#ad-revenue

#ad-revenue

(Reuters) -Meta Platforms' Instagram has grown to 3 billion Monthly Active Users, CEO Mark Zuckerberg said on Wednesday, marking another milestone for one of the most popular social media apps in the world. Meta last disclosed Instagram's user figures in 2022 when Zuckerberg said the app had hit more than 2 billion monthly active users. Meta, previously known as Facebook, bought Instagram for $1 billion in 2012, a move that had raised questions about the company's strategy as the social media app had begun with just photo-sharing without significant revenue.

Prime Video has been running ads since the start of 2024, signaling the tech giant's push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.

Snap (SNAP) CEO Evan Spiegel has spent around $3 billion developing Spectacles, which are the social media company's augmented reality glasses. Indeed, he believes that they are an essential part of Snap's future. However, despite this massive investment, Spectacles have yet to find mainstream success. Now, Snap is considering raising outside funding to help the product better compete with rivals like tech giant Meta (META), according to The Information.

"TelevisaUnivision's Upfront is a powerful proof point of how we've modernized our content and capabilities to meet the evolving needs of our customers across all mediums - traditional network, mobile, social, and digital."

"They need to embrace one path and suffer, in order to come out stronger; rather than hedging and playing both ways," he wrote.

In 2025, Instagram is projected to account for more than half of Meta's ad revenue, surpassing Facebook's revenue per user significantly since 2019.

High-quality content is now publishers' most important strategy for growing ad revenue, with branded content rising to become their second-largest revenue source behind direct-sold ads.