#user-engagement

#user-engagement

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Boone acknowledged improving profitability and raised his 2027 EBITDA estimate, but flagged weaker engagement, including a sequential decline in North American daily active users. Global daily active users also fell sequentially and missed estimates, which he attributed to reduced community marketing spend and regulatory-driven account removals in Australia. He said stronger AI-powered content recommendations from competitors are challenging Snap's ability to retain user attention and defend advertising share.

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.

Evidence has been growing steadily that social media as we have known it in the past - Twitter, Facebook, Instagram, Snapchat, even TikTok - is not growing at anything like the pace it did before, and in some cases is already shrinking. The Financial Times recently reported that a study it commissioned - an analysis of the online habits of 250,000 adults in more than 50 countries - found social media use peaked in 2022 and has since gone into steady decline.

Visual design increases brand engagement by shaping perception, generating emotion, and enabling brand recognition. Brands like Innocent Drinks use playful illustrations and informal typography to strengthen user connection. Their packaging design increases memorability and brand recall among UK audiences. Colour, typography, imagery, and layout influence how people experience a brand. Colour shapes emotional response. Blue signals trust, red activates urgency, green suggests sustainability. Barclays uses blue to build authority, while Oatly uses earthy tones to align with eco-conscious values.

Some eager obituarists base their confident predictions on declining user numbers. At least in the United States, however, self-reports of media usage don't appear to bear this out. A 2025 Pew Research Center survey found that while the share of adult Americans using the most popular apps, YouTube and Facebook, has "remained relatively stable in recent years," four others-TikTok, Instagram, WhatsApp, and Reddit-have grown in overall use.

It worked so well that every December, if you check your inbox or phone notifications, you're probably flooded with all kinds of "Wrapped" from different companies. Apple, Reddit, Duolingo, YouTube, Discord, Miro, and Monzo are all "borrowing" the concept of Spotify Wrapped to bring delight to their users. You might love these recaps. Or you might roll your eyes and think, "Not another one."

I had a client recently whose biggest issue was that users would get to the product dashboard and just... not know what to do. This is one of the most common problems I see in my consulting work, and it's almost never what the client thinks it is. They assume users need tutorials. They need tooltips. They need a help center with FAQ articles. What they actually need is scaffolding.

The Washington Post analyzed TikTok usage, finding what topics the algorithm nudges users towards more: TikTok's algorithm favors mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis of nearly 900 U.S. TikTok users who shared their viewing histories. The analysis found that mental health content is stickier than many other videos: It's easier to spawn more of it after watching with a video, and harder to get it out of your feed afterward.

No one - except maybe Sam Altman - loved Sora 2 as much as I did when it first launched. I spent so much time using it during the first few days that I was easily burning through my phone battery by 5 p.m. ( Tim Cook: Let's talk about that later.) And I was wasting huge chunks of my workday (To my editor: Let's not talk about that later) making silly videos of myself and my friends.

nteractive Ads are a Reddit-unique ad unit that lets brands build custom, interactive ad experiences directly for Reddit's 100,000+ communities - inviting redditors to play, participate, and explore directly within the ad itself. Interactive Ad units range from fully bespoke campaigns and creative activations to low-lift, high-impact, repeatable templates like countdowns, quizzes, dynamic reveals, and trivia, offering flexibility based on creative goals and investment needs.

Quizzes As Boston.com celebrates its 30th anniversary this year, see how well you remembered these major Boston events since 1995. As Boston.com celebrates 30 years, we're looking back at some of the biggest moments in Boston's history since 1995. Think you can put them in the right order? Test your memory, share the game with your results with friends, and let us know your feedback below.

X is testing a change to the way it handles links on iOS so that the buttons to like, reply, and repost will always be visible. Normally, when you click a link on X the page opens up and completely covers the original post. Apparently, this leads to fewer people clicking like or otherwise engaging with the content. A good chunk of people probably just don't return to Twitter at all after following an external link.

Roblox is one of those companies that has all the ingredients for growth: cultural relevance, a massive user base, and a bold vision for the future of interactive entertainment. With over 110 million daily active users and an ecosystem that resembles a blend of YouTube, gaming, and social media, it's no wonder many investors see Roblox as a next-generation platform stock.

The feature, which has endured since the early days of the social-media platform, is still clinging to life and in fact being pushed again by Meta as a way to maintain connections with friends. Originally intended as a way to reach out to other users without actually sending a message or any meaningful content, it has been the focus of soft relaunches in 2017 and 2024.

Total net revenues-- Total net revenues were RMB 7.3 billion in the second quarter, up 20% year over year, with games and advertising as the main growth drivers. Games revenue-- Increased 60% year over year to RMB 1.6 billion, propelled by new seasons of the SLG title and celebration events. Advertising revenue-- Grew 20% year over year to RMB 2.4 billion, supported by AI integration, enhanced ad infrastructure, and an increased advertiser base.

Most dating apps profit from user engagement and swipes rather than facilitating successful matches. Their business model is designed to keep users engaged rather than promote long-term relationships.

The majority of mobile game revenue comes from a tiny percentage of players, with only 1.83% of gamers making in-app purchases, leading to a concerning revenue disparity.