#user-engagement

#user-engagement

Commentators who had spent months watching the model's preview clips declared that something had shifted fundamentally, suggesting a technology that could conjure moving images from text was the beginning of the end for certain human work.

Performance is a critical factor in user engagement, where even minor delays in loading can deter users. A clean and simple user interface also contributes significantly to user retention.

Revenue $6.40 billion, rising 12% as reported and 11% in constant currency; record for fiscal Q1 performance. GAAP EPS $4.60, growing 11% year over year; Non-GAAP EPS $6.06, growing 19% year over year, both outpacing revenue growth. Operating margins GAAP operating margin of 37.8% and non-GAAP operating margin of 47.4% reported for the quarter.

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Boone acknowledged improving profitability and raised his 2027 EBITDA estimate, but flagged weaker engagement, including a sequential decline in North American daily active users. Global daily active users also fell sequentially and missed estimates, which he attributed to reduced community marketing spend and regulatory-driven account removals in Australia. He said stronger AI-powered content recommendations from competitors are challenging Snap's ability to retain user attention and defend advertising share.

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.

Evidence has been growing steadily that social media as we have known it in the past - Twitter, Facebook, Instagram, Snapchat, even TikTok - is not growing at anything like the pace it did before, and in some cases is already shrinking. The Financial Times recently reported that a study it commissioned - an analysis of the online habits of 250,000 adults in more than 50 countries - found social media use peaked in 2022 and has since gone into steady decline.

Visual design increases brand engagement by shaping perception, generating emotion, and enabling brand recognition. Brands like Innocent Drinks use playful illustrations and informal typography to strengthen user connection. Their packaging design increases memorability and brand recall among UK audiences. Colour, typography, imagery, and layout influence how people experience a brand. Colour shapes emotional response. Blue signals trust, red activates urgency, green suggests sustainability. Barclays uses blue to build authority, while Oatly uses earthy tones to align with eco-conscious values.

Some eager obituarists base their confident predictions on declining user numbers. At least in the United States, however, self-reports of media usage don't appear to bear this out. A 2025 Pew Research Center survey found that while the share of adult Americans using the most popular apps, YouTube and Facebook, has "remained relatively stable in recent years," four others-TikTok, Instagram, WhatsApp, and Reddit-have grown in overall use.

It worked so well that every December, if you check your inbox or phone notifications, you're probably flooded with all kinds of "Wrapped" from different companies. Apple, Reddit, Duolingo, YouTube, Discord, Miro, and Monzo are all "borrowing" the concept of Spotify Wrapped to bring delight to their users. You might love these recaps. Or you might roll your eyes and think, "Not another one."

I had a client recently whose biggest issue was that users would get to the product dashboard and just... not know what to do. This is one of the most common problems I see in my consulting work, and it's almost never what the client thinks it is. They assume users need tutorials. They need tooltips. They need a help center with FAQ articles. What they actually need is scaffolding.

The Washington Post analyzed TikTok usage, finding what topics the algorithm nudges users towards more: TikTok's algorithm favors mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis of nearly 900 U.S. TikTok users who shared their viewing histories. The analysis found that mental health content is stickier than many other videos: It's easier to spawn more of it after watching with a video, and harder to get it out of your feed afterward.

Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide-equivalent to 68.7% of the global population. That means social media users now outnumber non-users two to one. The milestone, released in Digital 2026 from Meltwater and We Are Social, comes as digital behaviors evolve rapidly, with more people spending their time online in new and changing ways. Over the past year alone, social media added more than 259 million new user identities, a 4.8% increase.

No one - except maybe Sam Altman - loved Sora 2 as much as I did when it first launched. I spent so much time using it during the first few days that I was easily burning through my phone battery by 5 p.m. ( Tim Cook: Let's talk about that later.) And I was wasting huge chunks of my workday (To my editor: Let's not talk about that later) making silly videos of myself and my friends.

nteractive Ads are a Reddit-unique ad unit that lets brands build custom, interactive ad experiences directly for Reddit's 100,000+ communities - inviting redditors to play, participate, and explore directly within the ad itself. Interactive Ad units range from fully bespoke campaigns and creative activations to low-lift, high-impact, repeatable templates like countdowns, quizzes, dynamic reveals, and trivia, offering flexibility based on creative goals and investment needs.

Quizzes As Boston.com celebrates its 30th anniversary this year, see how well you remembered these major Boston events since 1995. As Boston.com celebrates 30 years, we're looking back at some of the biggest moments in Boston's history since 1995. Think you can put them in the right order? Test your memory, share the game with your results with friends, and let us know your feedback below.

X is testing a change to the way it handles links on iOS so that the buttons to like, reply, and repost will always be visible. Normally, when you click a link on X the page opens up and completely covers the original post. Apparently, this leads to fewer people clicking like or otherwise engaging with the content. A good chunk of people probably just don't return to Twitter at all after following an external link.