#ai-in-marketing

#ai-in-marketing

That's a loaded question

UK marketers are proving that AI success isn't about chasing hype, it's about embedding the right tools into existing workflows to deliver meaningful value. What we're seeing in this data is a shift from experimentation to purposeful adoption,

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. In a dynamic and crowded landscape, emotional narratives - especially those that can be personalized, scaled and optimized in real-time - can drive greater impact.

AMP acts as a centralised "marketing brain," blending human expertise with AI-powered insights to deliver faster decision-making, scaled campaign execution and measurable outcomes linked directly to business performance.

Deema has an impressive background, spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd and Figma. She joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. Our discussion covers the resurgence of brand marketing, the evolution of advertising and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector.

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional - sometimes unnecessary. That's convenient for subscribers but potentially disastrous for marketers. Zero-click marketing is emerging as the response: content that delivers value instantly, whether through snippets, previews or summaries, without requiring a click. Instead of spelling the end of email, these changes could make it more valuable - if you adapt in time.

Every industry has a story. But telling that story effectively is another story. This is especially true of niche industries, which typically cater to very specialized audiences. Growing that audience is a natural goal for every brand, but doing so while still maintaining that niche appeal can be a challenge. Fortunately, with a smarter approach to storytelling, niche brands can grow their following without losing the same brand identity that helped them appeal to their original audience.

The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust. The terrain is complex. Regulations such as GDPR and CCPA are a net positive for consumer rights, but can create issues for marketers.

One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, " Brands Battle for Attention as AI Redefines the Funnel," (registration required) found Millennials (33%) and Gen Z (11%) are leading in AI adoption. But despite this growing consumer behavior, nearly half of all brands (47%) maintain minimal or no AI agent presence, while only 7% have developed comprehensive AI optimization strategies.

MX8 Labs aims to tackle the speed issue in marketing and customer surveys, delivering results in days instead of weeks, enhancing timeliness in a fluctuating market.

Tools solve tasks. Systems drive transformation.

Agencies are using generative AI tools like Midjourney and ElevenLabs to mock up visuals and voiceovers in pitches and campaigns. They can turn around complex concepts in weeks instead of months, winning bigger campaigns in the process.

Most in-housing conversations center on AI for cost savings or data synthesis. That's just hygiene. True differentiation comes when AI agents are woven into the very DNA of a go-to-market engine.

AI is embedded in marketing strategies, supporting campaign performance, optimizing spend, and automating decision-making, with advanced teams integrating AI across data, media, and creative workflows.

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.

Social media never sleeps. While you were scheduling your next brand post, entire trends popped off, platforms rebranded and Gen Z decided the algorithm was a vibe or a villain depending on the day.

Micro-moments are brief, seconds-long situations in which people turn to their mobile devices to find an answer or solution, like when searching for a restaurant's menu or an in-the-moment tutorial.

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.

Events generate valuable content, yet that content often remains underutilized without a repurposing strategy. Coordinating follow-up and ownership is critical for maximizing lifespan.

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.

The trend in the martech landscape suggests platforms are more likely to incorporate AI rather than disappear as standalone applications.

AI agents in marketing streamline processes, enhance targeting, and optimize budgets, leading businesses to achieve results faster and smarter.

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.

Analyzing your social media posts is essential for revealing industry trends and optimizing future content based on actual performance data.

Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the 'meh' from the memorable.