#generative-engine-optimization

#generative-engine-optimization

Will ChatGPT replace Google, or will marketers need to optimize for both? We're sure many of you might disagree, but we firmly believe that both of them are and will remain equally beneficial and powerful. The only thing that changes is the future of SEO in the AI era, making it less about keyword stuffing and more about semantic relevancy and trustworthiness.

As internet searches evolve toward AI-generated responses, gaining visibility in results through generative engine optimization is becoming essential. Much like traditional SEO, success with GEO depends on creating content that resonates with both audiences and algorithms-and it starts with credibility built through earned media. Mentions in reputable outlets that are structured, quotable, and clearly attributed have a higher chance of appearing in AI snippets, making them a powerful way for brands to stand out.

Generative Engine Optimization (GEO) is essential for improving a website's content discoverability by AI search engines, ensuring businesses remain competitive in a digital era.

Wix has launched AI Visibility Overview, a tool designed to help websites understand, monitor, and enhance their appearance in AI-generated responses.