Automated emails can greatly enhance audience reach when employed thoughtfully. Today's consumers are seeking timely and relevant messages that maintain a human touch, even if they are part of an automated series. Effective email automation involves strategies like behavior-based segmentation, emotional timing, and AI-driven personalization, which help create a conversational tone. Forbes Agency Council members highlight various approaches, including the importance of varying message cadence, personalizing content, and responding to emotional cues, all aimed at maximizing engagement and connection with the target audience.
Use Personalization To Build Real Connection
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