Dentsu's Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life | AdExchanger
Carat's partnership with Vurvey Labs introduces AI-powered video surveys to efficiently gather audience insights, minimizing traditional interview methods.
Seven Scalable Content Strategies That Drive Real Impact
In an era where AI is amplifying content production at unprecedented scale, the real differentiator for brands isn't volume - it's relevance, resonance and strategic alignment.
The ROI reset: 5 strategies shaping the future of marketing effectiveness
"AI is fundamentally reshaping advertising measurement and effectiveness, as it transitions from a mere enhancement to the core architecture of future marketing."
The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'
The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'
The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
How to use video to bolster your GTM strategy | MarTech
Video remains the most effective medium for capturing and maintaining attention, significantly improving engagement for sales, marketing, and customer success teams.
How Amazon Agencies Are Using AI To Slash Reporting Time By 90%
Agencies need to be efficient with their time, but in the Amazon Ads context, they also need to give their clients remarkably in-depth reporting to capture the complexity of their online business.
WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Why You Can't Afford to Ignore Hyperpersonalisation in Marketing
Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
Why You Can't Afford to Ignore Hyperpersonalisation in Marketing
Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.