Roi Sorezki highlights the transformative evolution of search engine optimization (SEO) from a predictable game based on keywords and rankings to a complex, intelligent ecosystem. As Google adapts to a more dynamic search model, it anticipates users' needs and reshapes the way results are presented. Many businesses, adhering to outdated SEO practices, are finding their visibility diminished not due to mistakes, but because they are playing by rules that are obsolete in today's search environment. Sorezki emphasizes that understanding this shift is crucial for navigating modern digital marketing.
SEO hasn't just changed; the entire premise of search has shifted. Search has become more dynamic, requiring a broader, more strategic approach.
Google is no longer just ranking results-it's retrieving, rewriting and predicting them. It's answering questions before they're even asked.
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