Cheryl Ragland, CMO at Spirent, emphasizes the importance of CMOs showcasing their marketing achievements amid intense pressure for accountability. In a landscape shaped by AI and digital transformation, it is critical for marketing to align with overall business priorities and prove its impact on bottom-line results. Successful strategies include tailoring marketing goals to corporate objectives, such as localized campaigns for expansion in specific regions, and maintaining consistent communication with leadership to ensure alignment and visibility of marketing initiatives.
Marketing must show bottom-line results.
Savvy CMOs can rise to this challenge.
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