#monetization
#monetization
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Social media marketing
fromLindsey Gamble
2 weeks agoFacebook Doubles Down on Rewarding Original Content Creators & Tests New Impersonation Tool - Lindsey Gamble
Facebook doubled original Reels views and watch time while removing 20 million impersonation accounts and reducing impersonation reports by 33 percent through enhanced creator support tools and protections.
Video games
fromVG247
4 weeks agoThe Sims 4 is getting paid mods, and a new in-game currency to pay for them
The Sims 4 launches a paid mods system through The Sims Maker Program and Marketplace, allowing community creators to monetize content while players purchase add-ons using a new virtual currency called Moola.
Artificial intelligence
fromBusiness Insider
1 month ago$20 billion Perplexity is making a big bet on ditching ads
Perplexity is abandoning ads and prioritizing subscriptions, enterprise sales, and monetization, targeting businesses and high-powered professionals while preserving a free tier with rate limits.
Social media marketing
fromBusiness Insider
1 month agoHow 'jestermaxxing' and 'frame mogging' are taking over the internet
Niche looksmaxxing livestreamers like 'Clavicular' are spreading slang (e.g., 'jestermaxxing', 'frame-mogging'), amplified by monetizing 'clippers,' causing viral language shifts.
fromAol
1 month agoAnthropic, OpenAI rivalry spills into new Super Bowl ads as both fight to win over AI users
Anthropic is airing a pair of TV commercials during Sunday's game that ridicule OpenAI for the digital advertising it's beginning to place on free and cheaper versions of ChatGPT. While Anthropic has centered its revenue model on selling Claude to other businesses, OpenAI has opened the doors to ads as a way of making money from the hundreds of millions of consumers who get ChatGPT for free.
Artificial intelligence
fromwww.morningstar.com
1 month agoSnap Earnings: High-Margin Products Like Snapchat+ Drive Improved Platform Monetization
Snap SNAP reported fourth-quarter revenue of $1.72 billion, up 10% year over year, largely due to strength in average revenue per user. Adjusted EBITDA margin came in at 21%, up 300 basis points from the prior year, owing to growing operating leverage and a favorable sales mix. Why it matters: Despite a 5% year-over-year decline in global daily active users, or DAUs, traction in high-margin offerings such as Snapchat+, Sponsored Snaps, and Memories Storage Plans improved core platform monetization, supporting both top-line and profitability expansion.
Business
Marketing
fromBusiness Matters
1 month agoHow Digital Gaming Trends Are Reshaping Modern Entertainment Businesses
Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
fromThe Verge
2 months agoTattle TV has turned a Hitchcock classic into a vertical video 'microdrama'
Though Tattle TV - a UK-based streaming platform created by filmmakers Philip McGoldrick and Marina Elderton - features a reality dating series about dog-owners and a modern drama about a female MMA fighter, the company's latest debut is a vertically-oriented edit of Alfred Hitchcock's silent film The Lodger: A Story of the London Fog. Similar to other microdrama apps, Tattle TV splits all of its content into short segments that can be purchased individually using an in-app currency (Tattle Coins).
Film
fromTalkMarkets
2 months agoMeta Platform Investors: Circle Jan.28 On Your Calendar
Over the past year, Meta Platforms ( META) has significantly underperformed most of its Magnificent Seven counterparts, posting a meager 5% return while Alphabet ( GOOG, GOOGL) surged 66% and even Apple ( AAPL) managed a 12% gain. Investor skepticism has largely stemmed from Meta's aggressive shift toward artificial intelligence, which has necessitated hefty capital outlays and - for the first time in years - taking on substantial debt to fund expansive data centers and AI infrastructure.
fromAndroid Police
2 months agoThe ad-free Threads era ends next week
The app I'm talking about is Threads, which is rolling out ads to all Threads users globally starting next week. The platform, which is somewhat of a safe haven for advertisers, at least when compared to X, will leverage its 400 million+ monthly active users to rake in cold, hard cash. The development follows the initial rollout of ads on Threads to advertisers last spring.
Marketing
fromPCMAG
2 months agoAds Are Coming to ChatGPT: Here's What They Look Like and How to Avoid Them
OpenAI is putting ads into ChatGPT in "the coming weeks," as well as bringing its ChatGPT Go subscription tier to the US starting today. The free ChatGPT and ChatGPT Go plans will have advertisements, which is the biggest news, given ChatGPT Go has already launched in 171 countries since August. For $8 per month, it offers more access to messaging, image creation, file uploads, and memory.
Marketing tech
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