Email marketing in 2025 presents several challenges including low engagement rates, difficulties measuring ROI, and inadequate data quality. Accessibility in email marketing is crucial yet often deprioritized by marketers. The integration of interactive elements like dynamic content and polls is essential for enhancing engagement. Experts suggest that collaboration between siloed departments can aid in presenting a clearer revenue story through email metrics, while the use of AI in email marketing will expand beyond just content generation.
Email marketers face numerous challenges in 2025, including low engagement rates, data quality issues, accurately measuring ROI, and personalization. Experts highlight the need for collaboration across departments to overcome these obstacles.
Interactive elements like dynamic content and polls can enhance engagement in email marketing. Many marketers underutilize these features, while accessibility should remain a priority despite being deprioritized.
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