#search-engine-optimization

#search-engine-optimization

The devolution of the internet may have started as soon as the game of 'search-engine optimization' became the norm, so pretty much since the first internet search engines emerged.

The search engine industry is rapidly transforming due to AI platforms that change search queries and consumer informational journeys, with users increasingly opting for longer, descriptive prompts.

Search is undergoing its most radical transformation since Google became a verb, evolving into a generative system that anticipates needs and synthesizes answers.

Google's upcoming AI Max will be rolled out to all users by Q3 2025, signifying a significant shift in advertising capabilities.

At stupidDOPE, we saw this coming. While others were optimizing for the current moment, we invested in content strategies that made us future-ready.

"Any large content publisher that is reliant on site traffic has seen major losses in the past year. Depending on the vertical we're seeing anywhere from 25% to 75% of reduction in site traffic."

Understanding patient search behavior is crucial. Identify terms potential patients use, such as "primary care doctor near me," to align your content with their needs.