YouTubers are digging for gold on a different playground: TVYouTube creators are leveraging longer videos for increased ad revenue as TV viewership surpasses mobile.
YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey GambleYouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
YouTube Q4 Ad Sales Hit Record $10.5 Billion as Parent Alphabet Expects to Invest $75 Billion in 2025 Amid AI Arms RaceYouTube's Q4 2024 ad revenue exceeded $10 billion, marking significant growth and success for the platform.
How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey GambleYouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.
YouTube Ad Revenue Rises 13.8% to $10.5 Billion in Q4YouTube's ad revenue significantly increased due to AI improvements, marking its best quarter ever.Alphabet's strong performance highlights the impact of AI on its overall revenue growth.
YouTube rakes in record $10.4 billion from ads even as users grumble about aggressive strategyYouTube's ad revenue reached $10.4 billion in Q4 2024 despite user dissatisfaction with ads.
YouTubers are digging for gold on a different playground: TVYouTube creators are leveraging longer videos for increased ad revenue as TV viewership surpasses mobile.
YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey GambleYouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
YouTube Q4 Ad Sales Hit Record $10.5 Billion as Parent Alphabet Expects to Invest $75 Billion in 2025 Amid AI Arms RaceYouTube's Q4 2024 ad revenue exceeded $10 billion, marking significant growth and success for the platform.
How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey GambleYouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.
YouTube Ad Revenue Rises 13.8% to $10.5 Billion in Q4YouTube's ad revenue significantly increased due to AI improvements, marking its best quarter ever.Alphabet's strong performance highlights the impact of AI on its overall revenue growth.
YouTube rakes in record $10.4 billion from ads even as users grumble about aggressive strategyYouTube's ad revenue reached $10.4 billion in Q4 2024 despite user dissatisfaction with ads.
A growing digital ad market is benefiting giants like Meta and smaller players like RedditReddit's fourth-quarter revenue surged 71%, indicating strong growth in the digital advertising market.
Publishers grapple with Q1 ad revenue challenges in a "buyer's market"Publishers are facing a challenging quarter with decreased traffic and cautious advertiser spending.
A growing digital ad market is benefiting giants like Meta and smaller players like RedditReddit's fourth-quarter revenue surged 71%, indicating strong growth in the digital advertising market.
Publishers grapple with Q1 ad revenue challenges in a "buyer's market"Publishers are facing a challenging quarter with decreased traffic and cautious advertiser spending.
Hollywood studios demand YouTube ad revenue from AI-generated movie trailers-Fans roast the sudden change of heartHollywood studios have reversed their position on AI trailers, now seeking ad revenue instead of removal.This change has sparked mockery and debate about the ethics of AI-generated content.
Meta could rake in billions in ad dollars if TikTok is bannedA TikTok ban could lead to significant ad revenue shifts, predominantly benefiting Meta with an estimated gain of up to $3.38 billion.
CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketersPinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue.
Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagementReddit's user engagement is growing significantly, highlighting its appeal for niche communities and discussions.
Hollywood studios demand YouTube ad revenue from AI-generated movie trailers-Fans roast the sudden change of heartHollywood studios have reversed their position on AI trailers, now seeking ad revenue instead of removal.This change has sparked mockery and debate about the ethics of AI-generated content.
Meta could rake in billions in ad dollars if TikTok is bannedA TikTok ban could lead to significant ad revenue shifts, predominantly benefiting Meta with an estimated gain of up to $3.38 billion.
CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketersPinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue.
Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagementReddit's user engagement is growing significantly, highlighting its appeal for niche communities and discussions.
Daily Search Forum Recap: March 24, 2025Independent sites may struggle to gain visibility in Google Search; some might never surface better.
What's next for Google after federal judge's monopolization ruling?Google is facing potential consequences for illegal commercial deals on search and ad revenue, which could lead to major industry shake-ups.
Video: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep ChangesGoogle's upcoming ranking update will not offer recovery for creators, focusing instead on content relevance and consistency.
Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue QuarterGoogle's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.
Alphabet Google Ad Revenue Up Again, Hitting $72.5 BillionGoogle's Q4 2024 ad revenue surged by 10.6% compared to last year, reaching $72.46 billion, highlighting the company's robust growth.
Google says its European 'experiment' shows news is worthless to its ad businessGoogle's test shows EU news content holds little monetary value for its ad revenue, aiming to strengthen its position in negotiations with publishers.
Exclusive: Rumble sues Google, againRumble filed a lawsuit against Google for $1 billion in damages, alleging anticompetitive practices in ad revenue.
What's next for Google after federal judge's monopolization ruling?Google is facing potential consequences for illegal commercial deals on search and ad revenue, which could lead to major industry shake-ups.
Video: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep ChangesGoogle's upcoming ranking update will not offer recovery for creators, focusing instead on content relevance and consistency.
Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue QuarterGoogle's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.
Alphabet Google Ad Revenue Up Again, Hitting $72.5 BillionGoogle's Q4 2024 ad revenue surged by 10.6% compared to last year, reaching $72.46 billion, highlighting the company's robust growth.
Google says its European 'experiment' shows news is worthless to its ad businessGoogle's test shows EU news content holds little monetary value for its ad revenue, aiming to strengthen its position in negotiations with publishers.
Exclusive: Rumble sues Google, againRumble filed a lawsuit against Google for $1 billion in damages, alleging anticompetitive practices in ad revenue.
How Facebook Marketplace amassed more shoppers than AmazonFacebook Marketplace is crucial for retaining younger users despite platform popularity decline.
Yes, Retailers Can Get Value From Audience Extension Ad BuysRetail media revenues are crucial for retailers to price competitively and survive in the market.
Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad OperationsPentaleap and Placements.io's partnership enhances retail media technology, centralising operations and maximising ad revenue for retailers.
Yes, Retailers Can Get Value From Audience Extension Ad BuysRetail media revenues are crucial for retailers to price competitively and survive in the market.
Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad OperationsPentaleap and Placements.io's partnership enhances retail media technology, centralising operations and maximising ad revenue for retailers.
ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We ThoughtAI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
A look at the publisher quandary over ad curationPublishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.
Publishers see short-term opportunity from Outbrain's acquisition of TeadsPublishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concernsFirst-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.
ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We ThoughtAI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
A look at the publisher quandary over ad curationPublishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.
Publishers see short-term opportunity from Outbrain's acquisition of TeadsPublishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concernsFirst-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Rising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
What Publishers Need To Know About Floor Pricing | AdExchangerSetting pricing floors can significantly increase publishers' ad revenue.Many publishers are unaware of effective auction strategies for maximizing yield.Understanding user behavior is crucial for effective pricing floor strategies.
Rising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
What Publishers Need To Know About Floor Pricing | AdExchangerSetting pricing floors can significantly increase publishers' ad revenue.Many publishers are unaware of effective auction strategies for maximizing yield.Understanding user behavior is crucial for effective pricing floor strategies.
WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses | AdExchangerInvesting in subscriber growth over short-term profits is key strategy for Warner Bros. Discovery (WBD).
4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
Sports helped Netflix soar, but execs are wary of the high price of media rightsNetflix's fourth quarter performance was boosted by live sports events, yet it remains cautious about expensive sports rights deals.
WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses | AdExchangerInvesting in subscriber growth over short-term profits is key strategy for Warner Bros. Discovery (WBD).
4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
Sports helped Netflix soar, but execs are wary of the high price of media rightsNetflix's fourth quarter performance was boosted by live sports events, yet it remains cautious about expensive sports rights deals.
You'll get what you pay forThe pandemic and ad revenue decline have forced many outlets, including Vox, to implement paywalls.BuzzFeed's struggles highlight wider industry vulnerabilities and the need for sustainable revenue amid changing media landscapes.Generative AI's growth presents new challenges and considerations for content monetization in journalism.
Reddit mulls showing ads in more places, paywalled subredditsReddit aims to increase revenue through ad placements and potentially introducing paid content.
You'll get what you pay forThe pandemic and ad revenue decline have forced many outlets, including Vox, to implement paywalls.BuzzFeed's struggles highlight wider industry vulnerabilities and the need for sustainable revenue amid changing media landscapes.Generative AI's growth presents new challenges and considerations for content monetization in journalism.
Reddit mulls showing ads in more places, paywalled subredditsReddit aims to increase revenue through ad placements and potentially introducing paid content.
Meta ad revenue up 22% in second quarter | MarTechMeta reported a 22% increase in ad revenue and net income surged by 73% last quarter.
AI Search Startup Perplexity Launches Ad Revenue-Sharing ProgramAI-powered search engine Perplexity faces plagiarism accusations but aims to address financial concerns through ad revenue-sharing with media partners.
Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public companyReddit's quest for growth while maintaining user base and profitability is challenging but shows promise with increased engagement and ad revenue
How Perplexity calculates publishers' share of ad revenuePerplexity's revenue share model incentivizes publishers based on citation frequency, with a cap on earnings and option for non-exclusive agreements.
Meta ad revenue up 22% in second quarter | MarTechMeta reported a 22% increase in ad revenue and net income surged by 73% last quarter.
AI Search Startup Perplexity Launches Ad Revenue-Sharing ProgramAI-powered search engine Perplexity faces plagiarism accusations but aims to address financial concerns through ad revenue-sharing with media partners.
Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public companyReddit's quest for growth while maintaining user base and profitability is challenging but shows promise with increased engagement and ad revenue
How Perplexity calculates publishers' share of ad revenuePerplexity's revenue share model incentivizes publishers based on citation frequency, with a cap on earnings and option for non-exclusive agreements.
RTE's tough call on Liveline: Joe Duffy's expiring contract and his 'ready-made replacement'The Late Late Toy Show remains a significant revenue generator for RTÉ, highlighting the high salaries of its presenters.
Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks BackerOmnicom is set to acquire IPG, creating a new advertising powerhouse.The Observer sale has been approved, but concerns from Guardian staff linger.Channel Factory is seeking new investments to enhance its valuation.Perplexity expands its revenue model to support more publications.
November 2024 Google Webmaster Report: Super Volatility, Different Content, AI Overviews, Sitelinks & MoreNovember saw notable volatility in Google Search results and plans for updates, indicating ongoing changes in search algorithms.Google is prioritizing quality content and user experience with new AI features and interface adjustments.
As X's turbulence continues, can alternative social platforms catch marketers' attention?Despite competition, Twitter, formerly X, continues to be relevant for organic social engagement and remains a key platform for marketers.
Media Briefing: European publishers speak out on advertisers' punishing brand safety practicesPublishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.
Media Briefing: News publishers prep for possible ad slumps as election season nearsNews publishers adapt ad strategies around U.S. election to prevent revenue loss.
As X's turbulence continues, can alternative social platforms catch marketers' attention?Despite competition, Twitter, formerly X, continues to be relevant for organic social engagement and remains a key platform for marketers.
Media Briefing: European publishers speak out on advertisers' punishing brand safety practicesPublishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.
Media Briefing: News publishers prep for possible ad slumps as election season nearsNews publishers adapt ad strategies around U.S. election to prevent revenue loss.
Mobile app ad revenue continues to soarMobile app ads are projected to generate $344.11 billion in 2024, accounting for 66% of total app revenue.
Analyst revisits Meta stock price target as Facebook parent ramps AI spendMeta's AI investments significantly boost stock performance and ad revenue, making it a market standout among tech stocks.
Spotify Podcast Chief Sahar Elhabashi Is Leaving the CompanySahar Elhabashi is leaving Spotify at the end of 2024 after a successful tenure in boosting podcasts.Spotify shifts podcast strategy away from exclusive deals towards broader distribution, aiming for profitability in 2024.
Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics | AdExchangerSpotify reports record profit growth for second consecutive quarter.
Spotify Podcast Chief Sahar Elhabashi Is Leaving the CompanySahar Elhabashi is leaving Spotify at the end of 2024 after a successful tenure in boosting podcasts.Spotify shifts podcast strategy away from exclusive deals towards broader distribution, aiming for profitability in 2024.
Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics | AdExchangerSpotify reports record profit growth for second consecutive quarter.
Sports Remain the Top Topic of Discussion on XX's ad revenue has declined significantly since Musk's takeover, with potential further reductions expected in 2025 due to brand safety concerns.
How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads | EntrepreneurAmazon Prime Video aims to establish itself as a standalone streaming service.Amazon introduced ads on Prime Video to generate significant revenue, with most subscribers opting for ad-supported content.
Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy SaysAmazon's ad revenue grew by 24% in 2023 to $47 billion, mainly from sponsored ads.Prime Video introduced ads across its service, requiring an extra fee for ad-free viewing.
How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads | EntrepreneurAmazon Prime Video aims to establish itself as a standalone streaming service.Amazon introduced ads on Prime Video to generate significant revenue, with most subscribers opting for ad-supported content.
Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy SaysAmazon's ad revenue grew by 24% in 2023 to $47 billion, mainly from sponsored ads.Prime Video introduced ads across its service, requiring an extra fee for ad-free viewing.
The ad companies making money off of obituary spamFake obituaries targeting everyday people for profit through ad revenue.
Reddit's Ads Biz Is Surging, But It's Still The Runt Of The Social Media Litter | AdExchangerReddit reported $253 million in Q2 ad revenue, with plans to surpass $1 billion in revenue this year. Despite growth, it still lags behind major social media ad platforms.
Reddit shares jump 14% after revenue pops in first-ever earnings reportReddit's shares surged 14% due to strong revenue growth and profitability expectations.
Reddit's First-Ever Earnings Call Centers On Success In Search | AdExchangerReddit reported $243 million in total revenue, with an increased dependency on ads, leading to its first profitable Q1 and a growth in share price.
Reddit's Ads Biz Is Surging, But It's Still The Runt Of The Social Media Litter | AdExchangerReddit reported $253 million in Q2 ad revenue, with plans to surpass $1 billion in revenue this year. Despite growth, it still lags behind major social media ad platforms.
Reddit shares jump 14% after revenue pops in first-ever earnings reportReddit's shares surged 14% due to strong revenue growth and profitability expectations.
Reddit's First-Ever Earnings Call Centers On Success In Search | AdExchangerReddit reported $243 million in total revenue, with an increased dependency on ads, leading to its first profitable Q1 and a growth in share price.
The Stack: Latest Ad Tech Deals and AcquisitionsDeals and acquisitions in the media and sports industries are significant this week.
NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com 413M Antitrust FineNBCUniversal sets record Olympic ad spend surpassing $1.25bn for Paris 2024 games.Microsoft beats revenue forecast with a 15% year-over-year increase but slightly misses Azure target.Spain imposes a €413M antitrust fine on Booking.com for market dominance abuse and unfair commercial conditions.
Walmart's Great Store Of Value; It Took Awhile, But Snap May Be Back | AdExchangerIn-store ads face attribution challenges, but Walmart's reach remains a valuable advertising asset in retail media budgets.
Could Google's AI push cause a rift with YouTube creators?AI-assisted Q&A feature on Android may impact YouTube viewing experience and creators' revenue.
LEAKED! Ratcliffe 'disgrace' email to Man Utd staff in full - Tribal FootballSupport content creators by disabling ad blockers or subscribing for an ad-free experience.
News Orgs Are Done Begging For Ad Dollars | AdExchangerBrand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.
How Newsweek is pursuing audience and revenue growth this election yearPresidential election year may not maximize revenue due to platform issues and ad market challenges.
News Orgs Are Done Begging For Ad Dollars | AdExchangerBrand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.
How Newsweek is pursuing audience and revenue growth this election yearPresidential election year may not maximize revenue due to platform issues and ad market challenges.
Roku plans to start showing video ads on your homescreenRoku plans to introduce video ads on the homescreen to increase ad revenue potential.
Alphabet Execs Call YouTube Shorts a 'Long-Term Bet for the Business'YouTube Shorts is a long-term business bet, helping meet the demand for short-form video content and driving significant revenue for Alphabet.YouTube's ad revenue continues to be a substantial contributor to Alphabet's overall earnings, with promising growth prospects.
Acast annual report: Defending and defining the podcast ad market - RAIN NewsAcast's 2023 net sales reached 1,636M SEK with a 32% gross margin and 259M SEK operating loss.The company focused on balancing cost control with innovation and growth throughout 2023.
Publishers Caught in the Crosshairs of Vendor MFA ToolsSome brands use adtech tools to block websites labeled as made-for-advertising (MFA).Lack of transparency in criteria for website blocking causing concerns for legitimate publishers.