"Sora allows people to generate videos that mimic nearly any genre, including copyrighted content from movies and TV shows. The app allows people to describe a video they want and insert an AI version of themselves or their friends (with permission). Although embedded with both a visual watermark and digital content credentials indicating the videos are AI-generated, many see the app as a supercharger of effortless deepfakes."
"In a late Friday blog post, Sam Altman said that the company is going to "give rightsholders more granular control over generation of characters," likening it to the way that individuals can choose how their own likeness is used in Sora. The company said it needs to monetize video generation. That could mean a subscription, ads, or both. Altman did not offer timing or further details of how any of this will work and OpenAI declined to comment beyond the blog post."
Sora launched last Tuesday and quickly rose to the top of Apple's App Store rankings, while access to generate videos remains by invitation only. The app enables users to describe a video and insert an AI version of themselves or friends (with permission), producing clips across nearly any genre, including copyrighted movies and TV shows. Generated videos include visual watermarks and digital content credentials but have produced viral deepfake-like clips. OpenAI plans to give rightsholders more granular control over character generation and says it needs to monetize video generation, possibly via subscriptions, ads, or both. Reactions are mixed, with some users enjoying meme creation and others criticizing ease of misuse. The release occurred before resolving copyright agreements.
Read at Axios
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