#healthcare-marketing tag

3 weeks ago

What Biotech And Healthcare Brands Need To Know About AI Search

Healthcare brands must adapt search and marketing strategies to generative AI as consumers and clinicians increasingly use AI for health questions and decision-making.

Healthcare

fromThe Atlantic

GLP-1 Envy Was Just the Beginning

Telehealth companies market paid services that promise wealthy-style, personalized concierge care, highlighting and monetizing the divide between elite proactive care and reactive mainstream care.

Healthcare

fromReadWrite

How To Find a Top GEO Agency For Your Healthcare Brand

Healthcare SEO requires measurable AI visibility and rigorous HIPAA-compliant processes; choose agencies that prioritize compliance, review workflows, and disciplined content over volume.

fromThe Drum

Golin on Winning Gold for Specsavers' Hearing Loss Campaign with Rick Astley

Golin's Specsavers hearing-loss campaign used Rick Astley's re-recording to spark nationwide dialogue, exceed hearing-test bookings, and win Gold in healthcare and influencer marketing.

fromSocial Media Explorer

Seeing is Believing: Crafting a Healthcare Marketing Strategy That Actually Connects - Social Media Explorer

Eye-care marketing must prioritize trust, segment 'want' versus 'need' patients, and create patient-centered digital pathways guiding anxious patients from symptom to solution.

fromLondon Business News | Londonlovesbusiness.com

2 months ago

Digital Aesthetics shortlisted for Best Service & Solution Provider at the Aesthetics Awards 2026 - London Business News | Londonlovesbusiness.com

Digital Aesthetics delivers data-driven, sector-specific digital marketing and operational consultancy to convert digital visibility into measurable patient bookings and sustainable clinical growth across UK aesthetics.

Healthcare

2 months ago

Healthcare Marketing Today: How To Overcome The Toughest Challenges

Healthcare marketing must simplify messaging, emphasize affordability and access, and humanize technology with data-driven storytelling to build trust and meaningful patient connections.

fromMarTech

3 months ago

Rethinking marketing creativity in compliance-heavy industries | MarTech

Regulatory and compliance constraints in industries like finance, healthcare, and energy slow marketing through rigid review cycles, strict content rules, and limited real-time engagement.

Fundraising

fromAdExchanger

3 months ago

Havas Isn't Just Funding This AI Research Platform - It's Also Using The Product | AdExchanger

Havas led an $8.5M Series A in Vurvey and formed a partnership integrating Vurvey's AI "people model" into Havas client work.

fromFast Company

4 months ago

Entertainment marketing is engaging and purpose driven

Brands must replace generic, one-way healthcare marketing with humanized, platform-tailored storytelling that meets audiences on streaming and social media to build emotional connections.

Online marketing

fromThe Berkshire Eagle

5 months ago

pcc Practice Builder Expands Into Chiropractic and Dentistry Marketing

pcc Practice Builder expands from podiatry into chiropractic and dentistry, offering web, SEO, advertising, social media, reputation management, and AI tools to attract patients.

Venture

fromAdExchanger

Exclusive: Lance Armstrong's VC Firm Invests In AI-Powered Ad Tech For Health Care | AdExchanger

BranchLab secured strategic capital from Next Ventures (co‑founded by Lance Armstrong) to scale AI models trained on deidentified health data for targeted healthcare marketing.

fromBusiness Matters

From the Kitchen to the Clinic: How Leni Alston Serves Her Community

Leni Alston is a healthcare marketing professional based in Las Vegas with a reputation for integrity, clarity, and care. She works closely with families to help them understand and navigate the complex world of healthcare services, especially when it comes to patient placement. Her calm, honest approach has earned her the trust of both clients and peers. Leni was raised with strong Filipino values of service and compassion. These principles still guide her work today.

Health

fromSocial Media Explorer

fromwww.healthcaredive.com

The Road to Growth: A Marketing Guide for NEMT Transportation Services - Social Media Explorer

A multi-faceted marketing plan targeting healthcare referral partners and individual patients is essential to grow and sustain a NEMT business.

Online marketing

The ultimate guide to digital healthcare marketing

Strategic digital marketing enables hospitals to increase patient engagement, personalize communication, improve access and outcomes, and build long-term trust and reputation.

Digital life

Why Choosing A Single Medical Journal Platform Is Holding You Back

Effective healthcare marketing requires reaching healthcare professionals through diverse platforms rather than isolated advertising buys to enhance engagement and scalability.

Social media marketing

fromTampa Free Press

8 months ago

How Evok Healthcare Marketing Is Breaking Stigma And Rebuilding Public Trust

Evok Advertising transforms healthcare marketing through empathy-driven storytelling that builds trust and engagement in diverse communities.

#local-seo

9 months ago

Marketing tech

How Local SEO And AI Tools Like ChatGPT Are Transforming Healthcare Marketing In 2025

In 2025, healthcare marketing focuses on local SEO and AI tools to enhance patient acquisition and engagement.

10 months ago

Media industry

SEO For Healthcare: How Multi-Specialty Clinics Can Boost Visibility

Local businesses must utilize a multi-profile approach for Google Business Profiles to enhance visibility and attract patients.

Marketing tech

9 months ago

How Local SEO And AI Tools Like ChatGPT Are Transforming Healthcare Marketing In 2025

In 2025, healthcare marketing focuses on local SEO and AI tools to enhance patient acquisition and engagement.