#ai-in-marketing

#ai-in-marketing

Carat's partnership with Vurvey Labs introduces AI-powered video surveys to efficiently gather audience insights, minimizing traditional interview methods.

In an era where AI is amplifying content production at unprecedented scale, the real differentiator for brands isn't volume - it's relevance, resonance and strategic alignment.

"AI is fundamentally reshaping advertising measurement and effectiveness, as it transitions from a mere enhancement to the core architecture of future marketing."

Video remains the most effective medium for capturing and maintaining attention, significantly improving engagement for sales, marketing, and customer success teams.

Cannes Lions confirmed that all awards connected to these entries will also be withdrawn.

Agencies need to be efficient with their time, but in the Amazon Ads context, they also need to give their clients remarkably in-depth reporting to capture the complexity of their online business.

At a high level, a lot of today's brands are operating in a very tough, lean environment, as acquisition costs have been rising for a while.

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.