#monetization

#monetization

[We're] talking about 3x, 4x the ability to multiply the monetization on customers because, by the way, they're getting 3 or 4x or 10x more value from our products,

Two leading anti-immigration influencers are generating considerable personal income by selling merchandise, memberships and seeking donations to fund and grow their nationalist ideologies, according to a new report. Compiled by the Hope and Courage Collective (HCC), which monitors the far-right and disinformation in Ireland, it is due to be published this week. It has profiled two men it describes as among "the agitators and vloggers fuelling Ireland's far-right" while simultaneously "creating a business model" to turn a profit.

The firm behind the top platforms aims to keep singletons swiping and spending money on paid features for a constant stream of revenue, the documentary alleges. Lee Mackinnon, media and technology researcher at the University of the Arts London, says dating apps leave users in a 'constant state of hunger'. '[There's] this kind of reward system where you're getting positive feedback through likes, hits, swipes, so you just continue to go online,' she said.

Bill Peebles, who heads Sora at OpenAI, said free users will have six video generations a day. "Our gpus are melting," he explained. Unlike previous limits, Peebles did not say the measures were temporary, but noted users "can purchase additional gens as needed," part of a broader push to monetize the platform. Limits for ChatGPT Plus and Pro subscribers are unchanged, though not specified.

is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world's largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed "Sponsored Prompt," is a new type of ad that has been tested in Sparky, the AI shopping assistant the company added to its mobile app in June, the people said.

It takes a certain kind of advertiser to want to promote its brand alongside a headline like "RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands." That's a real headline on The Onion, by the way. It's no surprise, then, that the satirical news site has to get creative with its marketing and monetization, CMO Leila Brillson told AdExchanger. Unlike other well-known publishers, name recognition doesn't automatically make The Onion a desirable advertising partner. Or, rather, it depends.

Beehiiv may be known for the tools it provides journalists and experts who want to create independent newsletters, but the company is moving quickly into other businesses that executives believe will keep its creators from wanting to go anywhere else. Beehiiv on Thursday unveiled a new suite of tools that will help its creators build websites; sell products and services that range from eBooks to coaching; and host podcasts, among other activities.

Podcasting has exploded in popularity, and the good news? Starting your own show is easier than ever. You don't need expensive equipment or technical know-how-just a strong topic bank, solid branding, and growth strategy. The next step is choosing the right platform. Luckily, there are several free options that support your podcasting career from the ground up. Here's a breakdown of five top platforms you can use without spending a dime.

"This [will] empower creators to make data-driven decisions about how they want to grow their channel organically or use paid tools like YouTube Promote."

With TikTok's fate up in the air, Meta has launched an aggressive campaign to attract TikTok creators with substantial cash bonuses and new tools designed to enhance content creation and distribution. Whether the effort will pan out remains unclear. Amid the ongoing uncertainty surrounding TikTok's future in the United States, Meta is seizing the opportunity to lure creators away from the embattled ByteDance-owned app.

One new feature, reply approvals, will allow you to decide which replies from other users will appear on your posts - before anyone else can see them. While Threads, like other social networks, already offers tools that let you limit replies to people you follow, your followers, or people you mention, the new feature allows you to keep your replies open to all without the negative consequences of having discussions derailed.

Take Hudl, which started out in 2006 as a platform to help players and coaches (of all levels, not just high school) review game footage for training purposes. Over time, the Nebraska-based company has expanded into public-facing content, like livestreamed games and highlight reels and even hardware in the form of a line of smart cameras that automatically track movement. All the school has to do is put the camera somewhere facing the field and turn it on.

The company has opened a waitlist for what it's calling the " handle marketplace," where it will sell abandoned and inactive usernames. But there's a slight catch: To make a bid for one, you'll likely need to be a Premium+ or Premium Business subscriber to the site. Some handles will be effectively free, included in the cost of the subscription. But for "rare" handles, X is warning users the price tag could be steep. "Rare handles," the company wrote in an FAQ about the marketplace, "may be priced anywhere from $2,500 to over seven figures, depending on demand and uniqueness." It's unclear if usernames X took away from active users (including @music and @sports) will be included in the sale.

Problem: If your pricing is tied to human users, but AI is doing the work, you're leaving money on the table (or worse, annoying customers with irrelevant seat counts). Reality: Customers don't care about seats. They care about results. Manny's take: "Don't sell software. Own outcomes." If your product helps a customer resolve 1,000 support tickets a month, why charge for seats? Charge for resolved tickets.

TapNation, the mobile game publisher behind Thief Puzzle and , has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable ads and preserving seamless gameplay. While ads fuel revenue and enable progression through rewarded play, poor ad quality creates friction from intrusive creatives and aggressive templates to app crashes. This leads to complaints, churn, and negative reviews that undermine long-term growth.

There's the saying, "good artists copy, great ones steal." And then there's whatever Ananta is doing. The upcoming open-world RPG from NetEase developer Naked Rain is going viral again thanks to new footage from Tokyo Game Show 2025. While it might look like the latest round of Genshin Impact-inspired mobile anime slop, the developer has confirmed it won't be relying on exploitative gambling mechanics to earn its keep. It will, however, be ripping off Spider-Man in every way it can.

Publishing is at a crossroads. The business model that once supported thriving newsrooms, creative outlets, and niche media platforms has crumbled under the weight of collapsing ad deals, ineffective subscriptions, parasitic agencies, and a digital landscape increasingly dominated by artificial intelligence. Publishers who have endured decades of disruption now face a stark choice: adapt with clear strategies for monetization or risk being sidelined entirely.

Yeah, there are two things that I think made Google the dominant search engine that we know it as today. The first is that it was just a better product. It was a better search engine than the competition. It wasn't the first one, it wasn't the only one, right? People remember Yahoo was a very big company, they did search. AltaVista is one that I remember using back in the day. And Google search engine is better, I think, for two reasons.

During the Made on YouTube 2025 event, the company introduced a slew of new AI tools and features that aim to help creators streamline their process and help with engagement. Starting with YouTube's Shorts, Google is implementing its DeepMind Veo 3 Fast generative tool that can create backgrounds on short clips with sound. That includes tools for motion and restyle, prop additions in scenes, AI edits that turn raw footage into a draft video and speech-to-song functionality that converts dialogue into a soundtrack.

As part of the deal, Minute Media is acquiring VideoVerse's Magnifi software, which uses AI tech to cut longer video content and full-length games into bite-size clips. This capability will add a more personalized, contextually aligned pool of video inventory to Minute Media's STN Video platform, Rich Routman, president of Minute Media, told AdExchanger.