Saying no', honing hybrid, and fixing pitches: Ad execs' 2025 New Year resolutions
Marketers in 2025 are focused on boldness and adaptability amidst industry challenges, aiming to inspire engagement and growth despite budget constraints.
Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI
Immersive experiences empower brands to own customer data and relationships, reshaping online engagement through technologies like XR and AI.
Saying no', honing hybrid, and fixing pitches: Ad execs' 2025 New Year resolutions
Marketers in 2025 are focused on boldness and adaptability amidst industry challenges, aiming to inspire engagement and growth despite budget constraints.
Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI
Immersive experiences empower brands to own customer data and relationships, reshaping online engagement through technologies like XR and AI.
MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness Insights
Marketers can now effectively measure and optimize creative impact at scale with the partnership between MASS Analytics and DAIVID.
How American Eagle's chief marketer avoids AI's 'generic creative' trap
American Eagle is cautiously exploring AI technology to enhance their marketing strategy while avoiding generic creative that could harm brand identity.
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
Greater knowledge of AI decreases concerns about job replacement in marketing.
PHD is launching an AI-assisted generative publishing platform called Ascension.
Ascension aims to prepare clients for the evolving landscape of AI in marketing.
AI and marketing: What the stats show | MarTech
Marketers expect AI to transform their roles by reducing busywork and enhancing strategic decision-making.
Best AI Tools for B2B Marketing in 2024
AI tools can enhance B2B marketing efficiency, allowing marketers to focus on tasks that rely on human creativity and connection.
5 Brands That Went Big on AI Marketing in 2024
Brands increasingly adopted AI tools to enhance creative processes and reduce costs.
Klarna's AI integration led to substantial cost savings in sales and marketing.
Best Practices For Using AI To Develop Images
AI is reshaping visual content development, but the creative process remains reliant on talented individuals utilizing the right tools.
4 ways to achieve early wins with AI in marketing | MarTech
Marketers should prioritize starting small with AI applications to build confidence and success incrementally, avoiding large-scale transformations that typically fail.
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
Greater knowledge of AI decreases concerns about job replacement in marketing.
PHD is launching an AI-assisted generative publishing platform called Ascension.
Ascension aims to prepare clients for the evolving landscape of AI in marketing.
AI and marketing: What the stats show | MarTech
Marketers expect AI to transform their roles by reducing busywork and enhancing strategic decision-making.
Best AI Tools for B2B Marketing in 2024
AI tools can enhance B2B marketing efficiency, allowing marketers to focus on tasks that rely on human creativity and connection.
5 Brands That Went Big on AI Marketing in 2024
Brands increasingly adopted AI tools to enhance creative processes and reduce costs.
Klarna's AI integration led to substantial cost savings in sales and marketing.
Best Practices For Using AI To Develop Images
AI is reshaping visual content development, but the creative process remains reliant on talented individuals utilizing the right tools.
4 ways to achieve early wins with AI in marketing | MarTech
Marketers should prioritize starting small with AI applications to build confidence and success incrementally, avoiding large-scale transformations that typically fail.
TikTok breaks down 3 big trends that marketers should watch for in 2025
Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.
The Drum & ANA launch 'CMO Spotlight' series at the ANA Masters of Marketing 2024
The role of the CMO is evolving from functional to business-critical, demanding new skills in technology and innovation.
What are marketers' investment priorities as 2024 winds down? | MarTech
Many marketing organizations are focusing on authenticity and innovative technology to navigate economic constraints.
TikTok breaks down 3 big trends that marketers should watch for in 2025
Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.
The Drum & ANA launch 'CMO Spotlight' series at the ANA Masters of Marketing 2024
The role of the CMO is evolving from functional to business-critical, demanding new skills in technology and innovation.
What are marketers' investment priorities as 2024 winds down? | MarTech
Many marketing organizations are focusing on authenticity and innovative technology to navigate economic constraints.
A Smidge of Behavioral Science at the End of the Year | HackerNoon
The author is aiming to write a book titled 'Essential Lessons on UX' by 2025 and reflects on past writing challenges.
The concept of 'Green Nudging' can reduce product returns in e-commerce significantly, combining behavioral science with AI for more sustainable practices.
The global digital advertising market is stabilizing, with significant growth driven by AI, political ad spending, and consumer expenditure.
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
Marketers must leverage AI and first-party data to remain competitive in the evolving digital landscape.
Omnicom Media Group looks for more clarity on the role of AI in the auction process
Omnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
As digital advertising has evolved, marketers are re-evaluating their DSPs
Marketers must adapt to rapid changes in digital advertising or face potential setbacks.
Uncloaking A New Programmatic Scam | AdExchanger
Scams in digital advertising exploit loopholes, revealing deeper complexities of the ad system and prompting the integration of AI to enhance efficiency in agencies.
Digital ad market booms for Big Tech
The global digital advertising market is stabilizing, with significant growth driven by AI, political ad spending, and consumer expenditure.
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
Marketers must leverage AI and first-party data to remain competitive in the evolving digital landscape.
Omnicom Media Group looks for more clarity on the role of AI in the auction process
Omnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
As digital advertising has evolved, marketers are re-evaluating their DSPs
Marketers must adapt to rapid changes in digital advertising or face potential setbacks.
Uncloaking A New Programmatic Scam | AdExchanger
Scams in digital advertising exploit loopholes, revealing deeper complexities of the ad system and prompting the integration of AI to enhance efficiency in agencies.
Council Post: The New CMO Playbook: Leading With AI While Keeping Marketing Human
CMOs should integrate AI while maintaining authentic brand connections.
Marketers link AI to revenue growth and plan to increase 2025 investments | MarTech
Marketers are experiencing significant positive revenue impacts from AI, leading to increased investments and higher expertise levels across the industry.
How autonomous AI pipelines will transform marketing campaigns | MarTech
AI in marketing is transitioning from point solutions toward fully autonomous pipelines, fundamentally changing how campaigns are executed and optimized.
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
mktg.ai aims to be a comprehensive tool for marketers to track assets and performance metrics efficiently.
Council Post: The New CMO Playbook: Leading With AI While Keeping Marketing Human
CMOs should integrate AI while maintaining authentic brand connections.
Marketers link AI to revenue growth and plan to increase 2025 investments | MarTech
Marketers are experiencing significant positive revenue impacts from AI, leading to increased investments and higher expertise levels across the industry.
How autonomous AI pipelines will transform marketing campaigns | MarTech
AI in marketing is transitioning from point solutions toward fully autonomous pipelines, fundamentally changing how campaigns are executed and optimized.
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
mktg.ai aims to be a comprehensive tool for marketers to track assets and performance metrics efficiently.
Marketers discuss using AI beyond content creation | MarTech
Generative AI aids content creation, but marketers must also address team training and governance to harness AI's broader capabilities.
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
AI is influential in marketing discussions but remains met with skepticism at events, highlighting the complexities of its application and reliability.
Marketers discuss using AI beyond content creation | MarTech
Generative AI aids content creation, but marketers must also address team training and governance to harness AI's broader capabilities.
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
AI is influential in marketing discussions but remains met with skepticism at events, highlighting the complexities of its application and reliability.
How AI can revolutionize creative impact measurement | MarTech
Marketers struggle to evaluate creativity effectiveness, relying on broad metrics that fail to pinpoint specific elements driving success.
3 Reasons Why Pmax Ads Show Up In Shoddy Places
The rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.
Marketing Is Facing A Reshaping, Not A Reckoning
AI's absence at the CMO Summit underscores its role in reshaping marketing practices rather than threatening job loss.
Adaptation is essential for marketing agencies to thrive amidst the rise of AI technology.
3 Missteps with AI Image Generation and How You Should Be Using Them
AI-generated imagery tools enhance marketing personalization when strategically applied; challenges include privacy concerns, misaligned expectations, and the need for clear usage guidelines.
IABHK's C24 conference redefines Hong Kong as the world's marketing capital through innovation and cultural synergy
The C24 conference affirmed Hong Kong's status as a global marketing hub, emphasizing AI's transformative role in the industry.
6 outdated AI marketing trends you should retire in 2025 | MarTech
Traditional AI marketing strategies like basic chatbots and simple sentiment analysis are no longer effective due to rising complexity and consumer expectations.
Google and Microsoft Execs On AI Literacy and Responsible Use
AI is revolutionizing marketing, but businesses must ensure responsible use and customer trust.
Council Post: In The AI Era, Marketers Must Evolve The Inbound Playbook
AI adoption in marketing has significantly increased, with 74% of marketers now utilizing AI tools to enhance their strategies.
AI-powered martech news and releases: October 3 | MarTech
AI is significantly enhancing ROI in marketing and sales for B2B technology companies, assisting in resource deployment and personalized solution positioning.
Council Post: How To Maintain Credibility When Using AI: 15 Tips For Marketers
Marketers can leverage AI by balancing technology with human insights to maintain authenticity and build consumer trust.
Publicis purchase of shopper marketing agency Mars United shows growth isn't all about AI
Publicis's acquisition of Mars United Commerce strengthens its commerce capabilities, aligning with a trend towards leveraging established agencies for measurable client growth.
Podchaser's Collection's+ Helps 24% More Creators To Earn - Podcaster News
Collections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.
How to craft creative and compliant marketing: 5 tips for advisors
Advisors should prioritize ethical communication by addressing client needs truthfully, especially with new compliance regulations.
What skills are needed to be a 'future-fit' client-side marketer?
Marketers need to focus on mastering technology and data skills to navigate future challenges and effectively drive innovation.
How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team
AI tools save marketers an average of 2.5 hours daily and are viewed positively by 60% of marketing professionals.
Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg | AdExchanger
Amazon's advertising revenue has seen significant growth, leveraging first-party data effectively.
Report: Deleted Megalopolis Trailer Used Fake Quotes Generated By AI
The Megalopolis trailer controversy highlights the risks of AI in film marketing and the importance of accurate quotes in public relations.
Marketing Roundup: How To Help Lawyers Become Thought Leaders
Law firms must effectively manage the integration of AI tools in their marketing strategies while promoting thought leadership and fostering positive firm culture.
How marketing workflows will change with AI | MarTech
AI is transforming marketing workflows, leading to the emergence of 'creative technologists' who can manage end-to-end content creation and deployment.