How Leveraging Culture and Influencers Can Drive Healthcare Creative | Muse by Clios
Healthcare creativity can transform traditional marketing approaches, as seen in innovative campaigns that reimagine brand positioning through cultural relevance and storytelling.
After years of caution, pharma advertisers are embracing influencer marketing
Healthcare brands are increasingly investing in influencer marketing to target key audiences.
How Leveraging Culture and Influencers Can Drive Healthcare Creative | Muse by Clios
Healthcare creativity can transform traditional marketing approaches, as seen in innovative campaigns that reimagine brand positioning through cultural relevance and storytelling.
After years of caution, pharma advertisers are embracing influencer marketing
Healthcare brands are increasingly investing in influencer marketing to target key audiences.
Data Can Supercharge Your Health Care Marketing Strategies | AdExchanger
Data-driven marketing in healthcare is essential but often underutilized; clear objectives and collaboration are key to leveraging insights effectively.
AI in healthcare can enhance patient experience, automate tasks, and improve accuracy of diagnoses. Generative AI is advancing healthcare capabilities.
Marketing AI benefits is crucial, from simplifying care practices to nurturing patient-physician relationships. Overcoming AI's image problem is essential for sustained impact in healthcare.
Healthy cookies: Why it's still so hard to get healthcare professionals to opt in
Amid data deprecation, healthcare marketing faces challenges balancing data acquisition and privacy concerns, requiring personalized strategies to enhance cookie acceptance rates for HCPs.
Compliance makes social media healthcare marketing hard - but creativity always wins
Healthcare marketing must navigate strict regulations with creativity and agility to engage audiences ethically.
Why are people more concerned with treatment than prevention in global healthcare?
People globally prioritize access to healthcare over prevention like obesity or healthy lifestyle choices, creating a shift in healthcare marketing opportunities.
3 ways healthcare marketers can navigate the shifting data privacy landscape
Building high-quality data remains vital for healthcare audience engagement amidst evolving privacy regulations.
Consumer privacy regulations vary globally, requiring brands to navigate nuances to ensure compliance in healthcare marketing.
The Drum
Healthcare marketers prioritize compliance and empathy
Strategic audience targeting involves data partners and context relevancy
A Healthy Dose Of Programmatic, With Doceree's CEO | AdExchanger
The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers.
Doceree is a programmatic healthcare marketing platform that allows brands to target doctors with secure, real-time messages on physician-only platforms.
How a care provider increased patient traffic and diversified audience demands