#ai-in-marketing
#ai-in-marketing
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#marketing-strategy
Marketing tech
fromFast Company
1 month agoTurn data into dollars
E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
#marketing-strategies
Marketing tech
fromHackernoon
2 years agoStop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon
AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Marketing tech
fromHackernoon
2 years agoStop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon
AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
fromDigiday
3 weeks agoWTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Marketing tech
#digital-marketing
Marketing tech
fromForbes
4 months agoPrompting, Fine-Tuning, RAG And AI Agents For Future Marketing
Businesses must choose the right AI approach in digital marketing based on their scale and strategic goals.
Artificial intelligence
fromForbes
2 months agoAI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers
AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
Artificial intelligence
fromForbes
2 months agoAI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers
AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
fromAdweek
5 months agoBrands That Invest In Immersive Experiences Must Change The Way They Think About ROI
Imagine you're a brand, and you want to target a particular audience around content, and you can actually have a one-on-one conversation and ask questions, and then you own the data, you own the customer, and you own the experience—not Meta, Google, or someone else. It's about helping businesses be empowered to own their own data, own their customer, own their experience.
Marketing
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