"In September 2025, Weibo reported impressive user engagement metrics, with monthly active users (MAUs) reaching 578 million and daily active users (DAUs) at 257 million. The platform saw a double-digit increase in per capita viewership, time spent, and retention among mid- and low-frequency user groups, indicating strong user engagement growth. Weibo's AI ad creative platform, Lingchuang, has been a significant contributor to the company's advertising strategy."
"The platform's adoption has led to AI-generated ad creatives accounting for 30% of ad consumption, enhancing targeting precision and improving user viewing experiences. The e-commerce and automobile sectors were bright spots for Weibo, with ad revenues from e-commerce growing over 50% year-over-year. The automobile sector also maintained year-over-year growth, showcasing these industries as key drivers of Weibo's advertising revenue. Weibo experienced robust growth in ad revenues from Alibaba, which surged by 112% to reach USD 45.5 million in the third quarter."
Weibo delivered mixed Q3 results with strong engagement gains but overall revenue pressure. Monthly active users reached 578 million and daily active users reached 257 million in September 2025. Per capita viewership, time spent, and retention rose double digits for mid- and low-frequency users. The Lingchuang AI ad creative platform drove adoption and AI-generated creatives made up 30% of ad consumption. E-commerce ad revenue grew over 50% year-over-year and automobile advertising sustained growth. Ad revenue from Alibaba rose 112% to USD 45.5 million. Total revenues fell to USD 442.3 million, a 5% year-over-year decline, and total ad revenues declined 6%.
Read at TipRanks Financial
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