#email-marketing
#email-marketing

Guide to Email File Size and Load Times - Litmus

Email size impacts subscriber experience, affecting visibility and loading times. [ more ]

Litmus

6 days ago

How Litmus Uses Litmus Personalize (and You Can Too) - Litmus

Personalization is essential in email marketing to add a human touch and increase relevance.

Litmus Personalize provides powerful tools for dynamic content, AI product recommendations, and more. [ more ]

Litmus

The State of Email Marketers' Tech Stack - Litmus

Email marketing journey involves strategic planning and an integrated marketing tech stack for efficient campaigns. [ more ]

Litmus

Dark Mode Email: Your Ultimate How-to Guide - Litmus

Dark Mode in email is a popular design trend for its benefits in reducing eye strain, battery usage, and improving content legibility. [ more ]

Litmus

New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7 - Litmus

Personalized experiences drive purchases and conversions by engaging subscribers in a memorable way. [ more ]

beehiiv Blog

How To Boost Your Audience Relationships With A Thank You For Choosing

Tapping into the basic human need for appreciation through personalized 'thank you' emails can be the secret sauce in digital marketing. [ more ]

beehiiv Blog

The Solopreneur's Guide to Email Domination

Email marketing is more powerful than social media in generating revenue.

Building an email list provides direct connection and control without relying on external platforms. [ more ]

Forbes Advisor

5 Benefits of Email Marketing in 2024

Email marketing is scalable and cost-effective.

Welcome emails are crucial for customer engagement. [ more ]

MarTech

The 2024 guide to email deliverability | MarTech

Deliverability is crucial for email marketing success

Understanding email deliverability is essential for improving open rates [ more ]

VerticalResponse

Streamline Your Marketing Efforts: Organizing Emails and Social Posts into Folders

VerticalResponse's folder organization system simplifies the process of organizing digital marketing campaigns.

Strategic organization can lead to improved campaign performance and team morale. [ more ]

moredigital-marketing

engagement

Axios

3 days ago

Trump doubles down on Mike Johnson after foreign aid vote

The article emphasizes sharing the content widely through social media platforms and email. [ more ]

VerticalResponse

6 days ago

Home

Create, customize, automate, monitor, and engage with ease for effective email marketing campaigns. [ more ]

Axios

NYPD removes pro-Palestinian protestors from Columbia University campus

The article emphasizes sharing news on social media and via email to engage readers at a deeper level. [ more ]

beehiiv Blog

The Ultimate Guide To Writing Email Copy That Begs To Be Read

Effective email marketing can yield a 36x ROI.

Email copy needs to have an emotional impact to drive action. [ more ]

VerticalResponse

Unlocking the Secrets to Powerful Email Subject Lines

Crafting compelling subject lines is crucial for email open rates.

Subject lines should be concise (60 characters) and address customer needs. [ more ]

Hubspot

Graphic design

7 Email Banner Examples I Love (For Your Inspiration)

Email banners can significantly impact recipient engagement by enticing them with offers or discounts.

Banners in emails should include key elements like brand logo or name to establish brand identity and credibility. [ more ]

Litmus

The Email Marketers Guide to Using List-Unsubscribe - Litmus

List-unsubscribe is now a mandatory email header in Gmail and Yahoo, benefiting both marketers and subscribers. [ more ]

AWeber

Improve email deliverability with 6 best practices | AWeber

Deliverability is crucial for email marketing success.

Email deliverability vs. email delivery distinction. [ more ]

beehiiv Blog

Ramping Up Email Sending: Everything You Need To Know

Important to warm up custom email domain for successful email sending.

Start slowly to build trust and credibility with email servers. [ more ]

VerticalResponse

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024

Email deliverability is crucial for successful email marketing, ensuring emails reach subscribers' inboxes for better engagement and ROI.

Maintaining a strong sender reputation is vital, influenced by factors like sending frequency, list hygiene, and recipient engagement. [ more ]

MarTech

4 best practices to build a clean and engaged email database | MarTech

A clean and engaged email list is crucial for email deliverability.

Strategies for maintaining a high-quality email database include using zero and first-party data and verifying emails as they're added. [ more ]

moreemail-deliverability

Word to the Wise

6 days ago

No, Google doesn't hate reactive design

Google advises against hiding content in emails using HTML and CSS, unless the intent is reactive not deceptive. [ more ]

The Drum

How to turn Google and Yahoo's email deliverability requirements to your advantage

Treat email as a trust-building tool for customers' engagement.

Email marketing success hinges on reaching customers' inboxes amidst evolving digital security challenges. [ more ]

beehiiv Blog

Why Email Goes to Spam: Causes, Factors & Solutions

Email newsletters are a valuable tool for audience engagement and monetization.

Understanding why emails end up in spam folders is crucial for newsletter operators. [ more ]

MarTech

New email sender rules: Legitimate mailers will be collateral damage | MarTech

Combat spam, phishing, and malicious activities

Imposing penalties for user-reported spam to reduce unwanted emails [ more ]

www.practicalecommerce.com

Email Delivery, Explained

Gmail and Yahoo implementing new email sender rules to reduce spam

Deliverability is crucial for email marketing success [ more ]

Fast Company

Celebrating the best in email marketing

Forward Awards celebrate innovative email marketing by Mailchimp customers. [ more ]

Entrepreneur

This Entrepreneur's Top Tips for Email Marketing That Sells | Entrepreneur

Email marketing remains a potent tool for cultivating brand loyalty in the restaurant industry. [ more ]

Social Media Explorer

The Power of Email Marketing: Exploring Its Top Benefits - Social Media Explorer

Email marketing is cost-effective, offers wide reach, emphasizes personalization, and serves as an effective communication tool. [ more ]

TechRepublic

HubSpot vs Salesforce: CRM Comparison 2024 | TechRepublic

HubSpot offers powerful CRM with robust email marketing features and free AI tools.

Salesforce provides advanced reporting and analytics for larger sales teams. [ more ]

My Money Chronicles

Can You Really Earn a Living from Blogging? - My Money Chronicles

Blogging takes time to become profitable, typically 1-2 years.

Bloggers can monetize through brand partnerships, advertising networks, affiliate links, premium content, consulting/coaching, and email marketing. [ more ]

Forbes Advisor

E-Commerce Strategy: The Ultimate Guide

Allow advanced filtering for quick product searches

Diversify payment options to cater to a wider customer base [ more ]

roi

AWeber

Real estate email marketing: Turning potential buyers and sellers into clients | AWeber

Email marketing is crucial for realtors to connect with potential home buyers and sellers by building a targeted audience and ensuring future interactions. [ more ]

Entrepreneur

6 Ways to Manage Your Email List Like a Pro | Entrepreneur

Email marketing holds immense power with up to $45 ROI for every $1 spent. A meticulously maintained email list is crucial to avoid spam folders and boost conversions. [ more ]

Litmus

9 Expert Tips to Improve Email Marketing Performance - Litmus

Email marketing focuses on building relationships for business results through deliverability, engagement, and value.

Engagement metrics beyond open rates are crucial to measure email marketing success effectively. [ more ]

Practical Ecommerce

A Better Ecommerce Newsletter

Email marketing has a significant return on investment, with some surveys showing up to $40 for every $1 invested by 2024.

Merchants should shift from offering discounts to providing informative content in email marketing to encourage engagement and purchases. [ more ]

Hubspot

25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

Email marketing is crucial for healthcare brands for lead nurturing and customer acquisition.

Crafting healthcare emails with clear content, unique names, and valuable resources can enhance engagement and ROI. [ more ]

VerticalResponse

Using VerticalResponse for Effective Pop-Up Forms

Pop-up forms are a powerful tool in email marketing to capture audience attention and incite engagement.

Email marketing, including the strategic use of pop-up forms, remains a highly effective channel with a significant ROI. [ more ]

moreroi

beehiiv Blog

Small Budget, Big Impact: Affordable Email Marketing Platforms for Sma

Email marketing is a potent tool for small businesses to connect with customers, promote products, and boost customer retention effectively. [ more ]

MarTech

Achieving a low Gmail spam rate: 3 essential steps | MarTech

Google enforcing spam guidelines for bulk email senders, demanding under .01% spam rates in Postmaster Tools. [ more ]

MarTech

Data science

It's time to turbocharge our path to email innovation | MarTech

Email marketing needs to move beyond traditional batch-and-blast methods and embrace incremental innovation based on customer data for future success. [ more ]

beehiiv Blog

Data science

How To Master Zero Party Data in Email Marketing

Zero-party data is crucial for email marketing success due to privacy concerns

Businesses need to shift towards zero-party data by 2024 for better audience understanding. [ more ]

beehiiv Blog

Boost Your Open Rates: The Ultimate Guide to Timing Email Blasts

Timing is crucial in email marketing, impacting the success of your email blasts significantly. [ more ]

Litmus

SEO for Email: Yes, It's a Thing! How to Make Emails Searchable in the Inbox - Litmus

Email searchability is crucial for subscribers to easily find emails and for marketers to enhance customer experience. [ more ]

Forbes

Transform Your Email Marketing: 5 Quick ChatGPT Prompts To 10X Results

Email marketing requires attention-grabbing titles and opening lines to stand out and increase open rates.

Utilizing ChatGPT can enhance email content and increase engagement with readers. [ more ]

Litmus

How To Maximize Your Holiday Email Campaigns, From Puns To Pranks - Litmus

Fun holidays like National Donut Day can be a unique opportunity for engaging marketing campaigns.

Even lesser-known holidays like Leap Day or Pi Day can be leveraged by brands for creative email campaigns. [ more ]

Litmus

Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message - Litmus

Transactional emails are specific to exchanges like receipts or confirmations, should not include promotional content, and allow opt-out options.

Transactional emails are informational in nature and should be focused on facilitating or updating customers on transactions, not promoting products or services. [ more ]

MarTech

6 ways email marketing can elevate customer engagement and loyalty | MarTech

Email is now about delivering tailored, relevant content to individuals who opted to receive it, emphasizing segmentation, personalization, and building relationships.

Email serves as a channel to engage in one-on-one connections, provide personalized content, and guide customers through their journey with the brand. [ more ]

Shopify

The 20+ Best Free Shopify Apps for Your Shopify Store (2024) - Shopify

There are numerous free Shopify apps available for enhancing online retail stores.

Shopify Email and Offset are among the top free Shopify apps for email marketing and environmental impact, respectively. [ more ]

beehiiv Blog

Klaviyo vs Mailchimp vs beehiiv: A Comprehensive Review

Brands need the right email marketing partner for maximum ROI.

Comparison of Klaviyo, Mailchimp, and beehiiv for choosing the best platform. [ more ]

VerticalResponse

Boost Open Rates: Top Email Subject Line Strategies and Examples

Keep email subject lines under 90 characters for mobile users.

Incorporate personalization and avoid spammy tactics for effective subject lines. [ more ]

AWeber

17 Powerful strategies to increase click-through rate in email marketing | AWeber

Include one clear call to action in emails to improve click-through rates

Segment subscribers based on interests for higher click-through rates [ more ]

MarTech

Email excellence: The top 10 traits of highly effective email marketers | MarTech

Good email results depend on personality traits for success.

Focus is crucial for email marketers to excel.

Service mindset helps in creating successful email campaigns. [ more ]

beehiiv Blog

beehiiv vs Brevo (Which One is Better Suited for You?)

Email marketing is essential for customer relationships.

Different email platforms cater to diverse business needs. [ more ]

MarTech

Natalie Jackson: Spotlight on the Expert | MarTech

Natalie Jackson transitioned from a career in Creative Writing to email marketing through a challenging job market.

Utilizing professional thought leadership and becoming a valued contributor led Natalie to success in MarTech. [ more ]

beehiiv Blog

Best Klaviyo Alternatives To Boost Your Email Marketing

Every email marketing platform offers different features at different price points

Each platform is ideal for a different type of business

Start with the features you need. Then, compare the pricing for different Klaviyo alternatives [ more ]

AWeber

17 of the most common email marketing mistakes to avoid | AWeber

Subject lines should be creative and relevant to the email content to compel recipients to open the email.

Utilizing personalization in emails, such as addressing recipients by name, can significantly improve engagement and connection with the audience. [ more ]

beehiiv Blog

Email Marketing in a Flash: Creating a Strategy in 10 Minutes

Develop a comprehensive email marketing plan to guide campaigns towards business goals.

Understanding audience and goals is crucial for tailoring email messages and achieving engagement. [ more ]

Medium

UX design

5 Practical Techniques For Improving User Retention

User retention is crucial for measuring digital product success.

Techniques like community building and re-engagement campaigns can enhance user retention rates significantly. [ more ]

beehiiv Blog

UX design

Newsletter Headers: How to Design, Write, and Optimize Headers to Incr

Newsletter headers are crucial in email marketing for creating a positive first impression.

Investing in header design can lead to better engagement and brand identity. [ more ]

Shopify

Elevate Your Ecommerce Marketing Strategy with These Powerful Tools (2024) - Shopify

Ecommerce marketing tools are essential for driving brand awareness, customer engagement, and conversions.

Shopify offers built-in marketing automation tools to connect with customers throughout their journey. [ more ]

beehiiv Blog

The Hidden Cost of No-Reply Emails: Unlock True Customer Engagement

No-reply emails hinder customer engagement and relationship-building.

Embracing more engaging email alternatives is crucial for businesses. [ more ]

Litmus

4 Metrics You Should Add to Your Email Reporting - Litmus

Dynamic live polls and sentiment trackers provide valuable audience engagement insights.

Engagement times can offer insights on subscriber interaction with emails. [ more ]

Litmus

A Step-by-Step Guide to Planning Your Email Marketing Campaigns - Litmus

Email campaigns can bring last-minute changes, increasing workload.

Solid email marketing campaign planning is crucial for success. [ more ]

Copyblogger

How To Get More Email Subscribers (Fast and Easy)

Effective lead magnet crucial for boosting email signups

Organic growth strategies essential for email list expansion [ more ]

beehiiv Blog

Small Business Success: Unveiling the Top Email Marketing Services for

Email marketing is crucial for small businesses to reach and engage with customers.

Top free email marketing platforms like Mailchimp, Brevo, and beehiiv offer comprehensive features for small businesses. [ more ]

Litmus

How Does Your Email Sound on a Screen Reader? - Litmus

Screen readers are essential for email accessibility, especially for the visually impaired.

Optimizing emails for screen readers is crucial to ensure content is clear and actionable. [ more ]

MarTech

3 keys for better email engagement in Gmail | MarTech

Marketers fretting over Gmail Tabs

Email campaigns to Promotions tab not alarming [ more ]

beehiiv Blog

Grow Your Audience Through Effective Survey Email Subject Lines

Crafting catchy subject lines can significantly impact open rates of emails.

Subject lines play a crucial role in boosting click-through rates to external surveys. [ more ]

beehiiv Blog

Web design

Boost Conversions with Top Email Call-to-Action Examples in 2024

The power of CTAs lies in psychology.

Well-crafted CTAs drive consumer behavior. [ more ]

Hubspot

in 6 days

Web design

15 Email Preview Text Examples That Would Catch My Attention

A good preview text in email can help you stand out in crowded inboxes.

Preview text is a short snippet next to the subject line that influences email open rates. [ more ]

beehiiv Blog

Web design

HTML vs Plain Text Emails: Which is Right for Your Marketing Strategy?

HTML emails allow for visually appealing designs and more engagement, while plain text emails are simpler and have better deliverability rates.

Using both HTML and plain text emails can create a balance between aesthetics and genuine connection with customers. [ more ]

beehiiv Blog

B2B Marketing Benchmarks: Measuring Your Success in 2024

B2B marketing spending in 2024 expected to hit $37.7 billion

Understanding B2B marketing benchmarks is crucial for crafting effective strategies. [ more ]

Hubspot

20 Email Opt-In Examples I Love (For Your Inspiration)

Opt-in emails are crucial to avoid annoying subscribers and maintain a clean email marketing strategy.

Opt-in emails should be worded to encourage sign-ups without being pushy. [ more ]

beehiiv Blog

What You Need To Know About Email Marketing Benchmarks

Email marketing benchmarks show industry averages for metrics like open rates and click-through rates.

Discrepancies exist between email service providers in benchmark data, creating challenges in defining industry averages. [ more ]

beehiiv Blog

Why Do My Mailchimp Emails Go To Spam, Promotions, or Junk

Mailchimp's popularity attracts users of varied content quality impacting deliverability.

Specialized email marketing platforms like beehiiv offer tools focused on improving newsletter marketing. [ more ]

MarTech

Frequency testing: The key to unlocking more email revenue | MarTech

Higher email frequency can lead to more revenue with proper testing

Success should not be solely measured by traditional metrics like opens and clicks [ more ]

beehiiv Blog

Emails That Drive Growth: Harness the Power of Acquisition Email Marke

Email marketing is effective for customer acquisition.

Personalization, targeted campaigns, and valuable content are essential for successful email marketing. [ more ]

Forbes

Council Post: Nine Effective Elements To Include In Your Next Email Marketing Campaign

Email marketing is a popular and effective tool for generating sales and brand engagement.

Innovative email marketing campaigns incorporate elements like digestible summaries, personalized experiences, and counterintuitive themes. [ more ]

God Save The Points

Who Sent The Best Travel Marketing Email On My Birthday?

Delta's birthday marketing strategy involved multiple touchpoints over a period, engaging with personalized content and offers.

The success of Delta's approach lay in creating a sense of excitement and inspiration for the customer's birthday trip, without appearing overly sales-focused. [ more ]

beehiiv Blog

6 Email Marketing Guidelines to Live By

Focus on creating emails that connect emotionally with subscribers.

Regularly analyze metrics, innovate, and become indispensable in email marketing. [ more ]

MarTech

If you're marketing on 'Email Island,' don't get yourself voted off | MarTech

Email marketing remains crucial for reaching audiences.

New restrictions from Google and Yahoo impact email marketers. [ more ]

Hubspot

Privacy professionals

8 Email Disclaimer Examples I Love (For Your Inspiration)

An email disclaimer is important for legal protection in emails.

Email regulations vary by location and must be adhered to. [ more ]

beehiiv Blog

Email Marketing Success Statistics You Need to Know

Email marketing remains a powerful tool with high deliverability rates and significant consumer engagement.

The number of emails sent and received is on the rise, with email marketing being declared the most effective channel by many marketers. [ more ]

VerticalResponse

TCPA Compliance: Email Marketing as a Safe Harbor

Email marketing offers a compliant and non-intrusive communication option amidst evolving regulations like the recent FCC ruling on robocalls and automated texts.

Businesses risk significant fines and penalties for non-compliance with TCPA regulations, emphasizing the importance of understanding and adhering to these rules. [ more ]

blog.beehiiv.com

Email Marketing Open Rate By Industry In 2024

Open rates are a critical email marketing metric, indicating how many recipients open and view emails.

Open rates vary by industry and location; Canadians have the highest rate at 20.12%, while the financial services sector leads globally at 16.68%. [ more ]

eLearning Industry

How To Promote Your Online Courses Using Email Marketing

Email marketing is important for connecting with potential students in online education.

Personalized communication through email marketing helps build trust and increase enrollment in online courses. [ more ]

beehiiv Blog

Which Platform is Right for You? GetResponse vs. Mailchimp vs. beehiiv

Mailchimp offers a variety of pre-built email templates making it a great choice for various types of emails.

Choosing between email marketing services like GetResponse, Mailchimp, and beehiiv depends on individual needs and preferences. [ more ]

MarTech

Career

How to survive (and learn from) email marketing mistakes | MarTech

Mistakes happen to everyone, even CEOs

Slowing down and focusing can help prevent email mistakes [ more ]

AdExchanger

DTC Brands Are Trying Email, Since Social Alone Won't Cut It | AdExchanger

Brands are shifting focus to email marketing post third-party cookie disappearance.

Partnerships like Wildgrain's with LiveIntent resulted in lower CAC and extended reach. [ more ]

Hubspot

Artificial intelligence

How Financial Services Businesses are Using Automation

The finance industry can benefit from AI tools in areas such as data management, customer service, and trend analysis.

Email and SMS marketing, as well as landing pages, are effective tools for finance businesses when implemented with automation. [ more ]

MarTech

Increasing email click-throughs: Best of the MarTechBot | MarTech

Sending too many emails can lead to email fatigue and unsubscribes.

Striking a balance between staying top-of-mind and not overwhelming prospects is important. [ more ]

beehiiv Blog

Growth hacking

How to Get More Email Newsletter Subscribers

Create compelling offers to entice readers to sign up

Simplify the sign-up process, ideally requiring only an email address [ more ]

Moz

Growth hacking

Drive Revenue with Your Organic Traffic

Email marketing is a great tactic to use post-sale in order to increase revenue.

Using triggers and automation can help drive engagement and repeat purchases. [ more ]

beehiiv Blog

Growth hacking

Email Announcements: Quick Start Guide (2024)

Email announcements are a simple yet effective way for businesses to stay in touch with their audience.

Email announcements can help businesses maintain a relationship with their audience and generate income. [ more ]

Email On Acid

How to Lose a Subscriber in 10 Days - Email On Acid

Email marketing is similar to dating and requires playing fair.

There are 10 common mistakes that can cause email marketers to lose subscribers. [ more ]

beehiiv Blog

Digital life

Why Has My Mailchimp Account Been Deactivated

Mailchimp account deactivation can be frustrating and often happens without warning.

Common reasons for Mailchimp account deactivation include failure to comply with email regulations and issues with the quality of the email list. [ more ]

MarTech

75% of consumers made purchases as a result of SMS marketing | MarTech

Three-quarters of U.S. consumers buy things as a result of SMS messages from companies.

60% of consumers expect brands to text them at least once a week. [ more ]

MarTech