fromThe Local France
1 day agoCannes Festival signs up Meta as sponsor amid AI fears
Meta said in a statement that it was "proud to be an official partner of the Festival de Cannes in a new multi-year strategic partnership", replacing social video platform TikTok. The group is set to organise a series of promotional events for its video-enabled Ray-Ban Meta glasses, which are becoming increasingly popular among influencers but have sparked privacy fears. It will also showcase its new artificial intelligence-powered video generative technology, which has been embraced by Oscar-winning "Traffic" director Steven Soderbergh for his latest film.
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