#email-marketing

#email-marketing

With 93 percent of people checking their inboxes at least once a day, email is still one of the highest-ROI channels out there. But over the past few years, email marketing has become easier to do poorly. Artificial intelligence and automation have removed friction, but they've also made it easier to overlook the basics that mailbox providers now scrutinize more closely. Here are some of those basics, and the problems they bring.

If you've followed my posts here on MarTech or heard me speak about behavioral science in email marketing, you know that I focus on designing messages that align with the way people make decisions. The Four Buyer Modalities - Competitive, Methodical, Spontaneous and Humanistic - are the backbone of that approach. Each reflects a distinct cognitive style that shapes how people interpret information, weigh risk and build confidence before a purchase.

"I love to see what people come up with for this time of year," one social media user said in a TikTok video shared on Monday, December 1. "But there was one that stood out that said, 'Action required: Fraud alert.' It was from Béis. According to the TikToker-who has a marketing background-the luggage company used this tactic to lure subscribers into clicking into their email blast, only to find that they had extended their Black Friday sale.

Your blog content represents hours of research, writing, and editing. Why let it reach only the portion of your audience who happens to find it through search or social media? Email subscribers are YOUR audience. You control when they see your message, unlike social platforms where algorithms decide what gets shown. When you repurpose blog content for email, you're giving your best work a second life where it can drive more traffic, engagement, and conversions.

Beehiiv may be known for the tools it provides journalists and experts who want to create independent newsletters, but the company is moving quickly into other businesses that executives believe will keep its creators from wanting to go anywhere else. Beehiiv on Thursday unveiled a new suite of tools that will help its creators build websites; sell products and services that range from eBooks to coaching; and host podcasts, among other activities.

Every email you send generates valuable data about subscriber behavior. Understanding this performance data helps you make smarter decisions about future campaigns - which subject lines catch attention, what content drives clicks, and when your audience engages most. AWeber's Quickstats gives you everything you need to measure and improve your email performance metrics. Here's how to track each key metric and use what you learn.

How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one - and all of them stress me out. The average American, by the way, has more than 1,000 unread emails. Yikes. Still, as cluttered as your inbox may be, you do read emails. Some make you think or feel something. Every now and then, one even makes you click. How do you send more of those emails?

Are you struggling to get more people to open your marketing emails? Want to discover the proven techniques that make subscribers click and engage with your content every time? Email marketing expert Chase Dimond shares some of his top engagement strategies in this overview. Here's a summary of what's covered: Urgency Personalized FOMO (Fear of Missing Out) Benefit-Driven Curiosity Gap Testimonial Social Proof

An unencrypted, non-password-protected database was discovered by Cybersecurity Researcher Jeremiah Fowler. This database contained files from an email marketing platform and held approximately 40 billion records (13 TB). The records appeared to belong to Netcore Cloud Pvt. Ltd (Netcore), an India-based company providing marketing services. Fowler sent a message to Netcore to inform them of the exposure, and the database was restricted the same day.

The average employee sends about 40 emails per day. It's the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: 1. Receive 100% email open rate

If you run or market a consulting firm, you already know email isn't just a channel - it's your relationship lifeline. Your prospects don't buy impulsively; they engage and evaluate your thought leadership, collaboration, and expertise for months. That's why email marketing for consulting firms differs from that of B2C or e-commerce companies. You manage long sales cycles, high-value deals, and multiple stakeholders.

Email marketing for accounting firms comes with unique challenges. You're dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades. Email marketing tools solve these problems by automating tax deadline reminders, segmenting clients by service type, and keeping you connected with clients year-round-not just during tax season. The right platform helps you stay top-of-mind, cross-sell advisory services, and generate more referrals without adding hours to your day.

Email marketing addresses these challenges by enabling agents and brokerages to deliver personalized property listings, market updates, and timely follow-ups that keep prospects engaged throughout their home-buying or selling journey. This post provides a comprehensive comparison of the best email marketing tools for real estate businesses, including detailed feature breakdowns, pricing information, and a structured guide to help you choose the right platform.

Email marketing generates $36-$40 for every $1 spent, making it still one of the most cost-effective marketing channels. In fact, email marketing has an average ROI of 4200% for HVAC companies specifically. But any old email tool won't cut it for HVAC companies. You need tools to handle appointment reminders, seasonal maintenance campaigns, and equipment replacement nurturing without being too technical. The right software automates follow-ups, segments customers by system type, and tracks which campaigns actually fill your calendar.

Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale. Email marketing remains the most preferred communication channel for prospective students during the college application process, with 55% preferring email over text messages (33%).

But here's what many Wix users miss: your beautiful website means nothing if visitors leave and never return. Email gives you a second chance with everyone who visits your site. When someone subscribes, you gain direct access to their inbox-no social media algorithms deciding who sees your posts, no hoping they remember to check back later. You own your email list. If Wix changed its policies or social media platforms disappeared tomorrow, your subscriber relationships remain intact.

Built a website with Bubble.io's no-code platform? You've got the design and functionality nailed-but without email marketing, you're missing out on your biggest revenue opportunity. Email gives you direct access to your visitors that social media never will. While Bubble.io makes it easy to build professional websites with dynamic features, adding email marketing transforms your site from a digital brochure into an active customer acquisition machine. Here's how to set up professional email marketing on your Bubble.io website in under 30 minutes.

Framer excels at creating beautiful websites, but it doesn't include built-in email marketing tools. That's actually a good thing-you'll get far better results connecting a dedicated email platform that's built specifically for growing your list and automating follow-ups. Adding email marketing to your Framer site lets you: Turn one-time visitors into repeat customers through automated follow-up sequences Build relationships with your audience through regular, valuable content

If you're not leveraging email to capture your share of those sales, you're leaving serious money on the table. But here's the catch: Your subscribers' inboxes get absolutely crushed during Cyber Monday. Email volumes spike dramatically during the holiday weekend, which means your perfectly crafted campaign could easily drown in the noise. The good news? With the right email strategy, you can cut through the clutter and turn Cyber Monday into your most profitable day of the year.

Where do you start? There are so many moments in a customer's lifecycle that seem to demand a touchpoint. But trying to cover every single moment is not a smart move, especially if you're starting from zero. Below are five email lifecycle programs you need and should be in your starter list - followed by one you should say a fond farewell to.

Dubb's Grub is a Digital Marketing Specialist. What began as a food page has now evolved into a full-fledged digital marketing business.

Your beautifully designed email just landed in someone's inbox. They tap to open it on their phone, and... the text is microscopic, the buttons are impossible to click, and half the content is cut off. Within seconds, they've deleted it and maybe even unsubscribed. Sound familiar? 85% of people access their email on mobile, making mobile-friendly design absolutely critical for email marketing success. If your emails aren't optimized for smartphones and tablets, you're essentially throwing away two-thirds of your potential engagement.