"Beehiiv may be known for the tools it provides journalists and experts who want to create independent newsletters, but the company is moving quickly into other businesses that executives believe will keep its creators from wanting to go anywhere else. Beehiiv on Thursday unveiled a new suite of tools that will help its creators build websites; sell products and services that range from eBooks to coaching; and host podcasts, among other activities."
"Beehiiv's expansion comes amid renewed focus on owning the relationship between a journalist or publication and the consumers who follow or subscribe to them. Artificial intelligence services are quickly soaking up much of the search activity that might have previously led a consumer to a publishing outlet. As digital traffic becomes harder to attract, having a more direct relationship with a reader or customer becomes increasingly critical."
Beehiiv unveiled a suite of tools enabling creators to build websites, sell products and services from eBooks to coaching, and host podcasts. The platform serves independents like Oliver Darcy and Catherine Herridge as well as publications such as the Texas Tribune and Time. Executives aim to expand services to keep creators from fragmenting across multiple platforms by providing an all-in-one solution. The company argues that owning the direct relationship with readers is increasingly critical as artificial intelligence absorbs search traffic. Beehiiv positions email as an essential channel for sales and relationships while competing to serve creators more fully.
Read at Variety
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