In his book, "The Non-Obvious Guide to Using AI for Marketing," David Berkowitz offers marketers a practical and jargon-free resource to navigate the AI landscape. Through 12 lessons, he helps readers assess their readiness for AI and seamlessly integrate tools into their marketing strategies. The guide is suitable for all levels of marketers, emphasizing actionable insights over technical complexity. Berkowitz aims to equip marketers with the essential knowledge needed to enhance their initiatives in an evolving digital environment.
Over a year ago, I spoke with David Berkowitz, founder of the AI Marketers Guild (AIMG), about how he's helping marketers make sense of the fast-evolving AI landscape.
The Non-Obvious Guide to Using AI for Marketing is a handy guide for marketers of any level looking to jumpstart their AI journey.
There are 12 lessons covered in 'The Non-Obvious Guide to Using AI for Marketing,' from assessing how prepared you are for AI to creating customer personas.
Berkowitz has written what might be the perennial introductory manual everyone should read before diving headfirst into AI.
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