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23 hours agoThe Hidden Cost of Stale CRM Data (and How to Fix It with Automation)
Your sales rep finally reaches out to a "hot lead" that marketing flagged weeks ago, only to discover that the contact no longer works there. Or worse, the company has merged, and your CRM still lists them under an outdated domain. It's frustrating, time-wasting, and surprisingly common. CRM systems are supposed to be the single source of truth for customer relationships. Yet, for many businesses, that "truth" becomes outdated faster than they realize.
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