#user-engagement

#user-engagement

X is testing a change to the way it handles links on iOS so that the buttons to like, reply, and repost will always be visible. Normally, when you click a link on X the page opens up and completely covers the original post. Apparently, this leads to fewer people clicking like or otherwise engaging with the content. A good chunk of people probably just don't return to Twitter at all after following an external link.

More than 3.4 billion people use at least one of Meta's social media apps every single day, which include Facebook, Instagram, and WhatsApp. Considering that is nearly half the population of the entire planet, finding new users is getting harder and harder, which is why the company is focused on boosting engagement instead. Simply put, the longer each user spends on Meta's apps, the more ads they see, and the more money the company makes.

Roblox is one of those companies that has all the ingredients for growth: cultural relevance, a massive user base, and a bold vision for the future of interactive entertainment. With over 110 million daily active users and an ecosystem that resembles a blend of YouTube, gaming, and social media, it's no wonder many investors see Roblox as a next-generation platform stock.

Total net revenues-- Total net revenues were RMB 7.3 billion in the second quarter, up 20% year over year, with games and advertising as the main growth drivers. Games revenue-- Increased 60% year over year to RMB 1.6 billion, propelled by new seasons of the SLG title and celebration events. Advertising revenue-- Grew 20% year over year to RMB 2.4 billion, supported by AI integration, enhanced ad infrastructure, and an increased advertiser base.

Most dating apps profit from user engagement and swipes rather than facilitating successful matches. Their business model is designed to keep users engaged rather than promote long-term relationships.

The majority of mobile game revenue comes from a tiny percentage of players, with only 1.83% of gamers making in-app purchases, leading to a concerning revenue disparity.

Snap reported a 9% increase in revenue year-over-year, totaling $1.345 billion, while daily active users rose by 9% to 469 million and free cash flow turned positive.

Whitney Wolfe Herd emphasized, "Our product is people. The quality of someone's experience, how they engage, find what they're looking for, and monetize depends on the quality of who and what they encounter on the platform."

"With posts going straight to fans' home screens, it offers the kind of immediacy and intimacy that other platforms can't replicate, turning passive followers into active participants," founder Matt Moss told TechCrunch.

Business leaders often go straight to technologists for answers on emerging tech like AI, but this approach risks missing what truly matters to people.

Interchange is a web-based interactive installation that explores how people perceive and engage with financial markets. The project reflects on the shifting relationship between individuals and the abstract systems that define modern finance. Active participation reveals a dynamic, unpredictable environment shaped by personal beliefs, collective behavior, news, and global events.

"At some point, you become a manager, and you spend a lot of time in communication. We realized a lot of our communication wasn't fun."

Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).

Users can now see more detailed information in the platform's 'Insights' dashboard, allowing them to better understand how their posts are performing and where their content is getting discovered.

Connected TV (CTV) advertising is evolving from traditional 15- and 30-second spots to incorporate innovative formats like pause ads, home-screen ads, and shoppable ads, reflecting the need for adaptation to user engagement.

Navigating Brazil's complex regulatory landscape is one of the biggest hurdles for new operators. Our financial infrastructure is directly integrated with the Central Bank of Brazil, accelerating critical processes like onboarding and ensuring regulatory compliance from the very first step.

The Emoji Game is a part logic, part word game inspired by how we use emojis to communicate. Players try to solve phrases using emojis.