#ad-revenue

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#digital-advertising
Media industry
fromThe Hollywood Reporter
4 days ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Media industry
fromMarTech
1 month ago

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
Media industry
fromThe Hollywood Reporter
4 days ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Media industry
fromMarTech
1 month ago

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
more#digital-advertising
#youtube
Marketing tech
fromEMARKETER
1 month ago

YouTube's audience outnumbers even its greatest rivals

YouTube has the highest monthly active users among digital platforms, despite not being available in China.
Marketing tech
fromSocial Media Today
2 weeks ago

YouTube Updates Content Reviews to Maximize Ad Opportunities

YouTube is enhancing video monetization accuracy by implementing human reviews for ads rating.
This change aims to streamline the appeals process for creators.
Media industry
fromLindsey Gamble
2 months ago

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
fromBGR
8 months ago
Marketing tech

YouTube is trying to hide the skip button so you'll watch more ads

Marketing tech
fromEMARKETER
1 month ago

YouTube's audience outnumbers even its greatest rivals

YouTube has the highest monthly active users among digital platforms, despite not being available in China.
Marketing tech
fromSocial Media Today
2 weeks ago

YouTube Updates Content Reviews to Maximize Ad Opportunities

YouTube is enhancing video monetization accuracy by implementing human reviews for ads rating.
This change aims to streamline the appeals process for creators.
Media industry
fromLindsey Gamble
2 months ago

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
fromBGR
8 months ago
Marketing tech

YouTube is trying to hide the skip button so you'll watch more ads

more#youtube
Marketing tech
fromYahoo Finance
4 weeks ago

Why Meta Platforms Stock Isn't as Safe or as Cheap as It May Look

Meta Platforms faces significant challenges affecting its growth, including trade uncertainties and economic slowdown.
#social-media
Media industry
fromSoapcentral
2 months ago

Hollywood studios demand YouTube ad revenue from AI-generated movie trailers-Fans roast the sudden change of heart

Hollywood studios have reversed their position on AI trailers, now seeking ad revenue instead of removal.
This change has sparked mockery and debate about the ethics of AI-generated content.
Media industry
fromSoapcentral
2 months ago

Hollywood studios demand YouTube ad revenue from AI-generated movie trailers-Fans roast the sudden change of heart

Hollywood studios have reversed their position on AI trailers, now seeking ad revenue instead of removal.
This change has sparked mockery and debate about the ethics of AI-generated content.
more#social-media
#google-search
more#google-search
#google
Marketing
fromSearch Engine Roundtable
7 months ago

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.
Marketing
fromSearch Engine Roundtable
7 months ago

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.
more#google
#digital-marketing
Marketing tech
fromDigiday
3 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
fromDigiday
1 month ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Marketing tech
fromDigiday
3 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
fromDigiday
1 month ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

more#digital-marketing
Media industry
fromThe Motley Fool
1 month ago

Netflix (NFLX) Q1 2025 Earnings Call | The Motley Fool

Netflix reported over $40 billion in revenue for Q1 2025 with more than 300 million paid households.
The company is set to double ad revenue in 2025 through strategic initiatives and technology advancements.
#publishing
Media industry
fromDigiday
1 month ago

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

High-quality content is key for publishers' ad revenue growth.
Branded content has become a significant revenue source for publishers.
Media industry
fromDigiday
1 month ago

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

High-quality content is key for publishers' ad revenue growth.
Branded content has become a significant revenue source for publishers.
more#publishing
Marketing tech
fromAdweek
3 months ago

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.
Marketing tech
fromFuturism
3 months ago

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
Marketing tech
fromDigiday
3 months ago

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
fromEMARKETER
6 months ago

4 CTV ad spend trends to track in 2025

According to EMARKETER's forecast, by 2026, nine streaming services will generate over $1 billion in ad revenue, a significant increase from just two in 2020.
Marketing
fromMiami Herald
8 months ago

Analyst revisits Meta stock price target as Facebook parent ramps AI spend

"Citigroup analyst Ronald Josey noted that the investments in AI and the potential in the global advertising market are likely to bolster growth for Meta in the upcoming year."
Marketing tech
fromEntrepreneur
10 months ago

How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads | Entrepreneur

Jeff Bezos envisioned Prime Video as a media company opportunity rather than just a Prime benefit, leading to the introduction of ads and emphasis on standalone growth.
Tech industry
Marketing tech
fromThe Daily Upside
10 months ago

AI Search Startup Perplexity Launches Ad Revenue-Sharing Program

AI-powered search engine Perplexity faces plagiarism accusations but aims to address financial concerns through ad revenue-sharing with media partners.
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