#ad-revenue

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#paywall

You'll get what you pay for

The pandemic and ad revenue decline have forced many outlets, including Vox, to implement paywalls.
BuzzFeed's struggles highlight wider industry vulnerabilities and the need for sustainable revenue amid changing media landscapes.
Generative AI's growth presents new challenges and considerations for content monetization in journalism.

Reddit mulls showing ads in more places, paywalled subreddits

Reddit aims to increase revenue through ad placements and potentially introducing paid content.

You'll get what you pay for

The pandemic and ad revenue decline have forced many outlets, including Vox, to implement paywalls.
BuzzFeed's struggles highlight wider industry vulnerabilities and the need for sustainable revenue amid changing media landscapes.
Generative AI's growth presents new challenges and considerations for content monetization in journalism.

Reddit mulls showing ads in more places, paywalled subreddits

Reddit aims to increase revenue through ad placements and potentially introducing paid content.
morepaywall
#ai

Meta ad revenue up 22% in second quarter | MarTech

Meta reported a 22% increase in ad revenue and net income surged by 73% last quarter.

AI Search Startup Perplexity Launches Ad Revenue-Sharing Program

AI-powered search engine Perplexity faces plagiarism accusations but aims to address financial concerns through ad revenue-sharing with media partners.

Google's Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less | AdExchanger

Google's ad revenue is growing, with YouTube and Google Search contributing significantly.
Alphabet CEO Sundar Pichai is focusing on investment in search, AI-generated search responses, Google Cloud Platform, and subscription businesses.

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

Reddit's quest for growth while maintaining user base and profitability is challenging but shows promise with increased engagement and ad revenue

How Perplexity calculates publishers' share of ad revenue

Perplexity's revenue share model incentivizes publishers based on citation frequency, with a cap on earnings and option for non-exclusive agreements.

Alphabet misses expectations on Google ad revenue, sending stock lower

Google parent company Alphabet reported Q4 earnings below expectations, causing the stock to slide 4% in after-hours trading.
Despite missing ad revenue expectations, Google saw continued growth in its cloud business with revenue exceeding $9 billion, a 20% increase from the previous year.

Meta ad revenue up 22% in second quarter | MarTech

Meta reported a 22% increase in ad revenue and net income surged by 73% last quarter.

AI Search Startup Perplexity Launches Ad Revenue-Sharing Program

AI-powered search engine Perplexity faces plagiarism accusations but aims to address financial concerns through ad revenue-sharing with media partners.

Google's Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less | AdExchanger

Google's ad revenue is growing, with YouTube and Google Search contributing significantly.
Alphabet CEO Sundar Pichai is focusing on investment in search, AI-generated search responses, Google Cloud Platform, and subscription businesses.

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

Reddit's quest for growth while maintaining user base and profitability is challenging but shows promise with increased engagement and ad revenue

How Perplexity calculates publishers' share of ad revenue

Perplexity's revenue share model incentivizes publishers based on citation frequency, with a cap on earnings and option for non-exclusive agreements.

Alphabet misses expectations on Google ad revenue, sending stock lower

Google parent company Alphabet reported Q4 earnings below expectations, causing the stock to slide 4% in after-hours trading.
Despite missing ad revenue expectations, Google saw continued growth in its cloud business with revenue exceeding $9 billion, a 20% increase from the previous year.
moreai
#streaming-services

WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses | AdExchanger

Investing in subscriber growth over short-term profits is key strategy for Warner Bros. Discovery (WBD).

YouTube Q2 Ad Revenue Hits $8.66 Billion, up 13%, Short of Wall Street Expectations

YouTube's ad revenue in Q2 of 2024 grew 13% YoY to $8.66 billion, missing analyst estimates, while primetime TV ad spending faced a decline.

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.
CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth | AdExchanger

Streaming platforms focusing on ad revenue see higher ARPU growth.
ARPU is crucial for long-term profitability and market competition.

WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses | AdExchanger

Investing in subscriber growth over short-term profits is key strategy for Warner Bros. Discovery (WBD).

YouTube Q2 Ad Revenue Hits $8.66 Billion, up 13%, Short of Wall Street Expectations

YouTube's ad revenue in Q2 of 2024 grew 13% YoY to $8.66 billion, missing analyst estimates, while primetime TV ad spending faced a decline.

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.
CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth | AdExchanger

Streaming platforms focusing on ad revenue see higher ARPU growth.
ARPU is crucial for long-term profitability and market competition.
morestreaming-services

RTE's tough call on Liveline: Joe Duffy's expiring contract and his 'ready-made replacement'

The Late Late Toy Show remains a significant revenue generator for RTÉ, highlighting the high salaries of its presenters.
#advertising

Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer

Omnicom is set to acquire IPG, creating a new advertising powerhouse.
The Observer sale has been approved, but concerns from Guardian staff linger.
Channel Factory is seeking new investments to enhance its valuation.
Perplexity expands its revenue model to support more publications.

Massive changes coming to Google Chrome threaten to reshape the modern internet

Google Chrome will stop using third-party cookies, impacting internet advertising.
Websites relying on third-party cookies for advertising revenue may struggle after Google Chrome makes this change.

Walmart and Amazon are now duking it out in the advertising universe

Rise of advertising in retail
Competition in ad revenue

Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox | AdExchanger

Many Amazon Prime subscribers are canceling their subscriptions due to the introduction of ads on Prime Video.
Prime Video is projected to earn billions in ad revenue, justifying the potential loss of subscribers.

Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer

Omnicom is set to acquire IPG, creating a new advertising powerhouse.
The Observer sale has been approved, but concerns from Guardian staff linger.
Channel Factory is seeking new investments to enhance its valuation.
Perplexity expands its revenue model to support more publications.

Massive changes coming to Google Chrome threaten to reshape the modern internet

Google Chrome will stop using third-party cookies, impacting internet advertising.
Websites relying on third-party cookies for advertising revenue may struggle after Google Chrome makes this change.

Walmart and Amazon are now duking it out in the advertising universe

Rise of advertising in retail
Competition in ad revenue

Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox | AdExchanger

Many Amazon Prime subscribers are canceling their subscriptions due to the introduction of ads on Prime Video.
Prime Video is projected to earn billions in ad revenue, justifying the potential loss of subscribers.
moreadvertising
#youtube

YouTube begins new wave of slowdowns for users with ad blockers enabled

YouTube is slowing down its site for users who use ad blockers, forcing them to either disable the ad blocker or upgrade to premium.
YouTube has started discouraging the use of ad blockers with pop-up messages and by slowing down the site when an ad blocker is detected.
This tactic by YouTube is aimed at increasing ad revenue and pushing users to upgrade to premium accounts.

How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey Gamble

YouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.

Informa to Buy Cannes Lions Owner Ascential; YouTube Earns 6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Informa acquires Ascential for £1.2bn, expanding global events; YouTube earns £6.7bn in Q2 ad revenue, strong but below Wall Street predictions; UK streaming market loses 300k subscribers, with a rise in ad-supported services.

YouTube for smart TVs has started showing ads while videos are paused

YouTube's new pause-screen ads add to user frustration over excessive advertising, raising concerns about the overall viewing experience.

YouTube is trying to hide the skip button so you'll watch more ads

YouTube has altered its ad interface, making it trickier for users to skip ads during videos.

YouTube's crackdown on ad blockers just got more strict

YouTube is cracking down on users employing ad blockers, limiting video views for those using third-party ad-blocking apps.

YouTube begins new wave of slowdowns for users with ad blockers enabled

YouTube is slowing down its site for users who use ad blockers, forcing them to either disable the ad blocker or upgrade to premium.
YouTube has started discouraging the use of ad blockers with pop-up messages and by slowing down the site when an ad blocker is detected.
This tactic by YouTube is aimed at increasing ad revenue and pushing users to upgrade to premium accounts.

How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey Gamble

YouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.

Informa to Buy Cannes Lions Owner Ascential; YouTube Earns 6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Informa acquires Ascential for £1.2bn, expanding global events; YouTube earns £6.7bn in Q2 ad revenue, strong but below Wall Street predictions; UK streaming market loses 300k subscribers, with a rise in ad-supported services.

YouTube for smart TVs has started showing ads while videos are paused

YouTube's new pause-screen ads add to user frustration over excessive advertising, raising concerns about the overall viewing experience.

YouTube is trying to hide the skip button so you'll watch more ads

YouTube has altered its ad interface, making it trickier for users to skip ads during videos.

YouTube's crackdown on ad blockers just got more strict

YouTube is cracking down on users employing ad blockers, limiting video views for those using third-party ad-blocking apps.
moreyoutube
#seo

Video: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Google's upcoming ranking update will not offer recovery for creators, focusing instead on content relevance and consistency.

November 2024 Google Webmaster Report: Super Volatility, Different Content, AI Overviews, Sitelinks & More

November saw notable volatility in Google Search results and plans for updates, indicating ongoing changes in search algorithms.
Google is prioritizing quality content and user experience with new AI features and interface adjustments.

Video: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Google's upcoming ranking update will not offer recovery for creators, focusing instead on content relevance and consistency.

November 2024 Google Webmaster Report: Super Volatility, Different Content, AI Overviews, Sitelinks & More

November saw notable volatility in Google Search results and plans for updates, indicating ongoing changes in search algorithms.
Google is prioritizing quality content and user experience with new AI features and interface adjustments.
moreseo
#brand-safety

As X's turbulence continues, can alternative social platforms catch marketers' attention?

Despite competition, Twitter, formerly X, continues to be relevant for organic social engagement and remains a key platform for marketers.

Reddit's Jen Wong Has a Plan to Juice Post-IPO Growth

Reddit faces challenges in fully monetizing signal-rich content through ads.
Reddit aims to grow ad revenue but needs to address brand-safety concerns.

Media Briefing: European publishers speak out on advertisers' punishing brand safety practices

Publishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.

Media Briefing: News publishers prep for possible ad slumps as election season nears

News publishers adapt ad strategies around U.S. election to prevent revenue loss.

As X's turbulence continues, can alternative social platforms catch marketers' attention?

Despite competition, Twitter, formerly X, continues to be relevant for organic social engagement and remains a key platform for marketers.

Reddit's Jen Wong Has a Plan to Juice Post-IPO Growth

Reddit faces challenges in fully monetizing signal-rich content through ads.
Reddit aims to grow ad revenue but needs to address brand-safety concerns.

Media Briefing: European publishers speak out on advertisers' punishing brand safety practices

Publishers at the Digiday Publishing Summit Europe expressed concerns over increased brand safety measures leading to significant content blocking, affecting their ad revenue.

Media Briefing: News publishers prep for possible ad slumps as election season nears

News publishers adapt ad strategies around U.S. election to prevent revenue loss.
morebrand-safety
#programmatic-advertising

What Publishers Need To Know About Floor Pricing | AdExchanger

Setting pricing floors can significantly increase publishers' ad revenue.
Many publishers are unaware of effective auction strategies for maximizing yield.
Understanding user behavior is crucial for effective pricing floor strategies.

A look at the publisher quandary over ad curation

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.

What Publishers Need To Know About Floor Pricing | AdExchanger

Setting pricing floors can significantly increase publishers' ad revenue.
Many publishers are unaware of effective auction strategies for maximizing yield.
Understanding user behavior is crucial for effective pricing floor strategies.

A look at the publisher quandary over ad curation

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.
moreprogrammatic-advertising
#google

What's next for Google after federal judge's monopolization ruling?

Google is facing potential consequences for illegal commercial deals on search and ad revenue, which could lead to major industry shake-ups.

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.

Exclusive: Rumble sues Google, again

Rumble filed a lawsuit against Google for $1 billion in damages, alleging anticompetitive practices in ad revenue.

Google mulls charging for AI-powered search

Google is exploring premium search features powered by AI for its subscription services.
The rise of large language models like OpenAI's ChatGPT presents a challenge to Google's traditional ad-based search model.

Google Considers Premium Subscription For Its AI-Powered Search Engine

Google is considering a premium subscription model for AI-powered features in Search, while maintaining free ad-supported search.
The company is focusing on offering advanced AI features to stay ahead of competitors like OpenAI.

Publishers fear Google's 'top-level seller' status within Privacy Sandbox proposals

Google's Privacy Sandbox aims to enhance user privacy by limiting access to user information, potentially impacting ad revenue for publishers
Despite concerns, Google's initiative signals a necessary shift towards privacy and regulation in online advertising

What's next for Google after federal judge's monopolization ruling?

Google is facing potential consequences for illegal commercial deals on search and ad revenue, which could lead to major industry shake-ups.

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.

Exclusive: Rumble sues Google, again

Rumble filed a lawsuit against Google for $1 billion in damages, alleging anticompetitive practices in ad revenue.

Google mulls charging for AI-powered search

Google is exploring premium search features powered by AI for its subscription services.
The rise of large language models like OpenAI's ChatGPT presents a challenge to Google's traditional ad-based search model.

Google Considers Premium Subscription For Its AI-Powered Search Engine

Google is considering a premium subscription model for AI-powered features in Search, while maintaining free ad-supported search.
The company is focusing on offering advanced AI features to stay ahead of competitors like OpenAI.

Publishers fear Google's 'top-level seller' status within Privacy Sandbox proposals

Google's Privacy Sandbox aims to enhance user privacy by limiting access to user information, potentially impacting ad revenue for publishers
Despite concerns, Google's initiative signals a necessary shift towards privacy and regulation in online advertising
moregoogle

Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations

Pentaleap and Placements.io's partnership enhances retail media technology, centralising operations and maximising ad revenue for retailers.

Mobile app ad revenue continues to soar

Mobile app ads are projected to generate $344.11 billion in 2024, accounting for 66% of total app revenue.
#meta

Analyst revisits Meta stock price target as Facebook parent ramps AI spend

Meta's AI investments significantly boost stock performance and ad revenue, making it a market standout among tech stocks.

Despite Clashes With Regulators, Meta Surges On Strong Q4 | AdExchanger

Meta's shares surged 15% after reporting Q4 earnings, despite facing criticism during a Senate hearing about online child safety.
Meta generated $38.7 billion in ad revenue last quarter, with its strongest ad verticals being online commerce, consumer packaged goods, and gaming.
Chinese advertisers represented 10% of total ad revenue and accounted for 5% of Meta's total worldwide revenue growth.

Three years after Apple's iOS 14 changes, brands find Meta advertising has stabilized

Meta has experienced a decline in revenue following Apple's iOS 14 update.
Despite the initial impact, Meta's ad revenue has increased by 23% year-over-year.

Analyst revisits Meta stock price target as Facebook parent ramps AI spend

Meta's AI investments significantly boost stock performance and ad revenue, making it a market standout among tech stocks.

Despite Clashes With Regulators, Meta Surges On Strong Q4 | AdExchanger

Meta's shares surged 15% after reporting Q4 earnings, despite facing criticism during a Senate hearing about online child safety.
Meta generated $38.7 billion in ad revenue last quarter, with its strongest ad verticals being online commerce, consumer packaged goods, and gaming.
Chinese advertisers represented 10% of total ad revenue and accounted for 5% of Meta's total worldwide revenue growth.

Three years after Apple's iOS 14 changes, brands find Meta advertising has stabilized

Meta has experienced a decline in revenue following Apple's iOS 14 update.
Despite the initial impact, Meta's ad revenue has increased by 23% year-over-year.
moremeta
#spotify

Spotify Podcast Chief Sahar Elhabashi Is Leaving the Company

Sahar Elhabashi is leaving Spotify at the end of 2024 after a successful tenure in boosting podcasts.
Spotify shifts podcast strategy away from exclusive deals towards broader distribution, aiming for profitability in 2024.

Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics | AdExchanger

Spotify reports record profit growth for second consecutive quarter.

Spotify Podcast Chief Sahar Elhabashi Is Leaving the Company

Sahar Elhabashi is leaving Spotify at the end of 2024 after a successful tenure in boosting podcasts.
Spotify shifts podcast strategy away from exclusive deals towards broader distribution, aiming for profitability in 2024.

Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics | AdExchanger

Spotify reports record profit growth for second consecutive quarter.
morespotify

Sports Remain the Top Topic of Discussion on X

X's ad revenue has declined significantly since Musk's takeover, with potential further reductions expected in 2025 due to brand safety concerns.
#social-media

CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers

Pinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue.

Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagement

Reddit's user engagement is growing significantly, highlighting its appeal for niche communities and discussions.

CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers

Pinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue.

Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagement

Reddit's user engagement is growing significantly, highlighting its appeal for niche communities and discussions.
moresocial-media
#amazon-prime-video

How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads | Entrepreneur

Amazon Prime Video aims to establish itself as a standalone streaming service.
Amazon introduced ads on Prime Video to generate significant revenue, with most subscribers opting for ad-supported content.

Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says

Amazon's ad revenue grew by 24% in 2023 to $47 billion, mainly from sponsored ads.
Prime Video introduced ads across its service, requiring an extra fee for ad-free viewing.

How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads | Entrepreneur

Amazon Prime Video aims to establish itself as a standalone streaming service.
Amazon introduced ads on Prime Video to generate significant revenue, with most subscribers opting for ad-supported content.

Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says

Amazon's ad revenue grew by 24% in 2023 to $47 billion, mainly from sponsored ads.
Prime Video introduced ads across its service, requiring an extra fee for ad-free viewing.
moreamazon-prime-video

The ad companies making money off of obituary spam

Fake obituaries targeting everyday people for profit through ad revenue.
#reddit

Reddit plans to launch IPO in March, report says | TechCrunch

Reddit is preparing to launch its IPO in March, after more than three years of considering it.
The company is looking to sell around 10% of its shares in the IPO.

Reddit's Ads Biz Is Surging, But It's Still The Runt Of The Social Media Litter | AdExchanger

Reddit reported $253 million in Q2 ad revenue, with plans to surpass $1 billion in revenue this year. Despite growth, it still lags behind major social media ad platforms.

Reddit shares jump 14% after revenue pops in first-ever earnings report

Reddit's shares surged 14% due to strong revenue growth and profitability expectations.

Reddit's First-Ever Earnings Call Centers On Success In Search | AdExchanger

Reddit reported $243 million in total revenue, with an increased dependency on ads, leading to its first profitable Q1 and a growth in share price.

Reddit plans to launch IPO in March, report says | TechCrunch

Reddit is preparing to launch its IPO in March, after more than three years of considering it.
The company is looking to sell around 10% of its shares in the IPO.

Reddit's Ads Biz Is Surging, But It's Still The Runt Of The Social Media Litter | AdExchanger

Reddit reported $253 million in Q2 ad revenue, with plans to surpass $1 billion in revenue this year. Despite growth, it still lags behind major social media ad platforms.

Reddit shares jump 14% after revenue pops in first-ever earnings report

Reddit's shares surged 14% due to strong revenue growth and profitability expectations.

Reddit's First-Ever Earnings Call Centers On Success In Search | AdExchanger

Reddit reported $243 million in total revenue, with an increased dependency on ads, leading to its first profitable Q1 and a growth in share price.
morereddit

The Stack: Latest Ad Tech Deals and Acquisitions

Deals and acquisitions in the media and sports industries are significant this week.

NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com 413M Antitrust Fine

NBCUniversal sets record Olympic ad spend surpassing $1.25bn for Paris 2024 games.
Microsoft beats revenue forecast with a 15% year-over-year increase but slightly misses Azure target.
Spain imposes a €413M antitrust fine on Booking.com for market dominance abuse and unfair commercial conditions.

Walmart's Great Store Of Value; It Took Awhile, But Snap May Be Back | AdExchanger

In-store ads face attribution challenges, but Walmart's reach remains a valuable advertising asset in retail media budgets.
#gemini-ai

Could Google's AI push cause a rift with YouTube creators?

AI-assisted Q&A feature on Android may impact YouTube viewing experience and creators' revenue.

3 Reasons to Buy Alphabet Stock in 2024 | The Motley Fool

Shares in Alphabet are up 58% year over year due to expansion in AI and ad-revenue growth.
Alphabet has massive potential in AI and is expected to benefit from increased digital-ad spending in 2024.

Could Google's AI push cause a rift with YouTube creators?

AI-assisted Q&A feature on Android may impact YouTube viewing experience and creators' revenue.

3 Reasons to Buy Alphabet Stock in 2024 | The Motley Fool

Shares in Alphabet are up 58% year over year due to expansion in AI and ad-revenue growth.
Alphabet has massive potential in AI and is expected to benefit from increased digital-ad spending in 2024.
moregemini-ai

LEAKED! Ratcliffe 'disgrace' email to Man Utd staff in full - Tribal Football

Support content creators by disabling ad blockers or subscribing for an ad-free experience.
#news-publishers

News Orgs Are Done Begging For Ad Dollars | AdExchanger

Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.

How Newsweek is pursuing audience and revenue growth this election year

Presidential election year may not maximize revenue due to platform issues and ad market challenges.

News Orgs Are Done Begging For Ad Dollars | AdExchanger

Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.

How Newsweek is pursuing audience and revenue growth this election year

Presidential election year may not maximize revenue due to platform issues and ad market challenges.
morenews-publishers

Roku plans to start showing video ads on your homescreen

Roku plans to introduce video ads on the homescreen to increase ad revenue potential.
#monetization

Telegram founder says the company will become profitable next year | TechCrunch

Telegram expects to hit profitability next year and considers going public in the future.
They are making money through ads, subscriptions, and plan to expand ad offerings globally.

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Pinterest has enacted a third party app integration with Google to host ads powered by Google.
Pinterest's forward estimates for Q1 2024 show a decline in revenue momentum but an improvement year-over-year.
Pinterest faces competition from bigger marketplaces like Google and Amazon, which limits its potential and direct sales potential.

Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Pinterest has integrated with Google to host ads powered by Google, providing more shoppable content on the platform.
The integration aims to improve Pinterest's monetization processes and revenue potential, particularly in non-US markets.
While Pinterest has a large user base with shopping intent, its partnerships with bigger marketplaces like Google and Amazon could limit its direct sales potential and long-term ambitions.

Alphabet Execs Call YouTube Shorts a 'Long-Term Bet for the Business'

YouTube Shorts is a long-term business bet, helping meet the demand for short-form video content and driving significant revenue for Alphabet.
YouTube's ad revenue continues to be a substantial contributor to Alphabet's overall earnings, with promising growth prospects.

Telegram founder says the company will become profitable next year | TechCrunch

Telegram expects to hit profitability next year and considers going public in the future.
They are making money through ads, subscriptions, and plan to expand ad offerings globally.

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Pinterest has enacted a third party app integration with Google to host ads powered by Google.
Pinterest's forward estimates for Q1 2024 show a decline in revenue momentum but an improvement year-over-year.
Pinterest faces competition from bigger marketplaces like Google and Amazon, which limits its potential and direct sales potential.

Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Pinterest has integrated with Google to host ads powered by Google, providing more shoppable content on the platform.
The integration aims to improve Pinterest's monetization processes and revenue potential, particularly in non-US markets.
While Pinterest has a large user base with shopping intent, its partnerships with bigger marketplaces like Google and Amazon could limit its direct sales potential and long-term ambitions.

Alphabet Execs Call YouTube Shorts a 'Long-Term Bet for the Business'

YouTube Shorts is a long-term business bet, helping meet the demand for short-form video content and driving significant revenue for Alphabet.
YouTube's ad revenue continues to be a substantial contributor to Alphabet's overall earnings, with promising growth prospects.
moremonetization

Acast annual report: Defending and defining the podcast ad market - RAIN News

Acast's 2023 net sales reached 1,636M SEK with a 32% gross margin and 259M SEK operating loss.
The company focused on balancing cost control with innovation and growth throughout 2023.
#publishers

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.
morepublishers

Publishers Caught in the Crosshairs of Vendor MFA Tools

Some brands use adtech tools to block websites labeled as made-for-advertising (MFA).
Lack of transparency in criteria for website blocking causing concerns for legitimate publishers.
#elon-musk

Twitter Apparently Lost $1.5 Billion in Ad Revenue as Elon Musk Flailed

The site formerly known as Twitter, now called X, is experiencing a significant drop in ad revenue since Elon Musk took over.
The projected ad revenue for X in 2023 is estimated at $2.5 billion, compared to $4.5 billion in 2021.

Threads Sees Increased Download Momentum in December, Amid EU Launch of the App

Threads saw significant growth in downloads in December 2023
X's ad revenue may be down by half since Elon took over

MrBeast made $250k off one X video - how much can creators make on the platform?

MrBeast's video on X generated over $250k in ad revenue.
X content creators can earn up to 97% of the revenue they earn from their content.

Elon Musk Reveals X's Surprisingly Low Advertising Costs, Hoping To Open Doors For Thrifty Advertisers

Elon Musk revealed that advertising on his social media platform costs as low as 3 cents per ad click.
Despite facing challenges with content moderation and declining ad revenue, the platform is making headlines and seeking to attract more businesses.

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Platform formerly known as Twitter, now X, appoints new safety executives after leadership shakeups post-Musk acquisition.
Ongoing concerns about content moderation, misinformation, hate speech on X leading to loss of big-name advertisers.

Twitter Apparently Lost $1.5 Billion in Ad Revenue as Elon Musk Flailed

The site formerly known as Twitter, now called X, is experiencing a significant drop in ad revenue since Elon Musk took over.
The projected ad revenue for X in 2023 is estimated at $2.5 billion, compared to $4.5 billion in 2021.

Threads Sees Increased Download Momentum in December, Amid EU Launch of the App

Threads saw significant growth in downloads in December 2023
X's ad revenue may be down by half since Elon took over

MrBeast made $250k off one X video - how much can creators make on the platform?

MrBeast's video on X generated over $250k in ad revenue.
X content creators can earn up to 97% of the revenue they earn from their content.

Elon Musk Reveals X's Surprisingly Low Advertising Costs, Hoping To Open Doors For Thrifty Advertisers

Elon Musk revealed that advertising on his social media platform costs as low as 3 cents per ad click.
Despite facing challenges with content moderation and declining ad revenue, the platform is making headlines and seeking to attract more businesses.

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Platform formerly known as Twitter, now X, appoints new safety executives after leadership shakeups post-Musk acquisition.
Ongoing concerns about content moderation, misinformation, hate speech on X leading to loss of big-name advertisers.
moreelon-musk

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger

TV ad supply is predicted to decrease significantly by 2027.
Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue.

How to Make Money on YouTube: A Comprehensive Guide for 2024 - jeffbullas.com

Rosanna Pansino's success story on YouTube shows the potential for growth with engaging content.
Understanding YouTube's monetization framework is key to making money on the platform.

Ezoic ads vs Google Adsense

Ezoic has increased ad revenue significantly compared to Google AdSense.
Ezoic offers a variety of tools for customization and analytics.
#media-landscape

Yahoo Launches Yahoo For Creators Program to Allow Creators To Publish and Monetize Stories - Lindsey Gamble

Creators can publish, monetize, and track their content on Yahoo News with a revenue split.
Yahoo Creator program initially handpicks creators but will open for applications, focusing on unique content creators meeting specific criteria.

Yahoo News is launching a creators program to publish lifestyle content (exclusive)

Yahoo News is testing a creator program for lifestyle content creators.
Creators can monetize stories through ad and affiliate revenues.

Yahoo Launches Yahoo For Creators Program to Allow Creators To Publish and Monetize Stories - Lindsey Gamble

Creators can publish, monetize, and track their content on Yahoo News with a revenue split.
Yahoo Creator program initially handpicks creators but will open for applications, focusing on unique content creators meeting specific criteria.

Yahoo News is launching a creators program to publish lifestyle content (exclusive)

Yahoo News is testing a creator program for lifestyle content creators.
Creators can monetize stories through ad and affiliate revenues.
moremedia-landscape

Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future | AdExchanger

Paramount faces skepticism in streaming wars due to stock performance and failed merger talks.
Paramount highlights growth in streaming revenue, subscribers, and ad revenue, emphasizing the partnership with Walmart.

Telegram to Share Ad Revenue Via Ton Blockchain; TON Soars 18%

Telegram to share ad revenue with users starting March.
Channel owners to receive 50% of ad revenue through TON blockchain.
#earnings

Alphabet misses expectations on ad revenue, sending stock lower

Alphabet (GOOG, GOOGL) reported Q4 earnings below expectations, with ad revenue missing the mark.
The company's stock fell 4% in after-hours trading.

Microsoft, Alphabet Post Big Revenue Numbers but Mixed Market Results

Microsoft reaches $3 trillion market cap
Alphabet misses ad revenue projections

Alphabet stock tumbles after company misses expectations on Google ad revenue

Alphabet's stock sank after reporting fourth quarter earnings that missed analysts' expectations on ad revenue.
Google Cloud revenue beat expectations, crossing $9 billion, indicating growth in the cloud business.

Why Alphabet Stock Was Sliding Today | The Motley Fool

Alphabet's fourth-quarter and full-year 2023 results beat analyst estimates but ad revenue fell short.
Investors may be concerned that the stock had become overheated after a 50% jump in 2023 and the slight miss in ad revenue.

Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance | AdExchanger

The New York Times, Uber, and Roblox all have ad businesses, but their performance and focus on advertising differ.
The New York Times is seeing a decline in ad revenue due to advertisers being cautious about certain news topics.
Uber's ad business is performing well and is projected to reach a $1 billion advertising run rate in 2024.

Alphabet misses expectations on ad revenue, sending stock lower

Alphabet (GOOG, GOOGL) reported Q4 earnings below expectations, with ad revenue missing the mark.
The company's stock fell 4% in after-hours trading.

Microsoft, Alphabet Post Big Revenue Numbers but Mixed Market Results

Microsoft reaches $3 trillion market cap
Alphabet misses ad revenue projections

Alphabet stock tumbles after company misses expectations on Google ad revenue

Alphabet's stock sank after reporting fourth quarter earnings that missed analysts' expectations on ad revenue.
Google Cloud revenue beat expectations, crossing $9 billion, indicating growth in the cloud business.

Why Alphabet Stock Was Sliding Today | The Motley Fool

Alphabet's fourth-quarter and full-year 2023 results beat analyst estimates but ad revenue fell short.
Investors may be concerned that the stock had become overheated after a 50% jump in 2023 and the slight miss in ad revenue.

Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance | AdExchanger

The New York Times, Uber, and Roblox all have ad businesses, but their performance and focus on advertising differ.
The New York Times is seeing a decline in ad revenue due to advertisers being cautious about certain news topics.
Uber's ad business is performing well and is projected to reach a $1 billion advertising run rate in 2024.
moreearnings

Threads Sees Increased Download Momentum in December Amid EU Launch

Threads saw significant growth in downloads, ranking high on both Apple's App Store and Google Play.
X's ad revenue may still be significantly lower since Elon Musk took over the app, which could pose a future concern for the app.

Netflix Enters The Live 'Sports' Arena; Google Shills Fake Weight Loss Gummies | AdExchanger

Livestreams are becoming essential for sports leagues to reach more fans and ad dollars.
Some scamsters use Google Analytics and Adsense to promote fake products and make money online.

Can the presidential election save legacy media? Here's what the numbers say

The upcoming presidential election and Paris Olympics will drive ad revenue to legacy media, helping to balance out other declines
U.S. digital advertising revenue is expected to increase by 10.2% in 2024

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X
Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation
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