Nearly 40% of Americans have a side hustle right now - and for many, it's not just a way to earn a little extra cash. According to a recent LendingTree survey, 61% of people with a side hustle say they couldn't afford to live without it. While the number of side hustlers has decreased slightly since the pandemic's peak, many still feel the everyday financial pressure.
AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional - sometimes unnecessary. That's convenient for subscribers but potentially disastrous for marketers. Zero-click marketing is emerging as the response: content that delivers value instantly, whether through snippets, previews or summaries, without requiring a click. Instead of spelling the end of email, these changes could make it more valuable - if you adapt in time.
You've done the hard part: you built your email list and carved out time to write and design marketing emails for your business. You hit "send" on a regular basis. But somehow, your email marketing isn't generating the revenue you expected. Many business owners assume that once they start emailing, the sales will just come. But although you can automate much of it, email doesn't work on autopilot.
On August 21, customers of the luxury shoe brand Larroudé received an email urging them to "stock up, refresh your wardrobe, and secure timeless pieces" before tariffs drive up prices. The brand, like many others, is preparing for a new wave of President Trump's tariff policies to take effect by August 29-and they're relying on email marketing to keep their customers in the loop.
However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions is especially prevalent among Millennials and Gen Z. The sheer volume of email is part of the problem. Validity says global email volumes (for legitimate, permission-based emails) have doubled since the beginning of the COVID pandemic in early 2020, when brands were throwing everything they had at digital channels.
It was super structured and ran like a well-oiled machine; I needed a little more ownership and a little more chaos. After about three years, I quit to scale my side business: I'm a full-stack email marketer who creates email campaigns - including email copy, design, development, and implementation - for direct-to-consumer and business-to-business companies globally. I use the platform Fiverr to find clients. My prices range from $100 for a single brief to $3,000+ per month for a done-for-you service.
Email marketers face numerous challenges in 2025, including low engagement rates, data quality issues, accurately measuring ROI, and personalization. Experts highlight the need for collaboration across departments to overcome these obstacles.
Gen Z prefers engaging subject lines that deliver immediate value. Highlighting discounts or exclusive offers directly in the subject and using preview text effectively can enhance engagement.
Mattia started by connecting automated email sequences to his free resources which he shared across his website, social media, and other channels. From there, he built out segmented automations based on how a subscriber found him and whether they had already scheduled a call with his team.
It’s hard to imagine how a 20% reduction in rental rates for the month of June could be sufficient cause for anyone to suddenly abandon their present business, be it knee surgery, adoption proceedings, or, in this specific case, Wordle.
The May 2025 updates for Adobe Marketo Engage introduce significant enhancements like template compatibility, cloning options, role-based access, and GenStudio integration to optimize email marketing.
One of the most effective digital tools is email marketing, but success hinges on ensuring your emails reach recipients' inboxes, especially amidst Gmail's stringent filters.
