#ad-revenue
#ad-revenue

fromSoapcentral

Hollywood studios demand YouTube ad revenue from AI-generated movie trailers-Fans roast the sudden change of heart

Hollywood studios have reversed their position on AI trailers, now seeking ad revenue instead of removal.

This change has sparked mockery and debate about the ethics of AI-generated content.

Social media marketing

fromArs Technica

Zuckerberg stifled Instagram because he loves Facebook, Instagram founder says

Zuckerberg's jealousy over Instagram's growth led to resource draining, harming its expansion.

1 week ago

Social media marketing

X to have a mild ad revenue turnaround in 2025

fromSoapcentral

Hollywood studios demand YouTube ad revenue from AI-generated movie trailers-Fans roast the sudden change of heart

Hollywood studios have reversed their position on AI trailers, now seeking ad revenue instead of removal.

This change has sparked mockery and debate about the ethics of AI-generated content.

Social media marketing

fromArs Technica

Zuckerberg stifled Instagram because he loves Facebook, Instagram founder says

Zuckerberg's jealousy over Instagram's growth led to resource draining, harming its expansion.

1 week ago

Social media marketing

X to have a mild ad revenue turnaround in 2025

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

YouTube's audience outnumbers even its greatest rivals

YouTube has the highest monthly active users among digital platforms, despite not being available in China.

Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

3 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

YouTube's audience outnumbers even its greatest rivals

YouTube has the highest monthly active users among digital platforms, despite not being available in China.

Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

more#digital-marketing

#google-search

Marketing tech

Daily Search Forum Recap: March 24, 2025

Marketing tech

Video: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

Marketing tech

Daily Search Forum Recap: March 24, 2025

Marketing tech

Video: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.

fromExchangewire

Marketing tech

Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

fromMarTech

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.

fromExchangewire

Marketing tech

Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

more#digital-advertising

#google

Daily Search Forum Recap: April 25, 2025

Google's ad revenue is growing, boosted by advancements in AI and new features in search functionalities.

Marketing

6 months ago

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.

fromEngadget

UK news

Google says its European 'experiment' shows news is worthless to its ad business

UK news

Google Says Removing European News Publishers Had No Impact On Its Ad Revenue

Daily Search Forum Recap: April 25, 2025

Google's ad revenue is growing, boosted by advancements in AI and new features in search functionalities.

Marketing

6 months ago

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.

fromEngadget

UK news

Google says its European 'experiment' shows news is worthless to its ad business

UK news

Google Says Removing European News Publishers Had No Impact On Its Ad Revenue

Netflix (NFLX) Q1 2025 Earnings Call | The Motley Fool

Netflix reported over $40 billion in revenue for Q1 2025 with more than 300 million paid households.

The company is set to double ad revenue in 2025 through strategic initiatives and technology advancements.

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

High-quality content is key for publishers' ad revenue growth.

Branded content has become a significant revenue source for publishers.

Media industry

Publishers grapple with Q1 ad revenue challenges in a "buyer's market"

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

High-quality content is key for publishers' ad revenue growth.

Branded content has become a significant revenue source for publishers.

Media industry

Publishers grapple with Q1 ad revenue challenges in a "buyer's market"

YouTubers are digging for gold on a different playground: TV

YouTube creators are leveraging longer videos for increased ad revenue as TV viewership surpasses mobile.

fromLindsey Gamble

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.

fromBGR

7 months ago

Marketing tech

YouTube is trying to hide the skip button so you'll watch more ads

fromBusiness Insider

YouTubers are digging for gold on a different playground: TV

YouTube creators are leveraging longer videos for increased ad revenue as TV viewership surpasses mobile.

fromLindsey Gamble

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.

fromBGR

7 months ago

Marketing tech

YouTube is trying to hide the skip button so you'll watch more ads

more#youtube

Social media marketing

fromwww.cnbc.com

How Facebook Marketplace amassed more shoppers than Amazon

Facebook Marketplace is crucial for retaining younger users despite platform popularity decline.

fromAdweek

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.

fromFuturism

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.

5 months ago

4 CTV ad spend trends to track in 2025

According to EMARKETER's forecast, by 2026, nine streaming services will generate over $1 billion in ad revenue, a significant increase from just two in 2020.

Marketing

fromMiami Herald

7 months ago

Analyst revisits Meta stock price target as Facebook parent ramps AI spend

"Citigroup analyst Ronald Josey noted that the investments in AI and the potential in the global advertising market are likely to bolster growth for Meta in the upcoming year."

Marketing tech

fromEntrepreneur

9 months ago

How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads | Entrepreneur

Jeff Bezos envisioned Prime Video as a media company opportunity rather than just a Prime benefit, leading to the introduction of ads and emphasis on standalone growth.

Tech industry