Taylor Lorenz, tech journalist: The first influencers were women because media did not speak to their interests'
Influencers have transitioned from being famous for having influence to being known as content creators, with the internet playing a crucial role in this transformation. [ more ]
Why - and how - Roblox is actively pushing for platform status
Roblox aims to evolve into a full-service digital platform and become a destination for all aspects of virtual life, aiming for profitability through strategic moves. [ more ]
12 Proven Methods to Make Money Blogging in 2024 - My Money Chronicles
Blogging in 2024 offers various monetization strategies, emphasizing niche expertise, high-quality content, SEO, affiliate marketing, and display advertising. [ more ]
Overwolf Acquires NitroPay, Becoming Leading Ad Tech Platform Globally for Gamers
Overwolf acquires NitroPay gaming ad tech company, expanding Overwolf Ads to over 100M gamers, enhancing monetization solutions, and streamlining operations for publishers. [ more ]
How To Make Merch for TikTok (and Sell It) in 2024 - Shopify
Selling branded merch on TikTok is a lucrative way to monetize success and engage fans through various price points and customization options. [ more ]
'A small window of opportunity' as publishers grapple with growing AI use - Poynter
Google's AI-driven search engine update may impact news publishers drastically, pushing them to seek allies for legislative action and lawsuits against Big Tech. [ more ]
Gaining media insights while protecting customer data with Amazon Publisher Cloud (APC) powered by AWS Clean Rooms | Amazon Web Services
AWS customers in media and entertainment use APS and AWS Media Services to leverage data for improved ad programs and monetization.
APS announced Amazon Publisher Cloud (APC), helping M&E companies analyze first-party data without sharing it, improving programmatic deals and monetization. [ more ]
What Is Print on Demand & How To Start a Business (2024) - Shopify
Print on demand (POD) allows for customized products without inventory management, ideal for creatives and entrepreneurs to monetize their ideas. [ more ]
X Announces Creator Targeting to Allow Advertisers to Run Ads with Select Creators - Lindsey Gamble
Creator Targeting allows advertisers to select specific creators for their ads, addressing brand safety concerns and aligning ads with relevant content.
Creator Targeting presents a new monetization opportunity for creators, with successful pilot programs showing high ad revenue potential. [ more ]
Can You Really Earn a Living from Blogging? - My Money Chronicles
Blogging takes time to become profitable, typically 1-2 years.
Bloggers can monetize through brand partnerships, advertising networks, affiliate links, premium content, consulting/coaching, and email marketing. [ more ]
YouTube prevents ad-blocking mobile apps from accessing its videos
YouTube is cracking down on ad-blocking apps for mobile, emphasizing the importance of supporting creators through ad revenue or Premium subscriptions. [ more ]
Live streaming is a powerful tool for interacting with audiences, offering monetization options and a variety of platforms for different needs. [ more ]
Former Blizzard president thinks you should be able to leave a tip after beating $70 games, but my 10 years in the hospitality industry knows that's an awfulidea
Players tipping developers after completing games suggested by former Blizzard president. [ more ]
Is Helldivers 2 pay-to-win? The creative director has some strong thoughts about that
Helldivers 2 has faced criticism for its monetization system, particularly the inclusion of functional weapons and armor in paid battle pass-like Warbonds.
The game's developer, Arrowhead Games, disagrees with the pay-to-win label and emphasizes that Super Credits, the premium currency, can be farmed within missions.
Warbonds will continue to be available for players to pick up later, even if they missed them during their active period. [ more ]