""Across the board, we're moving from a world of scarcity... to abundance." - Scott Brinker, editor, Chiefmartec.com, in his opening keynote "How agentic AI is changing the future of marketing." "At the end of the day, what we're seeing is that AI is intensifying the need for really, really strong governance." - Noah Dinkin, founder and CEO of Stensul, in the session "What AI and agents mean for marketing teams... now and in the future.""
""I think I'd at least like to start the game with the data structure in a good place." - Anthony Tedesco, global search and programmatic lead, Cisco Systems Inc., in the session "Eyes everywhere: Performance monitoring and optimization with AI." "Treat the AI like a person, not like a software." - Brian Madden, futurist, Citrix, in the session "AI is your key to better market research and planning." "AI's only as good as the questions you ask it and the information you give it." - Steve Bevilacqua, principal consultant, Cella by Randstad Digital, in the session "AI is your key to better market research and planning.""
""What was good for business before will be good for business after AI." - Eric Mayhew, co-founder, president and chief product officer, Fluency, in the session "Zero to launch: Using AI for campaign and content creation at scale." "Start with a human, then use AI to expand and scale that information." - A. Lee Judge, co-founder and CMO, Content Monsta, in the session "Zero to launch: Using AI for campaign an"
A November MarTech conference centered on AI and agentic systems presented panels and a keynote examining implications for marketing. Key themes included a shift from scarcity to abundance driven by AI, heightened need for strong governance, and the critical role of data structure and quality for AI-driven performance. Themes emphasized treating AI interactions as human-like, the importance of precise prompts and inputs, and combining human expertise with AI to scale content creation. Core business practices and strategic objectives remain essential as AI augments marketing execution and measurement across channels and campaigns.
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