Google is experimenting with adding site names alongside link icons in its AI Overviews within Search results. This change aims to enhance user experience by making it easier for searchers to click through to original sources of information. Previously, there was a test involving author names, but it did not lead to any rollout. Currently, clickable site names are limited to the introduction of AI Overviews, but future tests may expand this feature further, potentially leading to increased engagement and click-through rates, although still expected to be lower than traditional blue link results.
Google is testing adding clickable site names next to link icons in AI Overviews, potentially increasing click-through rates for searchers.
Currently, clickable website names appear only in the intro paragraph of the AI Overview, indicating a potential expansion in future tests.
The hope is that the rollout of the clickable website names will boost user engagement, although it may not exceed the effectiveness of traditional search results.
This feature, if fully implemented, could reshape how users interact with search results, directing them more frequently to original sources of information.
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