#ad-revenue

[ follow ]
#snap
#spotify
fromFortune
1 week ago
Music

Spotify's 696 million users can now message each other directly-incentivizing users to keep their eyes and ears on the app for longer

fromDigiday
2 months ago
Podcast

Spotify's video podcast program draws praise from creators - and skepticism from networks

fromFortune
1 week ago
Music

Spotify's 696 million users can now message each other directly-incentivizing users to keep their eyes and ears on the app for longer

fromDigiday
2 months ago
Podcast

Spotify's video podcast program draws praise from creators - and skepticism from networks

fromDeadline
1 week ago

Amazon Closes Upfront Sales Talks, Topping Internal Forecasts And Posting NBA-Led Sports Growth

Prime Video has been running ads since the start of 2024, signaling the tech giant's push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.
Marketing
fromTipRanks Financial
2 weeks ago

Snap Considers Spinning Off Its AR Glasses into Separate Entity - TipRanks.com

Snap (SNAP) CEO Evan Spiegel has spent around $3 billion developing Spectacles, which are the social media company's augmented reality glasses. Indeed, he believes that they are an essential part of Snap's future. However, despite this massive investment, Spectacles have yet to find mainstream success. Now, Snap is considering raising outside funding to help the product better compete with rivals like tech giant Meta (META), according to The Information.
Gadgets
Digital life
fromAndroid Authority
4 weeks ago

Is Google TV in trouble? A new report reveals concerning details

Google is struggling to secure ad revenue for its Google TV platform and is lowering commissions to boost advertiser interest.
#meta-platforms
fromThe Motley Fool
4 weeks ago
E-Commerce

Meta Platforms Just Shocked the World. Is the Stock a Buy? | The Motley Fool

Meta Platforms exceeded revenue expectations in Q2 with a 22% growth in advertising.
fromYahoo Finance
3 months ago
Marketing tech

Why Meta Platforms Stock Isn't as Safe or as Cheap as It May Look

Meta Platforms faces significant challenges affecting its growth, including trade uncertainties and economic slowdown.
Marketing tech
fromYahoo Finance
3 months ago

Why Meta Platforms Stock Isn't as Safe or as Cheap as It May Look

Meta Platforms faces significant challenges affecting its growth, including trade uncertainties and economic slowdown.
fromTheWrap
4 weeks ago

TelevisaUnivision Wraps 2025 Upfront With Flat Ad Commitment Volume

"TelevisaUnivision's Upfront is a powerful proof point of how we've modernized our content and capabilities to meet the evolving needs of our customers across all mediums - traditional network, mobile, social, and digital."
Television
Digital life
fromTheregister
1 month ago

Perplexity vexed by Cloudflare's claims its bots are bad

Cloudflare mischaracterized Perplexity's bots, leading to a dispute over AI crawling practices and their impact on web traffic and ad revenue.
#google
#seo
#youtube
fromTheWrap
1 month ago
Television

YouTube Ad Revenue Up 13% Year-Over-Year in 2nd Quarter of 2025, Hitting $9.8 billion

fromTheWrap
1 month ago
Television

YouTube Ad Revenue Up 13% Year-Over-Year in 2nd Quarter of 2025, Hitting $9.8 billion

Marketing tech
fromSocial Media Today
3 months ago

YouTube Updates Content Reviews to Maximize Ad Opportunities

YouTube is enhancing video monetization accuracy by implementing human reviews for ads rating.
This change aims to streamline the appeals process for creators.
Marketing tech
fromEMARKETER
4 months ago

YouTube's audience outnumbers even its greatest rivals

YouTube has the highest monthly active users among digital platforms, despite not being available in China.
fromBusiness Insider
1 month ago

Perplexity's CEO takes a shot at Google's AI dilemma: 'They need to embrace one path and suffer'

"They need to embrace one path and suffer, in order to come out stronger; rather than hedging and playing both ways," he wrote.
Artificial intelligence
Podcast
fromDigiday
2 months ago

Podcast companies turn to live events to capture growing advertiser spend

SiriusXM rapidly expands live podcast events as a new revenue stream through increased sponsorships.
Marketing tech
fromLogRocket Blog
2 months ago

A complete guide to AdTech for product managers - LogRocket Blog

Understanding the complexity of AdTech is crucial for successful monetization with ads.
Sustainable profit from ads requires knowledge of the advertising ecosystem.
Marketing tech
fromDigiday
2 months ago

Media Briefing: DoubleVerify casts itself as news ally in Cannes - as scrutiny mounts

Keyword blocking remains a significant financial challenge for publishers, leading to substantial revenue losses.
Tensions exist between publishers, marketers, and ad tech providers regarding keyword blocking and its impacts.
Media industry
fromThe Hollywood Reporter
2 months ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromSearch Engine Roundtable
4 months ago

Video: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

Google Search rankings experienced volatility this week, with various features and tests announced, impacting how search and ads will evolve.
#digital-advertising
fromMarTech
4 months ago
Media industry

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Media industry
fromMarTech
4 months ago

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
Media industry
fromDigiday
4 months ago

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromArs Technica
4 months ago

Zuckerberg stifled Instagram because he loves Facebook, Instagram founder says

In 2025, Instagram is projected to account for more than half of Meta's ad revenue, surpassing Facebook's revenue per user significantly since 2019.
Social media marketing
Media industry
fromThe Motley Fool
4 months ago

Netflix (NFLX) Q1 2025 Earnings Call | The Motley Fool

Netflix reported over $40 billion in revenue for Q1 2025 with more than 300 million paid households.
The company is set to double ad revenue in 2025 through strategic initiatives and technology advancements.
fromDigiday
4 months ago

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

High-quality content is now publishers' most important strategy for growing ad revenue, with branded content rising to become their second-largest revenue source behind direct-sold ads.
Media industry
[ Load more ]