Recent data indicates a 10% decrease year-over-year in search impressions for multi-location businesses, driven by users increasingly opting for AI applications instead of traditional search engines. Apple has seen a similar decline in Safari searches, suggesting potential shifts away from Google due to AI alternatives. To survive, marketers need to transition into the 'answer economy,' emphasizing customized, relevant content rather than generic SEO strategies. This new approach, termed Generative Engine Optimisation (GEO), focuses on becoming trusted sources for AI tools, drastically shifting the SEO landscape.
The shift from traditional browsers to AI apps like ChatGPT, or Google's Gemini, is happening faster than most realize.
Those stuck in outdated content models risk fading into obscurity.
Instead of fighting for a top ranking, GEO is about being the source that AI tools trust and recommend.
Marketers can survive by adapting to the new 'answer economy', aligning their strategies with AI's growing role.
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