#ad-revenue
#ad-revenue

Reddit shares jump 14% after revenue pops in first-ever earnings report

Reddit's shares surged 14% due to strong revenue growth and profitability expectations. [ more ]

AdExchanger

1 week ago

Reddit's First-Ever Earnings Call Centers On Success In Search | AdExchanger

Reddit reported $243 million in total revenue, with an increased dependency on ads, leading to its first profitable Q1 and a growth in share price. [ more ]

Digiday

Media Briefing: News publishers prep for possible ad slumps as election season nears

News publishers adapt ad strategies around U.S. election to prevent revenue loss. [ more ]

AdExchanger

2 weeks ago

Media industry

News Orgs Are Done Begging For Ad Dollars | AdExchanger

Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain. [ more ]

Axios

Exclusive: Rumble sues Google, again

Rumble filed a lawsuit against Google for $1 billion in damages, alleging anticompetitive practices in ad revenue. [ more ]

Coindesk

Telegram to Share Ad Revenue Via Ton Blockchain; TON Soars 18%

Telegram to share ad revenue with users starting March.

Channel owners to receive 50% of ad revenue through TON blockchain. [ more ]

morePrivacy technologies

Fast Company

1 day ago

Could Google's AI push cause a rift with YouTube creators?

AI-assisted Q&A feature on Android may impact YouTube viewing experience and creators' revenue. [ more ]

Finbold

Google mulls charging for AI-powered search

Google is exploring premium search features powered by AI for its subscription services.

The rise of large language models like OpenAI's ChatGPT presents a challenge to Google's traditional ad-based search model. [ more ]

Mashable India

Google Considers Premium Subscription For Its AI-Powered Search Engine

Google is considering a premium subscription model for AI-powered features in Search, while maintaining free ad-supported search.

The company is focusing on offering advanced AI features to stay ahead of competitors like OpenAI. [ more ]

alphabet

Observer

2 weeks ago

Alphabet Execs Call YouTube Shorts a 'Long-Term Bet for the Business'

YouTube Shorts is a long-term business bet, helping meet the demand for short-form video content and driving significant revenue for Alphabet.

YouTube's ad revenue continues to be a substantial contributor to Alphabet's overall earnings, with promising growth prospects. [ more ]

The Motley Fool

Why Alphabet Stock Was Sliding Today | The Motley Fool

Alphabet's fourth-quarter and full-year 2023 results beat analyst estimates but ad revenue fell short.

Investors may be concerned that the stock had become overheated after a 50% jump in 2023 and the slight miss in ad revenue. [ more ]

Yahoo Finance

Alphabet stock tumbles after company misses expectations on Google ad revenue

Alphabet's stock sank after reporting fourth quarter earnings that missed analysts' expectations on ad revenue.

Google Cloud revenue beat expectations, crossing $9 billion, indicating growth in the cloud business. [ more ]

Boardroom

Microsoft, Alphabet Post Big Revenue Numbers but Mixed Market Results

Microsoft reaches $3 trillion market cap

Alphabet misses ad revenue projections [ more ]

Yahoo Finance

Alphabet misses expectations on Google ad revenue, sending stock lower

Google parent company Alphabet reported Q4 earnings below expectations, causing the stock to slide 4% in after-hours trading.

Despite missing ad revenue expectations, Google saw continued growth in its cloud business with revenue exceeding $9 billion, a 20% increase from the previous year. [ more ]

Yahoo Finance

Alphabet misses expectations on ad revenue, sending stock lower

Alphabet (GOOG, GOOGL) reported Q4 earnings below expectations, with ad revenue missing the mark.

The company's stock fell 4% in after-hours trading. [ more ]

TheWrap

YouTube Delivers $8.1 Billion in Ad Revenue During Q1, a 20% Increase

YouTube's ad revenue reached nearly $8.1 billion in Q1 2024, surpassing predictions and showing significant growth from the previous year. [ more ]

Miami Herald

4 weeks ago

YouTube's crackdown on ad blockers just got more strict

YouTube is cracking down on users employing ad blockers, limiting video views for those using third-party ad-blocking apps. [ more ]

TheStreet

4 weeks ago

YouTube's crackdown on ad blockers just got more strict

YouTube tightens defenses against ad blockers, restricts third-party apps for ad-free viewing. [ more ]

The Verge

YouTube's ad blocker crackdown now includes third-party apps

YouTube is taking steps to prevent users from accessing videos through third-party ad blocking apps on mobile devices. [ more ]

moreyoutube

Adweek

Reddit's Jen Wong Has a Plan to Juice Post-IPO Growth

Reddit faces challenges in fully monetizing signal-rich content through ads.

Reddit aims to grow ad revenue but needs to address brand-safety concerns. [ more ]

TechCrunch

Startup companies

Reddit plans to launch IPO in March, report says | TechCrunch

Reddit is preparing to launch its IPO in March, after more than three years of considering it.

The company is looking to sell around 10% of its shares in the IPO. [ more ]

morereddit

www.fastcompany.com

Media industry

Yahoo News is launching a creators program to publish lifestyle content (exclusive)

Yahoo News is testing a creator program for lifestyle content creators.

Creators can monetize stories through ad and affiliate revenues. [ more ]

New York Post

6 months ago

Media industry

Google, Meta should pay $14 billion per year to news publishers to account for ad revenue: study

Columbia University analysis suggests Google and Meta should pay $14 billion per year to news outlets for ad revenue generated by search traffic

Facebook should pay publishers $1.9 billion per year

The figures would amount to 6.6% of Meta's proceeds and 17.5% of Google Search's proceeds [ more ]

AdExchanger

Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance | AdExchanger

The New York Times, Uber, and Roblox all have ad businesses, but their performance and focus on advertising differ.

The New York Times is seeing a decline in ad revenue due to advertisers being cautious about certain news topics.

Uber's ad business is performing well and is projected to reach a $1 billion advertising run rate in 2024. [ more ]

youtube

AdExchanger

Google's Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less | AdExchanger

Google's ad revenue is growing, with YouTube and Google Search contributing significantly.

Alphabet CEO Sundar Pichai is focusing on investment in search, AI-generated search responses, Google Cloud Platform, and subscription businesses. [ more ]

9to5Google

4 months ago

YouTube begins new wave of slowdowns for users with ad blockers enabled

YouTube is slowing down its site for users who use ad blockers, forcing them to either disable the ad blocker or upgrade to premium.

YouTube has started discouraging the use of ad blockers with pop-up messages and by slowing down the site when an ad blocker is detected.

This tactic by YouTube is aimed at increasing ad revenue and pushing users to upgrade to premium accounts. [ more ]

moreyoutube

AdExchanger

Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox | AdExchanger

Many Amazon Prime subscribers are canceling their subscriptions due to the introduction of ads on Prime Video.

Prime Video is projected to earn billions in ad revenue, justifying the potential loss of subscribers. [ more ]

Futurism

Twitter Apparently Lost $1.5 Billion in Ad Revenue as Elon Musk Flailed

The site formerly known as Twitter, now called X, is experiencing a significant drop in ad revenue since Elon Musk took over.

The projected ad revenue for X in 2023 is estimated at $2.5 billion, compared to $4.5 billion in 2021. [ more ]

The Motley Fool

3 Reasons to Buy Alphabet Stock in 2024 | The Motley Fool

Shares in Alphabet are up 58% year over year due to expansion in AI and ad-revenue growth.

Alphabet has massive potential in AI and is expected to benefit from increased digital-ad spending in 2024. [ more ]

ad revenue

The Drum

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X

Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation [ more ]

Mashable SEA | Latest Entertainment & Trending

Not even Paris Hilton wants to advertise on Twitter / X

Apple, Disney, and Paris Hilton have suspended their ads on X due to the platform's association with antisemitic content.

X has been losing ad revenue since Elon Musk acquired the company last year.

Paris Hilton's partnership with X remains unclear following the suspension of ad campaigns. [ more ]

Mashable

Not even Paris Hilton wants to advertise on Twitter / X

11:11 Media has suspended its ads on X due to the platform's current issues.

The status of Paris Hilton's reported partnership with X remains unclear.

X has been losing ad revenue since Elon Musk acquired the company last year. [ more ]

The Messenger

YouTube: Turn Off Your Ad Blocker Or Wait Longer For Your Videos

YouTube is implementing a five-second delay for videos on browsers that have ad blockers installed.

This delay affects all browsers, not just those not owned by Google.

YouTube is cracking down on ad blockers to support creators and generate ad revenue. [ more ]

Android Authority

You hate ads on YouTube, but what do you actually want?

Google relied on ad revenue to make YouTube profitable since 2009.

The introduction of YouTube Premium has only contributed a small portion to revenue compared to ads. [ more ]

AdExchanger

6 months ago

Google's 36% Fee; Wait, Did "No Ads" Mean I Can't Buy Ads? | AdExchanger

Google pays Apple a 36% cut of its total revenue from searches on iPhones using Safari.

Microsoft CEO suspected Apple pursued a higher rev-share from Bing to drive up Google's rate.

Meta launched ad-free versions of Facebook and Instagram in Europe, preventing buyers from purchasing ads even if they consent to see them.

ByteDance's revenue comes from more than just TikTok, and its leaked revenue has no legal weight or public investor inquiry. [ more ]

moread revenue

Tribalfootball

1 week ago

Deliverability

LEAKED! Ratcliffe 'disgrace' email to Man Utd staff in full - Tribal Football

Support content creators by disabling ad blockers or subscribing for an ad-free experience. [ more ]

The Verge

2 weeks ago

Roku plans to start showing video ads on your homescreen

Roku plans to introduce video ads on the homescreen to increase ad revenue potential. [ more ]

Digiday

3 weeks ago

How Newsweek is pursuing audience and revenue growth this election year

Presidential election year may not maximize revenue due to platform issues and ad market challenges. [ more ]

Deadline

Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says

Amazon's ad revenue grew by 24% in 2023 to $47 billion, mainly from sponsored ads.

Prime Video introduced ads across its service, requiring an extra fee for ad-free viewing. [ more ]

Benzinga

Elon Musk Reveals X's Surprisingly Low Advertising Costs, Hoping To Open Doors For Thrifty Advertisers

Elon Musk revealed that advertising on his social media platform costs as low as 3 cents per ad click.

Despite facing challenges with content moderation and declining ad revenue, the platform is making headlines and seeking to attract more businesses. [ more ]

Action News Jax

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Platform formerly known as Twitter, now X, appoints new safety executives after leadership shakeups post-Musk acquisition.

Ongoing concerns about content moderation, misinformation, hate speech on X leading to loss of big-name advertisers. [ more ]

AdExchanger

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger

TV ad supply is predicted to decrease significantly by 2027.

Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue. [ more ]

RAIN News

3 weeks ago

Podcast

Acast annual report: Defending and defining the podcast ad market - RAIN News

Acast's 2023 net sales reached 1,636M SEK with a 32% gross margin and 259M SEK operating loss.

The company focused on balancing cost control with innovation and growth throughout 2023. [ more ]

Digiday

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.

Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years. [ more ]

Adweek

Publishers Caught in the Crosshairs of Vendor MFA Tools

Some brands use adtech tools to block websites labeled as made-for-advertising (MFA).

Lack of transparency in criteria for website blocking causing concerns for legitimate publishers. [ more ]

Digiday

Publishers fear Google's 'top-level seller' status within Privacy Sandbox proposals

Google's Privacy Sandbox aims to enhance user privacy by limiting access to user information, potentially impacting ad revenue for publishers

Despite concerns, Google's initiative signals a necessary shift towards privacy and regulation in online advertising [ more ]

AdExchanger

Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future | AdExchanger

Paramount faces skepticism in streaming wars due to stock performance and failed merger talks.

Paramount highlights growth in streaming revenue, subscribers, and ad revenue, emphasizing the partnership with Walmart. [ more ]

AdExchanger

Despite Clashes With Regulators, Meta Surges On Strong Q4 | AdExchanger

Meta's shares surged 15% after reporting Q4 earnings, despite facing criticism during a Senate hearing about online child safety.

Meta generated $38.7 billion in ad revenue last quarter, with its strongest ad verticals being online commerce, consumer packaged goods, and gaming.

Chinese advertisers represented 10% of total ad revenue and accounted for 5% of Meta's total worldwide revenue growth. [ more ]

Yahoo Finance

Privacy professionals

Massive changes coming to Google Chrome threaten to reshape the modern internet

Google Chrome will stop using third-party cookies, impacting internet advertising.

Websites relying on third-party cookies for advertising revenue may struggle after Google Chrome makes this change. [ more ]

jeffbullas.com

How to Make Money on YouTube: A Comprehensive Guide for 2024 - jeffbullas.com

Rosanna Pansino's success story on YouTube shows the potential for growth with engaging content.

Understanding YouTube's monetization framework is key to making money on the platform. [ more ]

Lindsey Gamble

Yahoo Launches Yahoo For Creators Program to Allow Creators To Publish and Monetize Stories - Lindsey Gamble

Creators can publish, monetize, and track their content on Yahoo News with a revenue split.

Yahoo Creator program initially handpicks creators but will open for applications, focusing on unique content creators meeting specific criteria. [ more ]

Alvinalexander

Business intelligence

Ezoic ads vs Google Adsense

Ezoic has increased ad revenue significantly compared to Google AdSense.

Ezoic offers a variety of tools for customization and analytics. [ more ]

TechCrunch

Startup companies

Telegram founder says the company will become profitable next year | TechCrunch

Telegram expects to hit profitability next year and considers going public in the future.

They are making money through ads, subscriptions, and plan to expand ad offerings globally. [ more ]

AdExchanger

Growth hacking

Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth | AdExchanger

Streaming platforms focusing on ad revenue see higher ARPU growth.

ARPU is crucial for long-term profitability and market competition. [ more ]

www.fastcompany.com

Walmart and Amazon are now duking it out in the advertising universe

Rise of advertising in retail

Competition in ad revenue [ more ]

Digiday

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year

The New York Times missed its Q4 outlook on advertising sales [ more ]

Adweek

Working From Home Spurs Ad Block Rates to Rise

Mobile and desktop ad-block rates are increasing by 11% from 2021 to 2023.

Publishers will lose $54 billion in ad revenue in 2024 due to ad blocking.

Mobile ad-blocking rates are driven by increased adoption of mobile devices globally. [ more ]

Modern Retail

Three years after Apple's iOS 14 changes, brands find Meta advertising has stabilized

Meta has experienced a decline in revenue following Apple's iOS 14 update.

Despite the initial impact, Meta's ad revenue has increased by 23% year-over-year. [ more ]

Social Media Today

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Pinterest has enacted a third party app integration with Google to host ads powered by Google.

Pinterest's forward estimates for Q1 2024 show a decline in revenue momentum but an improvement year-over-year.

Pinterest faces competition from bigger marketplaces like Google and Amazon, which limits its potential and direct sales potential. [ more ]

Social Media Today

Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Pinterest has integrated with Google to host ads powered by Google, providing more shoppable content on the platform.

The integration aims to improve Pinterest's monetization processes and revenue potential, particularly in non-US markets.

While Pinterest has a large user base with shopping intent, its partnerships with bigger marketplaces like Google and Amazon could limit its direct sales potential and long-term ambitions. [ more ]

Social Media Today

Threads Sees Increased Download Momentum in December Amid EU Launch

Threads saw significant growth in downloads, ranking high on both Apple's App Store and Google Play.

X's ad revenue may still be significantly lower since Elon Musk took over the app, which could pose a future concern for the app. [ more ]

Social Media Today

Threads Sees Increased Download Momentum in December, Amid EU Launch of the App

Threads saw significant growth in downloads in December 2023

X's ad revenue may be down by half since Elon took over [ more ]

AdExchanger

Netflix Enters The Live 'Sports' Arena; Google Shills Fake Weight Loss Gummies | AdExchanger

Livestreams are becoming essential for sports leagues to reach more fans and ad dollars.

Some scamsters use Google Analytics and Adsense to promote fake products and make money online. [ more ]

ReadWrite

MrBeast made $250k off one X video - how much can creators make on the platform?

MrBeast's video on X generated over $250k in ad revenue.

X content creators can earn up to 97% of the revenue they earn from their content. [ more ]

Marketing Dive

4 months ago

Can the presidential election save legacy media? Here's what the numbers say

The upcoming presidential election and Paris Olympics will drive ad revenue to legacy media, helping to balance out other declines

U.S. digital advertising revenue is expected to increase by 10.2% in 2024 [ more ]

Engadget

6 months ago