#email-marketing

#email-marketing

Planning a vacation is essential for email marketers; the complexities of managing campaigns create pressure. Empowering your team can help you unplug and recharge.

It’s hard to imagine how a 20% reduction in rental rates for the month of June could be sufficient cause for anyone to suddenly abandon their present business, be it knee surgery, adoption proceedings, or, in this specific case, Wordle.

The May 2025 updates for Adobe Marketo Engage introduce significant enhancements like template compatibility, cloning options, role-based access, and GenStudio integration to optimize email marketing.

One of the most effective digital tools is email marketing, but success hinges on ensuring your emails reach recipients' inboxes, especially amidst Gmail's stringent filters.

click to open rate (CTOR) gives a focused picture of how effectively your content engages those who read it, going beyond mere open rates.

"StackAdapt's new email marketing and Data Hub solutions empower marketers to unify their efforts, linking ad tech and martech for seamless execution and efficiency."

According to the Consumer Products Engagement report, U.S. consumers prefer email for brand interaction, significantly outweighing other channels like websites and mobile apps.

If you've ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice.

Our focus on building partnerships through our performance-based model offers something different in a crowded market and removes some of the common frustrations of working with traditional agencies. Our success is directly tied to that of our clients and the results of our first year speak for themselves.

The foundation of any successful email list is a clear and user-friendly signup form. These forms are your primary tool to collect contact information from potential customers.

A well-timed reminder email reminds employees of pending tasks, upcoming events, and crucial deadlines, helping to prevent chaos and operational disruptions as much as possible.

Nimble's new feature enables businesses to send unlimited, trackable emails directly within the CRM, enhancing outreach for newsletters, webinars, and promotions.

Writing a follow-up email after receiving no response increases reply rates significantly, as it reminds potential clients of your offer and encourages action.

Email marketing has long been considered a highly profitable channel due to its high ROI, but recent changes in email clients are challenging its effectiveness.