As part of the deal, Minute Media is acquiring VideoVerse's Magnifi software, which uses AI tech to cut longer video content and full-length games into bite-size clips. This capability will add a more personalized, contextually aligned pool of video inventory to Minute Media's STN Video platform, Rich Routman, president of Minute Media, told AdExchanger.
Their report also revealed that the top two spending areas of investment for marketing budgets globally are: video content, and thought leadership material. Writing thought leadership content is viewed as a critical investment for marketing purposes, for several reasons, including boosting credibility and trust amongst customers, standing out from the competition in the industry, and becoming known as the go-to source of information in a specific field, which naturally translates to more opportunities to interweave upselling and promotion of products/services.
