#data-quality

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Council Post: 4 New Year's Resolutions For Marketers In 2025

The marketing industry needs accountability and honesty to eliminate waste and improve the public good.
#data-management

GenAI suffers from data overload, so companies should focus on smaller, specific goals | TechCrunch

Focus on practical, incremental progress in generative AI rather than overwhelming scale due to its nascent stage.
Data quality and the right approach to harnessing it are critical in the early days of AI.

Data Product vs. Data as a Product (DaaP): Understanding the Difference - DATAVERSITY

Data quality remains a complex challenge for organizations, with over half experiencing difficulties in data preparation.
Companies are adopting data products and DaaP to improve data quality, each having unique implications for implementation.

Mind the Gap: Start Modernizing Analytics by Reorienting Your Enterprise Analytics Team - DATAVERSITY

Modernizing analytics requires shifting focus from data quantity to quality and usability.

The Importance Of Data Governance: Ensuring Data Quality And Compliance In The Digital Age

Data governance is crucial for ensuring data quality and regulatory compliance in organizations.

What Is Data Quality? Definition and Best Practices

Data quality is essential for trustworthy and reliable data, critical for informed decision-making and operational efficiency.

Optimizing ETL Testing for Enhanced Data Quality and Reliability - DevOps.com

ETL testing is essential for ensuring data accuracy and integrity in data-driven decision-making.

GenAI suffers from data overload, so companies should focus on smaller, specific goals | TechCrunch

Focus on practical, incremental progress in generative AI rather than overwhelming scale due to its nascent stage.
Data quality and the right approach to harnessing it are critical in the early days of AI.

Data Product vs. Data as a Product (DaaP): Understanding the Difference - DATAVERSITY

Data quality remains a complex challenge for organizations, with over half experiencing difficulties in data preparation.
Companies are adopting data products and DaaP to improve data quality, each having unique implications for implementation.

Mind the Gap: Start Modernizing Analytics by Reorienting Your Enterprise Analytics Team - DATAVERSITY

Modernizing analytics requires shifting focus from data quantity to quality and usability.

The Importance Of Data Governance: Ensuring Data Quality And Compliance In The Digital Age

Data governance is crucial for ensuring data quality and regulatory compliance in organizations.

What Is Data Quality? Definition and Best Practices

Data quality is essential for trustworthy and reliable data, critical for informed decision-making and operational efficiency.

Optimizing ETL Testing for Enhanced Data Quality and Reliability - DevOps.com

ETL testing is essential for ensuring data accuracy and integrity in data-driven decision-making.
moredata-management
#ai-implementation

Is AI the Right Tool to Solve That Problem?

Organizations face various obstacles when implementing AI, including data issues and lack of clear objectives.
Google DeepMind offers solutions to help guide organizations in successful AI adoption.

Five steps for implementing predictive AI successfully

Computers allowed businesses to fully embrace data-driven decision-making for the first time.

Is AI the Right Tool to Solve That Problem?

Organizations face various obstacles when implementing AI, including data issues and lack of clear objectives.
Google DeepMind offers solutions to help guide organizations in successful AI adoption.

Five steps for implementing predictive AI successfully

Computers allowed businesses to fully embrace data-driven decision-making for the first time.
moreai-implementation
#data-transformation

Definity raises $4.5M as it looks to transform data application observability | TechCrunch

Definity aims to revolutionize data pipelines by addressing quality issues during data transformation while it's still in motion.

7 Reasons You Should Use dbt Core in PyCharm | The PyCharm Blog

dbt Core transforms data efficiently and is especially beneficial when used in PyCharm due to its user-friendly features.

Definity raises $4.5M as it looks to transform data application observability | TechCrunch

Definity aims to revolutionize data pipelines by addressing quality issues during data transformation while it's still in motion.

7 Reasons You Should Use dbt Core in PyCharm | The PyCharm Blog

dbt Core transforms data efficiently and is especially beneficial when used in PyCharm due to its user-friendly features.
moredata-transformation
#artificial-intelligence

Is generative AI headed for a model collapse? Here's what companies are doing to avoid it

Over-reliance on AI-generated data can lead to a decline in the performance of future AI models.

What is 'model collapse'? An expert explains the rumours about an impending AI doom

The predictions of a 'model collapse' stem from concerns that reliance on AI-generated data could diminish the effectiveness of future AI systems.

Interview: Nvidia on AI workloads and their impacts on data storage | Computer Weekly

Understanding the quality and relevance of data is crucial for successful AI projects.

Multichannel marketing remains a challenge: Here's what the numbers say

Multichannel marketing strategy remains crucial for marketers, but creating an effective strategy is a core challenge.
Data quality is the most important element of a successful multichannel marketing campaign according to marketing professionals.

AI in the enterprise: How to build an AI dataset | Computer Weekly

Quality data is essential for building reliable AI models.
Start with a pilot project focused on specific business needs.
Assess existing data before acquiring new datasets to comply with legal standards.

Data: The reindeer pulling AI's sleigh | Computer Weekly

Data quality is essential for successful AI implementation.
Businesses may face legal and financial issues if they rely on inaccurate data for AI.

Is generative AI headed for a model collapse? Here's what companies are doing to avoid it

Over-reliance on AI-generated data can lead to a decline in the performance of future AI models.

What is 'model collapse'? An expert explains the rumours about an impending AI doom

The predictions of a 'model collapse' stem from concerns that reliance on AI-generated data could diminish the effectiveness of future AI systems.

Interview: Nvidia on AI workloads and their impacts on data storage | Computer Weekly

Understanding the quality and relevance of data is crucial for successful AI projects.

Multichannel marketing remains a challenge: Here's what the numbers say

Multichannel marketing strategy remains crucial for marketers, but creating an effective strategy is a core challenge.
Data quality is the most important element of a successful multichannel marketing campaign according to marketing professionals.

AI in the enterprise: How to build an AI dataset | Computer Weekly

Quality data is essential for building reliable AI models.
Start with a pilot project focused on specific business needs.
Assess existing data before acquiring new datasets to comply with legal standards.

Data: The reindeer pulling AI's sleigh | Computer Weekly

Data quality is essential for successful AI implementation.
Businesses may face legal and financial issues if they rely on inaccurate data for AI.
moreartificial-intelligence
#ai-technologies

Data Quality, Integration, and the Foundation for AI: What It All Means | HackerNoon

Strong organizational foundation depends on data quality for growth, especially during the AI era.

DOD's AI strategy leans on high-quality data

High-quality data is crucial for DOD's AI efforts.
Partnerships with the private sector are essential for scaling AI technologies.

Data Quality, Integration, and the Foundation for AI: What It All Means | HackerNoon

Strong organizational foundation depends on data quality for growth, especially during the AI era.

DOD's AI strategy leans on high-quality data

High-quality data is crucial for DOD's AI efforts.
Partnerships with the private sector are essential for scaling AI technologies.
moreai-technologies

The end of AI scaling may not be nigh: Here's what's next

The AI industry faces limits in performance gains as models scale, prompting a need for innovative approaches.

Data Integrity: What is It, and Why Does It Matter? | HackerNoon

Poor data quality costs businesses billions and severely impacts data-driven decision-making.
Zero-Knowledge technology addresses data verification but has scalability and cost challenges.
Horizen 2.0 offers a solution for ZK applications, enhancing proof verification and security.

What is a screener for a survey? How to best design them? - LogRocket Blog

The effectiveness of user research relies heavily on recruiting the right participants through well-structured screener surveys.
#machine-learning

AI feedback loop to nowhere

The quality of AI models is heavily dependent on the quality of their training data; poor data leads to poor models.

Data Quality is All You Need: Why Synthetic Data Is Not A Replacement For High-Quality Data | HackerNoon

Synthetic data poses risks of model collapse and does not replace high-quality data.
Transformers may be vulnerable to performance degradation due to synthetic data bias.

QCon SF 2024 - Why ML Projects Fail to Reach Production

Machine learning projects face severe challenges, with an 85% failure rate primarily due to misalignment with business needs and poor data management.

Fundamentals of Data Preparation - DATAVERSITY

Data preparation transforms raw data into a usable asset for analysis and processing, ensuring its quality and compliance.

Improving Text Embeddings with Large Language Models: Statistics of the Synthetic Data | HackerNoon

The research highlights the capacity of Azure OpenAI Service to generate vast amounts of synthetic multilingual data.
Despite minor deviations in output quality from GPT-35-Turbo, the generated synthetic data proved beneficial for model training.

Demystifying Advanced Analytics: Which Approach Should Marketers Take? - DATAVERSITY

Investing in advanced analytics requires a strategic approach balancing machine learning and human expertise for sustainable success.

AI feedback loop to nowhere

The quality of AI models is heavily dependent on the quality of their training data; poor data leads to poor models.

Data Quality is All You Need: Why Synthetic Data Is Not A Replacement For High-Quality Data | HackerNoon

Synthetic data poses risks of model collapse and does not replace high-quality data.
Transformers may be vulnerable to performance degradation due to synthetic data bias.

QCon SF 2024 - Why ML Projects Fail to Reach Production

Machine learning projects face severe challenges, with an 85% failure rate primarily due to misalignment with business needs and poor data management.

Fundamentals of Data Preparation - DATAVERSITY

Data preparation transforms raw data into a usable asset for analysis and processing, ensuring its quality and compliance.

Improving Text Embeddings with Large Language Models: Statistics of the Synthetic Data | HackerNoon

The research highlights the capacity of Azure OpenAI Service to generate vast amounts of synthetic multilingual data.
Despite minor deviations in output quality from GPT-35-Turbo, the generated synthetic data proved beneficial for model training.

Demystifying Advanced Analytics: Which Approach Should Marketers Take? - DATAVERSITY

Investing in advanced analytics requires a strategic approach balancing machine learning and human expertise for sustainable success.
moremachine-learning
#business-strategy

From Centralized to Federated: Evolving Data Governance Operating Model

Misaligned data governance stifles growth; a decentralized model can significantly enhance data strategies and profitability.

Why your AI models stumble before the finish line

Quality data is essential for the success of AI initiatives, particularly as companies transition from POCs to production.

Firms still wrangling with business case for GenAI projects

Enterprises continue to struggle with the business case for generative AI projects, with significant hurdles impacting their success and completion timelines.

AI readiness checklist: 7 key steps to a successful integration | MarTech

Successful AI integration requires assessing business readiness and leadership commitment, not just purchasing tools.

Want genAI to deliver benefits? You have a lot of work to do first.

Generative AI can provide value to businesses, but success hinges on data quality and strategic implementation.

Best CRM Excel Templates: Build Efficient Systems in Minutes

Effective customer relationship management is essential for reducing revenue loss due to poor data quality.
Free Excel CRM templates can significantly enhance customer management processes without hefty expenses.

From Centralized to Federated: Evolving Data Governance Operating Model

Misaligned data governance stifles growth; a decentralized model can significantly enhance data strategies and profitability.

Why your AI models stumble before the finish line

Quality data is essential for the success of AI initiatives, particularly as companies transition from POCs to production.

Firms still wrangling with business case for GenAI projects

Enterprises continue to struggle with the business case for generative AI projects, with significant hurdles impacting their success and completion timelines.

AI readiness checklist: 7 key steps to a successful integration | MarTech

Successful AI integration requires assessing business readiness and leadership commitment, not just purchasing tools.

Want genAI to deliver benefits? You have a lot of work to do first.

Generative AI can provide value to businesses, but success hinges on data quality and strategic implementation.

Best CRM Excel Templates: Build Efficient Systems in Minutes

Effective customer relationship management is essential for reducing revenue loss due to poor data quality.
Free Excel CRM templates can significantly enhance customer management processes without hefty expenses.
morebusiness-strategy
#gartner

Thousands of AI agents later, who remembers what they do?

Organizations risk creating numerous AI agents without understanding their purpose or functionality.

Nearly one in three genAI projects will be scrapped

Companies embracing genAI face challenges like data quality, costs, and unclear business value, leading to abandoned projects.

Thousands of AI agents later, who remembers what they do?

Organizations risk creating numerous AI agents without understanding their purpose or functionality.

Nearly one in three genAI projects will be scrapped

Companies embracing genAI face challenges like data quality, costs, and unclear business value, leading to abandoned projects.
moregartner
#generative-ai

AI Appears to Be Slowly Killing Itself

The flood of AI-generated content threatens the integrity of future AI models.

Why the fears of AI model collapse may be overstated

AI model collapse poses a risk to the quality of generative AI outputs as they increasingly train on their own synthetic content.

Cloud providers make bank with genAI while projects fail

AI failures are largely due to poor data quality and inadequate enterprise data management.
Companies struggle with sourcing high-quality data, making AI deployments less viable.

How to be data-ready for AI adoption

Data quality is critical for effective generative AI usage; poor data can lead to inaccuracies and 'garbage in, garbage out' outcomes.

Question Posts May Become a Key Focus for AI Training Data

Better quality datasets are crucial for effective generative AI.
Platforms are enhancing data ingestion to improve AI responses.

Question Posts May Become a Key Focus for AI Training Data

The success of generative AI depends on the quality and breadth of its data inputs.
Companies are revamping their data strategies to enhance AI responses.

AI Appears to Be Slowly Killing Itself

The flood of AI-generated content threatens the integrity of future AI models.

Why the fears of AI model collapse may be overstated

AI model collapse poses a risk to the quality of generative AI outputs as they increasingly train on their own synthetic content.

Cloud providers make bank with genAI while projects fail

AI failures are largely due to poor data quality and inadequate enterprise data management.
Companies struggle with sourcing high-quality data, making AI deployments less viable.

How to be data-ready for AI adoption

Data quality is critical for effective generative AI usage; poor data can lead to inaccuracies and 'garbage in, garbage out' outcomes.

Question Posts May Become a Key Focus for AI Training Data

Better quality datasets are crucial for effective generative AI.
Platforms are enhancing data ingestion to improve AI responses.

Question Posts May Become a Key Focus for AI Training Data

The success of generative AI depends on the quality and breadth of its data inputs.
Companies are revamping their data strategies to enhance AI responses.
moregenerative-ai
#marketing-strategies

Can attention really drive campaign success? | MarTech

Attention measurement is crucial for optimizing ad effectiveness, but it must be combined with data quality and context for comprehensive insights.

Q&A: Why data providers and marketers are uniting to overcome signal loss

Brands have more time to enhance marketing strategies by combining first and third-party data for better targeting and ROI.

Why first-party data alone won't solve marketers' challenges | MarTech

First-party data is valuable but has limitations; marketers must supplement it with other strategies for a comprehensive approach.

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Marketers face challenges in choosing retail media networks amidst many options.
Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect.

Can attention really drive campaign success? | MarTech

Attention measurement is crucial for optimizing ad effectiveness, but it must be combined with data quality and context for comprehensive insights.

Q&A: Why data providers and marketers are uniting to overcome signal loss

Brands have more time to enhance marketing strategies by combining first and third-party data for better targeting and ROI.

Why first-party data alone won't solve marketers' challenges | MarTech

First-party data is valuable but has limitations; marketers must supplement it with other strategies for a comprehensive approach.

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Marketers face challenges in choosing retail media networks amidst many options.
Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect.
moremarketing-strategies

Is the number of natural disasters increasing?

High-quality data is essential to accurately track and analyze disasters and their impacts.

Enterprises still waiting for AI initiatives to pay off

Despite enthusiasm for AI tools, deployment and ROI have fallen due to poor training data quality.

The marketer's guide to conquering data quality issues | MarTech

Poor data quality significantly impacts marketing effectiveness, leading to wasted budgets and poor targeting.

22 must-have reports for measuring CRM health | MarTech

Clean data is crucial for the efficiency of CRM systems and can significantly impact various aspects of a business.
#ai

The data analytics hierarchy: Where generative AI fits in | MarTech

Data analytics hierarchy is crucial, but challenges like data overload and data quality hinder progress. Data governance at each step is essential for actionable insights.

Ensure High-Quality Data Powers Your AI

Good AI depends on good data quality for success.

Leader Spotlight: Adopting the right mindset for AI, with Sapna Gulati - LogRocket Blog

AI is reshaping everyone's lives and bringing new opportunities with challenges.
Product leaders need to embrace AI with a strategic mindset while considering ethical considerations.

The data analytics hierarchy: Where generative AI fits in | MarTech

Data analytics hierarchy is crucial, but challenges like data overload and data quality hinder progress. Data governance at each step is essential for actionable insights.

Ensure High-Quality Data Powers Your AI

Good AI depends on good data quality for success.

Leader Spotlight: Adopting the right mindset for AI, with Sapna Gulati - LogRocket Blog

AI is reshaping everyone's lives and bringing new opportunities with challenges.
Product leaders need to embrace AI with a strategic mindset while considering ethical considerations.
moreai
#data-governance

CIOs have never been more important to a company's success

Data quality is essential for enterprises to become data-driven and avoid financial losses.

How to Use AI for Data Governance (Use Cases & Tools) | ClickUp

Data governance challenges include managing diverse data sources, addressing silos, ensuring quality, and navigating regulations. A strong data governance strategy is crucial for success.

4 Ways Embedded BI Improves Data Governance - DATAVERSITY

Implement a data governance strategy to clarify roles, responsibilities, and decision-making for more informed business insights.

CIOs have never been more important to a company's success

Data quality is essential for enterprises to become data-driven and avoid financial losses.

How to Use AI for Data Governance (Use Cases & Tools) | ClickUp

Data governance challenges include managing diverse data sources, addressing silos, ensuring quality, and navigating regulations. A strong data governance strategy is crucial for success.

4 Ways Embedded BI Improves Data Governance - DATAVERSITY

Implement a data governance strategy to clarify roles, responsibilities, and decision-making for more informed business insights.
moredata-governance
#ai-industry

The AI world's most valuable resource is running out, and it's scrambling to find an alternative: 'fake' data

The AI industry faces a data scarcity issue, leading to a growing interest in synthetic data as a potential solution.

Podcast: Small Language Models with Luca Antiga

Explore Small Language Models (SLMs) and their significance in AI industry through an interview with Luca Antiga, CTO of Lightning AI on ODSC's Ai X Podcast.

The AI world's most valuable resource is running out, and it's scrambling to find an alternative: 'fake' data

The AI industry faces a data scarcity issue, leading to a growing interest in synthetic data as a potential solution.

Podcast: Small Language Models with Luca Antiga

Explore Small Language Models (SLMs) and their significance in AI industry through an interview with Luca Antiga, CTO of Lightning AI on ODSC's Ai X Podcast.
moreai-industry
#ai-models

Proposed data provenance standards aim to enhance trustworthiness of AI training data

Data quality is crucial for the success of AI models.
The Data and Trust Alliance has released proposed data provenance standards to ensure the trustworthiness of data that feeds AI systems.

AI trained on AI garbage spits out AI garbage

AI models can degrade in quality when trained on AI-generated data, leading to incoherent output and performance issues.

Proposed data provenance standards aim to enhance trustworthiness of AI training data

Data quality is crucial for the success of AI models.
The Data and Trust Alliance has released proposed data provenance standards to ensure the trustworthiness of data that feeds AI systems.

AI trained on AI garbage spits out AI garbage

AI models can degrade in quality when trained on AI-generated data, leading to incoherent output and performance issues.
moreai-models

5 questions marketers should ask before implementing Gen AI

Marketing leaders plan to invest in Gen AI, but challenges exist. Key considerations include data quality, integration with existing systems, and privacy measures.

What does 'better data quality' mean for marketers? And how do we get there? | MarTech

Quality data is crucial for accurate decision-making in martech tools like CRMs and CDPs.

What's Driving Deals Between Generative AI Giants & Publishers?

OpenAI partners with Financial Times to license content for AI training.

Granularity Is the True Data Advantage - DATAVERSITY

Data should focus on quality over quantity for effective decision-making.

AIOps Success Requires Synthetic Internet Telemetry Data - DevOps.com

AI in ITOps success relies on comprehensive and diverse telemetry data.

How to make sure your data is AI-ready | MarTech

Leading CRM platforms are integrating AI features like autonomous chats and sentiment analysis.
Good data quality is essential for AI technology to be effective.
#personalization

The path to personalization: A roadmap for marketers | MarTech

82% of consumers prioritize personalization in brand choice.

How to keep your marketing automation campaigns from ruining your week | MarTech

Marketing automation saves time and expands capabilities, yet errors can occur if not managed properly.
Ensure proper personalization, review data fields, establish fallbacks, and continuously monitor campaigns for potential issues.

The path to personalization: A roadmap for marketers | MarTech

82% of consumers prioritize personalization in brand choice.

How to keep your marketing automation campaigns from ruining your week | MarTech

Marketing automation saves time and expands capabilities, yet errors can occur if not managed properly.
Ensure proper personalization, review data fields, establish fallbacks, and continuously monitor campaigns for potential issues.
morepersonalization
#challenges

Achieving AI-readiness

The quality and completeness of data are crucial for the success of AIOps solutions.

Building a future-ready marketing operations team | MarTech

The challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.
Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI.

Challenges in ETL Testing and How to Overcome Them - DevOps.com

ETL testing is crucial for ensuring data accuracy and integrity in the data integration process.

Achieving AI-readiness

The quality and completeness of data are crucial for the success of AIOps solutions.

Building a future-ready marketing operations team | MarTech

The challenges for marketing ops in 2024 include data quality, organizational silos, and the integration of AI.
Marketers need to adapt to rapidly changing technology and consumer buying behaviors in order to generate MROI.

Challenges in ETL Testing and How to Overcome Them - DevOps.com

ETL testing is crucial for ensuring data accuracy and integrity in the data integration process.
morechallenges

How Data Collaboration Platforms Can Help Companies Build Better AI

Data collaboration platforms can address data quality, bias, and privacy concerns
Off-the-shelf language models often underperform in unique organizational contexts

Data Observability and its Importance: Everything you Need to Know - DevOps.com

Data observability is a process that alerts organizations to the reliability and health of their data, helping them identify and resolve issues before they impact the entire organization.
Data observability has five pillars - recency, volume, distribution, schema, and lineage - that provide insights into the reliability and quality of data.

Tailored AI to steal the focus from LLMs in 2024 says Knobbe Martens| App Developer Magazine

The development and adoption of smaller AI models tailored for specific industries is expected to increase in the coming year.
Vertical application use cases are expected to fall into two primary categories, including first draft generation and specialized software for specific industries.

Apple Intelligence doesn't use YouTube, but does it matter?

AI systems can develop hallucinations due to false information; Data quality maintenance is crucial as facts change over time.

Why Better GenAI-Driven Real Estate Decisions Stem from Better Data Sets - SPONSOR CONTENT FROM JLL

GenAI brings competitive edge to finance, next frontier in CRE sector.

Snowflake updates developer tools, adds observability features

Snowflake adds observability features through Snowflake Trail for visibility into data quality, pipelines, and applications, with integrations into popular observability platforms.

Enhancing the Reliability of Predictive Analytics Models - DATAVERSITY

Predictive analytics enables proactive anticipation of future outcomes for better planning and response.

How Data Mesh Platforms Connect Data Producers and Consumers

Data mesh shifts data ownership to producers and consumers, improving data quality and value creation.

Ensuring enterprise data program success through robust data pipeline observability

Organizations embed actionable insights in operations beyond reporting for customer acquisitions, expansion, and churn.

B2B marketers say improving data quality is top priority | MarTech

Improving data quality is the top priority for B2B marketers upgrading their GTM strategies.
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