Oleg Levitas emphasizes the necessity for local clinics, especially multi-specialty practices, to adopt a multi-profile setup on Google Business Profiles (GBP) to effectively enhance their search visibility. Many clinics still depend on outdated GBP structures, which hampers their ability to attract prospective patients effectively. With the increasing trend of patients initiating their healthcare journeys via online searches, a tailored approach in GBP not only maximizes visibility but can also convert inquiries into real patients, crucial for growth in an increasingly competitive healthcare landscape.
To compete in local search today, clinics need a structure that mirrors how they operate. A multi-profile setup aligned with Google's 2025 guidelines is essential to grow online.
This guide is for medical marketing SEO managers, in-house teams supporting multi-specialty practices, and clinic office managers overseeing online visibility.
#local-seo #healthcare-marketing #google-business-profile #patient-acquisition #search-engine-optimization
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