#monetization

#monetization

Anthropic is airing a pair of TV commercials during Sunday's game that ridicule OpenAI for the digital advertising it's beginning to place on free and cheaper versions of ChatGPT. While Anthropic has centered its revenue model on selling Claude to other businesses, OpenAI has opened the doors to ads as a way of making money from the hundreds of millions of consumers who get ChatGPT for free.

Snap SNAP reported fourth-quarter revenue of $1.72 billion, up 10% year over year, largely due to strength in average revenue per user. Adjusted EBITDA margin came in at 21%, up 300 basis points from the prior year, owing to growing operating leverage and a favorable sales mix. Why it matters: Despite a 5% year-over-year decline in global daily active users, or DAUs, traction in high-margin offerings such as Snapchat+, Sponsored Snaps, and Memories Storage Plans improved core platform monetization, supporting both top-line and profitability expansion.

Though Tattle TV - a UK-based streaming platform created by filmmakers Philip McGoldrick and Marina Elderton - features a reality dating series about dog-owners and a modern drama about a female MMA fighter, the company's latest debut is a vertically-oriented edit of Alfred Hitchcock's silent film The Lodger: A Story of the London Fog. Similar to other microdrama apps, Tattle TV splits all of its content into short segments that can be purchased individually using an in-app currency (Tattle Coins).

"It's interesting they've gone for that so early," he said. "Maybe they feel they need to make more revenue."

OpenAI is putting ads into ChatGPT in "the coming weeks," as well as bringing its ChatGPT Go subscription tier to the US starting today. The free ChatGPT and ChatGPT Go plans will have advertisements, which is the biggest news, given ChatGPT Go has already launched in 171 countries since August. For $8 per month, it offers more access to messaging, image creation, file uploads, and memory.

Visitor = your user / audienceThey come with expectations, emotions, and limited time. Access = your entry pointsLanding pages, SEO/social entry, app open, onboarding, login, paywall moments, notifications - everything that determines whether they can enter smoothly. Zones/Platforms = contextsHome, feed, article page, video page, search, profile, commerce, chat - each is a "zone" with a promise. Rides/Attractions = featuresRecommendation modules, player, comment, follow, save, share, checkout, personalization, bundles - anything interactive that creates value.

The online crowdsourced encyclopedia revealed that it has signed up AI companies, including Amazon, Meta Platforms, Perplexity, Microsoft, and France's Mistral AI. Wikipedia is one of the last bastions of the early internet, but that original vision of a free online space has been clouded by the dominance of Big Tech platforms and the rise of generative AI chatbots trained on content scraped from the web.

Developer tools for in-game transactions were available in Unreal Editor for Fortnite (UEFN) in a preview state since November, letting creators charge V-Bucks for digital items in their unpublished Fortnite Creative modes and games, or "islands." Epic Games has just flipped the switch, allowing for these islands to be published. The implementation of these developer tools for monetization in Fortnite Creative has raised complaints and worries, with players comparing this development to Roblox's revenue model.

[We're] talking about 3x, 4x the ability to multiply the monetization on customers because, by the way, they're getting 3 or 4x or 10x more value from our products,

The future of newsletters is unified, AI-powered, and multi-channel. Marketers need to move beyond inbox-only strategies to reach their audience and get creative. That means using AI for content creation, CRM-driven personalization, and integrated measurement across email, web, and social. To succeed, focus on segmenting your audience, automating workflows, and tracking engagement with a Smart CRM like HubSpot. Prioritize deliverability, privacy, and accessibility, and choose monetization models that feel natural, not pushy. Start by reviewing your tech stack, updating your measurement dashboards,

Two leading anti-immigration influencers are generating considerable personal income by selling merchandise, memberships and seeking donations to fund and grow their nationalist ideologies, according to a new report. Compiled by the Hope and Courage Collective (HCC), which monitors the far-right and disinformation in Ireland, it is due to be published this week. It has profiled two men it describes as among "the agitators and vloggers fuelling Ireland's far-right" while simultaneously "creating a business model" to turn a profit.