#ai-in-marketing

#ai-in-marketing

Tools solve tasks. Systems drive transformation.

Agencies are using generative AI tools like Midjourney and ElevenLabs to mock up visuals and voiceovers in pitches and campaigns. They can turn around complex concepts in weeks instead of months, winning bigger campaigns in the process.

Most in-housing conversations center on AI for cost savings or data synthesis. That's just hygiene. True differentiation comes when AI agents are woven into the very DNA of a go-to-market engine.

AI is embedded in marketing strategies, supporting campaign performance, optimizing spend, and automating decision-making, with advanced teams integrating AI across data, media, and creative workflows.

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.

Social media never sleeps. While you were scheduling your next brand post, entire trends popped off, platforms rebranded and Gen Z decided the algorithm was a vibe or a villain depending on the day.

Micro-moments are brief, seconds-long situations in which people turn to their mobile devices to find an answer or solution, like when searching for a restaurant's menu or an in-the-moment tutorial.

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.

Events generate valuable content, yet that content often remains underutilized without a repurposing strategy. Coordinating follow-up and ownership is critical for maximizing lifespan.

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.

AI agents in marketing streamline processes, enhance targeting, and optimize budgets, leading businesses to achieve results faster and smarter.

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.

Analyzing your social media posts is essential for revealing industry trends and optimizing future content based on actual performance data.

Marketers face constant pressure to adapt to shifting consumer behaviors and leverage emerging technologies like AI to attract qualified leads and build customer loyalty.

Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the 'meh' from the memorable.

Vibe Marketing integrates AI and automation to enhance efficiency and scalability, enabling small teams to execute complex strategies effectively without increasing workload.

Businesses on a budget can creatively generate leads through content marketing, social media, and AI without relying on costly traditional methods.

Rather than attempting to overhaul your marketing immediately, pick one specific challenge - maybe try creating targeted ad variations or automating repetitive tasks - and test AI-driven solutions there.

AI is allowing marketers to replicate functionalities of popular martech applications at a fraction of the cost, enhancing efficiency and reducing operational expenses.