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#marketing-strategy
Marketing tech
fromForbes
1 week ago

How To Prove Marketing's Worth To The C-Suite

CMOs must demonstrate marketing achievements to maintain relevance.
Alignment of marketing goals with business objectives is essential for success.
Marketing tech
fromForbes
2 months ago

5 Takeaways On AI And Marketing Content

Embracing AI in marketing is essential for growth and cost reduction, reshaping traditional approaches.
Successful implementation of AI requires a clear strategy and new skill sets for marketers.
Marketing tech
fromMarTech
4 days ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromForbes
1 month ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
Artificial intelligence
fromForbes
4 months ago

Council Post: AI In B2B Marketing: From Hype To Essential Growth Driver

AI has transitioned from optional to essential in marketing, driving growth and competitiveness.
Companies must establish clear strategies to effectively utilize AI in their marketing efforts.
Marketing tech
fromForbes
1 week ago

How To Prove Marketing's Worth To The C-Suite

CMOs must demonstrate marketing achievements to maintain relevance.
Alignment of marketing goals with business objectives is essential for success.
Marketing tech
fromForbes
2 months ago

5 Takeaways On AI And Marketing Content

Embracing AI in marketing is essential for growth and cost reduction, reshaping traditional approaches.
Successful implementation of AI requires a clear strategy and new skill sets for marketers.
Marketing tech
fromMarTech
4 days ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromForbes
1 month ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
Artificial intelligence
fromForbes
4 months ago

Council Post: AI In B2B Marketing: From Hype To Essential Growth Driver

AI has transitioned from optional to essential in marketing, driving growth and competitiveness.
Companies must establish clear strategies to effectively utilize AI in their marketing efforts.
more#marketing-strategy
#content-creation
Artificial intelligence
fromClickUp
1 week ago

Generative AI in Marketing: Strategies & Examples

Generative AI enhances marketing by automating tasks, increasing efficiency, and allowing marketers to focus on strategy and creativity.
Artificial intelligence
fromHubspot
5 days ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
Marketing tech
fromForbes
4 days ago

15 Ways To Leverage LLMs In Your Business's Marketing Strategy

Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
fromHubspot
in 1 month
Marketing tech

Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for Marketers

fromMarTech
1 month ago
Artificial intelligence

5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech

Artificial intelligence
fromClickUp
1 week ago

Generative AI in Marketing: Strategies & Examples

Generative AI enhances marketing by automating tasks, increasing efficiency, and allowing marketers to focus on strategy and creativity.
Artificial intelligence
fromHubspot
5 days ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
Marketing tech
fromForbes
4 days ago

15 Ways To Leverage LLMs In Your Business's Marketing Strategy

Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
fromHubspot
in 1 month
Marketing tech

Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for Marketers

fromMarTech
1 month ago
Artificial intelligence

5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech

more#content-creation
Marketing tech
fromForbes
4 days ago

Are In-Housing And AI Causing A Perfect Storm For Marketing Agencies?

The shift to in-house marketing among brands is increasing, partially driven by AI, but broader cultural shifts are also influencing this trend.
#marketing-technology
fromMarTech
1 week ago
Marketing tech

Databricks takes aim at marketers with new platform for data and AI | MarTech

fromMarTech
3 weeks ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

Marketing tech
fromMarTech
1 week ago

Databricks takes aim at marketers with new platform for data and AI | MarTech

Databricks launches Data Intelligence for Marketing to unify and streamline marketing data, addressing integration challenges faced by teams.
fromMarTech
3 weeks ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

more#marketing-technology
#martech
fromMarTech
1 month ago
Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

fromMarTech
1 month ago
Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

more#martech
#marketing-strategies
Marketing tech
fromForbes
2 weeks ago

The Future Of Marketing Is Personal

Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
fromHubspot
1 month ago
Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

Marketing tech
fromForbes
2 weeks ago

The Future Of Marketing Is Personal

Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
fromHubspot
1 month ago
Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

more#marketing-strategies
#brand-strategy
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
1 month ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
1 month ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
more#brand-strategy
#future-of-marketing
Marketing tech
fromEMARKETER
2 months ago

Majority of marketers unsure how to work with AI

Marketers feel overwhelmed by AI implementation in workflows.
Concerns exist regarding creativity loss due to AI in marketing.
Marketing tech
fromEMARKETER
2 months ago

Majority of marketers unsure how to work with AI

Marketers feel overwhelmed by AI implementation in workflows.
Concerns exist regarding creativity loss due to AI in marketing.
more#future-of-marketing
#digital-marketing
Marketing tech
fromForbes
2 months ago

Prompting, Fine-Tuning, RAG And AI Agents For Future Marketing

Businesses must choose the right AI approach in digital marketing based on their scale and strategic goals.
Artificial intelligence
fromForbes
3 weeks ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
Marketing tech
fromForbes
2 months ago

Prompting, Fine-Tuning, RAG And AI Agents For Future Marketing

Businesses must choose the right AI approach in digital marketing based on their scale and strategic goals.
Artificial intelligence
fromForbes
3 weeks ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
more#digital-marketing
#media-planning
Media industry
fromThe Drum
3 weeks ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
fromDigiday
2 months ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

Media industry
fromThe Drum
3 weeks ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
fromDigiday
2 months ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

more#media-planning
#marketing-automation
Marketing tech
fromMarTech
1 month ago

Are marketers really replacing martech tools with low-cost, AI-generated apps? | MarTech

Marketers are increasingly using AI to replicate popular martech applications at lower costs, enhancing efficiency while reducing operational burdens.
fromMarTech
3 weeks ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Marketing tech
fromMarTech
1 month ago

Are marketers really replacing martech tools with low-cost, AI-generated apps? | MarTech

Marketers are increasingly using AI to replicate popular martech applications at lower costs, enhancing efficiency while reducing operational burdens.
fromMarTech
3 weeks ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

more#marketing-automation
#authenticity
Marketing tech
fromadlibweb.
2 months ago

AI Meets Authenticity: Balancing Automation and Human Touch in Content Marketing

Balancing technology with human touch is essential for authentic content in marketing.
AI generates efficient content, but risks losing emotional and personal connections.
Media industry
fromAol
4 weeks ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
Marketing tech
fromadlibweb.
2 months ago

AI Meets Authenticity: Balancing Automation and Human Touch in Content Marketing

Balancing technology with human touch is essential for authentic content in marketing.
AI generates efficient content, but risks losing emotional and personal connections.
Media industry
fromAol
4 weeks ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
more#authenticity
Graphic design
fromGeeky Gadgets
1 month ago

ChatGPT Image Hacks To Build Your Brand Faster in 2025

AI simplifies visual branding process but human input is crucial for quality.
Challenges in AI-generated graphics necessitate a combination of AI and manual design efforts.
Marketing tech
fromAdweek
1 month ago

Your Global AI Strategy Needs a Cultural Upgrade

Technology alone cannot bridge cultural divides in global marketing.
Localized campaigns driven by cultural intelligence outperform automated AI-driven efforts.
#customer-experience
Marketing tech
fromBusiness Matters
1 month ago

Why You Can't Afford to Ignore Hyperpersonalisation in Marketing

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
Marketing tech
fromBusiness Matters
1 month ago

Why You Can't Afford to Ignore Hyperpersonalisation in Marketing

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
more#customer-experience
fromPractical Ecommerce
1 month ago

Honeymoon Is Ending for Email Marketing

Email marketing has long been considered a highly profitable channel due to its high ROI, but recent changes in email clients are challenging its effectiveness.
Marketing tech
#marketing
fromMarTech
2 months ago
Marketing tech

How Deming's 14 principles provide the foundation for Positionless Marketing | MarTech

fromMarTech
2 months ago
Marketing tech

How Deming's 14 principles provide the foundation for Positionless Marketing | MarTech

more#marketing
Artificial intelligence
fromDigiday
2 months ago

How generative AI is changing creator contracts to prevent brand and copyright risks

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
Marketing tech
fromForbes
2 months ago

How To Simplify Website Planning With AI-Without Losing Creativity

AI significantly reduces the time spent on repetitive tasks in web development.
Creative content should still be human-written, but AI can help streamline processes.
#generative-ai
Marketing tech
fromForbes
3 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Marketing tech
fromForbes
3 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Artificial intelligence
fromForbes
4 months ago

Best Practices For Using AI To Develop Images

AI is reshaping visual content development, but the creative process remains reliant on talented individuals utilizing the right tools.
more#generative-ai
fromClickUp
3 months ago

10 Best ChatGPT Alternatives for Marketing for 2025 | ClickUp

AI integration in marketing is essential, as it enhances productivity and allows marketers to focus on more creative and strategic tasks.
Artificial intelligence
#brand-engagement
fromAdweek
4 months ago
Marketing

Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI

fromAdweek
4 months ago
Marketing

Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI

more#brand-engagement
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