The article emphasizes the importance of sustainable profit generation through advertising for product development. It outlines the challenges many face when attempting to monetize products with ads, primarily due to a lack of understanding of AdTech. The complexity of the advertising ecosystem—with key players being publishers and advertisers—is introduced, urging readers to gain deeper insights into how ads function effectively to avoid poor revenue outcomes. The author posits that a more profound understanding can lead to better monetization strategies, either through self-education or by seeking external expertise.
It doesn't matter how awesome your product is if it doesn't sustainably generate profit so that you can further reinvest in its development.
There's much more to monetizing your product with ads than that.
How advertising technology works: AdTech has become so advanced and complex that there are whole books focused on its inner workings.
Publishers are companies that are willing to let other companies put ads on their websites.
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