Recent studies have shown a significant shift in consumer behavior regarding online information search, with 80% of users relying on AI summaries. Google leads this change with its AI Overviews feature, while alternative 'answer engines' like ChatGPT are also emerging. This transformation necessitates a shift from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO), emphasizing the creation of content that answers specific questions to enhance visibility in AI results. Marketers must adapt to ensure they retain online traffic and visibility in the evolving digital landscape.
Potential customers may never discover your business if you aren't visible in AI-generated answers, despite good rankings in traditional search results.
GEO focuses on creating content that answers real questions, allowing AI systems to quote your expertise.
#ai #search-engine-optimization #generative-engine-optimization #digital-marketing #consumer-behavior
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