The article discusses the growing importance of Generative Engine Optimization (GEO) in the evolving landscape of AI search, where traditional search methods are being challenged by LLM tools. Generative search engines such as ChatGPT and Google's AI Overviews are changing user behavior and how information is accessed online. Marketers risk missing significant traffic and conversion opportunities if they neglect GEO. The piece outlines practical strategies for optimizing content to ensure visibility in these new search contexts, emphasizing the need for different success measurements compared to traditional SEO.
Generative Engine Optimization (GEO) is crucial as LLM search evolves; neglecting it risks losing potential traffic and conversion opportunities.
GEO differs from traditional SEO by optimizing content for citation and summarization within AI responses, rather than just keywords.
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