#ai-in-marketing

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fromMarTech
1 day ago

Unpacking the creative renaissance: How to reignite brand magic | MarTech

Deema has an impressive background, spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd and Figma. She joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. Our discussion covers the resurgence of brand marketing, the evolution of advertising and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector.
Marketing tech
fromClickUp
5 days ago

How to Use AI for Smarter Product Launch Campaigns | ClickUp

AI automates campaign coordination, asset variations, and optimization so teams focus on strategy, cutting launch time and boosting campaign effectiveness.
fromMarTech
1 week ago

Adapting email for AI-powered inboxes and zero-click journeys | MarTech

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional - sometimes unnecessary. That's convenient for subscribers but potentially disastrous for marketers. Zero-click marketing is emerging as the response: content that delivers value instantly, whether through snippets, previews or summaries, without requiring a click. Instead of spelling the end of email, these changes could make it more valuable - if you adapt in time.
Marketing
#digital-advertising
fromAol
4 months ago
Media industry

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

Media industry
fromAol
4 months ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
fromInc
1 week ago

3 Smart Storytelling Secrets to Grow Your Audience Beyond Your Niche

Every industry has a story. But telling that story effectively is another story. This is especially true of niche industries, which typically cater to very specialized audiences. Growing that audience is a natural goal for every brand, but doing so while still maintaining that niche appeal can be a challenge. Fortunately, with a smarter approach to storytelling, niche brands can grow their following without losing the same brand identity that helped them appeal to their original audience.
Marketing
fromThe Drum
1 week ago

Why digital marketers should treat trust as a strategic asset

The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust. The terrain is complex. Regulations such as GDPR and CCPA are a net positive for consumer rights, but can create issues for marketers.
Privacy technologies
fromMarTech
1 week ago

One-third of consumers turn to AI when shopping | MarTech

One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, " Brands Battle for Attention as AI Redefines the Funnel," (registration required) found Millennials (33%) and Gen Z (11%) are leading in AI adoption. But despite this growing consumer behavior, nearly half of all brands (47%) maintain minimal or no AI agent presence, while only 7% have developed comprehensive AI optimization strategies.
Marketing tech
Artificial intelligence
fromDigiday
2 weeks ago

Why generative AI doesn't fit into a standard in-housing playbook - yet

Brands are adopting hybrid AI strategies, selectively in-housing some functions while partnering externally as they test AI efficiency, usability, and impact across the marketing funnel.
E-Commerce
fromDigiday
2 weeks ago

From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future

Retail media is evolving with programmatic buys and AI, requiring new career paths for professionals.
Social media marketing
fromThe Drum
2 weeks ago

Judge of the Day: Greentarget's Anna Lawlor on AI's creative equity, smarter B2B strategies and the overlooked power of social listening

AI is enhancing content democratization and creativity while demanding ethical responsibility from marketers.
#consumer-behavior
fromAdExchanger
2 weeks ago

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz | AdExchanger

MX8 Labs aims to tackle the speed issue in marketing and customer surveys, delivering results in days instead of weeks, enhancing timeliness in a fluctuating market.
Marketing
fromForbes
2 weeks ago

A Toolbox Isn't A Strategy: Why AI's Value Comes From Systems

Tools solve tasks. Systems drive transformation.
Marketing
fromClickUp
3 weeks ago

AI Campaign Execution for Agencies: Tools, Workflows, Best Practices

Agencies are using generative AI tools like Midjourney and ElevenLabs to mock up visuals and voiceovers in pitches and campaigns. They can turn around complex concepts in weeks instead of months, winning bigger campaigns in the process.
Marketing tech
fromForbes
3 weeks ago

Maximizing AI's Potential For Your Article Pipeline

AI can significantly enhance content production speed and creativity for B2B tech marketing teams.
Marketing
fromMarTech
3 weeks ago

How Dale Carnegie's principles are foundational for Positionless Marketing | MarTech

Positionless Marketing enables marketers to operate independently and focus on personal connections, emphasizing speed, empathy, and customer understanding.
fromThe Drum
3 weeks ago

Brands are investing in AI-native operating architectures

Most in-housing conversations center on AI for cost savings or data synthesis. That's just hygiene. True differentiation comes when AI agents are woven into the very DNA of a go-to-market engine.
Marketing
Marketing
fromThe Drum
3 weeks ago

The future belongs to brands with AI-native operating architectures

AI is central to modern marketing, driving hybrid in-housing models and strategic growth.
Brands must integrate AI into their core operations for competitive advantage.
fromMarTech
4 weeks ago

The secret to getting your marketing team to use AI | MarTech

Lack of transparency in AI can lead to mistrust, costly mistakes, and eroded confidence.
#marketing-strategies
fromMarTech
1 month ago

Adapting your GTM to win the AI-driven buyer | MarTech

Buyers now rely on AI agents and peer advice rather than traditional marketing methods, making old go-to-market tactics obsolete.
fromThe Drum
1 month ago

How far along the AI adoption scale are you?

AI is embedded in marketing strategies, supporting campaign performance, optimizing spend, and automating decision-making, with advanced teams integrating AI across data, media, and creative workflows.
Marketing
#marketing-strategy
Marketing tech
fromForbes
3 months ago

How To Prove Marketing's Worth To The C-Suite

CMOs must demonstrate marketing achievements to maintain relevance.
Alignment of marketing goals with business objectives is essential for success.
Marketing tech
fromAdExchanger
1 month ago

Dentsu's Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life | AdExchanger

Carat partners with Vurvey Labs to utilize AI-driven video surveys for improved audience insights, reducing the need for in-person interviews.
fromForbes
1 month ago

What Every CMO Needs To Know About The Zero-Click World

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.
Marketing
Marketing
fromForbes
1 month ago

Marketing Without Google: How AI Breaks The First Rule Of Visibility

AI is fundamentally changing marketing strategies by altering search behaviors and the traditional dominance of Google.
Marketing tech
fromForbes
1 month ago

18 Powerful Applications Of AI Agents In Marketing

AI agents are transforming brand engagement, requiring marketers to evolve into AI facilitators for campaign efficiency.
Women
fromForbes
1 month ago

Seven Scalable Content Strategies That Drive Real Impact

In content strategy, relevance, resonance, and strategic alignment are more crucial than volume, allowing brands to connect meaningfully with their audience.
Marketing
fromThe Drum
1 month ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
fromThe Drum
1 month ago

What's really changing in social media? Start with these 10 trends

Social media never sleeps. While you were scheduling your next brand post, entire trends popped off, platforms rebranded and Gen Z decided the algorithm was a vibe or a villain depending on the day.
Social media marketing
fromForbes
1 month ago

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers

AI is significantly benefiting small businesses by saving time and reducing costs in marketing.
Marketing
fromDigiday
1 month ago

Generative AI sparks brand safety concerns marketers know all too well

Marketers rapidly adopt AI tools, prioritizing speed and efficiency over potential risks like intellectual property concerns.
Marketing
fromForbes
1 month ago

The 10 Commandments For CMOs In The Age Of AI

AI is transforming marketing strategies by replacing A/B testing with predictive simulations, enabling faster decision-making and smarter campaign launches.
#advertising
fromForbes
1 month ago

The Power Of Micro-Moments: How Brands Can Win Attention In Seconds

Micro-moments are brief, seconds-long situations in which people turn to their mobile devices to find an answer or solution, like when searching for a restaurant's menu or an in-the-moment tutorial.
E-Commerce
fromForbes
1 month ago

What's Next In Mobile Marketing: Trends, Challenges And My Advice

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.
Mobile UX
Marketing tech
fromMarTech
1 month ago

How to use video to bolster your GTM strategy | MarTech

Video is the most effective medium for enhancing engagement in sales, marketing, and customer success.
fromMarTech
1 month ago

How to use AI to turn one event into a month of content | MarTech

Events generate valuable content, yet that content often remains underutilized without a repurposing strategy. Coordinating follow-up and ownership is critical for maximizing lifespan.
Marketing
fromThe Drum
1 month ago

Beyond memes: what makes a brand culturally powerful?

Brands need to understand and leverage cultural power authentically, rather than exploit trends superficially.
fromExchangewire
1 month ago

'Agility and Impact': the Biggest Current Opportunities in Audio

Programmatic audio advertising offers brands personalized engagement opportunities and measurable results in the evolving audio landscape.
fromForbes
1 month ago

Unlocking The Potential Of Advanced Analytics To Ignite Growth

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.
Marketing
fromForbes
1 month ago

5 ChatGPT Prompts To Completely Replace Your Marketing Team In 30 Days

AI can optimize marketing efforts effectively without large teams.
fromThe Drum
2 months ago

Beyond brand versus performance: LinkedIn's playbook for full-funnel growth

Shifting from vanity metrics to commercial impact is essential for effective marketing.
fromMarTech
2 months ago

5 ways AI can save MOps hours every week | MarTech

AI enhances productivity for marketing operations by automating data analysis and workflow efficiencies.
MOps professionals can leverage AI to communicate insights more effectively to stakeholders.
#martech
Digital life
fromThe Drum
2 months ago

Why DM9's Cannes Lions Grand Prix was withdrawn after AI manipulation concerns

DM9's Creative Data Grand Prix campaign withdrawn due to AI-generated content breach at Cannes Lions.
Concerns over authenticity led to scrutiny and withdrawal of multiple campaigns.
fromClickUp
2 months ago

11 Best AI Agents for Marketing to Optimize Campaigns

AI agents in marketing streamline processes, enhance targeting, and optimize budgets, leading businesses to achieve results faster and smarter.
Marketing tech
Marketing
fromForbes
2 months ago

The AI Marketing Playbook: How To Leverage AI For Smarter Campaigns

AI transforms marketing from guesswork to data-driven precision, enabling efficiency and effectiveness.
Marketers can achieve personalized outreach and improved ROI through AI tools.
fromForbes
2 months ago

How Amazon Agencies Are Using AI To Slash Reporting Time By 90%

AI is transforming Amazon advertising agencies by automating reporting processes, significantly increasing efficiency.
Marketing tech
fromMarTech
2 months ago

How to lead marketing through economic uncertainty | MarTech

Reallocating resources, rather than cutting budgets, is vital for thriving in economic uncertainty.
#digital-transformation
fromDigiday
2 months ago

The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI

DTC brands are adapting to rising costs by focusing on data-driven strategies, AI, and automation to improve ROI and revenue growth.
Marketing tech
fromDigiday
2 months ago

What you missed at Cannes Lions 2025

Cannes Lions 2025 highlighted practical approaches in marketing, focusing on real case studies and the evolving relationship between brands and creators.
fromMarTech
2 months ago

AI can't create meaning - that's still marketing's job | MarTech

AI in marketing is accelerating quickly, but speed is not a substitute for intentional strategy.
Artificial intelligence
fromMarTech
2 months ago

Lessons from letting AI vibe code a landing page | MarTech

Using AI can significantly speed up the landing page development process, enhancing efficiency while allowing marketers to iterate more rapidly.
fromForbes
2 months ago

How To Leverage Automated Emails: 17 Tips To Reach Target Audiences

Automated emails must be intentional, relevant, and personalized to effectively engage consumers.
fromDigiday
2 months ago

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Marketing tech
fromMarTech
2 months ago

Where are marketing teams under-utilizing AI? | MarTech

Marketing teams often underutilize AI in areas like predictive analytics, personalization engines, and content generation.
fromRAIN News
2 months ago

Gumball intros Adaptive Ads, blending AI with host reads

Gumball introduces Adaptive Ads, leveraging AI for personalized and scalable podcast advertising.
fromClickUp
2 months ago

15 Best Social Media Reporting Templates for Tracking in 2025

Analyzing your social media posts is essential for revealing industry trends and optimizing future content based on actual performance data.
Social media marketing
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
fromThe Daily Upside
2 months ago

AI's Potential Marketing Payoffs Come With Outsized Brand Risks

Meta aims to fully automate ad creation and targeting with AI by 2026, enhancing efficiency for businesses.
Marketing tech
fromAdweek
3 months ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.
Marketing tech
fromFast Company
3 months ago

Turn data into dollars

E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
Artificial intelligence
fromHackernoon
55 years ago

Standing on AI Giants: How InteraSSort Builds on Marketing and Tool Integration Research | HackerNoon

LLMs can enhance marketing strategies, particularly in assortment planning and customer engagement.
fromClickUp
3 months ago

25+ Best Growth Marketing Agencies for 2025 | ClickUp

Marketers face constant pressure to adapt to shifting consumer behaviors and leverage emerging technologies like AI to attract qualified leads and build customer loyalty.
Growth hacking
Marketing tech
fromForbes
3 months ago

You're Between B2B Marketing Roles-Now Is The Perfect Time To Learn AI

Investing in AI during career transitions is essential for marketers to stay relevant and competitive.
fromForbes
3 months ago

The Changing Nature Of SEO: How To Stay Relevant

SEO is now dynamic and requires a strategic approach, as traditional methods no longer guarantee success.
fromThe Drum
3 months ago

Declassified: how AI is cracking the creative effectiveness code

Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the 'meh' from the memorable.
Marketing tech
Marketing tech
fromMarTech
3 months ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
fromForbes
3 months ago

15 Ways To Leverage LLMs In Your Business's Marketing Strategy

Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
fromForbes
3 months ago

Are In-Housing And AI Causing A Perfect Storm For Marketing Agencies?

The shift to in-house marketing among brands is increasing, partially driven by AI, but broader cultural shifts are also influencing this trend.
Artificial intelligence
fromHubspot
3 months ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
Artificial intelligence
fromClickUp
3 months ago

Generative AI in Marketing: Strategies & Examples

Generative AI enhances marketing by automating tasks, increasing efficiency, and allowing marketers to focus on strategy and creativity.
Marketing tech
fromMarTech
3 months ago

Databricks takes aim at marketers with new platform for data and AI | MarTech

Databricks launches Data Intelligence for Marketing to unify and streamline marketing data, addressing integration challenges faced by teams.
Marketing tech
fromForbes
3 months ago

The Future Of Marketing Is Personal

Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
fromThe Drum
3 months ago

Raising the bar: the power of storytelling in the AI era

AI is transforming marketing, but maintaining high-quality content remains a critical challenge for marketers.
fromMarTech
4 months ago

Content generation outpaces other applications of AI for marketers | MarTech

AI is predominantly used for content generation by marketers, despite its potential in analysis.
Barriers to AI adoption in marketing include team readiness rather than interest.
A significant number of B2B marketers are not satisfied with AI's progress.
Artificial intelligence
fromForbes
4 months ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
fromGeeky Gadgets
4 months ago

Why Vibe Marketing is the Secret AI Weapon Your Business Needs

Vibe Marketing integrates AI and automation to enhance efficiency and scalability, enabling small teams to execute complex strategies effectively without increasing workload.
Marketing tech
Media industry
fromThe Drum
4 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Marketing tech
fromMarTech
4 months ago

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Salesforce's Summer 2025 releases enhance AI capabilities and personalization for marketing teams, improving efficiency and effectiveness in campaign management.
Artificial intelligence
fromClickUp
4 months ago

Top 10 AI Courses for Marketing to Boost Strategy & ROI in 2025

AI tools are revolutionizing marketing, but they require marketers to adapt swiftly or risk job loss.
Investing in AI skills is essential for staying competitive in the evolving marketing landscape.
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