#monetization

#monetization

OpenAI is putting ads into ChatGPT in "the coming weeks," as well as bringing its ChatGPT Go subscription tier to the US starting today. The free ChatGPT and ChatGPT Go plans will have advertisements, which is the biggest news, given ChatGPT Go has already launched in 171 countries since August. For $8 per month, it offers more access to messaging, image creation, file uploads, and memory.

Visitor = your user / audienceThey come with expectations, emotions, and limited time. Access = your entry pointsLanding pages, SEO/social entry, app open, onboarding, login, paywall moments, notifications - everything that determines whether they can enter smoothly. Zones/Platforms = contextsHome, feed, article page, video page, search, profile, commerce, chat - each is a "zone" with a promise. Rides/Attractions = featuresRecommendation modules, player, comment, follow, save, share, checkout, personalization, bundles - anything interactive that creates value.

The online crowdsourced encyclopedia revealed that it has signed up AI companies, including Amazon, Meta Platforms, Perplexity, Microsoft, and France's Mistral AI. Wikipedia is one of the last bastions of the early internet, but that original vision of a free online space has been clouded by the dominance of Big Tech platforms and the rise of generative AI chatbots trained on content scraped from the web.

Developer tools for in-game transactions were available in Unreal Editor for Fortnite (UEFN) in a preview state since November, letting creators charge V-Bucks for digital items in their unpublished Fortnite Creative modes and games, or "islands." Epic Games has just flipped the switch, allowing for these islands to be published. The implementation of these developer tools for monetization in Fortnite Creative has raised complaints and worries, with players comparing this development to Roblox's revenue model.

[We're] talking about 3x, 4x the ability to multiply the monetization on customers because, by the way, they're getting 3 or 4x or 10x more value from our products,

The future of newsletters is unified, AI-powered, and multi-channel. Marketers need to move beyond inbox-only strategies to reach their audience and get creative. That means using AI for content creation, CRM-driven personalization, and integrated measurement across email, web, and social. To succeed, focus on segmenting your audience, automating workflows, and tracking engagement with a Smart CRM like HubSpot. Prioritize deliverability, privacy, and accessibility, and choose monetization models that feel natural, not pushy. Start by reviewing your tech stack, updating your measurement dashboards,

Two leading anti-immigration influencers are generating considerable personal income by selling merchandise, memberships and seeking donations to fund and grow their nationalist ideologies, according to a new report. Compiled by the Hope and Courage Collective (HCC), which monitors the far-right and disinformation in Ireland, it is due to be published this week. It has profiled two men it describes as among "the agitators and vloggers fuelling Ireland's far-right" while simultaneously "creating a business model" to turn a profit.

The firm behind the top platforms aims to keep singletons swiping and spending money on paid features for a constant stream of revenue, the documentary alleges. Lee Mackinnon, media and technology researcher at the University of the Arts London, says dating apps leave users in a 'constant state of hunger'. '[There's] this kind of reward system where you're getting positive feedback through likes, hits, swipes, so you just continue to go online,' she said.

Bill Peebles, who heads Sora at OpenAI, said free users will have six video generations a day. "Our gpus are melting," he explained. Unlike previous limits, Peebles did not say the measures were temporary, but noted users "can purchase additional gens as needed," part of a broader push to monetize the platform. Limits for ChatGPT Plus and Pro subscribers are unchanged, though not specified.

is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world's largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed "Sponsored Prompt," is a new type of ad that has been tested in Sparky, the AI shopping assistant the company added to its mobile app in June, the people said.

Google Search AI Mode is starting to show ads for the first time. Google has long been working on ways to monetize its various AI efforts, especially when it comes to Search. Not surprising when you know Search accounts for a big part of the company's revenue. We're starting to see this come to fruition with ads arriving on the previously ad-free AI Mode experience.

It takes a certain kind of advertiser to want to promote its brand alongside a headline like "RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands." That's a real headline on The Onion, by the way. It's no surprise, then, that the satirical news site has to get creative with its marketing and monetization, CMO Leila Brillson told AdExchanger. Unlike other well-known publishers, name recognition doesn't automatically make The Onion a desirable advertising partner. Or, rather, it depends.

Beehiiv may be known for the tools it provides journalists and experts who want to create independent newsletters, but the company is moving quickly into other businesses that executives believe will keep its creators from wanting to go anywhere else. Beehiiv on Thursday unveiled a new suite of tools that will help its creators build websites; sell products and services that range from eBooks to coaching; and host podcasts, among other activities.

Podcasting has exploded in popularity, and the good news? Starting your own show is easier than ever. You don't need expensive equipment or technical know-how-just a strong topic bank, solid branding, and growth strategy. The next step is choosing the right platform. Luckily, there are several free options that support your podcasting career from the ground up. Here's a breakdown of five top platforms you can use without spending a dime.

Snap SNAP reported third-quarter revenue of $1.507 billion, up 10% year over year, due to strength in international markets. Adjusted EBITDA margin came in at 12%, up 200 basis points from a year ago, due to cost efficiencies and a greater mix of high-margin products like Sponsored Snaps and Spotlight. Why it matters: Despite persisting weakness in North American markets, advertising revenue from international markets continues to grow, driven by improved direct advertising monetization and increased demand from small and mid-sized businesses.

Substack, for the uninitiated, is a subscription-driven online media platform that allows creators to publish, and monetise, a variety of content, including newsletters, podcasts and videos, directly to their audiences. In that same newsletter, Emily dives further into the IG-Substack comparison, saying " Substack's mission statement is "Building a new economic engine for culture"? Which means the point of Substack - unlike Instagram, Facebook, Twitter and TikTok - is to get you to monetize your content,