AI and search engine changes are transforming small business discovery online, with organic website visits declining and zero-click searches rising. It is crucial for small business owners to diversify marketing efforts beyond organic Google search. Strategies include integrating SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to increase visibility in AI overviews. Engaging actively on platforms like Reddit and Quora can help build credibility and increase citation chances in AI results. Additionally, leveraging social media, particularly Instagram, is vital for visibility in Google search results.
Traditional SEO, such as keywords and backlinks, remains important in the age of AI. However, adding a layer of AEO (answer engine optimization) and GEO (generative engine optimization) may help your website show up in AI overviews and platforms like ChatGPT and Claude.
A recent study revealed that Reddit and Quora are the top two domains cited in AI overviews, as users ask and answer questions that are highly valuable, specific, and sometimes not answered elsewhere.
Instagram posts now appear in Google search results, making it essential for businesses to incorporate Instagram into their SEO strategy to reach more potential customers.
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