why Top SEO Agencies Are Leveraging Apple News & Google News Syndication for Clients | stupidDOPE | Est. 2008

Syndicating evergreen content to Apple News, Google News, and AI-indexed outlets amplifies brand visibility, credibility, and long-term SEO value across human and machine search.
fromMashable
3 months ago

Truth Social's new AI search is 'woke' enough to disagree with Trump

Truth Search AI, a new platform-based answer bot built on Perplexity Sonar API, was launched by Trump Media and Technology Group to "increase the amount of information" available to users and offer "direct, contextually accurate answers with transparent citations." Despite the commitment to a broader information environment, Perplexity representatives explained the search tool's sources could be customized by its overseers (known as source selection). In early tests by Axios, Truth Search AI's answers appeared to be limited to sourcing from traditionally conservative outlets,
US politics
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