#user-engagement

#user-engagement

Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.

Commentators who had spent months watching the model's preview clips declared that something had shifted fundamentally, suggesting a technology that could conjure moving images from text was the beginning of the end for certain human work.

Performance is a critical factor in user engagement, where even minor delays in loading can deter users. A clean and simple user interface also contributes significantly to user retention.

Revenue $6.40 billion, rising 12% as reported and 11% in constant currency; record for fiscal Q1 performance. GAAP EPS $4.60, growing 11% year over year; Non-GAAP EPS $6.06, growing 19% year over year, both outpacing revenue growth. Operating margins GAAP operating margin of 37.8% and non-GAAP operating margin of 47.4% reported for the quarter.

Instagram head Adam Mosseri is pushing back on claims that the platform is "clinically addictive," saying the label doesn't fit how social media use is measured.

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Boone acknowledged improving profitability and raised his 2027 EBITDA estimate, but flagged weaker engagement, including a sequential decline in North American daily active users. Global daily active users also fell sequentially and missed estimates, which he attributed to reduced community marketing spend and regulatory-driven account removals in Australia. He said stronger AI-powered content recommendations from competitors are challenging Snap's ability to retain user attention and defend advertising share.

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.

Evidence has been growing steadily that social media as we have known it in the past - Twitter, Facebook, Instagram, Snapchat, even TikTok - is not growing at anything like the pace it did before, and in some cases is already shrinking. The Financial Times recently reported that a study it commissioned - an analysis of the online habits of 250,000 adults in more than 50 countries - found social media use peaked in 2022 and has since gone into steady decline.

Visual design increases brand engagement by shaping perception, generating emotion, and enabling brand recognition. Brands like Innocent Drinks use playful illustrations and informal typography to strengthen user connection. Their packaging design increases memorability and brand recall among UK audiences. Colour, typography, imagery, and layout influence how people experience a brand. Colour shapes emotional response. Blue signals trust, red activates urgency, green suggests sustainability. Barclays uses blue to build authority, while Oatly uses earthy tones to align with eco-conscious values.

Some eager obituarists base their confident predictions on declining user numbers. At least in the United States, however, self-reports of media usage don't appear to bear this out. A 2025 Pew Research Center survey found that while the share of adult Americans using the most popular apps, YouTube and Facebook, has "remained relatively stable in recent years," four others-TikTok, Instagram, WhatsApp, and Reddit-have grown in overall use.

It worked so well that every December, if you check your inbox or phone notifications, you're probably flooded with all kinds of "Wrapped" from different companies. Apple, Reddit, Duolingo, YouTube, Discord, Miro, and Monzo are all "borrowing" the concept of Spotify Wrapped to bring delight to their users. You might love these recaps. Or you might roll your eyes and think, "Not another one."

I had a client recently whose biggest issue was that users would get to the product dashboard and just... not know what to do. This is one of the most common problems I see in my consulting work, and it's almost never what the client thinks it is. They assume users need tutorials. They need tooltips. They need a help center with FAQ articles. What they actually need is scaffolding.