#ai-in-marketing
#ai-in-marketing

Microsoft 365 GM on 'rethinking what's possible' in marketing with AI

Marketers urged to embrace AI with test-and-learn approach

AI plays a central role in the future of work and marketing [ more ]

www.fastcompany.com

Thanks to generative AI, advertising's business models will be reinvented

The advertising industry is experiencing a shift towards generative AI, which is expected to influence the majority of ad revenue by 2032.

Agencies are urged to embrace transformation and consider value-based pricing as a revenue model amidst the rise of AI in marketing. [ more ]

Forbes

Council Post: AI In Fintech Marketing: Let The Robots Do What They Do Best

Marketers worry about AI replacing them, but human creativity is still crucial in effective marketing.

Financial services value human expertise in marketing despite advancements in AI tools like generative AI. [ more ]

AdExchanger

Inside Ally Financial's Big Bet On Generative AI | AdExchanger

Brands like Ally Financial are incorporating AI into their daily operations and workflows to support real marketing use cases.

Ally's proprietary generative AI platform has been used to automate call summaries for customer service associates and brainstorm campaign ideas for marketing teams, resulting in time savings and increased efficiency. [ more ]

Digiday

4 months ago

AI Briefing: Creative ways companies used AI in advertising in 2023

Trivago has released a new ad campaign using AI to translate the voice of an actor into multiple languages.

The use of AI in marketing allows for quicker testing of scripts and tailoring to different audiences in multiple markets. [ more ]

moregenerative-ai

consumer-behavior

The Drum

3 weeks ago

Has AI oversaturation already killed the opportunity to stand out?

AI can still be used to stand out in marketing despite oversaturation. [ more ]

Forbes

Council Post: How AI Is Transforming The Marketing Industry

Shift from traditional metrics to understanding consumer behavior.

Incorporating AI like computer vision offers opportunities for personalized engagement. [ more ]

Forbes

Council Post: How AI Can Help Marketers Stay Profitable During Economic Downturns

Companies must readjust for profitable growth during economic uncertainty.

AI empowers marketers to optimize performance and navigate changing consumer trends. [ more ]

moreconsumer-behavior

marketing-strategy

Harvard Business Review

How One Marketing Team Made AI Part of Its Daily Work

AI tools optimize campaigns efficiently.

Human creativity combined with AI yields impactful campaigns. [ more ]

The Drum

Progressive CMO on the keys to effective AI-powered marketing

AI in marketing requires human input for success.

CMOs need to understand how to effectively leverage AI for maximum impact. [ more ]

EMARKETER

How marketers can prepare for AI's impact on creative work

AI will handle 95% of what marketers use agencies for at almost no cost.

Education and experimentation are key to adapting to AI in marketing. [ more ]

moremarketing-strategy

chatgpt

MarTech

AI in marketing: Examples to help your team today | MarTech

AI is pervasive in marketing with tools like ChatGPT, numerous AI-powered options are available for marketers, software vendors are rapidly incorporating AI into existing applications. [ more ]

MarTech

10 ChatGPT prompts for digital marketers | MarTech

AI prompts tailored to marketing roles

Leverage ChatGPT for productivity and strategic thinking [ more ]

morechatgpt

ai-adoption

Csrwire

Marketing Predictions in the AI Era

AI is dominating marketing, transforming every aspect from content creation to data analysis.

McKinsey found that one-third of organizations are using AI, and 40% plan to increase their AI investment. [ more ]

MarTech

AI-powered martech releases and news: Feb. 15 | MarTech

Nearly 30% of marketers are not using AI in their marketing processes and don't plan to.

61% of marketers are already using AI to connect with audiences. [ more ]

moreai-adoption

MarTech

2 days ago

Human + machine = marketing powerhouse: How AI empowers the marketing generalist | MarTech

AI expected to handle 95% of marketing work, leading to the rise of 'marketing generalists.' [ more ]

Forbes

1 week ago

3 High-Paying Marketing Jobs That Do Not Require A Degree In 2024

The marketing industry offers abundant opportunities for professionals to capitalize on, especially with the rise of AI and emerging platforms like TikTok, YouTube, and Google. [ more ]

MarTech

HubSpot's March 2024 release includes AI management, enhanced CRM features and more | MarTech

The March 2024 HubSpot updates focus on leveraging AI for email marketing and enhancing data visualization.

The updates aim to improve team productivity, provide advanced insights, and simplify processes for more impactful strategies. [ more ]

MarTech

Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote | MarTech

Customer expectations continue to grow annually. Infuse AI in marketing for a unique customer experience.

GenAI projected to contribute $4.4 trillion in global productivity, with Sales and Marketing key value drivers. [ more ]

South China Morning Post

Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conference

AI in digital marketing future

K-pop's influence on brand engagement

Brand purpose and changes driven [ more ]

CMSWire.com

NLU & NLP: AI's Game Changers in Customer Interaction

NLU and NLP transform business-audience communication with personalization and relevance

AI enhances marketing efficiency and customer experience through NLU and NLP

NLU and NLP enable global audience connection with cultural sensitivity [ more ]

Forbes

1 week ago

Council Post: Want To Use AI? Start By Fixing Your Data

Success with AI in marketing hinges on providing the right context and data to unlock its creativity potential. [ more ]

adlibweb.

3 weeks ago

Essential Skills for AI-Driven Digital Marketing

AI in digital marketing requires balancing technology and human interaction for success. [ more ]

MarTech

4 weeks ago

AI-powered martech releases and news: April 11 | MarTech

AI technology is being used in marketing campaigns to help dogs in shelters get adopted by creating location-specific ads.

New AI-powered martech releases include tools for analyzing customer feedback, optimizing ad inventory, and creating engaging storefront rails. [ more ]

Ars Technica

AI hype invades Taco Bell and Pizza Hut

AI is dominating corporate marketing, even in fast-food chains like Yum Brands.

The use of AI in restaurants, like Taco Bell and KFC, is increasing to enhance customer experience and increase sales. [ more ]

Forbes

Council Post: The Role Of AI In Influencer Marketing

AI is not yet capable of completely reproducing human tone and creativity, but can streamline creative processes.

Leveraging AI successfully is now a highly sought-after skill in marketing. [ more ]

The Drum

As AI enters the branding world, 3 vital things are missing

AI lacks the human touch necessary for emotional resonance in branding.

Emotions play a crucial role in creating brand connections with consumers. [ more ]

Forbes

Council Post: Psychological Principles In AI-Augmented Marketing

The integration of AI in marketing deepens customer psychology understanding

AI-driven personalized marketing leverages cognitive biases and decision-making processes. [ more ]

The Drum

GoDaddy introduces new AI platform with 'Power your future'

AI is positioned to enhance human creativity

Brands are increasingly advertising their AI-powered products [ more ]

Adweek

Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast

AI can help marketers think strategically and design campaigns, but there are limits to its capabilities

AI can free up employees to focus on higher-level tasks and strategic thinking [ more ]

The Drum

Its time to start reckoning with how tech changes will really impact marketers

AI is already impacting marketing and companies are investing heavily in it.

AI is being applied to marketing for operational efficiencies and content creation. [ more ]

The Drum

AI is already helping marketers do more, by augmenting (not replacing) them

Finding the sweet spot is key when using AI in marketing.

Using AI to 'do less to achieve more' is beneficial for human capabilities, commercial success, and strategic goals. [ more ]

The Drum

Marketing not perceived as viable career choice, say CMOs in Davos discussion

Young people do not see marketing as a viable career choice.

The perception of marketing as a con game or a superficial profession is impacting its appeal to young people. [ more ]

MarTech

Paul Roetzer: Looking forward with AI | MarTech

We are still in the experimentation phase of AI in marketing, with companies trying to find pilot use cases.

Literacy and a deep understanding of AI is needed for it to become a useful tool for marketers. [ more ]

MarTech

Jay Mandel: Looking forward with AI | MarTech

AI should be used as a tool, not a replacement, for marketing skills.

Using AI without specific prompts can result in ineffective and garbled content. [ more ]

MarTech

Webinar: AI-forward marketing in 2024 | MarTech

AI solutions are being adopted by marketers to boost productivity and campaign performance.

Prioritizing lead quality over quantity is important for revenue growth.

Leveraging first-party data with AI is crucial in the new privacy-focused era. [ more ]

Hubspot

4 months ago

Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]

AI can directly improve campaign metrics in marketing.

Crafting specific and goal-oriented prompts for AI models is valuable in achieving desired results. [ more ]

The Drum

4 months ago

Business intelligence

The automation- and AI-powered marketing agency of the future is already here

AI and automation are already being used in marketing agencies to deliver enhanced value, productivity, and innovation for clients.

AI empowers agencies to work faster, smarter, and more efficiently, leading to better results and greater ROI from marketing campaigns. [ more ]

Forbes

5 months ago

Council Post: The Rise Of Artificial Intelligence In Marketing

AI has the potential to significantly speed up content creation processes in marketing, allowing for agile and personalized content.

Machine learning algorithms enable marketers to analyze large data sets quickly, leading to a better understanding of customer preferences and the ability to create bespoke content. [ more ]

Hubspot

5 months ago