#healthcare-marketing

[ follow ]
#patient-engagement

Key Strategies to Enhance your Practice's Visibility - ReferralMD

A strong online presence is crucial for healthcare providers to attract and retain patients.

Council Post: How To Leverage Generational Preferences In Healthcare Marketing

Healthcare marketers must tailor their communication strategies to meet the unique preferences of different generations.

Key Strategies to Enhance your Practice's Visibility - ReferralMD

A strong online presence is crucial for healthcare providers to attract and retain patients.

Council Post: How To Leverage Generational Preferences In Healthcare Marketing

Healthcare marketers must tailor their communication strategies to meet the unique preferences of different generations.
morepatient-engagement

Georgia Stem Cell Companies Banned From Marketing Their Treatments

Three Georgia companies banned for fraudulent stem cell therapy claims, fined $5.155 million for deceiving consumers, mainly seniors and disabled individuals.
#personalization

Data Can Supercharge Your Health Care Marketing Strategies | AdExchanger

Data-driven marketing in healthcare is essential but often underutilized; clear objectives and collaboration are key to leveraging insights effectively.

7 Healthcare Marketing Trends to Watch in 2025

Healthcare marketers must adapt to changing trends like AI, personalization, and brand trust to better engage patients in 2025.

Data Can Supercharge Your Health Care Marketing Strategies | AdExchanger

Data-driven marketing in healthcare is essential but often underutilized; clear objectives and collaboration are key to leveraging insights effectively.

7 Healthcare Marketing Trends to Watch in 2025

Healthcare marketers must adapt to changing trends like AI, personalization, and brand trust to better engage patients in 2025.
morepersonalization
#patient-acquisition

Council Post: How Poaching Emails From Agencies Can Benefit Your Healthcare Practice

Poaching emails from competitors can provide valuable insights into your healthcare marketing strategy, highlighting weaknesses and informing best practices.

Council Post: 6 Questions To Help You Select The Right Healthcare Marketing Agency

Healthcare marketing is essential for practices to thrive amidst intense competition.

Council Post: How Poaching Emails From Agencies Can Benefit Your Healthcare Practice

Poaching emails from competitors can provide valuable insights into your healthcare marketing strategy, highlighting weaknesses and informing best practices.

Council Post: 6 Questions To Help You Select The Right Healthcare Marketing Agency

Healthcare marketing is essential for practices to thrive amidst intense competition.
morepatient-acquisition

Healthcare Marketing Boom May Fuel Growth for Omnicom-IPG

Omnicom's acquisition of IPG aims to create a powerful healthcare marketing entity amidst rising ad spending in the sector.
#pharmaceutical-industry

Council Post: Nudging The Way Forward Into The Future Of Healthcare Marketing

Sludge in healthcare marketing hinders effective engagement with healthcare professionals due to overwhelming and irrelevant communications.

Health marketing M&A in good shape with 28 notable deals completed

Healthcare marketing is attractive to investors due to the necessity nature of medical purchases and the significant size of pharma marketing budgets.

Council Post: Nudging The Way Forward Into The Future Of Healthcare Marketing

Sludge in healthcare marketing hinders effective engagement with healthcare professionals due to overwhelming and irrelevant communications.

Health marketing M&A in good shape with 28 notable deals completed

Healthcare marketing is attractive to investors due to the necessity nature of medical purchases and the significant size of pharma marketing budgets.
morepharmaceutical-industry
#content-marketing

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.

Council Post: Patient-Centric Marketing For Therapists In The Digital Age

An effective patient-centric approach is vital for therapists to succeed in the competitive healthcare market.

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.

Council Post: Patient-Centric Marketing For Therapists In The Digital Age

An effective patient-centric approach is vital for therapists to succeed in the competitive healthcare market.
morecontent-marketing

Council Post: How Non-Promotional Data And Relevant Content Generate Media Attention

PR professionals must develop unique pitches to capture media interest amidst a crowded landscape.
#influencer-marketing

How Leveraging Culture and Influencers Can Drive Healthcare Creative | Muse by Clios

Healthcare creativity can transform traditional marketing approaches, as seen in innovative campaigns that reimagine brand positioning through cultural relevance and storytelling.

After years of caution, pharma advertisers are embracing influencer marketing

Healthcare brands are increasingly investing in influencer marketing to target key audiences.

How Leveraging Culture and Influencers Can Drive Healthcare Creative | Muse by Clios

Healthcare creativity can transform traditional marketing approaches, as seen in innovative campaigns that reimagine brand positioning through cultural relevance and storytelling.

After years of caution, pharma advertisers are embracing influencer marketing

Healthcare brands are increasingly investing in influencer marketing to target key audiences.
moreinfluencer-marketing
from Fast Company
6 months ago

4 ways to rebrand AI in healthcare

AI in healthcare can enhance patient experience, automate tasks, and improve accuracy of diagnoses. Generative AI is advancing healthcare capabilities.
Marketing AI benefits is crucial, from simplifying care practices to nurturing patient-physician relationships. Overcoming AI's image problem is essential for sustained impact in healthcare.

Healthy cookies: Why it's still so hard to get healthcare professionals to opt in

Amid data deprecation, healthcare marketing faces challenges balancing data acquisition and privacy concerns, requiring personalized strategies to enhance cookie acceptance rates for HCPs.

Compliance makes social media healthcare marketing hard - but creativity always wins

Healthcare marketing must navigate strict regulations with creativity and agility to engage audiences ethically.

Why are people more concerned with treatment than prevention in global healthcare?

People globally prioritize access to healthcare over prevention like obesity or healthy lifestyle choices, creating a shift in healthcare marketing opportunities.

3 ways healthcare marketers can navigate the shifting data privacy landscape

Building high-quality data remains vital for healthcare audience engagement amidst evolving privacy regulations.
Consumer privacy regulations vary globally, requiring brands to navigate nuances to ensure compliance in healthcare marketing.

The Drum

Healthcare marketers prioritize compliance and empathy
Strategic audience targeting involves data partners and context relevancy

How a care provider increased patient traffic and diversified audience demands

Integrated data-driven approach boosted Exer Urgent Care.
Targeted digital campaigns and brand positioning led to transformative results.
[ Load more ]