Digiday
1 week agoMarketing
Media Buying Briefing: How influencer agencies are adapting to TikTok's SEO incentives
Influencers on TikTok are focusing on search content strategies due to a new monetization program, but need to balance brand safety and authenticity.
TikTok's rise as a search engine presents opportunities for agencies to tap into Gen Z's search habits and create authentic content for effective engagement. [ more ]