Healthy cookies: Why it's still so hard to get healthcare professionals to opt in
Amid data deprecation, healthcare marketing faces challenges balancing data acquisition and privacy concerns, requiring personalized strategies to enhance cookie acceptance rates for HCPs. [ more ]
A Healthy Dose Of Programmatic, With Doceree's CEO | AdExchanger
The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers.
Doceree is a programmatic healthcare marketing platform that allows brands to target doctors with secure, real-time messages on physician-only platforms. [ more ]
Health marketing M&A in good shape with 28 notable deals completed
Healthcare marketing is attractive to investors due to the necessity nature of medical purchases and the significant size of pharma marketing budgets. [ more ]
Why are people more concerned with treatment than prevention in global healthcare?
People globally prioritize access to healthcare over prevention like obesity or healthy lifestyle choices, creating a shift in healthcare marketing opportunities. [ more ]